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5 Things I've Struggled with As An Entrepreneur

Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years.…
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How To Embed A Psychology Today Link On Your Website (and Where To Put It)

Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients. In this article,…
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Mindfulness & Rhythm: How to Build a Practice that Feels Good

Rhythm is a pivotal part of our bodies, our relationships and our lives. Rhythm is more than a drum beat, more than a conversation – it’s in the way we walk, talk, breathe, interact, push ourselves, and soften into stillness. In…
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How To Write Website Copy When You Don't Have a Niche

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But…
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What Size Font Should I Use on My Private Practice Website?

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information - through your website’s design -  in a way that’s easy to read. This is why the size of…
A guest post by Jo Muirhead Have you noticed that there is a lot of talk about being an Entrepreneur when you are the owner of a private practice? If you are a clinician in private practice for yourself, do you think of yourself as an Entrepreneur? I certainly didn’t. I initially thought of myself as self employed and over the past 7 or so years I have thought of myself as a business owner, but an Entrepreneur, hmmm I didn’t think that fit me. Isn’t an Entrepreneurs someone who is on Shark Tank, aren’t they people who make a gazillion dollars and have investors? Don’t they take massive risks with other people’s money, time and lives?
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How to Think Like an Entrepreneur When You Are a Clinician in Private Practice

A guest post by Jo Muirhead Have you noticed that there is a lot of talk about being an Entrepreneur when you are the owner of a private practice? If you are a clinician in private practice for yourself, do you think of yourself as an Entrepreneur? I…
Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do? In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.
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5 FREE Ways to Get More People to Read Your Therapy Blog

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do? In this article we’ll go over five…

7 Steps to Simplify and Organize the Client Intake Process

A guest post by Maelisa Hall Many therapists say that the paperwork related to the client intake process takes twice as long as other therapy sessions, but here’s a secret: It doesn’t need to. There are some key things you can do to…
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How to Tell Website Visitors What You Do in One Sentence

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and…
Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story. In this article I’d like to share with you some of the key takeaways from one of my favorite marketing books, Building A StoryBrand by Donald Miller.

Building A StoryBrand with Donald Miller: A Book Review

Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story.   In…