Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients.
In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.
What is A Psychology Today Verification Badge?
Simply put, the verification badge is a graphic with a link that Psychology Today provides to you.
It looks like this:
You can place this graphic on your website as a way to further connect your website to your Psychology Today profile.
You can use it as a small token to boost your credibility with website visitors looking to vet their new therapist.
Also, linking to credible websites, such as Psychology Today, can also have a slight benefit to your search engine optimization.
Where to Put Your Psychology Today Verification Badge
My personal opinion is that you’re going to create far more connection with your potential clients on YOUR website and NOT your Psychology Today profile.
Plus, because of Psychology Today’s high Google ranking, many visitors will see your profile first, and then go to your website to learn a little more about you.
Because of this, I like to make sure we’re keeping visitors ON your website, reading your blog posts and getting comfortable with you and CONVERTING into clients.
Not just sending them away from your website.
So, where do I recommend you put your Psychology Today verification seal?
Well, there’s no “one size fits all” for this and it really depends on the design of your website.
First and foremost, I usually relegate the graphic to my clients’ about pages.
There, you may have a section toward the bottom of the page that lists your credentials and trainings. It’s here where you can put the seal, along with other organization seals you may be affiliated with.
This creates one area of the website that a visitor can see your credibility.
Another place I may put the graphic when I’m designing private practice websites would be the website footer.
And if I do, it’s usually small and probably the last thing on the page.
Like I said, we want to keep your visitors on your website and lead them to contacting you through your calls to action.
While they could still convert off your Psychology Today profile (which is great), to me, your website provides a better representation of you and your personality and a better chance at converting.
That’s just my opinion!
How to Embed The Psychology Today Verification on Your Website
Ok, so how can you embed this nifty little badge on your own website? Just follow the steps below:
1: Log into your Psychology Today profile
2: Under your name, in the top right corner, click on “Link and Share”
3: Choose a size and theme that will work with your website styles
4: Click on the “Copy” button at the bottom of the page to copy the code
5: Paste the code into your website
This is where things may get just a little bit tricky.
Each website builder will be a little bit different, but you’re going to look for your builder’s way of adding HTML code to your content.
For example, in WordPress, you can add it right inside any text on a page by click the “Text” tab (as opposed to “Visual”) in your text editor:
Once you’re in the “Text” or HTML view, you can paste your code:
Most website builders work in the same way, allowing you to add code into any text block.
Once your Psychology Today code is pasted into the page, you can save or preview it:
If you’re having trouble getting the code to appear, it’s possible that the code is conflicting with your theme or some other code going on.
It’s always best to reach out to customer support for your theme (if using WordPress) or your website builder (such as Squarespace or Wix).
There you have it! Now your website will be cross linked with your Psychology Today profile.