Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

So, if you’ve been weary about trying a new social media platform, below are 5 reasons why you need to be using Pinterest to your advantage.

Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Reason #1: Pinterest has over 150 million users (and growing) who are providing details about their psychographics.

Whether they’re looking for inspirational quotes or have a board dedicated completely to self-care tips, your ideal clients are identifying themselves daily.

Using attractive graphics and optimizing your captions with keywords specific to your niche will draw your future clients directly to your site.

Your potential clients are using Pinterest already, so use it as an opportunity to attract them with content relevant to your private practice and expertise.

Reason #2: Your clients are open and receptive to your message.

In fact, they’re looking for it.

By being consistent with the design of your pin images and consistently providing content that will serve your ideal client, you can stand out as an expert in your field.

And as they become receptive to your helpful content, your target audience may be more likely to contact you, set up an appointment, and become a regular client.

I can’t promise this is going to happen overnight, but as traffic increases over time it does increase the likelihood of converting visitors to clients.

Reason #3: Pinterest can increase traffic to your therapy website exponentially.

When someone pins a post, it’s shared to their friends and followers. This means an entire network of individuals will be seeing your content.

The best part is that this can work exponentially in your favor to bring you loads of traffic.

For example, if you pin an image that links to your blog post and you only have 400 followers, it has the potential of being seen by those 400 individuals.

But if one of those 400 individuals REPINS your content and THEY have 4,000 followers, well you have the potential getting your pin (and clicks to your website) in front of 4,000 more people.

And on and on it goes.

So, more eyes means more traffic. More traffic means more prospective clients.

Reason #4: Your audience is looking for the inspiration and content that you can provide.

Since 66% of people on Pinterest are using the platform for that purpose, give them what they’re looking for.

You see, Pinterest is really a search engine… NOT a social media website.

Pinterest is a place where people go to find answers and it’s a great place to provide answers by pinning your blog posts there regularly.

Ensure your messaging is both inspirational and actionable, giving your future clients a roadmap to follow that ultimately leads directly to you.

Whether they’re numbered lists or how to’s, providing the right content to the right audience on the right platform could be a game changer for your private practice.

Reason #5: Pinterest can help with your SEO

One thing that search engines pay attention to is something called “social signals.”

Social signals do play a role in organic and local search engine optimization. Search engines want to show their users the most relevant and engaging content.

As people interact with your pins and traffic increases over time, it can cause a positive impact on your local search engine rankings.

So when potential, local clients search for services related to your practice, Google will be more likely to show them your website, as it sees that Pinterest is sending many other engaged users to your content.

And beyond local search, your pins can (and probably will) pop up from time to time in Google search results, eventually leading traffic back to your website.

Is Your Private Practice on Pinterest Yet? If not, read on…

Personally, Pinterest is my FAVORITE way to drive traffic to any website.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

In fact, using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

It required a little bit of strategy (but ANYONE can do it)

I’d like to share this Pinterest strategy with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge


When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?”

But when it comes to blogging, there is another question that’s an even more powerful place to begin.

Who are you writing for?

Once you know the answer to THIS question, the rest falls into place.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

Understanding who your ideal clients are and creating content specifically for them is key to driving traffic to your site.

Though casting a wide net and writing in generalizations can be appealing in the beginning, it actually shuts out the opportunity to provide the best content to the specific type of client you’re looking for.

Related: 5 Tips To Increasing Your Website Traffic by Choosing a Niche

How to Find Your Blogging Niche

Take some time to go through the exercise below to help you uncover the focus of your blog and your ideal audience.

Step 1: Take a step back and ask yourself “What clients do I really love working with?”

Really think about that and try and describe your ideal client.

Think about their lifestyle, their age and career. What does their family look like?

Try to describe the in as much detail as you can.

Step 2: What are some common challenges that you love to help your clients overcome?

Think about some of the things you’ve worked together to overcome and the outcome of your work together.

What type of therapy work really excites you?

Do you love helping newly married couples start their marriage off with solid communication skills?

Or is it helping someone move past a trauma in their life?

Step 3: How can reading your blog posts help this population?

What transformation can you help your clients achieve?

Why should they read your blog and what can they expect from reading your blog?

Step 4: What impression do you want to leave on someone after they’ve read your blog?

Think about how you want an ideal client to feel after reading one of your blog posts and describe it.

Do you want them to feel inspired to connect with their family in new ways?

Or maybe you want your ideal client to feel proud and unashamed of who they are.

Do this for each client that has energized you to discover what marketers call your “Target Audience.”

An Example of Defining Your Blog’s Focus

Because I like to be a little more show than tell, here’s an example of what it looks like when you define your blog niche and ideal client:

“I’m energized by the work I do with young professionals, aged 25 -30 years old. They are primarily unmarried, focused on their career and have an active social life.

They often struggle with insecurity, poor boundaries and overcoming shame from past and present relationships.

My blog posts can provide this population with ideas and knowledge that they can apply to their lives today in order to understand their boundaries, improve their communication with others and begin seeing a positive change in their lives and relationships.”

See how descriptive you can be?

Then, every time you have a new blog post to write, you can sit down and picture your ideal client.

Pretend like you’re talking to just one person, and I know your blogs will become packed with extremely valuable information that will attract your ideal clients to your private practice website.

Download the Free Find Your Blog Focus Worksheet

To help you navigate through finding your blogging niche and establishing your private practice’s voice and tone, I’ve created a worksheet for you to download here.

This worksheet is from a future course (tease!) I’m creating all about driving traffic using your blog.

With this Free PDF, you’ll be able to:

  • Identify your ideal client
  • Create a list of blog categories and subcategories (topics) to write about
  • Break through bouts of “writer’s block” with ease

Every client you see is unique, but chances are, they have several things in common.

That is your specialty. It’s what you’ve trained years for and are now spectacular at it. The same practice should be used when blogging for your private practice.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website.

What’s the point in even having a website if no one is viewing it right?

Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website. What’s the point in even having a website if no one is viewing it right? Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

1: Create A Pinterest Pin For Each Blog Post & Pin It On Pinterest

Pinterest is one of my favorite ways to send free traffic to any website.

What’s so great about Pinterest is that your pins go on forever.

So, at any time, someone can come across your pin and click on it and end up at your website.

It also acts just like a search engine, so if you create a pretty, pinable image and write a detailed description – with keywords of course – you’ll increase your chances of being found.

Not using Pinterest to market your private practice? Check out my guide, here.

2: Put Your Website Link In ALL of Your Social Media Profiles

This one is super simple.

Each social media platform gives you a little space where you can include a link back to your website.

Instagram, Twitter, Facebook and Pinterest all have a place where you can put your private practice’s URL.


twitter free traffic therapists


instagram free traffic private practice


pinterest free traffic for counselors

3: Put Your Link In Your Psychology Today (or other directory) Profile

A website is one of the best additions you can make to your online directory profile.

People want to learn more about you, see your practice and feel a connection with you.

That’s often difficult to achieve in a Psychology Today profile.

Include your link so that people can take that next step, see your work and hopefully schedule that first appointment.

4: Create A Facebook Page For Your Private Practice

Having a Facebook page devoted to your private practice is another great way to get some free traffic.

It’s also a great way to connect with potential clients and show your personality a bit.

Every time you post a new blog post, make sure to post the link on your Facebook page!

5: Comment on Blogs & Articles Related to Your Niche

If you have have a few influential people that have blogs that you follow, you can join in the conversations on their websites in the comments section.

Often, when you do this, your comment will contain a link back to your own website.

The key to doing this well is to not make it about getting a link back to your website, but to be truly helpful, engaging and generous with the info you share in the comments.

Don’t just say “great post” and move on.

Posting a thoughtful response can help get you noticed and bring more traffic back to your website.

6: Guest Blogging

This one can get you a lot of great free traffic.

Similar to the tactic above, you can find other blogs/websites related to your niche and reach out to them about writing a guest blog.

This can get you in front of a whole new audience of people, make you look like an expert in your field and, of course, drive more traffic back to your website.

For tips on how to get started with guest blogging, check out this guide from Neil Patel.

7: Use SEO (Search Engine Optimization) On Your Private Practice Website

You can get a lot of free traffic from Google if your website and blog posts are optimized correctly.

There are a lot of different things that affect your page ranking in search engine results and it’s good to be aware of these factors.

I like to keep things simple with my own blog, so that’s what I like to teach.

For a list of some of the top factors that you can easily control with each web page or blog post you create, check out this post: On-Page SEO: How to Optimize Your Therapy Website Content for Search Engines

8: Create A Blog Post That Links to Experts In Your Niche

Sometimes called a “Round Up” post, this includes taking a topic and creating a list of experts in that area as a list of resources to your readers.

Often when you do this – and then let the person you’ve featured know about your post – they will be happy to share your blog post to their own audiences.

It’s as easy as:

  1. Pick a topic
  2. Research all the people, websites and resources related to that topic
  3. Write your blog post featuring those resources, making sure to link out to their website
  4. Send an email to the person letting them know you’ve featured them and give them the link

This is a great way to network and meet new people as well!

This is exactly what I did with this post about private practice marketing websites: Building A Private Practice: The Best Websites to Help Grow Your Business

9: Put Your Link In Your Email Signature

Your email signature is another great place for you to place a link to your private practice website.

If you respond to emails from potential clients, it’s a great way to reinforce your brand and make them aware of your website if they haven’t already checked it out.

For instructions on setting up an email signature with Gmail, check out Google’s instructions, here.

10: Be Interviewed on a Podcast

This is like doing a guest blog post, but taking it to a whole new level.

Being featured on someone else’s podcast is not only a great way to drive traffic to your website, but it can introduce you to a whole new audience as an expert in your field.

It also gives you a chance to let your personality shine and allows people to feel connected to you and what you do.

Personally, I don’t think it matters whether your potential clients will listen to these podcasts or not.

If you are featured on multiple podcasts, you can include a section on your website showing which ones, giving you some social proof and helping you look like an expert in your field.

So try and find a couple podcasts you think you’d be a good fit for and start a conversation with the host!


You don’t have to rely on Facebook ads or Google Adwords just to get some traffic to your website.

You can use the above tips to make sure people can find your URL anywhere you appear online.

Some require more work than others (such as guest posts and podcast interviews) but will surely boost your “expert” status and help you create connections within your niche, which can have huge, long term benefits for your business.

Now, which TWO tactics are you going to implement this week? Let me know in the comments below!

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Using images on your private practice website is a great way to make your site look pretty, but it’s also a great chance to improve your SEO (search engine optimization). There are a few things you can do when adding images to your website to make sure they’re working to help you get found in search engines.

In this post we’ll go over how you can improve your SEO by optimizing your images.

Using images on your private practice website is a great way to make your site look pretty, but it’s also a great chance to improve your SEO (search engine optimization). There are a few things you can do when adding images to your website to make sure they’re working to help you get found in search engines. In this post we’ll go over how you can improve your SEO by optimizing your images.

Search engine optimization has to do with specific things you can do to let Google and other search engines know your content exists and then show that content to the people who are searching for it.

SEO can be confusing and there are many different factors that affect it, but optimizing images as you add them to your therapy website or blog is a pretty simple process. Yay!

So let’s get into it…

Give Your Images Descriptive File Names

When you upload an image file to your website, you should never just leave the default file name.

Whether you take a photo using your own camera or download a stock photo from the internet, you’ll want to change the name of the file to reflect the content in which the image appears.

For example, an image straight from a camera may be called img_0125.jpg.

Search engines would have no clue what that image could be about or whether it fits in with your content.

So rename that image to something more descriptive and include a keyword that someone may use to find the content you’re creating.

Something like, 5-ways-to-combat-anxiety.jpg.

Search engines crawl not only the words on your website, but the text associated with images on your website. They can’t tell what an image is but they can get cues from the various ways you describe your images. This includes the file name.

Keep Your Image File Size Small

With about half of all website traffic coming from mobile devices these days, it’s extremely important that your content load fast.

Page speed is also one of Google’s hundreds of factors that affect your page rank.

So you want to make sure that your images are not unnecessarily large in file size.

For images within blog posts, I try to keep them no larger than 800 pixels wide and less than 150mb in file size.

I personally use Photoshop to adjust my images. But you can use a free service like TinyPNG.

You can quickly drag an image into TinyPNG and it will quickly compress it down to a smaller file size:

tinyPNG seo optimize images psychotherapists

The key is to make your images as small in filesize as possible without losing a ton of quality.

To test your own site speed and see if you have any images that are driving up your load times, you can use this tool, from Pingdom.

Give Your Image a Descriptive Title Tag

Image titles are what appear when you hover over an image with your mouse.

In WordPress, when you upload an image, it will automatically use your image’s file name as the title. So you’ll want to edit that and give a descriptive title.

Depending on how many photos I have in a blog post, I’ll just use my blog’s title as the title of the image here.

Write Descriptive Alt Image Tags

Alt tags are used as an alternative description of your images if/when your images don’t load.

Like your file name and image title, alt tags help let search engines know what your image is about.

You can be pretty descriptive here and let Google know exactly what the image is and include keywords where it makes sense.

Do your best to describe the photo and the content it appears in.

In WordPress, each time you upload an image, you’ll see a spot for the Alt Text. Alternatively, clicking on an image in your media library will lead you to it as well:

wordpress alt tag seo optimize images


If you make these four steps part of your process when uploading images to your website it will make search engine optimization much easier.

Over time, it will ensure that your content contains everything it needs to let Google know what it’s about and start sending you some organic traffic.

If you’re curious about other ways you can optimize your content for search engines, check out this post all about on-page SEO.


Want To Learn More About SEO?

Check out my mini-training, A Little Course About SEO:

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.

In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free. In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

Whether you’re just starting out and trying to save money, or you just need an extra boost to your marketing efforts, you can use these strategies to get in front of more people and grow your private practice.

1. Create a website using a free/basic account with a builder like

2. Build a Facebook page

3. Use Pinterest to share your blog posts

4. Ask Family and Friends to Share About Your Practice on Facebook

5. Send an email to family and friends letting them know you’re accepting clients

6. Share your business card with local churches, doctors offices, wellness centers

7. Add your therapy practice to local online business directories

8. Network with other therapists in your area

9. Put social sharing buttons on your blog posts

10. Guest post on someone else’s blog

11. Start an email list

12. Email your list regularly

13. Put your practice on Google Business/Google Maps

14. Sign up for a free 6 month trial of Psychology Today: Email me and my wife and I will send you a link.

15. Create landing pages for each of your specialties to boost SEO

16. Join a Facebook group where your ideal clients are and answer questions and add value

17. Start a blog (check out the benefits of blogging)

18. Create promotional images and flyers using a free design program like

19. Add more links within your website to other relevant content to keep people on your website longer

20. Make sure your website link is listed everywhere you are online (online directories, social profiles, LinkedIn, etc.)

21. Attend a free webinar or workshop for more marketing ideas

22. Create a short video for your website introducing yourself and your practice

23. Create a “Your First Visit” web page to let new clients know what to expect

24. Get a friend to take a new profile photo for you and use it consistently across all your online/social platforms

25. Set your business Facebook page as your workplace on your personal Facebook profile

26. Use IFTTT to automatically share your blog posts every time a new one is published

27. Set up a Google Plus business page

28. Create some pretty social images of inspiration quotes using Pablo

29. Brainstorm the titles of 10 blogs you could write (here’s how I do it)

30. Sign up for a free Buffer account and schedule 10 social media posts

I hope this list gets your brain waves rolling and inspires you to try some new ways to market your therapy practice. Let me know in the comments which one you’ll try first!

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One of the MOST challenging aspects of blogging is managing to consistently add new posts to your website. And if you’re like me, missing out on a blog post can lead to those nagging feelings of guilt and failure; like you’re not “doing enough” to market your therapy practice.

In this post I want to share with you my three simple steps to stay organized and consistently post valuable blogs on your therapy website.

Ever feel like you can't overcome that blank word document and consistently write blog posts for your private practice? These 3 simple steps will help you avoid that.

You Need a Blogging System

Blogging does not come easily to me. It’s a lot of work!

Just like when my wife sits down to write therapy notes, I start to get completely distracted and find ways to do anything BUT write.

So I decided that I needed a blogging system in order to take the emotion and decision-making out of the process, so all I had to do was write.

When faced with a blank document, you tend to go blank in your mind and not know what to write.

The three steps below will ensure you never sit down to write a blog without know what to write.

For more on the benefits of blogging and why consistency is so important, check out this post here.

Step 1: Organize Your Blog Post Ideas Into a Spreadsheet

The first step to blogging consistently on your private practice website is to brainstorm blog post ideas.

I like to do this with a Google Sheet, this way I always have access to it (you never know when inspiration may strike).

But for the most part, I brainstorm blog post ideas/titles for just a few minutes every couple of months. That’s it!

These ideas don’t have to be SEO optimized and beautifully written titles. You can do that later when you write the post.

Just use this time to get ideas down and only write enough so you understand what the blog topic is when you sit down to write later.

Here’s a glimpse at my own spreadsheet:

blogging for therapists private practice

I’ve also created columns for brainstorming headlines, including what category it falls into in my blog, and a spot for notes and links to any articles that support what I’ll be writing.

To download a blank copy of this spreadsheet for free (you can keep it on your computer or upload it to Google Sheets) just click here.

And if you’re really struggling for ideas, my friend, Kat Love has created this nifty psychotherapy blog post idea generator.

Or for a more in-depth guide, check out this post from Authority Hacker: 13 Creative Ways To Come Up With Blog Post Ideas So You Never Wonder What To Blog About Next!

Step 2: Organize Blog Ideas Into Documents and Folders

It’s this step that truly eliminates the dread we feel when we sit down to write and all we have is a blank page.

The next thing you’ll do is create a folder for each month of the year. Again, I do this in Google Drive so I can access it from anywhere and any device.

organize blog posts into folders

Once you have your folders set up. Go into each folder and create a new Google Doc (or Word doc if you’re just doing this locally on your computer) for each blog post that you’re going to post that month.

For myself, I try to post once a week, but if that’s too much for you, you may want to start with one or two blog posts per month.

private practice blog tips organization

As you create docs for each blog post, you can also include some idea starters such as tips you want to include or any research articles that support what you’ll write about.

This will ensure you have all you need when you go to write the post later on.

Step 3: Schedule a Time to Sit Down and Write!

Now that you have all your blog post ideas and documents started, you MUST set a time to actually write your blog post.

Not scheduling a consistent writing time pretty much destroys the whole system.

I like to write my blog posts every single Monday, because that’s when I feel most inspired and energetic for the week to come.

When you sit down, just open up that month’s folder and choose the blog post you want to write.

Take a deep breath, be thankful you’re not staring at a blank document, and just start writing!

If you want access to more tips, advanced tutorials, videos and cheat sheets, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.

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So you’ve launched your private practice website. You spent hours crafting the perfect description for each of your counseling services and even more hours getting each page just right. But you noticed you’re not getting the right kind of clients through your website – the ones you really enjoy working with. Why is that?

One reason why your private practice website may not be attracting the potential clients you hoped for is because your website (and possibly your therapy practice) lacks a niche; a specific type of person you focus on serving. In today’s post I'll tell you about my failed blogs, how I learned the importance of choosing a niche and how it can increase the RIGHT traffic coming to your therapy website

One reason why your private practice website may not be attracting the potential clients you hoped for is because your website (and possibly your therapy practice) lacks a niche; a specific type of person you focus on serving.

In today’s post I’ll tell you about my failed blogs, how I learned the importance of choosing a niche and how it can increase the RIGHT traffic coming to your therapy website.

My “Failed” Blogs

Once upon a time, I started my first blog.

I was getting ready to drive cross country, from New York to Montana, then do some misison work in India and Thailand.

I loved sharing my stories and photos from that amazing adventure, but really the only people interested in it were my family and a handful of friends from my church.

Judging by blog comments, only my mom was reading. Thanks Mom!

Granted, my goal was not online marketing at the time, but rather I wanted to journal my experiences, so I was fine with the low readership.

Fast-forward a couple years and I started a website and blog centered around travel photography. It was a continuation of sharing the stories and adventures of the many international trips me and my wife love to take.

I wanted to sell photography as a way to raise money for future trips so I attempted to do this through a brand-spankin’ new website and blog.

Yet again, this website only seemed to attract our loyal group of friends and family with one or two rogue people who seemed somewhat interested in what I was doing.

Here’s a snapshot of my traffic during an average month:

Choose a niche for your therapy practice

I had a few folks stay on the site longer than a minute, so I guess that’s a win!

Ok, so moving right along…

Using My Third Blog as a Training Ground

Photography is still a huge part of my creative outlet as well as the travel we do, however it became more and more clear to me that it wasn’t something I wanted to pursue more than just a hobby.

So, as I became a lost creative vagabond, I basically landed back on my old portfolio website blogging about whatever interested me at the time.

How to make wall art, photography, book reviews. All great stuff but it was pretty random.

However, this time around, things were starting to change.

I began to treat blogging less as a hobby and more as way to grow an audience, share ideas and market my services.

I started an email list, I became more consistent with posting content and then sharing it on social media networks.

You can see the comparison from Google Analytics below. In April of 2015 (the orange line), I posted one short blog. In May of 2015 (the blue line) I posted a blog every week and promoted those blogs. You can see the difference:

Comparing my website traffic in Google Analytics

While this was great to see that I was on the right track, it was still unclear who the heck this blog was for.

Who was I actually helping? Who was I speaking to? I was not connecting with anyone through my efforts.

When it Comes to Web Traffic, Choosing a Niche Makes All The Difference

I started this blog here in July of 2015 because I wanted to share my web design gifts by helping others.

After so many of my wife’s coworkers at her counseling practice asked me about website design, I realized I could finally start a blog with a very specific focus: helping therapists and counselors create their own websites and market themselves online.

Once I landed on that, ideas for blog posts kept flooding my mind.

I had a million things I could write about and I knew exactly who I was talking to and ideas about ways I could help them.

And within that first month, I had over 2500 pageviews, which was double the pageviews on my previous blog’s best month.

I also began to get emails from people thanking me for my content and letting me know how it has helped them. I can’t ask for anything better than that!

I also believe that the specific topics I discuss has helped me grow my Pinterest audience much quicker as well.

I’ve tried to make it very clear by the topics I discuss that if you’re a therapist looking to learn web design, you’re in the right place.

My wife does this in her counseling practice by focusing on establishing healthy relationships. All the blogs she’s posted and content she’s written falls under that umbrella.

And for the most part, they majority of work she does with her clients is centered around relationships, boundaries and breaking dysfunctional habits that hurt connection.

That’s what she loves so that’s the content she creates and that’s who ends up in her office.

5 Tips for Choosing Your Private Practice Niche

So what about you and your private practice website?

Have you made it clear who you help and what you help them achieve?

You may very well already be working with a specific population within your therapy practice, but have you found a way to effectively communicate that on your website?

Doing so can help you boost your web traffic, hook potential clients and help you clarify your marketing voice.

Because I always try to leave you with something practical, here are a few tips to help you clarify your own niche:

1. Over the course of a month, look at the types of clients you’ve been working with. Is there a particular type of client that you just keep attracting? Write down these types of clients, their struggles and how your services can help them and begin to use those words on your therapy website.

2. Thinking about the type of practice you want to have 5 years from now, are there any clients that excite or energize you? Do you love working with couples? Or women with postpartum depression? You can begin to write blogs geared toward helping the clients that you love.

3. Write out your elevator pitch and use it on your website. Something along the lines of “I help [insert population you work with here] achieve/get/establish [desired outcome here]”. Use this on your homepage and on your about page.

4. Write website copy with your ideal client in mind and seek to serve them and guide them. I’m confident doing this is what helps create connection with your website users. You want your potential ideal client to know that they are in the right place and seeking therapy with you is the answer to the problem they’re facing.

5. Ask friends, family and colleagues. Speaking to the people that know you best is a great way to find out if there are any areas where they’ve observed you thriving. They can see gifts in you that maybe you can’t see yourself and help you determine the type of people you are gifted in helping within your therapy practice.

Have you found your niche yet? I’d love to hear more about it in the comments! Post your elevator pitch in the comments below.

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It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google. But optimizing each blog post for search engines can be extremely time consuming and frustrating as well. In this post we’ll talk about on-page SEO (search engine optimization) and how to use it to increase your chances of being found in Google.

I’ll also share how you can save time on your SEO efforts with my mini course, A Little Course About SEO.

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google. But optimizing each blog post for search engines can be extremely time consuming and frustrating as well. In this post we’ll talk about on-page SEO (search engine optimization) and how it can help you save time and increase your chances of being found in Google.

What is on-page SEO?

Knowing what keyword or topic you want to write a blog post or web page about should be your first step when it comes to creating content for your therapy website.

But once you know what keywords you’d like to focus on, then what?

You must now take those keywords and know where search engines will look for it within your blog post or web page.

On-page SEO has to do with the key factors that tell both search engines and readers what your content is about.

These are the factors that are squarely in your control – they are places you can put your keywords on the page you’re working on.

Doing it well can boost your search traffic and increase your rankings in search engines.

The flip-side of this is, of course, off-page SEO, which has to do more with links back to your website and content.

According to this article from Neil Patel, “ Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.”

4 Ways To Use On-page SEO on Your Therapy Website

Ok, so let’s talk about some specific ways you can optimize your blog posts and web content to ensure that users and Google are happy with each page of your website.

1. Optimize Your Meta Description

It’s good practice to spend some time crafting an effective meta description for your content.

This description can be extremely powerful in persuading a user to click on your link and view your blog post or web page.

Here’s what the meta description looks like in Google:

Use a meta description to let users know what your content is about in search engine results

A meta description is a 150-160 character description of what that page is about. Users will read this description and decide quickly it your content is what they are looking for.

Make sure your keyword or keywords appears in this description and spend time making it informative and pursuasive.

For more info on crafting the perfect meta description, check out this post from The Practice Academy.

2. Include Social Sharing Buttons

This has more to do with generating more traffic to your website than true SEO tactics, however, having some social media klout (people sharing your content) can be an indicator of quality content, which Google likes.

So, in order to capitalize on this, you’ll want to make it as easy as possible for your blog readers to share your posts.

To do this, you can use a social share plugin (on WordPress) or, if you’re using Squarespace, enable the share buttons within your settings.

If you’re using WordPress, I recommend a free plugin called Share (genius name!) from SumoMe.

I love this plugin because I can easily customize the style to match my blog as well as control what pages the share bar appears on and where on the page it appears.

For more on setting up and using the Share plugin, check out this post here.

3. Use SEO-friendly URLs

One of the first places Google looks to understand what a web page or blog post is about is to look for keywords in the URL.

Because of this, you should use simple URLs, making sure they contain the keyword you think people will use to find your content in search engines.

If you’re using WordPress, I recommend setting your permalink settings to “Post Name”.

Set your permalinks to include SEO-friendly words

Permalinks are the part of the web address that appears right after your domain name and point the user to a specific page on your website.

You can edit your permalink settings under Settings > Permalinks.

Setting it to Post Name means that WordPress will use the title of your blog post or web page to automatically create a URL for you.

If your keyword is in your title, then you’re all set!

Note: Editing your permalink settings is best done at the outset of creating your website, because it could change the URLs of old content on your site.

If you have other websites linking to your content, you could end up with broken links.

Luckily, there are plugins to help fix this. If you’ve got a lot of content and want to change your permalink settings, I recommend reading this first.

If changing the permalink settings is too daunting a task or if you’re not using WordPress… not a problem.

Just make sure your keyword appears in the URL of each page or blog you create to make it easier for Google to know what your content is about.

4. Include Multimedia in Blog Posts & Web Pages

Adding photos, videos or audio to a blog post or web page can indirectly help boost your page rank.

How so?

Well, posts with multimedia have a higher perceived value than those without.

If you have two blog posts about the same topic, one that only contains words about the topic and one that has video showing you exactly what the post is about, which one do you think would be more helpful?

Adding photos and video can also be a great way to lower bounce rates (the percentage of people who land your website and just bounce off rather than consume your content) and get people to stay longer on your website.

When adding photos, it’s recommended you name your files in a way that helps Google understand your content.

So, instead of leaving an image as image456.jpg, include a keyword, such as marriage-communication-tips.jpg.

You should also include a description of the image within the ALT tags of images, as another way to signal to Google what the content is about.

7 More Ways to Optimize Every Blog Post or Web Page for SEO

Making sure that every new piece of content on your therapy website is optimized for Google can seem like a daunting process.

It can suck the life out of blogging, that’s for sure.

I don’t know about you, but for the longest time I’d write blog posts, hit publish and then feel this guilt knowing I did nothing to ensure it was SEO optimized.

Then, I started including a keyword here or there, but never really knowing if I was doing the right thing.

But I’ve learned a lot about SEO through the years and I’ve seen first-hand how knowing what Google looks for – and implementing those things with every post or page – can help your pages rank better over time.

That’s why I created a mini course called  A Little Course About SEO; to take the mystery out of SEO optimization for each blog post or web page you create.

A Little Course About SEO is a mini-training for mental health professionals who want to confidently create SEO optimized web pages and blog posts consistently

In this training, you’ll learn 10 crucial things you can do to help boost your page rank in Google and drive more traffic to your private practice website.

This training will help you reduce the time spent optimizing each piece of content you create, feel confident knowing your web page or blog post has what it needs to rank in Google, and quickly help you get found by potential clients.

You’ll know exactly what’s important to Google and publish SEO optimized content EVERY time.

The best thing is, it’s only $29 and in just 15 minutes, you’ll be armed with the SEO info you’ll need for the next you write a blog or web page.

You can click on the banner below to learn more:

Learn SEO for therapists, counselors and psychologists in private practice



It was in June of 2015 on a beach in San Diego, talking with my wife, the therapist, and dreaming about my future when I first landed on the idea of Create My Therapist Website. It’s hard to believe that a full year has gone by! In this post, I reflect on a year’s worth of blogging, what I’ve learned from it and give you some tips for your own blogging strategy for marketing your private practice.

Blogging Tips For Therapists: In this post, I reflect on a year’s worth of blogging, what I’ve learned from it and give you some tips for your own blogging strategy for marketing your private practice. // Create My Therapist Website


1. Choose a Niche

Create My Therapist Website is not my first shot at a blog. (shock!)

I’ve always enjoyed the idea of creating community through writing, sharing my ideas and experiences and helping others.

The first blog I started was really just an online journal that I started before I left on a six-month adventure where I drove cross-country to Montana where I stayed for three months, followed by three months of missionary work in India and Thailand.

It was fun to use my blog as a way to process the experience and share with others. But I’m pretty sure the only people who read that blog were my mom and a few friends.

My next blog was part of an old website I had built as a way of showcasing my graphic design and photography work. You can still see it at

Prior to starting this here blog, I used that website to talk about art and pursuing my passions.

It was there that I began to learn about content marketing and how to promote a blog and create an email list.

I got my feet wet and in my best month even managed to get about 900 people to at least visit my blog.

It was progress but it lacked purpose. (besides being a place to practice blogging)

I wrote about my feelings. I wrote about life experiences. But my audience was not defined and they sure didn’t want to join my email list (I think I somehow wrangled in 19 people).

Who was I helping? To be honest I wasn’t really sure. I just knew I needed to start somewhere and write until that became more clear.

Then I chose a niche and it all changed.

I defined who I wanted to help (therapists and counselors in private practice who wanted to create and market their website) and began speaking directly to them.

Each month my number of visitors rose. People were joining my email list and actually emailing me!

They were commenting on blog posts, taking action and getting results. I was helping more and more people and it was so rewarding to see the evidence of that.

So here’s the main point: Define your ideal client and settle on a niche.

Choosing a niche for your therapy practice allows you to speak directly to their needs and the issues they are facing. It also makes it much easier to write to someone when you know who they are and what they’re going through.

Make it clear on your therapy website who you help and what you help them achieve.

2. Blog Consistently

Oh man, this one’s a tough one.

Let’s face it. Lord Google likes to see that you’re an active contributor to the internet.

They don’t want to send people to a website that isn’t up to date and isn’t consistently adding great content. It wouldn’t be helpful to the individuals searching for specific answers, right?

If part of your therapy marketing strategy is SEO and being found, blogging consistently is the best thing you can do. (Tweet this)

We saw this first-hand with my wife’s private practice website.

Looking in her Google Analytics we saw her number of pageviews and users just about double when comparing a month where she hadn’t blogged to the first month where she blogged consistently.

And that was without social media marketing too!

So here’s the main point: If blogging is a part of your therapy practice’s marketing strategy, get consistent with it.

Decide on a schedule and stick with it. If two blog posts a month is all you can do, that’s fine, just be consistent.

You’ll create more opportunities for Google to send you traffic and you’ll also get the benefit of honing your message and reaching the potential clients you really want to work with.

3. Make Friends

One of the greatest gifts of having this blog is that it has allowed me to connect to people I may never have otherwise been able to reach.

Getting an email from someone in France or Ireland (it happened!) just about makes my day.

I’ve learned that there’s a great community of both therapists and folks helping therapists.

And it’s like one big family of people just sharing their gifts and knowledge to help each other succeed.

Some of the people I’ve met through my blog and social media have been so kind to link to my website from theirs, which is a great way to bring in some extra traffic.

And I love how that’s happened through relationship.

It’s not salesy or gimmicky. I feel like I know these people and I want to help them as best I can and I know they want to help me as well.

So here’s the main point: Make some friends within your niche that you can serve.

You can invite them to guest-post on your blog and perhaps they’ll allow you to guest-post on theirs.

If they do something well, refer to them when you can. Just like you build offline referrals for your private practice, you can build online referrals as a way to grow your traffic and collaborate with others to grow your business.

4. Be Generous With Your Blog

I blog because I want to help therapists create their own websites and market their practices online.

That’s my main goal; to help people.

When I remember that, and seek to serve my audience as best as I can, amazing things happen.

It builds trust and connection.

Yes, my blog is the hub for my therapist website design business, but first and foremost it’s a way to reach people I otherwise may not have had a chance to reach.

When I give away trainings and resources, it helps me connect with those people.

Your blog can do the same thing with your potential clients.

Give them a glimpse of who you are and build trust by being generous with your information.

Create resources for them to download. Maybe even some videos where you explain your therapeutic approach to a specific topic. Give away things for free!

Make your potential clients think, “Wow! If her free information is THIS good, I can’t imagine how great a full, paid session with her would be!”

So here’s the main point: Generosity can build trust and connection with your audience. Be generous and it has a way of coming back to you.

Think of ways you can serve your ideal client and use your blog to do it.

It doesn’t have to be anything huge. It could be a simple checklist or one page of quick tips for dealing with anxiety. Something simple!

Then give it away for free!


I hope you can take these lessons and apply them to your own blogging strategy on your therapist website.

It’s hard to believe that a full year has gone by since I launched Create My Therapist Website. It’s been such a wonderful experience as I’ve learned what it really means to grow a blog and serve an audience online. Thank you for being here and for being a part of it, I couldn’t do this without you!

So, what type of topics would you like me to cover in the next year?

Let me know by dropping a line in the comments!


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In our last post, we talked about 11 things you should do BEFORE you hit publish on that amazing new therapy blog post you’ve written. Today we’ll talk more about private practice blogging and 6 things you should do AFTER you’ve posted a blog on your therapy website.

Ok so you did all that work to post the most amazing therapy blog post ever. Now what? Today we’ll talk more about private practice blogging and 6 things you should do AFTER you’ve posted a blog on your therapy website.

Let’s jump right in.

Pin Your Blog Post on Pinterest

If you’ve followed me on this blog for any length of time, then you’ll know that I’m a huge fan of Pinterest and its potential for driving traffic to your website for months and years to come.

If you haven’t already, create an image for your post that’s specifically for Pinterest, using a program like Photoshop or Canva.

A good idea for promoting your own blog on Pinterest is to create a board that only has pins from your website. You can call it “From the Blog” or something similar. You can then post all your new blog post pins in this board.

After you pin to your “from the blog” board, over the course of the next few days, you can repin from that board onto other relevant boards and group boards to distribute your pin to other audiences.

So, go ahead and create a new pin on Pinterest that links to your blog post, making it very descriptive and using keywords relevant to your blog post.

Pinterest is basically an image-based search engine, so you want to be as descriptive as possible so people can find your pin easily.

If you want to learn more about how to specifically use Pinterest to drive traffic to your therapy website, check out this post here.

Share on Facebook & Twitter

Now that your super awesome blog post is published, the fastest way to drive traffic to it is through social media.

If you’re using WordPress and you’ve created a featured image for your blog post, the good news is that half the work of creating your social post is done for you.

Since posts with images tend to get MUCH more interaction that posts without, you’ll want to include a photo if you can.

You can find all the image sizes for social media posts here.

Schedule More Social Posts

On some social media platforms, like Pinterest and Twitter, posts tend to have a short window in which they will be seen. One way to get more traffic to your therapy website is to schedule multiple posts to the same blog well into the future.

To do this, I love to use Buffer. It lets me connect my social profiles and set specific schedules for when I want to post on each one in the coming days, weeks and months:

Use a social media scheduler like Buffer to schedule when your therapy blog gets posted

When I publish a blog, I’ll send out a Tweet right away. Then I’ll schedule one later in the day, later in the week, then later in the month, then waaay in the future. I love it because I don’t have to think about it.

I only recommend doing this on Pinterest and Twitter, where the rate of new posts is so frequent. Posting multiple times increases the chances that your followers will see your post.

Send a Newsletter to Email List (If You Have One)

If you’ve got an email list, now is a great time to get in touch with them.

Blogging regularly and then emailing your list with the link or blog content is a great way to keep in touch with folks who’ve already expressed interest in your services.

It’s also another great way to drive traffic back to your website.

I use Mailchimp (affiliate link) for my email list, and I’ve set up what’s called an “RSS Campaign”, where it checks to see if a new blog has been posted. Once it sees a new blog has been added, it automatically sends some pre-specified content out to my email list.

For more information on how to use Mailchimp automatically email your mailing list with your latest therapy blog post, check out the instructions here.

Respond To Blog Comments

If your blog receives any comments, it’s pretty obvious the polite thing to do is to respond to them!

Responding to comments is a great way to share a bit of your personality and make you real to your readers and potential clients.

Continue to provide value to your readers within the comments. Make them feel special and glad they read your blog.

Check Your Google Analytics to See How Your Blog Post is Doing

After about a month, it’s a good idea to check in on your Google Analytics to see how much engagement your blog post actually received.

You can learn a lot from things like page views, bounce rate and the average time spent on your blog post.

If you’ve gotten a lot of page views but people are just not staying and reading through the blog post, then you may want to edit the post to make it more engaging or easier to read.

You may even notice some patterns of low or high engagement with certain types of blog posts, telling you what your audience wants more or less of from you.

One of the easiest ways to check the specific Google Analytics for a page on your site is to download the Chrome extension here.

Once enabled, you can navigate through your website and see the info for each page you’re on:

Check your therapy blog performance in Google Analytics

Boom. I hope you found these blogging tips useful as you continue to master your online marketing for your private practice. Got any other things you do as part of your blogging ritual? I’d love to hear it in the comments.

If you are a therapist in private practice and you struggle with creating a professional-looking website that you’re proud of and attracts the clients you love, I’d love to help.

I’m currently looking for a few great people to work one-on-one with to help them design or redesign their therapy website. If you’re interested, you can learn more here.