The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

private practice website aging adults

Click here to see a behind the scenes case study of the work we did together to create the website for her new business.

As a web designer who works solely with therapists, I look at a LOT of private practice websites. As I look at these websites, I often see one specific mistake repeated over and over.

The mistake is this: When I look at your About page I have no idea what you do or who you help.

Your potential clients will leave if it’s not clear you can help them

Yesterday I visited a bike store, looking for one of those cool beach cruiser bikes for my wife.

I had a pretty good idea for what I was looking for as I stepped into a used bike shop, but would have welcomed some guidance.

As I entered, I caught a glimpse of an employee in the back room, working on repairing a bike.

He never looked up. He never greeted me. Never asked me what I needed.

So I spent 5 minutes alone, looking at what options I could see.

Nothing caught my eye, so I left. I was probably in the store for only 8 minutes.

As I got back in the car, I couldn’t help but wonder, “what would have happened had the employee asked me what I was looking for?”

What if he asked me some questions about what brought me into his bike shop, looking to help me solve my problem (wanting a new bike for my wife)?

The SAME thing happens on private practice About pages all over the internet.

We often put what we think is the best information front and center, talking about ourselves, our training and our modalities.

But what is the client looking for?

What is THEIR biggest challenge? What problem are they looking to solve?

When I stepped into that room filled with bikes, it wasn’t clear that anything there would solve my problem.

So, I bounced.

If a potential client lands on your About page and it’s not abundantly clear you can help them, chances are they’ll bounce too.

Your Client Is the Hero of the Story

One of the best books I’ve ever read about marketing a business is Donald Miller’s Building A Story Brand (affiliate link).

I can’t recommend this book enough for it’s simple, yet powerful framework for creating solid marketing materials, including a website.

This book practically breaks down how to use the structure of storytelling to market to your ideal client.

If I could, I’d have everyone in my audience read this book!

He says that the key to marketing is making your ideal client the hero of the story.

Not YOU or your private practice.

When your potential clients can picture themselves fitting into the story of your business, overcoming their greatest challenges and getting what they want in life, they will more easily do business with you.

In his book, Donald Miller suggests these 3 crucial questions to ask yourself in order to market effectively:

  1. What does the hero want?
  2. Who or what is opposing the hero getting what she wants?
  3. What will the hero’s life look like if she does (or does not) get what she wants?

This can directly be applied to your about page!

Instead of starting this crucial page with the headline “About Me,” begin with your client (the hero) as the focus.

What do they want more than anything RIGHT now as they’re searching for help.

What life situations, personal roadblocks or challenges are getting in the way of what they want. Why are they searching for a therapist at this time?

And then paint the picture of what life would look like once they’re able to overcome these challenges.

At this point we can turn the story toward you and your practice.

You are the guide who will help them get what they want. But before you present yourself as the solution, you must first identify with your client’s challenge.

Writing An Effective About Page for your Private Practice

So how do you actually write a great about page for your own therapy website?

Great question.

The first step is to get absolutely clear about who you serve in your private practice.

Knowing who you’re trying to reach will help you write content and know exactly how to speak and what to say.

Use the three questions above to help you craft the story of your ideal client.

Starting with where they’re at right now, your goal is to use the content of this page to guide them to their goal – a picture of what life could look like if they overcome their current challenges.

Here’s a simple outline you can use for your About page:

  1. A headline that clearly states who you help and what you help them achieve
  2. Paint a picture of their struggle – what does it feel like to be where they are right now
  3. Paint a picture of what life could look like if they overcame their current challenge
  4. Give them a plan – this is where you can explain what it looks like to work with you
  5. A clear call to action – have them contact you or schedule a consultation

Need some inspiration for your About page?

Check out this post: Websites for Therapists: 10 Examples of Amazing About Pages


Your clients will leave your website if it’s unclear that you can help them.

The goal of your About page should be to quickly and clearly inform your ideal client that you can guide them to the life that they desire.

I hope these tips will help you put your ideal client at the center of your marketing and focus your About page on them… and not you.

Doing so could mean the difference between a website visitor moving on to the next therapist, or sticking around and becoming your next client.

If you’re struggling to create an effect private practice website and you’re tired of DIY tutorials that don’t take into account the nuances of marketing for therapists then I invite you to check out The Create My Therapist Website Toolbox 2.0.

Click the banner below to get started and I’ll take you through my entire process of creating a beautiful website that attracts new clients while you’re in session.

desk laptop logo

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website?

In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website

Why Color is so Important to your Private Practice Website

Color is one of the main factors that go into creating an effective website design.

If you group the right colors together, it can actually affect how potential clients perceive you and your practice.

Is your personality and brand one of excitement and spunk? Then brighter colors may help attract clients that gravitate toward that type of personality.

Or maybe you want to attract people with high anxiety in their lives…

You may want to stick with blues and greens, which tend to have a more calming and sincere feeling attached to them.

In a study by psychologist and Stanford professor Jennifer Aaker, she points out five core dimensions that play a role in a brand’s personality.

color therapy brand personality

[Source: Help Scout]

The above personalities can be a good starting point as you decide what type of personality you want to create for your private practice and website.

But as with most cases of art and design, there are no hard and fast rules.

You can certainly create a level of excitement and masculinity by using bright reds or yellows, but it often depends on the context and juxtaposition of photos and messaging you have on a website.

I always encourage people to create a mood board on Pinterest.

pinterest website mood board

Take some time and collect photos that speak to you and the feeling you want to evoke with your website.

What types of images come to mind when you think about your practice and target audience?

Starting with a photo can be the easiest way to nail down a color palette that jives with your brand and attracts the type of clients you want in your office.

So let’s talk about getting started.

Starting with a photo to find a color palette you love

Not many things can evoke certain emotions or feelings quite like photography can.

It may be hard to fully describe how you want your ideal clients to feel when they land on your website.

But sometimes when you see the right photo, that may be enough to capture that essence.

If you’re planning on creating a new website for your practice, a great idea is to begin collecting these types of photos.

Once you have a collection of colorful photographic inspiration, you can narrow it down to the one you feel would speak most to your ideal client and support your businesses brand.

Websites use HTML codes to display colors (often called hex codes). So, you’ll need to know what the hex codes are for the colors you find in your favorite image.

One great resource you can use to extract color codes from your favorite design inspirational photos, is Canva’s Color Palette Generator.

canva color picker

This tool is super easy to use.

Just drag and drop your image from your computer onto the center of the page.

The website will reload and show you the color codes for the main colors found in your photo:

therapy website color palette example

Then you can just click on each color to copy the code and save it in a document for later use on your website.

My favorite WordPress theme, Divi, actually lets you set a default color palette so you can use it throughout your website.

So I would just paste these codes right in there at the beginning of my website project.

divi color picker

More Resources To Help You Find a Color Palette for Your Private Practice Website

There are a few other resources that you can use to find the perfect color palette for your website (or any marketing materials you’ll be creating!).

I often recommend the following ones when working with my website design clients.

Design Seeds

design seeds color palette therapy website

Design Seeds was built on inspiration and the love of finding that inspiration in everything from landscape to architecture to art and beyond.

Among Design Seeds’ many functions, you’ll be able to explore endless palettes by color or by collection (or by season Atlas). These palettes are handmade and digitally mixed by the site’s author and owner Jessica Colaluca.

Once you pair down your seed by color or collection, simply click to reveal a larger shot of the palette and hex codes. The “Seeds” are free for us to use, but designers and readers alike can “tip” if they so choose.

Design Seeds also includes a shop! Here you can purchase Color Almanacs, mugs and prints.

Click here to check out Design Seeds.

Colour Lovers

coulor lovers palette therapists

Color Lovers is a collective community where people combine resources on all things, color, design, art and photography.

On this site you can browse by palette, patterns, shapes, or colors on different  media/medium channels.

One great section is the ‘Trends’ section that houses all things branding, websites, magazines, etc. You can check out what’s popular right now right from this menu.

Another plus about Colour Lovers is the community. You can hop on the blog, forums or groups to dive deeper into design with like minded people.

Click here to check out Colour Lovers.


coolers website palette private practice

Coolors is a pretty awesome because it’s a simple color palette generator.

You can search for a palette under explore, or you can generate on from a photo you either upload or find on the internet.

One neat function is the Color Blindness menu.

Click on this menu and you can choose from about ten different modes that are compatible with color blindness, super cool. There is a toggle button on the settings menu that allows you to see alternative shades of your color palette.

Another cool feature? You can click and drag each color chip, keeping what you like and swapping what you don’t.

Complete with a Chrome Extension, Coolors does just about everything, simply.

Click here to check out Coolors.


The proper use of color on your private practice website can be a powerful marketing tool.

It can capture the emotion of your target audience, help visitors feel at home or help you stand out among a crowd of bland websites.

I hope the resources above help you nail down a fantastic color palette for your own website.

Do you have another resource you’ve used to create a color palette? Let us know in the comments below!

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients.

In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients. In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

The Purpose of Your Homepage

As with any page on a therapy website, understanding the purpose and goal of the page will help you create a design and content that is strategic.

We’re not just slapping info on the homepage and hoping for the best, folks!

I often see therapists put a ton of information and too many choices on their homepage, leaving the user to have to sift through the content or just leave due to the overwhelm.

So, what is the purpose of a homepage, anyway?

The main goal of your homepage is to get your potential client to the information they’re looking for as easily and quickly as possible.

Your homepage is a way to get them to the NEXT page, where they can get the information they’re looking for.

Let’s look at 5 mistakes to avoid so you can help your website visitors find what they’re looking for and convert into clients.

Homepage Mistake #1: Not Being Clear Who The Website is For

These days, attention spans are SUPER short.

We are completely overwhelmed by information which causes us to only skim bits and pieces of the information we’re presented with.

Because you only have a few short seconds to grab your potential client’s attention, you have to make it clear on your homepage that they are in the right place.

What would you think if you were looking for help with some of your biggest life challenges, looking at multiple therapists’ websites, and you landed on this homepage?:

therapist website mistakes 1

I’m wondering who the guy is in the photo.

It’s probably not the client, but it’s coupled with the testimonial I see.

Maybe it’s the therapist?

Looks like a nice guy…

The point is, I’m not sure… and I’ve wasted valuable seconds trying to figure out if this website is for me and if this therapist can help me.

It’s not quite clear.


Let your ideal client know they are in the right place and that you get them.

Meet them where they’re at and think about what they’re feeling as they’re searching for help.

Use the homepage’s prime real estate to quickly communicate who you help and what you help them achieve.

Your “unique selling proposition” as they call it.

For more on developing your “unique selling proposition”, check out this post: 10 Things To Do BEFORE You Create A Counseling Website

Homepage Mistake #2: Sliders That Have No Purpose

We’ve all seen them.

Those huge photo slideshows with overlayed text swishing across the homepage.

But what exactly are they accomplishing?

Too often, I see people giving too much real estate to homepage sliders that don’t actually communicate anything.

Sometimes, a therapist will put a few quotes in this area.

Quotes, while maybe meaningful to you, mean very little to someone who is trying to solve a problem in their life.

It says nothing about how you can help your potential client.

And research shows that users often do not interact with sliders and will often skip right over them.

Check out this quote from Craig Kistler, Founder of Strategy & Design Co. said about homepage carousels/sliders:

In all the testing I have done, homepage carousels are completely ineffective… In test after test the first thing the visitor did when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task.

Carousels used to be the bees-knees.

But now they’ve become a distraction when a user is trying to find the info they’re looking for on a website.


Basically, don’t use sliders and keep things simple.

Make sure your homepage’s prime real estate is given to a simple, clear message that connects with your ideal client.

Don’t distract your clients with quotes in this valuable homepage area.

Rather, give them the info or opportunity they need to click through to the next page where they’ll find the meat of what they’re looking for on your website.

And if you insist on using a slider, just know that anything after the first slide will most likely be overlooked.

Homepage Mistake #3: Too Much Text & Information

Have you ever been online, maybe searching for a service or a product you want to purchase?

You’re using Google and you click on a promising link, land on the homepage and you’re suddenly met with a wall of text…

It’s like someone’s just handed you a book and told you, “here, read this, you’ll find what you’re looking for in there somewhere”.

It can be frustrating!

This is the same thing that happens to your potential clients when you’ve crammed too much information into your homepage.

They want to know if you can help them.

And they want to know it quickly.

So giving them homework and making them dig for that information won’t help them find what they’re looking for.

Chances are, they’ll get overwhelmed and leave your website.

Remember: The purpose of your homepage is to get the user to the next page; to get them the information they’re looking for.

Once they’ve landed on that NEXT page, they’ve indicated what they’re interested in, so that’s where the bulk of the text/content/info belongs.

When you put it all on your homepage, you’re deciding FOR the client what you think they should know, rather than letting them lead the journey.

And no one likes to be told what to do.


Treat the homepage as an introduction to you and your services.

Keep copy simple, clear and let the user decide where they want to go to learn more.

Think about the most important information you can share to gently lead your client into your website to learn about you and your services.

Homepage Mistake #4: Hiding Contact Information

This mistake is a pretty straight forward one with an easy fix.

As a therapist, I’m guessing that the main goal of your website is to get new clients to contact you.

You want to get them off your website and on the phone or in your inbox… and ultimately in your office.

As I mentioned earlier, the busyness of life and the amount of distractions your clients face means you’ve got to make it as easy as possible to use your website and find what they’re looking for.

If they’re looking to contact you, make it as easy as possible, so when they’re ready they know exactly where to click to get in touch with you.


Here are a few ways you can make it easy for your potential clients to contact you:

  • Have your contact information consistently appear in one place throughout the website (such as a top bar and/or footer)
  • Include one clear call to action to encourage the client to take the next step
  • Create a single page where clients can contact you and place a link in the menu, making the last link

Do the above and it will help give your potential clients zero excuses about not being able to contact you.

Homepage Mistake #5: Too Many Calls to Action

A call to action is when you ask your website visitor to DO something.

“Click here to learn more”

“Contact me now for a free 15 minute consultation”

Stuff like that.

When your potential clients are faced with too many options, the user can get overwhelmed and decide to leave the website.

They choose ZERO options… the opposite of what you want, right?

Just like mistake #3 above, you’ve given your potential client work in order to find what they’re looking for and take their next step.


Think about the primary goal of your website and design your homepage accordingly, leading your client toward that goal.

Maybe your goal is to build up your email list, and that’s where you really connect with potential clients.

Then make the ONE main call to action all about joining your email list.

Is the goal to get them on the phone?

Then your ONE call to action can be focused on getting in touch with you.

It’s ok to have multiple links on your homepage because you do want to lead folks deeper into your website should they want more information.

But have just ONE main call to action that stands out from the rest of the page and encourages the user to take that one step that gets them closer to your goal for your business.

Wrapping it Up

Are you guilty of any of the above homepage mistakes?

Don’t worry!

The great thing about websites is that they are fluid and you can tweak and improve your private practice website over time.

I hope the above mistakes and solutions have helped you re-evaluate your own homepage and inspired you on some changes you can make.

Do you need some professional guidance on your own website? Let’s chat.

If you’re struggling with know what you can do to improve your website’s design or take your online strategy to a new level, I’d love to chat.

I offer 1-hour consultation calls where we can talk about everything and anything related to your website.

We can take a critical look at your design or chat about your content marketing strategy.

We can even get into WordPress technical issues if you like!

Click here to learn more about consultation calls and schedule one today.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what?

In this article we’ll go over 5 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what? In this article we’ll go over 6 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

Just pointing your domain to your new website will not be enough to attract new clients to your practice.

There’s ongoing, consistent work to be done in order to start building traffic.

But the following list are a few things you can do right after your website is launched to help build a solid foundation by which you can begin getting found at your new online home.

1: Update Your Social Media Profiles

Make sure all of your social media profiles are up to date with the link to your website.

This is a free and simple way to drive some traffic to your website!

If you’ve added more recent portrait photos to your new website, it’s also a great idea to update all your social platforms with your new photo.

This creates a consistent brand for you across all the places you may be found online.

Even if you’re not using a certain social platform for “business” purposes, I’d still add that link.

You never know what friends or family may pass that link along to someone who may become a client.

2: Add Your Website Link to Your Directory Profiles

Your profiles on therapist directories is a gateway to your new private practice website.

If you haven’t done so already, update your Psychology Today or other directory profiles.

Potential clients will most often use your website for confirmation on whether you can help them or not.

I remember a few years ago when I was searching for my own therapist and I wouldn’t even consider one that didn’t have a website linked to their profile.

I had no way of getting a feel of their personality or creating a connection with their often dry Psychology Today profiles.

But once I found a few with that link to their website, I was able to narrow down who I thought I could or would want to work with.

So, linking your website to your profile will help get potential clients one step closer to being in your office.

3: Use Google Analytics to Monitor Traffic

Now that your new website is live it’s time to check on your traffic and see how users are

interacting with your website.

Screen Shot 2017 06 05 at 12.24.55 PM 1

Knowing how people are using your website, over time, can help you refine your content to reach your target audience, i.e. your future clients!

For example, is there one blog post that gets the MOST traffic on your website? Then write more blog posts like that one!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

I don’t want you checking your analytics each day, agonizing over your numbers, but I do want you to check a couple times a month so you can keep track of your metrics, learn where traffic is coming from and see which pages are visited the most.

Related article: Getting Started With Google Analytics

4: Submit Your Website to Google Search Console

Adding your website to Google Search Console well help Google in crawling your website and

give you insights into how your website is performing in terms of SEO.

You’ll be able to see if your website has any crawl errors, broken links and other errors that may affect your SEO.

You’ll also be able to see which search terms your visitors are using to find you.

Once you add your website and verify it, you’ll want to add a sitemap so that Google can crawl through and index your pages. You do this under Crawl > Sitemaps:

Screen Shot 2018 04 02 at 3.32.58 PM

In WordPress, to find the link to your sitemap, you can use the Yoast SEO plugin, which can automatically create a sitemap for you.

Use the link in your SEO > XML Sitemap settings to enter into the Google Search Console:

Screen Shot 2018 04 02 at 3.33.33 PM

Once that’s all set up, Google will begin to crawl your website and you can use Google Search console to check in on your SEO health.

If you go to Search Traffic > Search Analytics, you’ll be able to see what search terms lead to your website.

5: Add New Content Consistently

Consistently adding new content to your website is one of the best ways to increase your traffic.

That’s why blogging is so important to online marketing.

It allows you to rank for new keywords and also helps you showcase your expertise on specific topics.

When we first launched my wife’s website in 2011, she began adding a blog post each week.

At the end of two months we noticed that her traffic had nearly doubled in that time.

And that’s without even performing on-page SEO tactics!

You may also want to create content for specific topics you help your clients with and link to those pages from your services pages.

This will help clients find more of the information they need to trust you and view you as the expert before reaching out to you.


Launching your private practice website is just the beginning of a new series of marketing activities you’ll perform in your business.

The above tasks are just a starting point as you learn what works and what doesn’t in your online marketing efforts for you and your private practice.

I hope this gets you started on a strong foundation!

If you’re having trouble even getting your website project going, check out this free <a href=”” data-leadbox-popup=”CjwQyQangDPqJJwqodqsJm” data-leadbox-domain=””>3-part course.</a>

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You’ve worked for months on your private practice website, getting all the content in place, creating pages and making sure you’ve said all you need to say to attract that ideal client of yours. But how can you be certain you’re really ready to start sending traffic to your new online home?

In this article I’ll give you a website pre-launch checklist so that you can be sure you’ve got all the essentials in place prior to opening your therapy website up for business.

You’ve worked for months on your private practice website, getting all the content in place, creating pages and making sure you’ve said all you need to say to attract that ideal client of yours. But how can you be certain you’re really ready to start sending traffic to your new online home? In this article I’ll give you a website pre-launch checklist so that you can be sure you’ve got all the essentials in place prior to opening your therapy website up for business.

With websites, done is better than perfect

Is your website ever truly finished?

Of course not.

It’s one of the reasons why I love creating and managing websites… they are living, fluid marketing assets that will change with you and your private practice.

It’s important to remember to have the essential elements in place in order to start attracting your ideal clients, especially when launching a new website.

Over time though, you’ll likely want to make updates, add new content and refine your copy… and that’s ok.

I’d rather see you start getting traffic than agonizing over perfect copy and missing out on potential clients.

This PSA was brought to you by Daniel Fava.

5 Things To Do Before You Launch Your Private Practice Website

Below are the 5 most important tasks you’ll want to take care of before officially going live with your website and sending traffic your way.

Depending on the website platform you’re using, there may be more subtasks under each of these points.

Let’s get started.

1: Make sure your core page content is in place

If people are going to be visiting your new website, it makes sense to have the proper information there to help you convert those visitors into clients.

And just one homepage with a list of all your services and modalities isn’t going to cut it.

There are a few pages that I see as core to a private practice website and before you open the gates to clients and search engines, you’ll want these pages in place:


Pretty obvious. You can’t have a website without a homepage.

Treat your homepage as an introduction to your client. Give them a couple doors they can walk through to find the information they need to trust you and reach out.

A Single Page for Each Service You Offer:

This is your chance to get very specific about how you work with clients to help them overcome their challenges. Having a web page dedicated to each of your services is also great for SEO.

An About Page That’s Not About You

Your About Page is really about your client, not you. Speak directly to your ideal client, connect with how they’re feeling in the midst of their challenge and explain how your practice can help.

For some inspiration on your about page, check out these articles:

Contact Page

You’ll definitely want a dedicated page where potential clients can find all the information to get in touch with you. Make the link to this page easy to find, usually the last item in your main navigation.

There may be other pages that are specific to your practice and what you feel you need potential clients to know.

You may have pages like FAQ, Your First Visit or a page where clients can download intake forms.

The key is to know what information is essential to attracting new clients, helping them get to know and trust you and giving them the opportunity to contact you when they’re ready.

If those pages are in place, launch away.

You can, and should, add more content and pages later.

2: Proofread all your content

Nothing will may make you look unprofessional like a bunch of typos.

You’ll want to spend time with each page you’ve created, making sure to proofread each one carefully.

If you can, send your website to a friend or family member and ask them to help you out.

This will ensure no typo is missed and when you’re ready to go live you can be confident that their will be no mistakes in your copy.

3: Perform on-page SEO (search engine optimization) on your pages

Just putting content on a page is not always enough to make sure that search engines will find your content.

You’ll want to spend some time making sure you’ve got the proper keywords in the right places to let Google know what your pages are about.

This is especially important for your specific service pages as well as blog posts.

That content can more easily be focused around specific keywords, i.e. “couples counseling in Atlanta,” than your homepage because that page is more general and not focused on a specific service.

If you’re using WordPress, I recommend using the Yoast SEO plugin to help you know exactly where your keywords should go and what you can do to improve your pages and posts.

And if you want to learn more about on-page SEO and how to use it on your private practice website, check out this post:

On-Page Seo: How To Optimize Your Therapy Website Content For Search Engines

Now, just having some keywords in place on a few pages may not be enough to see much traffic from search engines right away. That definitely takes time.

The more content you add, while keeping SEO best practices in mind, the more your traffic from Google will increase over time.

Be patient and be consistent!

4: Test all links, contact forms, online scheduling, etc.

Treat this part of your website quality assurance as a treasure hunt!

You want to make sure every single link on your website works and sends the visitor to the right place.

Grab a cup of coffee (or glass of wine… I’m cool with that) and dig through each page of your website, clicking on every link.

Fill out your contact forms and make sure that the information gets sent to the right place.

If you’re using an online scheduling application, make sure you’re able to schedule appointments and see them showing up in your systems and on your calendar.

If visitors can’t simply use their website to find the information they need, they’ll just bounce.

5: Set up Google Analytics so you can monitor your traffic

Understanding your audience and where your website traffic is coming from is critical to the success of your website marketing.

You can’t grow what you don’t measure.

And the way we measure the health of our website and how it’s working to market your private practice is with Google Analytics.

Using Google Analytics can give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more.

I mean, who doesn’t like pretty graphs, right?

Screen Shot 2017 06 05 at 12.24.55 PM

Here are just a few helpful reports you’ll get in Google Analytics:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

For more detailed instructions on how to get started using Google Analytics, check out this article here.


Have you been working on your own private practice website, getting it ready for the world?

I hope this post helps you make sure you’ve got some of the most important pieces in place.

As I said at the beginning of this article… your website is forever changing. So, remember that you can always add more content and make updates later.

The key is to have the essential pieces in place so you can start attracting traffic and getting more clients.

Struggling to get your website to the finish line?

Enroll in one of our courses to help you DIY your website and get more traffic.

This is the final article in our series on what to expect when working with a website designer to build a website for your private practice.

Here is a recap of our series:

In this article, I’ll share what you can expect after your website has been launched and how you can make the most out of this new marketing asset of yours.

This is the final article in our series on what to expect when working with a website designer to build a website for your private practice. In this article, I’ll share what you can expect after your website has been launched and how you can make the most out of this new marketing asset of yours.

This isn’t really the “end” of your website project… the fun has really just begun.

Because if you JUST build it, no one will JUST come.

There’s work to be done to make sure that this investment into your marketing truly pays off.

The Designer Prepares for Handing Over the Keys

As your project nears the end of this phase, your designer may begin to gather some resources for you smoothly hand off your website and equip you to use your website.

Because I use the  Divi WordPress theme to create all my client’s websites, I can save page layouts for my clients to use in the future.

Now that the website has been launched, I’ll save the latest versions of the page layouts.

This means that when my client wants to create a new page on their website, they can load a layout from a library of pre-designed pages with the click of a button, update the content for the new page and publish it:

Screen Shot 2018 03 08 at 8.58.02 AM

Now they’ll be able to add new pages, with a consistent design, all on their own.

Another thing I like to do for my clients is create a PDF resource with information about using their new website.

Inside, I’ll include their WordPress login credentials, the color palette used on the website should they want to use them in other marketing materials, a link to their personal training video for making updates to the website, other tutorials and other helpful resources.

It looks like this:

thank you website resources

This is a helpful PDF that my clients can refer to in the future as a reference for using their website.

Personal Training: Learning To Use Your New Website

Your website should be an ever-changing marketing asset to your business.

Adding new content over time is a sure-fire way to improve your traffic and help your website rank on Google for various keywords.

In order to add content, you’re going to have to know how to make updates to your website.

When I work with my clients to build their websites, each project culminates in a 1-hour video training session.

I’ll share my screen with them via a Zoom meeting and walk them through the process of editing existing content and adding new pages and blog posts.

I’ll record this video and include the link in their PDF Thank You packet I mentioned above.

For those clients who are not familiar with WordPress, I’ll include free access to A Little Course About WordPress, my beginner WordPress course, to help them get familiar with how their new website is built and where to go to edit their website.

At this time, the baton has been passed and you can begin to explore your new private practice website and make changes to the content.

I always encourage folks to create a new web page and just have fun playing with the Divi builder to change images and content.

Once they get a feel for adding new content, they can begin to create more pages and add blog posts to their website.

Maintaining & Updating Your Website

One of the biggest differences between website-builders like Squarespace and WordPress, is that with WordPress, you are responsible for keeping your website files updated and secure.

Not performing regular updates to your WordPress files is one of the main ways hackers can gain control of your website and leave you empty handed.

There’s really three main reasons to update your WordPress, theme and plugin files:

  1. Updates Apply Security Patches
  2. Updates Can Fix Bugs
  3. Updates Add New Features & Functionality

To make sure the shiny new website you invested in stays secure and working properly, you’ll want to apply updates at least every few weeks.

At Create My Therapist Website, we include 2 months of our maintenance service completely free after your website is launched, so you don’t even have to worry about it.

To learn more about the importance of keeping your WordPress website updated and how to do it, check out this post here.

Growing Your Traffic To Gain More Clients

The final step in working with a designer to build a great private practice website that will actually impact your business is to get traffic to show up to your website.

The more traffic that comes to your website, the greater the chances of clients reaching out to you for help with their challenges.

The more people that reach out, the more can become paying clients.

You get it.

This step in the process is an ongoing one and involves a little understanding about what you enjoy doing when it comes to marketing your private practice.

Will you write blog posts to help boost your search engine optimization (SEO) and showcase your expertise?

Will you hire someone to create cornerstone content that’s optimized for search engines?

Maybe you’ll start a podcast and publish the episodes on your website.

There’s also a number of things you can do OFF of your website in order to drive traffic, such as writing guest articles for other websites (with a link back to your own), posting content on social media channels, or using Google and Facebook ads.

Try not to to overwhelm yourself with all these options, but try a couple, see what you enjoy and then make it a consistent practice in order to boost your traffic.

For more articles about increasing your website traffic, visit this page here.


I hope you enjoyed our series on what to expect when working with a website designer to create a private practice website.

Hiring someone can seem like a scary thing to do, especially when you don’t know what to expect.

But hiring a professional is truly the best way to get a website you love that actually converts into paying clients.

It also saves you a lot of time, frustration and takes the guesswork out of building an effective website.

If you’d like to chat about how a new website could help improve your business, I’d love to chat. I offer a free 30-minute consultation. Learn more about custom website design.

We’re continuing our series on what to expect when working with a website designer to build a website for your private practice.

In Part I, we talked about everything that goes on before your website project actually starts: researching the right designer, the first call, getting a proposal and gathering your content.

In this article, we’ll go over the website-building phase and everything that goes on while your designer is making magic happen for your private practice website.

We’re continuing our series on what to expect when working with a website designer to build a website for your private practice. In Part I, we talked about everything that goes on before your website project actually starts: researching the right designer, the first call, getting a proposal and gathering your content.

Your Private Practice Website Project Begins

Ok, the big day has finally rolled around. It’s your project start day!

By now, you should have wrapped up your responsibilities and delivered all your content to your designer.

I like to have all these assets (copy, photos, logo, design preferences, etc.) about two weeks prior to your project start day.

I’ll spend a couple hours organizing and making sure I have all I need to get started.

If anything is missing, I’ll get in touch with my client via Asana, our homebase for the project.

As your project begins, there’s really not a whole lot that should be on your plate, other than making yourself available to answer any questions your web designer may have.

This is where the value of hiring someone really shines.

You’re free to focus on your clients and other marketing activities you love, rather than fighting with trying to build a website.

Enjoy this time and make the most of it!

Providing Feedback to Your Designer

I can’t speak for all website designers, but in my projects, we build in two milestones where you can provide your feedback.

The first time comes rather quickly, usually within the first week of the project.

I’ll present you with a homepage and an about page design for you to review.

I often like to record a video walkthrough of these two pages to explain certain design decisions and tell the story of how the design will help achieve the goals laid out at the beginning of the project.

The reason we start with just the home and about pages is because at this stage in the project we’re making sure we’re heading in the right direction.

This is where you’ll want to make sure the website feels right, is speaking to your ideal therapy clients and, yes, looks great.

I’ll create a task in Asana where you can add your comments and questions for each page.

It looks something like this:

therapist website project feedback

Then, I’ll head back to my lab (home office) and make any necessary adjustments based on your feedback.

After we’re both feeling good about the direction, the meat of the project can begin where I’ll start fleshing out all of the pages on the website and putting all the pieces together.

Depending on the size and complexity of your website, this process may take 1 to 2 weeks.

The second round of feedback comes after this phase, where you’ll be able to look over the entire website and we can discuss any concerns you may have once the content is in place.

Launching Your New Website

At this point we’re into the home stretch.

Depending on the complexity of your website, it can take anywhere from 3 – 8 weeks to get here.

Much of the work is still really in the web designer’s camp and you can continue being the amazing therapist you are while they’re hard at work getting everything in place.

They’ll be making sure all plugins are working correctly, the website looks and functions well on mobile devices and assure everything is operational for a smooth transition to a live website for the world to see.

If you have a website live currently, chances are that your designer has been building your website on a separate web host so they can work without interrupting your current website.

At this point, I like to coordinate with my clients on a good time to finally “launch” the website and move all the files to your live website environment.

I’ll make backups of both your live website and your new website (in case there are any hiccups along the way) and start moving your website files over.

Once the files are moved to your live hosting server, it can take a few minutes to a couple hours for the website to refresh and appear.

And then we’re LIVE!

Open the champagne because a new season has begun!

What Happens After Your Therapy Website is Launched

That wraps it up for what you should expect during the website-building phase of working with a web designer.

If you and your designer have planned well, your biggest task is to make yourself available to provide feedback and answer questions from your designer as they come up.

In our next post, we’ll talk about what to expect after your website is live to ensure a smooth handoff and make sure you get the most out of your private practice’s new marketing asset.

Hiring a professional designer to create your private practice website is a great investment that can help you grow your caseload. But what does it look like to work with a web designer?

In this article I’ll give you a behind-the-scenes look at how I work closely with my clients to create websites that are an asset to their private practices.

Specifically, we’ll talk about everything that goes on before your website project begins.

Hiring a professional designer to create your private practice website is a great investment that can help you grow your caseload. But what does it look like to work with a web designer? In this article I’ll give you a behind-the-scenes look at how I work closely with my clients to create websites that are an asset to their private practices.

Because there are many phases to a website project, I’ll be sharing a few articles focused on each phase.

If you’re thinking about hiring a pro to build your website, I hope this helps you know a little bit about what to expect before, during and after your website project.

The Research Phase: Finding a Website Designer for Your Private Practice

When you’re thinking about investing in a professionally built website for your private practice, it’s important you find someone you know and trust.

I’ve heard too many stories about therapists hiring some web guy only to be left in the lurch with a website that doesn’t work and isn’t finished.

I haaaaaate hearing that story over and over.

A great designer should not only have good website skills, but also just common courtesy and relationship skills as well.

In order to find someone who is the right fit for you, you’re going to have to have some conversations with potential designers.

It’s the same as your clients.

They often call around and speak to a few therapists before connecting with one they really believe can help them with their challenges.

You’ve got some business challenges that a website designer can (hopefully) solve and you’ve got to find someone you trust.

The First Call With A Web Designer

With any designer you’re thinking about hiring, there’s got to be that first call.

I’ve got a form on my website that folks can fill out that lets me know the context of their web challenges and what they’re facing in their private practice.

Once I get that, we’ll schedule a time to chat.

I like to use Zoom, a video meeting application, for these types of calls.

There’s something about seeing each other that helps foster a more relaxed conversation as we get to know one another.

This first call is your chance to see if the designer’s services and skill can help you overcome your private practice challenges.

A website needs to help you solve a problem in your business.

Do you need to convert more clients to raise your bottom line? Let them know this.

Are you looking to branch out into more coaching and speaking gigs? Your designer will need to know this too!

And I think a good designer will ask you questions that help you uncover your goals and understand your current challenges.

Because when you understand your challenges more, you’ll be better positioned to decide how much you’re willing to invest in a website that helps you overcome those challenges.

So that’s what that first call should focus on.

Oftentimes, on that first call with my potential clients, we’ll also go over some details of the typical timeline and process that a website project will take.

Getting into some of that information can help you uncover whether this person is organized and well-prepared to server his/her clients well.

After that first call comes the proposal…

Moving Into The Website Proposal Phase

Once we have that first conversation together and it looks like my services and personality would be good fit, I’ll begin putting together a proposal.

I’ve got a short form I ask my clients to fill out that helps capture some more specifics about their website and what they envision.

Do they want to add an ecommerce shop functionality to their site?

Or perhaps they’re going to have 30 pages on their website…

I’ll need to know that in order to provide the most accurate quote for the work involved.

So once I get the answers to those questions, I’ll retreat into my web design lair and put together a very specific proposal for the client.

A proposal should be the guiding star for the project.

I use the proposal to clearly state what business goals this new website will hope to achieve.

Along with that is what requirements does this client’s target audience need to be able to do on this new website.

All of this guides the entire project and the decisions to be made.

So, when you receive a proposal or quote, make sure you’re both in agreement, not just on what will be on the website (a blog or online scheduler) but the main goals or challenges that the website solves.

Once I’ve decided on what it will take to solve my client’s challenges, I’ll price the project and send along this proposal and quote.

Most designers, including myself, will require you to sign a contract and submit a down payment to secure a place in their calendar for your project.

We designers have a lot of deadlines we need to juggle, so if we can’t count on your project being nailed down in our calendar, things get messy and no one wins.

At this point, you can accept the proposal, sign the contract and submit your down payment for your website project.

Then work begins!

What Happens Before Your Website Project Start Date

Ok, so you’ve signed a contract and put some money toward your project… exciting stuff!!

So, do you just sit around waiting for your time to roll around on your website designer’s calendar?

Absolutely not!

There’s plenty of work to be done leading up to your project.

When I speak to therapists who may want to hire my services, I make sure to let them know this.

Some folks want their website created and launched ASAP, but having a few months leading up to the project is actually a GOOD thing.

As the designer, it’s up to me to organize the project and set a realistic timeline to deliver the website and solve my client’s problems.

So I’ll spend some time after a project is locked in setting up all the required tasks and deadlines in my project management software called Asana.

It will look something like this:

asana website project

Asana is AMAZING. It lets myself and my clients know exactly what’s due when and lets us communicate and share files all in one place.

I’d be lost without it.

Another thing I’ll do is set up a Dropbox folder where you can begin uploading your content.

Gathering Your Content Before Your Website Project Begins

Your main task leading up to your project start date will be to gather your assets together for your website.

This may include working with a copywriter to create some killer copy that will convert your website visitors into paid clients.

It may also include getting new portraits taken to help you create connection with your ideal clients.

For me, this time is where I lend some feedback to my clients as they begin to pass along their content.

I always have one main Dropbox folder where my clients can upload copy for web pages and photos they want to use on their website.

I’ll look through their content and keep us on track so that we have all we need to begin the website project.

It’s during this time that you as the client will be tasked with the most hands-on work.

A great designer will keep you organized and moving forward toward your project start date.

It’s your responsibility to provide what’s needed to begin your project.

Most designers, including myself, will not begin your project unless they have all the content and assets needed to create your project.

This allows your project to fit within the deadlines and scope of the work that’s been quoted.

Once you’ve gotten all your content together and your project start date arrives, it’s finally time for the designer to get to work!

The Website-Building Phase

I hope this article helps you understand what to expect when working with a designer on your new website project.

In my next blog post, I’ll share with you what you can expect during the next phase of working with a designer to have your private practice website created.

The next phase will be where the designer gets to work taking all you’ve delivered them and turning into practice-building online gold.

I’m super excited to introduce you to another amazing counselor, Lisa Kendall. I had the pleasure of working with Lisa to breathe new life into her private practice website in order to support her growing counseling and consulting business.

I’m super excited to introduce you to another amazing counselor, Lisa Kendall. I had the pleasure of working with Lisa to breathe new life into her private practice website in order to support her growing counseling and consulting business.

Before Her Website Project Began

Lisa is a social work psychotherapist and gerontologist.

Her passion is for working with elders and their care partners to create balance in their lives and cope with the challenges that may come from aging.

I instantly admired Lisa because it was so clear how much she cared for the population she served.

When we first chatted about what a new website could look like for her practice, Lisa had a clear vision for growth in both her business and her impact.

With a growing community, coaching services and educational/speaking opportunities, she needed a website that would help her stand out, establish her as an expert in gerontology and attract new clients and opportunities.

But her business had outgrown her old website. Here’s what it looked like:

Lisa Kendall therapy website

Her website looked more like an old-school blog, rather than a website for a counselor, coach and speaker.

One thing Lisa did have?

Great content and a warm and inviting tone to her copy.

Because she knows who she wants to attract to her website (elders and their caregivers) she can write copy that speaks directly to their concerns, creating trust and warmth.

So our challenge was to create a website that was more modern and let that warmth and personality come across.

Her current website felt a bit cold and didn’t allow for much connection.

So we went to work.

Creating A Private Practice Website That Let Lisa’s Personality Shine

So we had a few requirements for the new website and the business goals it needed to achieve:

  1. Attract more of Lisa’s target audience (elders and their caregivers) so that she can increase the number of clients
  2. Showcase her speaking and educational work in order to establish herself as an expert and grow this part of her business
  3. Allow users to easily opt into an email list so that she could grow an audience and market to them in the future
  4. Create a responsive website so that no matter what device a user was on, they’d be able to get to Lisa’s great content
  5. Make it super simple for users to contact her so that Lisa could have more conversations with potential clients

We decided to start with one of my pre-designed Divi WordPress templates as a foundation for her website.

Doing this helped save on the cost of her website and also gave us a great starting point that addressed some of the goals above.

As with all my clients, I had Lisa complete a questionnaire prior to our work together.

In the questionnaire, she was able to share with me the websites that inspire her, the feeling she wanted to evoke to her website visitors and specific preferences such as fonts, colors and the way she wanted her header to appear.

I was able to take all that info, along with her content and get to work putting all the pieces of Lisa’s brand and content together into a new website.

Launching Lisa’s Website

Lisa was truly a delight to work with and a model client!

She was extremely responsive, uploading all her content to our shared Dropbox before the project began and providing all necessary feedback to me along the way.

Because she was so readily available, we were able to complete the website rather quickly and launch it to the world.

Here’s a few shots of the final website:

lisa k homepage therapy website design

lisa k about page therapy website design

As you can see, Lisa’s new website is much cleaner and fully branded.

The logo, fonts and imagery all work together to create a brand for Lisa that evokes feelings of peace, rest and balance – exactly what she brings to her clients.

The white space makes it easier for readers to digest her great content and learn more about who Lisa is and grow to trust her as an expert as well as a warm person.

You can check out Lisa Kendall’s new website by clicking here.

Here’s what Lisa had to say about her new website:

My new website really reflects my personality, and is ready to take me and my professional services to the nextlevel!

It’s really beautiful, easy to navigate, and I believe I’ve already seen an increase in followers as a result.

I would enthusiastically encourage colleagues to look at my website and to talk with Daniel and to trust in the fact that he’s a good listener, phenomenally well organized and well-prepared to walk people through what could be a painful process.

He made it a joyful, collaborative, and creative experience.

I am very grateful, and would recommend Daniel and his services without hesitation!

Is It Time to Update Your Private Practice Website?

One thing I love about my work is that I get to create change in a person’s life and business.

And I’m not just talking about creating a new website.

A website is nothing unless it is working for you and your private practice goals.

It was an honor to help Lisa redesign her website into something that truly reflects her personality and lets her warmth shine.

If you think your website is lacking in personality and isn’t helping you grow your practice, let’s have a chat.

I offer a free 30-minute consultation where we can discuss your private practice goals, current challenges and how a new website could help move your business forward.

Click here to learn more about how we can work together and to schedule your free 30-minute consultation.