Tag Archive for: marketing

Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting Started With Google Analytics Pinterest. Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting started with Google Analytics can be a bit daunting at first, but after a few simple clicks, and some basic knowledge of how to read reports, you’ll be ready to refine your content to reach your target audience – your future clients!

For example, is your traffic peaking at a specific time? Then that’s when you know to post new content!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

Here’s how you get started:


Step 1: Create a Google Account

This one is rather simple, especially if you already have a Google or Gmail account!

Just click on the Google Analytics Sign Up page and either register or login, if you already have an account.

Screen Shot 2017 06 05 at 9.06.15 AM

Step 2: Sign up for Google Analytics

Once you’ve logged in to your Google account, you’ll see this screen. Click on “Sign Up” to start your Google Analytics account.

Screen Shot 2017 06 05 at 9.07.34 AM

Step 3: Set up your website tracking

The following screen will prompt you to enter some information regarding your website. It gives you the option of entering information for a Website or a Mobile site.

VERY IMPORTANT – Choose “Website”! Then enter the information requested.

Screen Shot 2017 06 05 at 9.11.24 AM

Step 4: Get your tracking code

Once you’ve gone through the aforementioned steps, Google Analytics will provide you with your own unique tracking code.

Once that code is entered into your WordPress site, ideally through a plugin, data will bounce back and forth between the two tools, providing you with all the information you need about your audience!

The tracking code page looks a little something like this:


Not Using WordPress?

Click on the website platform you’re using to view instructions on where you’ll need to place your Google Analytics tracking code:

Useful Reports:

Now that Google Analytics is up and running efficiently, you’re going to want to monitor your reports.

The ones I find most useful are:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

Here is the Audience Overview Dashboard:

Screen Shot 2017 06 05 at 12.24.55 PM

Here, you can see how many new visitors there are vs returning visitors, the total number of people visiting the site in a given time period (May 29-June 4), and on average how long they were on the site.

The metrics you monitor can be changed in the drop down menu under “Overview”.

Screen Shot 2017 06 05 at 12.28.24 PM

If you ever get stuck, Google Analytics has a built in tutor to walk you through reading reports in each section.

Screen Shot 2017 06 05 at 12.30.55 PM


The more you know, the better you can serve your prospective patients.

Using Google Analytics on your private practice website is an easy way to learn all you can about your audience in real time, make necessary changes, and draw even more traffic to your business.

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Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out.

Online directories are often the first place a therapist will go to get their services out into the world. They can be a great source for new clients coming into your private practice especially when starting out. In this post you’ll find nearly 100 online therapist directories where you can list your services.

Even before she had a website, my wife had a Psychology Today profile. It was through this that she was able to get a couple of her very first counseling clients.

Once we launched her website, she linked to it from her online profile, and she had a tag team of online marketing that really let her personality and her services shine.

In this post you’ll find nearly 100 online therapist directories where you can list your services.

General Therapist Directories

  1. 1-800-Therapist
  2. Africanamericantherapists.com
  3. All About Counseling
  4. Alternative Therapists Directory
  5. American Therapy Association
  6. BetterHelp.com
  7. CatholicTherapists.com
  8. Christian Counselor Directory
  9. CounselChat
  10. Couples Therapist Directory
  11. E-Counseling.com
  12. EMDR International Association
  13. Ethnic Counselors
  14. The Family & Marriage Counseling Directory
  15. Find-a-Therapist.com
  16. Gay & Lesbian Medical Association (GLMA)
  17. GoodTherapy.org
  18. HelpPro Therapist Finder
  19. Hypnotic World
  20. International Institute for Trauma and Addiction Professionals
  21. The International Society for Neurofeedback and Research
  22. International Therapist Directory
  23. Integrative Medicine for Mental Health
  24. IVY
  25. Licensed Therapists
  26. Life Quality Improvement Center
  27. Marriage.com
  28. Marriage Counseling & Therapy Network
  29. MentalHelp.net
  30. My Therapist Match
  31. National Board of Certified Counselors
  32. National Directory of Family & Marriage Counseling
  33. NetworkTherapy.com
  34. Online Counselling Directory
  35. Online Therapy Institute’s Directory
  36. PsychDirectory
  37. Psychology.com
  38. Psychology Today
  39. Right Therapist
  40. Self Growth
  41. Talking Therapy
  42. Talkspace
  43. The Therapists Directory
  44. TherapistLocator.net
  45. TherapySquare
  46. TherapyTribe.com
  47. Theravive
  48. Wecounsel

Location Specific Therapist Directories


  1. Psychology Matters Asia


  1. Associated Relationship & Marriage Counselling Sydney
  2. Australia Counselling Directory

British Columbia:

  1. CounsellingBC.com

Great Britain:

  1. The British Psychological Society
  2. CounsellingBC.com

United States:
















New Hampshire:

New Jersey:





Did I Miss Any?

Let me know in the comments below if there are any online directories for therapists that I missed and I’ll make sure to add them to the list!

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.

In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free. In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

Whether you’re just starting out and trying to save money, or you just need an extra boost to your marketing efforts, you can use these strategies to get in front of more people and grow your private practice.

1. Create a website using a free/basic account with a builder like weebly.com

2. Build a Facebook page

3. Use Pinterest to share your blog posts

4. Ask Family and Friends to Share About Your Practice on Facebook

5. Send an email to family and friends letting them know you’re accepting clients

6. Share your business card with local churches, doctors offices, wellness centers

7. Add your therapy practice to local online business directories

8. Network with other therapists in your area

9. Put social sharing buttons on your blog posts

10. Guest post on someone else’s blog

11. Start an email list

12. Email your list regularly

13. Put your practice on Google Business/Google Maps

14. Sign up for a free 6 month trial of Psychology Today: Email me and my wife and I will send you a link.

15. Create landing pages for each of your specialties to boost SEO

16. Join a Facebook group where your ideal clients are and answer questions and add value

17. Start a blog (check out the benefits of blogging)

18. Create promotional images and flyers using a free design program like canva.com

19. Add more links within your website to other relevant content to keep people on your website longer

20. Make sure your website link is listed everywhere you are online (online directories, social profiles, LinkedIn, etc.)

21. Attend a free webinar or workshop for more marketing ideas

22. Create a short video for your website introducing yourself and your practice

23. Create a “Your First Visit” web page to let new clients know what to expect

24. Get a friend to take a new profile photo for you and use it consistently across all your online/social platforms

25. Set your business Facebook page as your workplace on your personal Facebook profile

26. Use IFTTT to automatically share your blog posts every time a new one is published

27. Set up a Google Plus business page

28. Create some pretty social images of inspiration quotes using Pablo

29. Brainstorm the titles of 10 blogs you could write (here’s how I do it)

30. Sign up for a free Buffer account and schedule 10 social media posts

I hope this list gets your brain waves rolling and inspires you to try some new ways to market your therapy practice. Let me know in the comments which one you’ll try first!

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Last week I sent out an email to my audience asking one simple question: what would you like to know about using Facebook to market your practice?

Well, I was amazed at the response and the questions that came back were just SO good!

Many of you want to know if Facebook is even relevant for marketing your therapy practice.

Some folks were concerned over privacy issues and how to separate your personal Facebook account from a business account.

So many of you really wanted to know more about how to use Facebook ads to market your private practice.

I really needed an expert to answer all these great questions, so I reached out to Jennifer Spong Sneeden, from Thriving Therapy Practice, for some help.

Jennifer has seen SO much success in using Facebook to market her private practice that it’s actually become her number one source of new clients.

She’s since taught hundreds of other therapists to use Facebook effectively in their own practices.

To help you out, she decided to create the video below just for the CMTW audience, answering some of your most common questions about Facebook.

Now, Jennifer is taking this one step further…

Because she’s so confident that Facebook is one of the best ways to grow your own practice, she’s agreed to host a free, exclusive live training just for the readers of this here blog.

In this virtual training, she’s going to show you her simple 5-step system to build your Facebook following, engage your fans, and increase your income.

If Facebook seems like a waste of time because you’re not getting the results you want, this FREE training is for you. Just click the banner below to claim your spot:

Learn how to use Facebook to market your private practice

This Facebook training will take place, January 19, 2017 at two different times: 1PM and 8PM EST. Sign up now to make sure you get a spot.

We’ll see you there!

With all the talk out there about “content marketing” and blogging, it’s really important to know if starting a private practice blog is right for you and your website.

In this post we’ll talk about the benefits of blogging and determine if this marketing strategy is right for you and your therapy practice.

7 Benefits of Having a Blog on Your Therapy Website

1. Blogging Can Help Refine the Focus of Your Therapy Practice

When you write on a regular basis, you begin to understand what topics you’re passionate about.

This let’s you refine your message and philosophy in your private practice and business.

I believe it also helps you become a better communicator in your therapy sessions.

When I first began consulting, I felt pretty unsure of myself and my expertise.

Blogging has helped me learn SO much through the research I do and it has helped me decide where I stand on certain topics.

I’m now confident helping my clients with the many choices they need to make around online marketing a private practice.

2. An Active Blog Can Boost The Search Engine Page Rank of Your Therapy Website

Did you know that websites with a blog tend to have 434% more pages indexed by Google than websites without? (source)

Each time you add a blog to your website, you’re adding another page for search engines to crawl through.

Google is more likely to show your website in search results if it knows that it’s been updated more frequently than a website that hasn’t been updated in months.

3. A Blog Can Increase Your “Like, Know and Trust” Factor

Blogging by nature has a way of showcasing your personality, making you appear more “real” to potential clients.

Over time, readers can achieve a sense of knowing you.

And as they get to know you and your personal touch to what you teach, they’ll begin to trust you.

Various surveys show that consumers consider blogs to be the 5th most trusted source of information, because it’s coming straight from the person writing them.

4. Blogging Can Help Prove Your Expertise to Your Ideal Therapy Clients

Blogging can make you appear as an expert in your field.

If your website is chock full of great information, it’s going to make you stand out next to a therapist without information.

It shows potential clients that you’re passionate about your work and that you have a lot to say on the subject matter you cover in your counseling office.

I know I’d rather hire an expert to counsel me than someone with the bare essentials on their website.

5. Blogging Can Increase Your Web Traffic

Time and again, I’ve seen this in action.

When my wife began to consistently post new blogs on her counseling website, we saw her traffic nearly double without doing anything else.

She wasn’t even using social media to promote the blog!

Blogging increases the amount of pages on your website, makes your site look fresh, and increases the amount of keywords found on your website… All things Google loves.

Related: 5 Tips to Increase Your Therapy Website Traffic By Choosing a Niche

6. Blogging Can Lead to More Clients in Your Private Practice

According to Hubspot, “82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.”

Blogging can attract clients. Nuff said.

7. Blogging is FREE

Free is my favorite!

The only cost of blogging is your time.

If you’re just starting out, blogging can be one of the best ways to market your new private practice.

Combine it with active social media promotion and it’s a completely free system for driving traffic to your website and attracting clients.

How To Determine if Blogging is Right For Marketing Your Private Practice

Blogging may still not make sense for your therapy practice even after seeing the list of benefits above.

Let me explain.

I’m not a business coach in any way and it’s up to you to determine what feels right…

But I can speak from the experience my wife had with her private practice and her counseling blog.

Before her practice saw a steady flow of clients, she obviously had a lot more time on her hands.

This meant she could focus on her marketing.

So, I encouraged her to start blogging on the regular to help her get more traffic to her website.

For a period of about 8 months she made blogging a regular part of her marketing routine.

And her web traffic saw a significant increase.

She finally hit a point in her business where it was easier to say “I don’t NEED to blog in order to get clients”. Most of her new clients come from referrals now.

So naturally, as her business train got moving and left the station, she blogged less and less.

I tell this story to help you think about where you’re at in your private practice?

Are you just starting out and looking to fill your calendar with clients? Or is business a little slower than you like?

Then blogging on a regular basis could be a great way to get more people to your website and potentially get more clients in your office.

But if you’re comfortable with how your therapy practice is going and you have a lot on your plate, blogging may not be necessary right now.

You also may not want the added stress of finding the time to sit down and write every week… not to mention the guilt you may feel when you don’t post a blog as often as you think you “should”.

So, think about that.

And if you’re ready to start blogging, pick a schedule (maybe start with 2 posts a month) and stick to it.

Now go get ‘em, Tiger.

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With all the talk out there about “content marketing” and blogging, it’s really important to know if starting a private practice blog is right for you and your website. In this post we’ll talk about the benefits of blogging and determine if this marketing strategy is right for you and your therapy practice.

If you want access to more tips, advanced tutorials, videos and cheat sheets, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.

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So you’ve launched your private practice website. You spent hours crafting the perfect description for each of your counseling services and even more hours getting each page just right. But you noticed you’re not getting the right kind of clients through your website – the ones you really enjoy working with. Why is that?

One reason why your private practice website may not be attracting the potential clients you hoped for is because your website (and possibly your therapy practice) lacks a niche; a specific type of person you focus on serving. In today’s post I'll tell you about my failed blogs, how I learned the importance of choosing a niche and how it can increase the RIGHT traffic coming to your therapy website

One reason why your private practice website may not be attracting the potential clients you hoped for is because your website (and possibly your therapy practice) lacks a niche; a specific type of person you focus on serving.

In today’s post I’ll tell you about my failed blogs, how I learned the importance of choosing a niche and how it can increase the RIGHT traffic coming to your therapy website.

My “Failed” Blogs

Once upon a time, I started my first blog.

I was getting ready to drive cross country, from New York to Montana, then do some misison work in India and Thailand.

I loved sharing my stories and photos from that amazing adventure, but really the only people interested in it were my family and a handful of friends from my church.

Judging by blog comments, only my mom was reading. Thanks Mom!

Granted, my goal was not online marketing at the time, but rather I wanted to journal my experiences, so I was fine with the low readership.

Fast-forward a couple years and I started a website and blog centered around travel photography. It was a continuation of sharing the stories and adventures of the many international trips me and my wife love to take.

I wanted to sell photography as a way to raise money for future trips so I attempted to do this through a brand-spankin’ new website and blog.

Yet again, this website only seemed to attract our loyal group of friends and family with one or two rogue people who seemed somewhat interested in what I was doing.

Here’s a snapshot of my traffic during an average month:

Choose a niche for your therapy practice

I had a few folks stay on the site longer than a minute, so I guess that’s a win!

Ok, so moving right along…

Using My Third Blog as a Training Ground

Photography is still a huge part of my creative outlet as well as the travel we do, however it became more and more clear to me that it wasn’t something I wanted to pursue more than just a hobby.

So, as I became a lost creative vagabond, I basically landed back on my old portfolio website blogging about whatever interested me at the time.

How to make wall art, photography, book reviews. All great stuff but it was pretty random.

However, this time around, things were starting to change.

I began to treat blogging less as a hobby and more as way to grow an audience, share ideas and market my services.

I started an email list, I became more consistent with posting content and then sharing it on social media networks.

You can see the comparison from Google Analytics below. In April of 2015 (the orange line), I posted one short blog. In May of 2015 (the blue line) I posted a blog every week and promoted those blogs. You can see the difference:

Comparing my website traffic in Google Analytics

While this was great to see that I was on the right track, it was still unclear who the heck this blog was for.

Who was I actually helping? Who was I speaking to? I was not connecting with anyone through my efforts.

When it Comes to Web Traffic, Choosing a Niche Makes All The Difference

I started this blog here in July of 2015 because I wanted to share my web design gifts by helping others.

After so many of my wife’s coworkers at her counseling practice asked me about website design, I realized I could finally start a blog with a very specific focus: helping therapists and counselors create their own websites and market themselves online.

Once I landed on that, ideas for blog posts kept flooding my mind.

I had a million things I could write about and I knew exactly who I was talking to and ideas about ways I could help them.

And within that first month, I had over 2500 pageviews, which was double the pageviews on my previous blog’s best month.

I also began to get emails from people thanking me for my content and letting me know how it has helped them. I can’t ask for anything better than that!

I also believe that the specific topics I discuss has helped me grow my Pinterest audience much quicker as well.

I’ve tried to make it very clear by the topics I discuss that if you’re a therapist looking to learn web design, you’re in the right place.

My wife does this in her counseling practice by focusing on establishing healthy relationships. All the blogs she’s posted and content she’s written falls under that umbrella.

And for the most part, they majority of work she does with her clients is centered around relationships, boundaries and breaking dysfunctional habits that hurt connection.

That’s what she loves so that’s the content she creates and that’s who ends up in her office.

5 Tips for Choosing Your Private Practice Niche

So what about you and your private practice website?

Have you made it clear who you help and what you help them achieve?

You may very well already be working with a specific population within your therapy practice, but have you found a way to effectively communicate that on your website?

Doing so can help you boost your web traffic, hook potential clients and help you clarify your marketing voice.

Because I always try to leave you with something practical, here are a few tips to help you clarify your own niche:

1. Over the course of a month, look at the types of clients you’ve been working with. Is there a particular type of client that you just keep attracting? Write down these types of clients, their struggles and how your services can help them and begin to use those words on your therapy website.

2. Thinking about the type of practice you want to have 5 years from now, are there any clients that excite or energize you? Do you love working with couples? Or women with postpartum depression? You can begin to write blogs geared toward helping the clients that you love.

3. Write out your elevator pitch and use it on your website. Something along the lines of “I help [insert population you work with here] achieve/get/establish [desired outcome here]”. Use this on your homepage and on your about page.

4. Write website copy with your ideal client in mind and seek to serve them and guide them. I’m confident doing this is what helps create connection with your website users. You want your potential ideal client to know that they are in the right place and seeking therapy with you is the answer to the problem they’re facing.

5. Ask friends, family and colleagues. Speaking to the people that know you best is a great way to find out if there are any areas where they’ve observed you thriving. They can see gifts in you that maybe you can’t see yourself and help you determine the type of people you are gifted in helping within your therapy practice.

Have you found your niche yet? I’d love to hear more about it in the comments! Post your elevator pitch in the comments below.

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A couple of weeks ago I had the honor of talking with Clay, for the onlinecounseling.com podcast. If you’re not familiar, onlinecounseling.com is an online directory for therapists, counselors, social workers, psychologists and psychiatrists that have taken their practices online and offer virtual counseling services.

While the podcast typically focuses on online counseling, it’s also an amazing resource to anyone with a private practice. Clay also has a Therapist Toolbox on his website that’s packed with resources to help you grow your practice and build your business.

The interview was not only a lot of fun, it’s totally info-packed! We covered a lot of topics and I know you’ll get a lot out of it.

We spent the most time talking about finding your voice within your therapy website and creating content that speaks to your ideal client. Because, let’s face it: web design means nothing if it doesn’t attract the right people to your therapy practice.

Here’s just some of what you’ll learn in the podcast episode:

  • An elaboration of my own journey into how I got started creating therapy websites and my blog
  • The foreign country where I met my wife (the Therapist)
  • What is WordPress and how popular is it?
  • Finding your voice and how to use your therapy website to speak to potential clients
  • Tips to help your SEO and attract the right clients
  • Some must-haves for any private practice website
  • Making it easier for potential clients to get to know you through your therapy website
  • Content marketing and why it’s important

So head on over to onlinecounseling.com to access the full episode (or click the image below). I encourage you to explore Clay’s website and check out his many resources as well as some of the past podcast episodes to hear from experts in the counseling community.


The Online Counseling Podcast  explores the world of online psychotherapy and those that practice tele-medicine.


Are you a therapist thinking about creating a website but have no idea where to begin?

I created a FREE video workshop that will show you how to save time and money on the project, the simple tools you can use and important mistakes to avoid when building your website. Just click the banner below to get started!

When it comes to designing and creating your own website, seeing other examples of therapist websites from around the internet can be a great way to draw inspiration.

So, from time to time I like to collect some great examples of websites from folks in private practice. These are websites that stand out to me as visually appealing, taking advantage of responsive design and communicating their counseling services clearly.

You can check out Volume I of this series here.

Today I’ve rounded up ten websites from the amazing members of the Abundance Practice-Building Facebook group. If you’re in private practice and in need of community support, you gotta check this group out!

Enrichment Support Services, LLC

Private Practice Website Design

Dandelion Nutrition

Example of nutritionist private practice website

Counseling and Wellness Center of South Florida

Counseling Wellness Center website

Liz Higgins, MS, LMFT Associate

Millennial counseling website example

My Treetop Center

Psychologis website example


Well Life Therapy, LLC

counseling and therapy website


Jennifer Fairchild, LCSW

child therapist website design example

Portland State of Mind

portland state of mind

Jeni L. Yarbrough, LCSW

LCSW social worker therapy website examples

Lindsay Legé, LMSW

LMSW counseling website examples


What I love the most about these roundups is seeing the diversity of styles represented. Whether you’re a nutritionist, social worker, or marriage and family therapist, you can have a website that truly reflects who you are and the uniqueness of your practice.

Download your free Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get an overview of the pros and cons of 6 top website builders - Wix, WordPress, Weebly, Squarespace, Brighter Vision and TherapySites - as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1


Chances are you went to grad school to become a therapist, not a business guru or online marketer. But lucky for you, there are a ton of amazing folks out there serving the psychotherapy community by teaching the principles of building a successful private practice.

Chances are you went to grad school to become a therapist, not a business guru or online marketer. But lucky for you, there are a ton of amazing folks out there serving the psychotherapy community by teaching the principles of building a successful private practice.

Online marketing, creating a website, getting referrals, what to do about taking insurance, SEO, client forms… When it comes to starting and building a private practice, the list of questions you have may be overwhelming.

So, below I’ve compiled a list of over 20 websites to help you in your journey to build a thriving private practice.

Abundance Practice-Building

abundance practice building with Allison Puryear
I love this website! Abundance Practice-Building is Allison Puryear’s colorful home of private practice awesome-ness. When I first checked out her website, I was looking to see what resources she offered, but instead got sucked in by the beautiful design and color. If you want some inspiration on how to add your personality to your own website, look no further. You should especially check out her about page for a great example… and her amazing story.

Allison has a great blog with in-depth articles on all things private practice, an upcoming book, as well as consultation services for individuals and groups.

All Things Private Practice

all things private practice website

This website is home to Tamara G. Suttle, M.Ed., LPC. Tamara has  worked in private practice for over 20 years, and in  2003 she founded Private Practice From the Inside Out in order to share her knowledge of marketing strategies with health care professionals.

One glance at the list of topics on her website will let you know that her website really is ALL things private practice. Whatever challenge you’re currently facing, I’m confident you’ll get great advice from Tamara and the range of guest bloggers on her site. Not only will you find articles devoted to growing your private practice and advertising, but detailed tips on things like how to deal with insurance, referrals and writing.

I really appreciate how Tamara works to create a community of readers to connect with and work together to build their own private practices. Check out her Let’s Connect page to join her.

A Smart Practice

a smart practice website

Aiming to “take the anxiety out of your practice,” A Smart Practice is a website filled with resources to help you grow your private practice. Here you’ll find a slew of articles on topics like Accounting & Finances, Marketing & Strategy, and Client Care. I’m particularly a fan of the amount of guest posts you’ll see on their website, giving you a glimpse at how other practitioners have built their practices and the lessons they’ve learned. They also offer a number of downloadable resources like client worksheets and client call logs to make your life much easier.

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Be a Wealthy Therapist

be a wealthy therapist

What an awesome name for a website! Casey Truffo recognizes the challenge that most counselors in private practice face: you want to help people but you also have bills to pay. After struggling with the challenges of building a private practice she eventually built a 6-figure practice with a waiting list. Now Casey is passing on her knowledge to you.

Be A Wealthy Therapist has a number of products covering all aspects of marketing and how to build a successful private practice. Aside from a great counseling business blog, she offers a once-a-month free 30-minute call where you can join other therapists to learn more about building a strong, sustainable private practice. Pretty cool and pretty darn generous!

Counseling Wise

counseling wise website

Holy crap, Counseling Wise has a lot of info on their blog! You could seriously spend a lot of time on this website getting a lot of your online marketing questions answered. Started by Becky DeGrossa, Counseling Wise combines her technical, marketing and psychology backgrounds to serve the mental-health community. Just look at the What We Do section and you’ll see Becky and her team have you covered on all your web marketing needs.

The Counselor Entrepreneur

the counselor entrepreneur website

The Counselor Entrepreneur offers one-on-one business strategy sessions as well as business consultation groups. All can be done in person, by phone or via Skype.

Camille McDaniel, LPC provides mentorship on private practice development, networking and marketing, and marketing through writing and blogging. Check out her blog for lots of great articles about marketing for counselors and ways to pick her brain about private practice.

Get Down to Business Consulting

get down to business consulting website

Get Down to Business Consulting, with Cathy Hanville, LCSW, provides business and internet marketing consultation and coaching for psychotherapists. On her website, you’ll find a great blog that focuses on both the marketing and business side of private practice. Resources include a blog, info about SEO, an Internet Marketing for Therapists Made Easy eBook as well as the chance to get CEUs through lessons Cathy offers. She also offers consultations on your current online marketing efforts to help you craft a plan to grow your web presence.

The Independent Clinician

the independent clinician website

The Independent Clinician focuses on speech-language pathologists, occupational therapists and physical therapists to help them build successful private practices. Created by Jena H. Casbon, MS CCC-SLP, you’ll find many tools and resources to help you succeed. There’s a free mini course to help you start your private practice, ebooks, a great blog and more.

The Refreshed Therapist Network

The Refreshed Therapist Network fills a gap for therapists interested in growing a business, with its focus on guiding you to think beyond private practice by building a platform for your expertise. RTN invites you to re-imagine your business ideas and take action, within a supportive community of colleagues.
The network is founded by Ili R. Walter, PhD, LMFT. Ili inspires therapists to blend their training with their passion in order to create a business that will fuel their desired lifestyle. By providing mentoring, networking, and strategies that simplify business and balance, RTN promotes the refreshed therapist life.
Learn more about the network, and take a look at Ili’s blog for information on therapy, business, and lifestyle topics for therapists.

Influential Therapist

the influential therapist

Deborah Legge, PhD CRC LMHC has been helping mental health professionals build their private practices for over 20 years.  On her website she shares her knowledge through a host of self-study training programs to help teach you how to create the business of your dreams. She also offers advanced mentoring for folks who need that one-on-one approach to growth.

Kat Love

kat love website

In her own words, Kat Love helps “psychotherapists turn their next website visitor into their next client through empathy-based, compassionate website design.” She’s a web designer who understands that a successful psychotherapy website is one that is client-focused AND converts. And not to mention beautifully designed. Kat is also an advocate for the positive change therapy can have on one’s life and uses her design talent to help therapists create successful websites so that more people can benefit from counseling.

On her website you’ll get lots of great articles all about marketing your website to potential clients. She also offers website design and consultation services.

Keri Nola

keri nola website

Keri Nola is a licensed psychotherapist and Founder of the Conscious Coaching Academy. Her website provides practice building resources for healers who have been frustrated when it comes to attracting clients. Coaching and mentoring, a Practice Building eCourse and free webinars for therapists are just a few of the great resources you’ll find on Keri’s website.

Marketing for Therapists

marketing for therapists website

Built by an online marketer, Daniel Wendler, Marketing for Therapists is a straight-forward website that teaches you how to launch your website, design your website and get new clients. There’s not a ton of content on his site but some of the articles have very in-depth info and tips if your working on a website for your private practice. He also offers consulting services on things like Adwords, SEO, and WordPress, to name a few.

Perfected Practice

perfected practice homepage

Samara Stone LCSW-C provides coaching and training to help you build a new private practice or grow your current one. In her words, “Perfected Practice was built with the aspiring behavioral health entrepreneur in mind.” Samara understands the positive impact business coaching can have on your private practice, saving you time and money and helping you achieve your goals.

Samara offers a few great trainings (some provide CEUs) and business coaching to help take your private practice to the next level.

Practice Academy

Owned and operated by a mental health therapist (Jeff) and a communications specialist (Kate), the Practice Academy was founded to teach healthcare workers how to ethically and effectively build and grow their private practices or small businesses.


Jeff Guenther has over 10 years of successful private practice experience and he’s been teaching healthcare workers how to acquire more clients using digital assets since 2005. He’s teamed up with a communication specialist to share their expertise at Practice Academy. On their blog you’ll find tips and free resources to help you strengthen the content on your therapy website and specific actions you can take to boost your SEO.

Practice Development Coaching

Practice Development Coaching

Shortly after starting her practice in 2008, Amy Hooper began mentoring and coaching providers who wanted to start private practices or to attract more clients and grow in their current practices. Amy LOVES helping clinicians learn everything from how to limit liability, to how to set fees, create a website, stay HIPPA compliant, to how to add associates, build multiple streams of income to how to generate more ideal clients with a business and marketing plan and more! Check out her website and resources at practicedevelopmentcoaching.com.

Practice of the Practice 

Practice of The Practice homepage

Home to Joseph R. Sanok, MA, LLP, LPC, NCC, a counselor with the mind of a business marketer. He’s got a clean website with a ton of great information for counselors in private practice.

A unique feature of Joe’s website is his monthly income report, where he shares the different ways he’s making money in and around his private practice. Taking a look at these reports may expand your thinking about the ways you can market your services and grow your business. You may also want to check out his Practice of the Practice Podcast, where he interviews successful people in the counseling field and beyond, and shares his own tips and insights to grow your business.

Private Practice Toolbox

private practice toolbox homepage

Dr. Julie Hanks has over 20 years of experience in the mental health field. She was named #1 Online Influencer for depression and the #2 social health maker for mental health by Sharecare. When it comes to online marketing and practice building, it’s clear from her experience that she knows what she’s doing – and wants to help you succeed.

Besides being a colorful and well designed website, Dr. Hanks’ site offers many ways to help you grow your private practice. Business consulting, webinar trainings and a hand-picked Media Mastermind Course for therapists are a few things you can leverage. And of course, her blog is pretty awesome too and features a wide range of topics as well as podcast interviews.

Real Psych Practice

real psych practice homepage

Heather Hill-Spaine has been helping therapists build and grow their psychotherapy practices since 2004. On her blog, you’ll find a ton of info to help you start, grow, manage and market your practice. What’s my favorite part of her website? Why, it’s the Ask A Question section, where you can ask her about something your stumped on and she’ll either reply or answer it on the blog. Pretty cool stuff!


Soothed homepage

Soothed is the website of Catherine Doyle, a web developer who’s been creating websites since 1998 and now focuses on website design for natural therapists. She offers web design packages to help you get your private practice up and running online. She’s also got a great blog where she discusses aspects of successful therapy websites, online marketing and practice-building.

Selling the Couch

selling the couch website

Selling the Couch is a podcast and blog created by Melvin Varghese PhD as a way to help current and aspiring mental health private practitioners learn the ins and outs of business and marketing. On the podcast you’ll learn from seasoned mental health professionals all about how they grew their private practice as well as marketing professionals on how to market your private practice. What’s more, Dr. Melvin shares about the things that are working for him when it comes to online marketing.

You could also join Healthcasters, his Podcasting Workshop, which is a course designed for mind/body health and wellness experts who want to learn how to start their own podcast.

Click here to subscribe


successful practice website

SuccessfulPractice.net is the website of Dr. Dennis Given, a licensed psycholigist, who teaches other mental health professionals what he’s learned about building a profitable private practice. The website is mainly made up of articles in a range of categories, such as marketing, networking and billing.

The resources section of SuccessfulPractice.net is pretty chock full of good stuff, so make sure you check it out.

Thriving Therapy Practice

thriving therapy practice with jennifer sneeden

Jennifer Sneeden is a business consultant turned marriage and family therapist turned private practice business consultant. After getting tired and frustrated over the stresses of practice-building and finding clients, she began to apply her 10 years of business consulting knowledge to her psychotherapy practice, and began to see great success.

She’s developed a system for growing and maintaining a thriving private practice and is passionate to see others “fill their schedules with clients they love, without having to stress over where their next clients are coming from.”  Besides consultation services, Jennifer puts on workshops and conferences and has a great blog and podcast with great tips for practice-building and marketing for psychotherapists.

Zur Institute 

The Zur Institute

The Zur Institute is a website jam-packed with resources, articles, clinical forms and online continuing education courses. Founded by Dr. Ofer Zur, the institute’s mission is “To provide quality continuing education, training and free information for psychotherapists and other health-care professionals.” No matter what aspect of private practice you find yourself in, this website will be a great asset to you.

While many of the ebooks and resources found on the Zur Institute website come at a cost there is also a wealth of free information to be found there. Check out the Free Articles section for information on things like Online Marketing for Psychotherapists, Key Ingredients for Thriving Private Practice, and How to Avoid Therapists’ Burnout.

Zynny Me 

Zynny Me

Miranda Palmer, LMFT, and Kelly Higdon, LMFT are two ladies seeking to help and empower as many therapists as possible. Just read their about page and you can tell they’re the real deal with hearts of gold. They say, “We adore taking therapists from lost and unsure to focused and confident.”

They do just that through their free private practice trainings for therapists, as well as their Business School Bootcamp Training. I’m amazed at the breadth of free resources you can get your hands on on their website. If you’re just starting out you definitely need to check them out. Their blog also covers a ton of topics and includes many interviews with successful therapists, giving you a glimpse at the challenges and victories of private practice.

Did I Miss Any Practice-Building Websites?

So there you have it! I hope you’ll use this resource to help you start your private practice or to grow your current one into an even more thriving business.

If there are any other websites you refer to often to help you in your therapy business ventures, please let me know in the comments below and I’ll add them to the list.