Our very first month of the Private Practice Elevation Podcast got off to a great start! Here are the four episodes you may have missed.

01. What Metrics Should I Be Tracking On My Private Practice Website?

No matter what your business goals are, keeping track of certain metrics, not only pertaining to your website but your entire business, is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we’re answering a question from our audience: “what metrics should I be tracking on my website?”

Here’s what you’ll learn in this episode:

  • How to get started using Google Analytics
  • Where to find these basic metrics within the Google Analytics dashboard
  • Why knowing your most-visited web pages is so important
  • How knowing where traffic is coming from can help you craft your online marketing strategy
  • My super simple way to track website conversions each month

Click here to listen

02. A Simple Online Marketing Plan For Your Private Practice

I bet you’ve got some big goals for your practice. Maybe even scary audacious ones!

And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I’m going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in.

Here’s what you’ll learn in this episode:

  • The multiple stages most private practices go through on their journey toward a full caseload
  • The various marketing tasks you should focus on at each of these stages
  • When you should start outsourcing some of your marketing tasks
  • How to free up time to focus on the dreams you have for your life

Click here to listen.

03. From DIY Website To Google Page 1: How One Therapist Created a Successful Hypnotherapy Website

Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming).  He also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. He applied it to his hypnotherapy website and was able to rank it on the first page of Google!

What You’ll Hear in This Episode:

  • How Paul decided that online marketing was the way to go for his private practice
  • How Paul shifted the focus of his about page to create content for his ideal client
  • What it’s like to DIY your private practice website and how much content you actually need to launch
  • How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads
  • What Paul did AFTER he launched to create momentum and drive organic traffic to his hypnotherapy website

Click here to listen.

04. 15 Ways To Drive Traffic To Your Private Practice Website (for Free)

If you’ve been looking at your analytics and feeling like your website is not getting the traffic you desire (or need) in order to attract more clients your private practice, it’s time to make a change. You could certainly pay for Google or Facebook ads to pick up that traffic, but I’m a firm believer in starting with some free strategies to get the traffic train moving out of the station.

In this episode I’ll share with you 15 FREE ways you can start driving traffic to your therapy website.

Click here to listen.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *