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How to Tell Website Visitors What You Do in One Sentence

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and…
Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story. In this article I’d like to share with you some of the key takeaways from one of my favorite marketing books, Building A StoryBrand by Donald Miller.

Building A StoryBrand with Donald Miller: A Book Review

Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story.   In…
A guest post by Katie Springs Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.
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How to Create A Blogging Routine… While Managing Your Private Practice

A guest post by Katie Springs Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing…
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Private Practice Spotlight: Coaching Aging Adults

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults. In…
A Guest Post by Amy S. Lasseter You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you get ready to build your business, you’re suddenly in the weeds and not sure which way is up…this happens even when you’re in the middle of your business life cycle.

How To Achieve Your Goals While Keeping Your Heart & Soul

A Guest Post by Amy S. Lasseter You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you…
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Is Adding Coaching Services to Your Private Practice Business Model Right For You?

Guest Post by Nancy Gallegos After speaking to hundreds of psychotherapists across the country and internationally, the two most common challenges they reported were burnout and a plateau in their private practice business.   Unfortunately,…
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Your About Page is Not About YOU

As a web designer who works solely with therapists, I look at a LOT of private practice websites. As I look at these websites, I often see one specific mistake repeated over and over. The mistake is this: When I look at your About page I have…
Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website
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How to Choose A Color Palette for Your Private Practice Website

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all…
As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients. In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.
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5 Homepage Mistakes Therapists Make & How to Avoid Them

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s…
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10 Ways to Market Your Group Practice That Bring RESULTS

Guest post by Maureen Werrbach Does the thought of marketing your group practice have you scratching your head or making you turn and run in the other direction? I hear ya. Most of us were able to make it work when we were growing our solo…