Tag Archive for: Inspiration

Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable.

In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable. In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

What Surprised Me The Most: I’ve Had to Work Harder on Myself Than on The Business

I like to consider myself a pretty emotionally intelligent person.

I’m married to a therapist and so we often find ourselves in deep conversations unpacking emotions and experiences.

To answer that question – “what has surprised you the most about starting/running my business?” – is that, man, I’m way more insecure than I thought I was!


Now, I’m one who constantly seeks to be a better human. Things come up and I try and deal with it. I know I don’t have it together by any stretch of the imagination.

But what I didn’t realize was the depth of my own insecurities. Things I’ve thought I’ve dealt with before come into a whole new light as the responsibility of making a business work has rested on my own shoulders.

So let’s dive into 5 areas where I thought I had it more together than I really did.

1: Comparison

How many times have I heard the quote, “Comparison is the thief of joy.”?

Too many to count!

I know that comparing where my business is to where someone else’s business is at is a total dead end.

The thing is, in this social media world we get a glimpse of friends, colleagues and others’ lives.

We see these curated photos of someone’s best life and it’s so easy to think, “Man, they have it all together. I wish I could go there. I wish I could do that.”

We use other people’s lives to make up stories about our own – some good stories, but usually bad ones.

Maybe it’s just me, but I’ve struggled at times to silence that inner voice that says things like:

  • “I’m not good enough at what I do”
  • “Who am I to serve this community?”
  • “I’m not doing enough to help my business grow”

Especially during that first year of business. I constantly was putting myself down!

While it takes actively choosing the best thoughts when those moments happen, I’m in process.

But after two years of practice, I’m happy to report I’m doing so much better on this topic.

I’ve learned that whatever someone ELSE is doing in their life or business has absolutely nothing to do with me and my worth.

Those not-good-enough thoughts are just that. Thoughts.

They have ZERO basis in reality. I can actually choose to think better thoughts. Ones that serve me and bring me joy over my business and life.

Now when I see someone doing something amazing or hear of other’s success, I’m choosing to remind myself of what’s possible for ME.

I try and say, “Wow! That’s amazing that person has grown in their business so much. I wonder what my story will look like and where my business will take ME?”

Over time, this has gotten easier and easier. But it does take work.

2: Lack & Abundance

Sometimes it seems like there’s never enough time or money.

At least that’s a story I struggle not to tell myself.

This was something I didn’t have to really worry about too much when I worked a 9-5. That paycheck just kept coming.

Then, I left that job to start my own business. Throw in a baby and it’s been a struggle not to feel tight on funds and the time to keep the family going, let alone a business!

Much of this, I realize has been handed down through my parents and my grandparents to them.

Growing up, I admit we had plenty. My parents worked super hard to provide for me and my brother and I’m where I am today because of their sacrifice.

There were, however, those messages I received growing up.

Things like ‘money is a finite resource’… so you have to hold on tight to it, spend it sparingly and when you do let go of it, it better be worth it.

So when those inevitable slow months come up in my business, I can so easily resort to thinking the worst case scenario.

“This is it! Gotta close the business and get a 9-5 desk job AGAIN because we won’t have enough money to put food on the table and clothes on my son’s back. It’s finally happened!”


While yes, there have been tough months and we’d have to be very intentional with our budget, we’ve always had enough.

Enough food. Enough clothes. Enough shelter. And enough to even have a little fun!

My wife and I decided early in our marriage that money is something we get to use… like any other tool.

We use it to provide for ourselves and to have amazing experiences and we also get to use it to bless others and give it away.

We recently started a giving fund where we put a percentage of income from our business each month.

When we see others with a need or want to give to some of our favorite charities or organizations we can do so without the worry of there not being enough.

It’s there to be given away! And it’s been SO much fun to give money away! That not-enough feeling subsides.

And the crazy thing is, since we’ve been giving more money away, we’ve actually seen our income grow.

I don’t get it but generosity actually works!

I’ve had a similar relationship with time.

And I never struggled so much as those first months we had our son with us. Just being honest.

My wife and I share the duties pretty evenly. I watch him when she’s with clients a couple days a week.

But those first months I often had this feeling like I’ll never get work done again.

“There’s just not enough time to grow my business or even just get my current projects done!!”

I’ve had to really step back and think about what’s actually important in my life.

I practice gratitude daily as I get to just BE with my son, taking trips to the park or just playing in the living room.

He’ll never be this age again and as I put him first, with gratitude in my heart, I’ve found I’ve got more than enough time to get done exactly what I need to get done.

And I can be more present with my family because of it.

3: Believing and Accepting My Role in The Business

“If you want to go quickly, go alone. But if you want to go far, go together.”

This quote is something I’ve been pondering for months now.

When I first started Create My Therapist Website, it was ALL me. I did EVERYTHING.

But I learned quickly that if I want to serve my clients and students well and give them the service and guidance that will truly impact their practices, then I need help.

To be honest, bringing on help in the business has been a very slow process for me.

I often get so hung up on HOW it will all work: where will I find this person? What if they don’t do well? What if they screw it up?!

And I’ve learned that it really all comes down to believing in myself as a leader.

I drag my feet because I sometimes doubt whether I can lead people well and create the business that I’ve dreamed of creating.

That’s it really.

Even though it’s been a slow process, I continue to move forward.

I’ve learned that slow isn’t necessarily bad, especially when it comes to hiring people to help in your business.

I want to invest in people and make sure they are a benefit to the business and to my clients, so taking my time ensures I find the right person.

And sometimes, you just gotta take the leap, push into the fear and believe that things will fall into place as you learn through each step.

4: Knowing What To Do To Grow The Business

You ever just get so overwhelmed by thinking about what the heck you should work on to impact your business favorably?

Yeah. That’s me.

I love to plan out projects and marketing tasks, but until I get all the pieces on the table, I sometimes find myself just staring at my computer.

This JUST happened to me last week!

That feeling of, “what do I DO?”

This is another one of those things that I especially struggled with in the beginning with my business.

I put so much pressure on myself, thinking that I needed to know all the answers right away.

But you know what? I’ve never built a business before!

So I’ve learned to give myself so much grace as I take small steps toward the future.

And I’ve also adopted some practical things along the way, like:

  • At the end of each day I plan my next day and block out the tasks I’m going to work on. This keeps me from getting overwhelmed and wondering what to do when I start work the next day.
  • I work in 90 day increments, setting goals and projects before each quarter begins.
  • I’ve learned that “action creates clarity,” so when I don’t know what to do I remind myself that’s ok and just pick something to work on. As time goes on, I can recognize what I should do.

I’m learning to trust myself and my instincts and give myself time as I let my business and actions tell me what I need to focus on.

5: Fear – The Granddaddy of Them All

There it is… FEAR.

It’s the underlying current I can see has had a negative impact on the way I view myself and my business.

It’s really the one thing I can point to that leads to all the other struggles I’ve had to (and continue to) overcome in my business and life.

Maybe you can relate:

  • Sometimes I fear I’m not capable or a fraud
  • Sometimes I fear that my business won’t be able to provide for my son’s future
  • Sometimes I fear that I’m not DOING enough
  • Sometimes I fear that I’M not enough
  • Sometimes I fear that giving others control in my business may break something

So here’s what I’ve learned…

Fear is an indicator that you’re on the right path.

If something doesn’t scare me, that means it’s easy.

That means that there’s no lesson to come from it and no growth – be it personal or in my business.

The fear is OK. Fear is the guidepost on the way to your dreams.

So lean in, friend.


I hope my vulnerable ramblings have in some way inspired you as you journey toward building the private practice and life of your dreams.

I really thought I had myself mostly together… and then I started a business!

But I wouldn’t trade it for the world.

While it’s been an emotional rollercoaster at times, it’s also brought about the most growth in me these last few years, and for that, I’m thankful.

I’d love to hear your feedback in the comments below. What have been some things you’ve had to overcome as you run your private practice?

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Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story.

Marketing is not very easy. Finding the right words that will resonate with your potential clients can often be quite challenging. But there’s one thing that can help you when it comes to writing your website and marketing copy: story. In this article I’d like to share with you some of the key takeaways from one of my favorite marketing books, Building A StoryBrand by Donald Miller.


In this article I’d like to share with you some of the key takeaways from one of my favorite marketing books, Building A StoryBrand by Donald Miller.

The Power of Story in Your Private Practice Marketing

Donald Miller is a student of storytelling.

He says, “Story is the greatest weapon to combat noise, because it organizes information in such a way that people are compelled to listen.”

Stories are memorable. Stories capture the human spirit and keep our attention, especially if it’s a good one.

When we tell a good story with our marketing, we move from just creating information and hoping to compel potential clients to actually inviting them into something bigger.

You see, the one thing that is so powerful about storytelling, especially when it comes to your marketing, is that the human response is to place ourselves within a good story.

We think about what we’d do in the hero’s situation.

How would we overcome such a challenge?

How can I be the hero?!

“Once you understand how story integrates with your brand message, you’ll be able to create communication pieces (and even brand strategy) that engages more [clients] and grows your business.”

And this is exactly what Donald Miller teaches you to do in Building A Story Brand.

After writing 8 books and studying hundreds of movies, plays and musicals, he’s boiled down the essential elements of a compelling story.

You can use this framework to make your potential client the hero of the story you tell with your private practice:

“A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.”

Your client is the character… you are the guide.

Can you see how you could take this framework and write a story about your client’s challenges and how you and your private practice can guide them toward success?

Three Crucial Questions You Must Answer for Your Ideal Client

As I work with my clients to create compelling content and websites, it’s extremely helpful to be clear on the desires of the client(s) they are trying to reach.

If you’re not clear on what your ideal client desires and the things keeping them from reaching those desires, your marketing may just fall flat.

When you do know these things, you can craft compelling copy that resonates with the story they’re already living and give them the plan to reach success.

Donald mentions that the story you tell with your marketing copy should answer the following three questions, and quickly:

  1. What does the hero (your ideal client) want?
  2. Who or what is opposing the hero getting what she wants?
  3. What will the hero’s life look like if she does (or does not) get what she wants?

If you can answer these questions, with clarity, you can invite your website visitors into a compelling story where they can see themselves “getting what they want.”

Let’s say your client is a stressed-out professional and you want to create a landing page that attracts that client.

Your answers may go something like this:

  1. You want to be free from the stress and anxiety caused by your demanding job.
  2. But even when you’re at home, playing with your children or trying to unwind, you’re still thinking about that last email that came in, the fire you’ll need to put out tomorrow morning when you get to work and the many projects you’re trying to balance.
  3. If you can’t find a way to manage these pressures well, you feel like your health will continue to slip, there will be more and more conflict with your spouse and you just might miss the best years of your children’s life.

See the type of story that tells?

The copy paints a picture that the client can fully relate to and say “yes, that’s me! Now give me the way out!”

Guiding Your Clients Toward Success and Away From Failure

Another aspect of great storytelling that can help you create compelling marketing for your private practice is the reality and tension of what’s at stake.

In The Lord Of The Rings, we want to see Frodo destroy the ring in the fires of Mt. Doom and avoid the end of the world at the hand of the forces of darkness.

We want resolution in our stories, and your potential clients most definitely want a resolution when it comes to their own.

This is where you can paint the picture of what life can look like should a client choose to work with you.

It’s also a chance to explain what life can look like if nothing changes for your potential client.

This creates a vision of those deep desires that your client wants and gives them a plan (your services) to achieve those desires.

Think about how your clients are feeling before working with you and how they may feel after.

What does life look like before working with you and what could it look like after?

Using this structure can help you craft extremely compelling copy for your private practice website that connects with potential clients and gives them hope for a better future and the motivation they need to take action.


The above are just a few of my favorite highlights from Donald Miller’s book, Building A Story Brand.

When I read this book, I dog-eared and underlined something on every few pages. It’s just that good!

If you’re struggling with what to say on your private practice website or any other marketing you do for your business, this is a must read for you.

The simple framework gives you a structure to easily follow and prompts to help you avoid sitting in front of a blank computer screen and write content that will help you grow your practice.

The book also comes with free access to a website where you can craft your own story script so you can refer to the key aspects of your ideal client’s story and use it to create consistent and compelling marketing copy.

I hope you find it as helpful in your marketing as I did!

Click the link below to learn more:

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Disclosure: The links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I only recommend products or services because I use them myself and find them helpful, not to make a commission should you choose to purchase something.  Please only purchase if you truly feel that it will help you achieve your goals.

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The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

private practice website aging adults

Click here to see a behind the scenes case study of the work we did together to create the website for her new business.

A Guest Post by Amy S. Lasseter

You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you get ready to build your business, you’re suddenly in the weeds and not sure which way is up…this happens even when you’re in the middle of your business life cycle.

A Guest Post by Amy S. Lasseter You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you get ready to build your business, you’re suddenly in the weeds and not sure which way is up…this happens even when you’re in the middle of your business life cycle.

No matter where you are in your business or practice, things can come at you with lightning speed and instead of taking a proactive response, you start merely responding.

Being reactive, rather than proactive, can send you down roads you don’t want to go down…and this happens when you’re setting your goals too. So, how do you build your dream business and life while showing up in the world in a way that truly feels good to you?

Here are four secrets that some of the biggest names in the business won’t tell you!

Secret 1: Know Your Values

There will be times when you have to make choices and decisions at a quicker pace than you’d like – it’s merely a matter of time. Therefore, you’ll want to be crystal clear on your values and your mission.

The smaller your practice, the greater impact staying true to your values and mission will have. Unfortunately, this also means that the farther away you get from your values, the more likely you are to build something that won’t support you or the people you so deeply want to serve.

Secret 2: Be Present

Listen, you’re a dreamer – every business owner I know is! And thank heavens, because the world needs people just like you and me.

Big visions are intriguing, captivating and mesmerizing. However, there is one thing that I learn over and over again (I’m hopeful that at some point I will finally learn my lesson…).

You can’t get to where you need to go if you can’t figure out where you are. You’ll either have no platform to jump from, or the platform you have will collapse under the weight of your beautiful dream because you didn’t take the time to fix the cracks and chips in the foundation.

Not only have I watched other business owners experience this, I’ve personally experienced it myself. Truth: It’s not pretty, and I would love to help you avoid this experience (though if you ever need someone to help you clean up the mess, I’ve got your back!).

Wondering how you get to the next level of business? Keep reading because that answer is next…

Secret 3: Focus on Stretching & Growing

Focus on stretching and growing into your next stage of business & life – don’t leap yet! Now, here’s something that not every business or practice owner will tell you:

There will be time to leap. Every business is a risk, which inherently requires leaping. However, leaping requires discernment and wisdom, and that only comes from growing and stretching yourself into the next level.

The problem with leaping too early is this: If you force yourself to leap into the next level of growth, your thought process, mindset, and behaviors will still be operating within old thinking patterns. A leap requires something totally new and different from you. Leap early, and you’ll find yourself under an intense learning curve and an incredible amount of pressure. This, my friend, is not a good mix.

Before you take the big leap, start growing and stretching yourself into the new area you’re looking to move to, and get knowledgeable on the topic. Do this by surrounding yourself with people who know more than you at least six months prior to your leap.

This will help you start shifting your thought process, behaviors, and mindset, and allow you to reach your goal when the time is right to make it happen.

Secret 4: Manage Your Energy

You’ve probably heard a lot about time management and delegation. There is an absolute place for these things in your life and business. Yet, you feel like your hands are tied when you’re still a solo practitioner and can’t afford to hire an assistant.

Perhaps you’re the person who feels like they need an assistant but doesn’t know what to take off their plate (you’re busy, you don’t have time to train an assistant).

If you discover yourself in either of these situations, stop asking yourself where or what you want to do with your time. That’s not helpful because all you’ll end up creating a huge list of tasks and ideas that you want to do (and honestly, you already have that, right?!).

Start asking yourself this question instead, “How do I want to spend my energy?” So many of my clients think that time is infinite, and it is…until it’s not.

When I start asking about where they want to spend their energy, where they want their energy to flow, I get completely different answers and the list I’m given is significantly shorter.

Do you want to guess what else my client and I learn when we consider this new perspective? The significantly shorter list they’ve created is considerably more in line with their values. Remember the first secret you read earlier in this article?

Yup, you guessed it friend, it all comes full circle!

Goals with a Pretty Bow

You now have in your possession the four secrets for living your dream life and business! Start working with these four things and you’ll achieve the level of success you’ve been dreaming about on your own terms. Does it get any better than that?

Keep going, friend because I want to see you at the top!

About Amy

Amy S. Lasseter is the founder of BreakThrough, a Growth & Success Strategist and known as the Go-to-Goal-Girl. She specializes in ensuring high-achieving women, soulpreneuers, therapists & leaders breakout of their fear, perfectionism and shiny-object syndrome so they can soar above and beyond their goals! With aligned, brave action these women experience total freedom in their business while experiencing more money, time & joy in life.

During her 12-year career, as a trained psychotherapist, has served over 195 women, been featured in numerous podcasts, contributed to Sivana Spirit, been quoted in Counseling Today, BuzzFeed and is a regular contributor to Athens-Oconee Parent Magazine where she cheers on mothers in business.

outside window

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website?

In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website

Why Color is so Important to your Private Practice Website

Color is one of the main factors that go into creating an effective website design.

If you group the right colors together, it can actually affect how potential clients perceive you and your practice.

Is your personality and brand one of excitement and spunk? Then brighter colors may help attract clients that gravitate toward that type of personality.

Or maybe you want to attract people with high anxiety in their lives…

You may want to stick with blues and greens, which tend to have a more calming and sincere feeling attached to them.

In a study by psychologist and Stanford professor Jennifer Aaker, she points out five core dimensions that play a role in a brand’s personality.

color therapy brand personality

[Source: Help Scout]

The above personalities can be a good starting point as you decide what type of personality you want to create for your private practice and website.

But as with most cases of art and design, there are no hard and fast rules.

You can certainly create a level of excitement and masculinity by using bright reds or yellows, but it often depends on the context and juxtaposition of photos and messaging you have on a website.

I always encourage people to create a mood board on Pinterest.

pinterest website mood board

Take some time and collect photos that speak to you and the feeling you want to evoke with your website.

What types of images come to mind when you think about your practice and target audience?

Starting with a photo can be the easiest way to nail down a color palette that jives with your brand and attracts the type of clients you want in your office.

So let’s talk about getting started.

Starting with a photo to find a color palette you love

Not many things can evoke certain emotions or feelings quite like photography can.

It may be hard to fully describe how you want your ideal clients to feel when they land on your website.

But sometimes when you see the right photo, that may be enough to capture that essence.

If you’re planning on creating a new website for your practice, a great idea is to begin collecting these types of photos.

Once you have a collection of colorful photographic inspiration, you can narrow it down to the one you feel would speak most to your ideal client and support your businesses brand.

Websites use HTML codes to display colors (often called hex codes). So, you’ll need to know what the hex codes are for the colors you find in your favorite image.

One great resource you can use to extract color codes from your favorite design inspirational photos, is Canva’s Color Palette Generator.

canva color picker

This tool is super easy to use.

Just drag and drop your image from your computer onto the center of the page.

The website will reload and show you the color codes for the main colors found in your photo:

therapy website color palette example

Then you can just click on each color to copy the code and save it in a document for later use on your website.

My favorite WordPress theme, Divi, actually lets you set a default color palette so you can use it throughout your website.

So I would just paste these codes right in there at the beginning of my website project.

divi color picker

More Resources To Help You Find a Color Palette for Your Private Practice Website

There are a few other resources that you can use to find the perfect color palette for your website (or any marketing materials you’ll be creating!).

I often recommend the following ones when working with my website design clients.

Design Seeds

design seeds color palette therapy website

Design Seeds was built on inspiration and the love of finding that inspiration in everything from landscape to architecture to art and beyond.

Among Design Seeds’ many functions, you’ll be able to explore endless palettes by color or by collection (or by season Atlas). These palettes are handmade and digitally mixed by the site’s author and owner Jessica Colaluca.

Once you pair down your seed by color or collection, simply click to reveal a larger shot of the palette and hex codes. The “Seeds” are free for us to use, but designers and readers alike can “tip” if they so choose.

Design Seeds also includes a shop! Here you can purchase Color Almanacs, mugs and prints.

Click here to check out Design Seeds.

Colour Lovers

coulor lovers palette therapists

Color Lovers is a collective community where people combine resources on all things, color, design, art and photography.

On this site you can browse by palette, patterns, shapes, or colors on different  media/medium channels.

One great section is the ‘Trends’ section that houses all things branding, websites, magazines, etc. You can check out what’s popular right now right from this menu.

Another plus about Colour Lovers is the community. You can hop on the blog, forums or groups to dive deeper into design with like minded people.

Click here to check out Colour Lovers.


coolers website palette private practice

Coolors is a pretty awesome because it’s a simple color palette generator.

You can search for a palette under explore, or you can generate on from a photo you either upload or find on the internet.

One neat function is the Color Blindness menu.

Click on this menu and you can choose from about ten different modes that are compatible with color blindness, super cool. There is a toggle button on the settings menu that allows you to see alternative shades of your color palette.

Another cool feature? You can click and drag each color chip, keeping what you like and swapping what you don’t.

Complete with a Chrome Extension, Coolors does just about everything, simply.

Click here to check out Coolors.


The proper use of color on your private practice website can be a powerful marketing tool.

It can capture the emotion of your target audience, help visitors feel at home or help you stand out among a crowd of bland websites.

I hope the resources above help you nail down a fantastic color palette for your own website.

Do you have another resource you’ve used to create a color palette? Let us know in the comments below!

I’m super excited to introduce you to another amazing counselor, Lisa Kendall. I had the pleasure of working with Lisa to breathe new life into her private practice website in order to support her growing counseling and consulting business.

I’m super excited to introduce you to another amazing counselor, Lisa Kendall. I had the pleasure of working with Lisa to breathe new life into her private practice website in order to support her growing counseling and consulting business.

Before Her Website Project Began

Lisa is a social work psychotherapist and gerontologist.

Her passion is for working with elders and their care partners to create balance in their lives and cope with the challenges that may come from aging.

I instantly admired Lisa because it was so clear how much she cared for the population she served.

When we first chatted about what a new website could look like for her practice, Lisa had a clear vision for growth in both her business and her impact.

With a growing community, coaching services and educational/speaking opportunities, she needed a website that would help her stand out, establish her as an expert in gerontology and attract new clients and opportunities.

But her business had outgrown her old website. Here’s what it looked like:

Lisa Kendall therapy website

Her website looked more like an old-school blog, rather than a website for a counselor, coach and speaker.

One thing Lisa did have?

Great content and a warm and inviting tone to her copy.

Because she knows who she wants to attract to her website (elders and their caregivers) she can write copy that speaks directly to their concerns, creating trust and warmth.

So our challenge was to create a website that was more modern and let that warmth and personality come across.

Her current website felt a bit cold and didn’t allow for much connection.

So we went to work.

Creating A Private Practice Website That Let Lisa’s Personality Shine

So we had a few requirements for the new website and the business goals it needed to achieve:

  1. Attract more of Lisa’s target audience (elders and their caregivers) so that she can increase the number of clients
  2. Showcase her speaking and educational work in order to establish herself as an expert and grow this part of her business
  3. Allow users to easily opt into an email list so that she could grow an audience and market to them in the future
  4. Create a responsive website so that no matter what device a user was on, they’d be able to get to Lisa’s great content
  5. Make it super simple for users to contact her so that Lisa could have more conversations with potential clients

We decided to start with one of my pre-designed Divi WordPress templates as a foundation for her website.

Doing this helped save on the cost of her website and also gave us a great starting point that addressed some of the goals above.

As with all my clients, I had Lisa complete a questionnaire prior to our work together.

In the questionnaire, she was able to share with me the websites that inspire her, the feeling she wanted to evoke to her website visitors and specific preferences such as fonts, colors and the way she wanted her header to appear.

I was able to take all that info, along with her content and get to work putting all the pieces of Lisa’s brand and content together into a new website.

Launching Lisa’s Website

Lisa was truly a delight to work with and a model client!

She was extremely responsive, uploading all her content to our shared Dropbox before the project began and providing all necessary feedback to me along the way.

Because she was so readily available, we were able to complete the website rather quickly and launch it to the world.

Here’s a few shots of the final website:

lisa k homepage therapy website design

lisa k about page therapy website design

As you can see, Lisa’s new website is much cleaner and fully branded.

The logo, fonts and imagery all work together to create a brand for Lisa that evokes feelings of peace, rest and balance – exactly what she brings to her clients.

The white space makes it easier for readers to digest her great content and learn more about who Lisa is and grow to trust her as an expert as well as a warm person.

You can check out Lisa Kendall’s new website by clicking here.

Here’s what Lisa had to say about her new website:

My new website really reflects my personality, and is ready to take me and my professional services to the nextlevel!

It’s really beautiful, easy to navigate, and I believe I’ve already seen an increase in followers as a result.

I would enthusiastically encourage colleagues to look at my website and to talk with Daniel and to trust in the fact that he’s a good listener, phenomenally well organized and well-prepared to walk people through what could be a painful process.

He made it a joyful, collaborative, and creative experience.

I am very grateful, and would recommend Daniel and his services without hesitation!

Is It Time to Update Your Private Practice Website?

One thing I love about my work is that I get to create change in a person’s life and business.

And I’m not just talking about creating a new website.

A website is nothing unless it is working for you and your private practice goals.

It was an honor to help Lisa redesign her website into something that truly reflects her personality and lets her warmth shine.

If you think your website is lacking in personality and isn’t helping you grow your practice, let’s have a chat.

I offer a free 30-minute consultation where we can discuss your private practice goals, current challenges and how a new website could help move your business forward.

Click here to learn more about how we can work together and to schedule your free 30-minute consultation.

A guest post by Ili Rivera Walter, PhD

By now, I am sure you know that other than you, your website is your number one networking partner in attracting potential therapy clients. What you may not know, however, is that your website is the perfect place to communicate your personality, and what I call your “personal brand.”

A guest post by Ili Rivera Walter, PhD By now, I am sure you know that other than you, your website is your number one networking partner in attracting potential therapy clients. What you may not know, however, is that your website is the perfect place to communicate your personality, and what I call your “personal brand.”

Using your website as the home of your personal brand gives clients a refreshing experience. When your online home showcases your brand, visitors do not encounter another humdrum therapy website, and as a result, they are able to better determine if what you offer is what they need.

So, what exactly is your personal brand?

Your personal brand is who you are translated into words, colors, and images that reflect who you serve and what you want.

Today, I am sharing with you the method that I teach therapists for finding and communicating their personal brand with words. I call it the “soul-story method.”

1: Soul (The Reflection Stage)

Getting in touch with your soul means getting in touch with your humanity. When you understand who you are, you are able to consistently connect with therapy clients, and anyone, from your personhood. This is the first step in social connection, as well as establishing a flowing client and referral base.

As a therapist, you are well-trained in empathic communication, listening, and presence. While connecting with clients online may not come easy to you, this is (most likely) not because you don’t have the skills for fostering connection.

The difficulty for many therapists is found in the frame and language that exists for building their businesses–words like “marketing,” “sales,” “conversion,” “profit.”

What might shift for you if, for example, you began to reframe business growth as based on “learning,” “curiosity,” “questioning,” “serving,” and of course, “connecting”?

The soul section of the soul-story method is simple. Answer the questions:

  • What awakens your soul?
  • What have you observed from your work, and/or its results, that inspires you?

Answering these questions requires a process of reflection that results in identifying what moves you. Here is a list of sample questions to guide you:

What awakens your soul?

  • During what activities are you most present?
  • What were you doing the last time you laughed with surprising joy?
  • What nurtures you?
  • How do you express your creativity?
  • In what ways do you take care of your soul?

What have you observed from your work, and/or its results, that inspires you?

  • Think of a recent time when you felt honored to hear a client’s story during therapy. Describe your experience.
  • When has a client expressed gratitude for your work?
    • What was the client’s presenting problem?
    • What change occurred?
    • How did you feel when he/she expressed gratitude?
  • What therapy work do you LOVE?

The soul section connects your personal inspiration with your professional inspiration, because these, together, create your personal brand. They get to the heart of what you do, and why you do it.

2: Story (The Writing Stage)

Explaining her process for public speaking, Dr. Debra Campbell (2017) says, “The material had to feel utterly authentic to me, streamed live from my soul, and I had to own it one hundred per cent in the telling.”

During the story stage, you “own” the telling of your authenticity. You express what you learned in the soul section with a message that reverberates in clients’ minds.

A Quick Story

When I first visited Daniel Fava’s website, the main thing that stood out to me, and the only thing I remember from that first website visit, is that Daniel is an INFJ (Myer’s-Briggs Type Indicator personality type).

It is the last bullet point on his About page. Why did this seemingly insignificant detail–unrelated to websites–stick with me? Well, I use the MBTI as a coaching tool with my therapist clients, I speak “MBTI” language, and my husband is an INFJ.

I happen to know that INFJ’s comprise less than 1.5% of the population. This told me more about him, and what I most likely would experience working with him, than anything he says on his site about his process for creating therapist websites.

Daniel couldn’t have known what detail on his site would reach me. He, however, understood that by sharing his personality (literally!), the likelihood was that he would make a heart-connection with his readers.

Marketing communication, like all interpersonal communication, starts with a heart check. Who’s the person you want to establish or deepen your connection with? Why is it important? What’s at stake? Why does what you want to say matter to them? –Donald Miller

How to tell your story


All compelling stories have boundaries. In fiction, the boundaries are determined by the story arc; in poetry, by the pattern.

For therapists, the boundaries are determined, to a large degree, by our ethical and legal commitments. Let’s take a minute to establish the boundaries of your soul story.

I recently received a question from a therapist who is developing a niche, and considering blogging. She asked:

What’s the boundary of personally disclosing on a professional blog? My personal life is what led me to focus on [her niche], which is what my practice will address. I don’t normally self disclose during sessions, but I’m wondering if its a different ball game with blogging.

I responded to this therapist with what I believe about storytelling (side note: storytelling is different from self-disclosure): Clients want to know that you understand them. There is no better way to communicate understanding than to share a similar struggle, if it has led you to your niche.

How to share a struggle

Whether you’re writing a blog post, your website, or a social media post, the sweet spot, for you and potential clients, is in revealing your personality, but not your personal process. My guide for this is Brené Brown’s tip: “Share what is vulnerable, not what is intimate.” Also, ensure that the motivation for the telling is to connect with potential therapy clients from your professional identity.

How to craft your story

I’ve found the following guidelines helpful when writing business content:

1 | Mention who you serve, and why you serve them

For significant content–videos, blog posts, podcast episodes, and so forth, make sure that it solves a problem for your potential or existing clients, and/or that you communicate your experience and passion.

2 | Use “I”

If you are solo practitioner, a group practice owner who uses independently contracted therapists, or a business owner at the center of your brand, use “I” when referring to your business, rather than “we.” “I” reflects vulnerability and ownership, while “we” can be confusing when one person is the face of the business.

3 | Use “You”

Speak directly to your potential therapy clients, when your goal is to teach, or you are inviting action. In general, speak directly to them as much as possible. Your business is about them, and connecting with them, and ultimately, this is the role of your story.

What is your story?

Your story is your business story, but it is also your personal story. You’ve worked hard, struggled, succeeded, learned, and you bring all of that into every therapy session. Your clients and potential clients should know your passion and determination.

In an effort to guide you through the process of writing your story, I am listing three questions that will lead to you identifying the essentials of your story. I’ve also answered each question with my story, in order to provide an example:

  • What brought you to this point in your career, and this business?

I changed my business model (from private practice to online counseling/coaching) after becoming a mom. I needed more flexibility, and I wanted to design work that met my personal needs for my new life stage.

What events have led you to be where you are right now? Invite your potential clients into this part of your story.

  • Why do you serve the clients you serve?

When I was transitioning professionally, I could not find a community that would help me navigate the personal and career changes required. I decided to focus my expertise on supporting therapists in creating careers that enrich their life.

  • What vision are you creating, one session at a time?

I am creating a community of therapists who feel and work refreshed, by designing intentional work. I am determined to blast burnout out of the mental health field!

How to use your story

Once you’ve completed your soul story, circle words that you use regularly in conversation. Star or highlight words that communicate your heart for your work. These words will be the foundation of your personal brand. Use them repeatedly when you post on social media, as well as on your website and sales copy.

Once you are intimately familiar with your soul story, it will naturally appear in your writing. In the meantime, glance at it anytime you write content for your private practice.

I recommend going through the soul-story method with pen and paper. If you want to clarify your personal brand, and craft your soul-story, download your free soul-story method guide, here: bit.ly/soulstoryguide. It includes all of the questions listed in this post, along with space for writing.


Ili Walter

Ili Rivera Walter, PhD is an intentional career coach and wellness warrior for mental health professionals. She is a LMFT in the states of Florida and Pennsylvania, as well as an AAMFT-Approved Supervisor. Ili is the founder and facilitator of The Refreshed Therapist Network, a community of therapists creating innovative careers that prevent burnout and enhance wellbeing. Learn more about Ili at www.familytherapybasics.com.

A guest post written by Liz Miller, LPC, LMHC, NCC

You did it! You hung out your shingle and started your private practice counseling business. And at first, it’s great just to start seeing your new clients. A private practice! You’re doing this thing!

Except that your list of “reduced fee” clients is growing, or your full fee was never exactly that “full” a fee to begin with. Why? Because deep down you’re afraid that if you charge what you’re worth, the phone will stop ringing. Or worse, you don’t know what you’re worth as a therapist.

In this article I’ll share with you 3 questions to help you value your private practice and get paid your full fee.

In this article I’ll share with you 3 questions to help you value your private practice and get paid your full fee.

Fear of failure leads new private practice clinicians to devalue their services, creating a vicious cycle.

When you ask for lower fees, you get them. Then you struggle and the fear of failure increases.

As a clinician, you’re used to helping clients realize that we “teach people how to treat us.” But, the same is true of you as a business owner! The problem is that you don’t realize what therapy is worth to your clients, so you set low fees based on faulty assumptions and create self-fulfilling prophecies.

What if you challenged your own assumptions the way you ask clients to challenge theirs?

When you work with clients who don’t see their own worth and aren’t getting what they want out of life—in their jobs, in their marriages—you teach them to challenge their self-limiting or distorted beliefs and assumptions, don’t you?

What if you did the same thing for yourself in your business?

You have razor sharp CBT skills as a therapist. Use them!

What are the self-limiting—and business-limiting—beliefs that cause you to undervalue your work?

First, brainstorm all the reasons you tell yourself you can’t raise your rates or ask your clients to pay them.

If I raise my rates or require full fees:

  • Clients won’t be able to afford therapy.
  • Other therapists will believe I’m greedy or only profit-driven.
  • I’ll be violating my own desire to help people.
  • The phone will stop ringing, clients won’t come, and my business will fail.

Next, ask yourself some tried-and-true CBT questions as if your own therapist was asking them, and get brutally honest with yourself as you answer:


Am I examining all the evidence, or only what reinforces my belief?

While some clients might struggle to pay the fee I need to create a successful practice, it’s also true that many self-pay therapists have thriving businesses, so there is evidence that many clients can pay full fee.


Could my belief be an exaggeration of what’s true?

It’s true that a few individuals could look down on me for creating an abundant lifestyle through my full-fee private practice, but many more will understand that my successful business will allow me to give generously within my community.


Would others have different perspectives on this situation? What are they?

Many business owners in other fields—from law and architecture to plumbing and home building—understand that a successful business allows them to extend pro bono services to more people, not fewer. And, a successful business helps them employ others, too.


Is this thought black and white, or is it more complicated?

If others have created successful private pay practices, could my reluctance to charge well for my services be about more than a simple marketing analysis? For example, if I’m assuming no one in my smaller community will pay my full fee, and I find that other private pay therapists in small communities are charging more than I am, what are they doing that makes it work for some, but not other therapists?


Did someone else impress me with this belief, and if so, are there others I respect who would challenge it?

Where did I get my own money stories, anyway? Are my doubts and fears really my own, or have I willingly adopted someone else’s narrative?


Finally, get crystal clear on what you are really providing for your clients.


When you’re talking to a prospective client, and the lump in your throat is threatening your ability to state your full fee with confidence, remember:

You are NOT charging your full fee for one hour of psychotherapy. (Please repeat that!)

You are giving the human being on the other end of the line the skills and self-knowledge to:

  • Recover from the addiction that’s been ravaging their life for years so that they can restore their family and live to see their children get married.
  • Restore a loving, life-giving, fruitful bond with their spouse, which is empirically proven to increase longevity, health, well-being, and even financial security for themselves and their children.
  • Exchange anxiety or depression for a confident and joyful life, with all the implications that holds for their careers, families, and ability to serve their communities.

You are providing the opportunity for nothing less than a changed, restored life. This is what your full fee covers.

Are these outcomes worth the price of a semester of college, a weeklong trip to Disneyworld, or selling something on Craigslist while cutting their cable service for a few months?

Are these outcomes worth it to your reduced fee clients who are able to access your services because your thriving full-fee practice supports them? What about all the other outcomes that result from your philanthropic giving as a successful entrepreneur?


Take these 3 steps to change your perspective and start earning your full fee:

  1. Put on your CFO hat and get serious about understanding your finances. There are lots of resources available to help you understand what your gross income—and fee—needs to be to support the life you want, based on the expenses and needs of your business.
  2. Once you know the fee you need to charge, get ruthless about focusing on the evidence that supports your goals, not just your fears. Interview other therapists, get peer support in an online forum, and find out what successful full-fee therapists do to create a thriving practice.
  3. Finally, practice stating your full fee with confidence, reviewing first what your fee really provides both you and your family, and your clients.


It’s as scary to face a struggling practice every day as it is to take a deep breath and state your full fee with confidence.

If you’re going to be out of your comfort zone whichever way you go, why not go for it? You might just get the practice of your dreams!


About Liz Miller

Liz Miller, LPC, LMHC, NCC is a private practice therapist in Moscow, Idaho, who is passionate about helping committed couples repair painful marriages, and helping individuals heal from trauma and create courage, meaning, and freedom in their lives. When she’s not working, she can be found walking her dog, playing guitar, or camped next to a river.  She is happiest outdoors in places where she can see the Milky Way.

Visit Liz at lizmillercounseling.com

When thinking about creating a private practice website, it’s always helpful to gather your inspiration before beginning the project. Looking at other therapist websites will spark ideas about what you like (and don’t like), how you’d like your website to function and give you inspiration when writing your content.

This week’s article is for child therapists! I’ve rounded up 10 great examples of child and play therapy websites you can use for inspiration for your own.

When thinking about creating a private practice website, it’s always helpful to gather your inspiration before beginning the project. Looking at other therapist websites will spark ideas about what you like (and don’t like), how you’d like your website to function and give you inspiration when writing your content. This week’s article is for child therapists!: I’ve rounded up 10 great examples of child and play therapy websites you can use for inspiration for your own.

What Makes a Great Child Therapy Website?

As a web designer for therapists, I see lots of private practice websites.

There are a few reasons why a play therapy website would cause this guy to stop and take notice.

Here is some of the criteria I look for in a great therapy website:

  1. The website is functional and easy to use on all devices. I have no trouble navigating the website and clearly understanding where to find information I’m looking for.
  2. The website clearly communicates who this therapist helps and what they specialize in. I can tell what type of client would find their website useful.
  3. Design that compliments the information on the private practice website. I’m not overwhelmed by many calls to action, photos that don’t fit the design, colors that don’t jive and layouts that are hard to navigate.
  4. The website is unique! It may be subjective but there’s just certain qualities that make a website stand out from the crowd.

So now that you know some of the thinking behind the list, let’s get to the websites!

Below you’ll find some great examples of websites geared toward child therapy, play therapy and even some physical therapy for children as well.

10 Great Child Therapy Website Examples

S.M.I.L.E Project

Home Smile Project Empowers

Moving Mountains Therapy

Movin Mountains Therapy Services

Living Skills

Living Skills Affordable Counseling Therapy Testing Denver

Jennifer Wisser-Stokes Counseling LLC

Child Therapy Counseling for Children Parents in Orlando Jennifer Wisser Stokes Counseling LLC

Thompson Child Therapy

Home Thompson Child Therapy Serving Mt Airy Frederick New Market Westminster MD

Play Matters Therapy


Milestone Makers

Milestone Makers Pediatric Therapies

Sarah Reed Children’s Center

Sarah A. Reed Children s Center in Erie PA For A Brighter Future

Family First Psychological Services

FamilyFirst Psychological Services

Carol Golly P.L., MSW, LCSW, RPTS

Home Carol Golly P.L. MSW LCSW RPTS Child Therapy Center


I hope this list of examples of child therapy websites inspires you as you think of ways to either improve your own website or gather ideas for a brand new one.

If any of them really inspire you, bookmark it! Keep a running list of websites you love so you can always get back to them when you need inspiration for the future.

If you’re interested in bringing new life to your private practice website or creating a brand new one, I’d love to help!

Sign up for a free 30-minute consultation here and we can come up with a plan to attract more clients with a beautiful website.


I never get tired of seeing a new website come to life for my clients.

It brings me so much joy to take their ideas, their content, and their creative input and then turn that into a website that reflects both their personality as well as the vision they have for their private practice.

private practice website facelift pin

Recently, I had the pleasure of working with Rebekka Ouer, LCSW from Dallas Rainbow Counseling.

At the time she reached out to me, she had such a clear vision for her practice; being a beacon of hope for the LGBT community in Dallas, TX.

But she didn’t feel like her website at the time was reflecting that vision and doing a great job to make her stand out the way she wanted to.

She was seeing great success in her practice, but her WordPress website needed a facelift.

She wanted a fresh, modern website that was more inviting to her ideal clients. She also wanted a website that was easy to update in the future.

You can see from this screenshot below what her homepage looked like before Rebekka and I worked together:

Dallas Rainbow Counseling

Her private practice website was simple, which I always love, but it lacked a little life and felt a little outdated.

The dark green was not giving the website that light, hopeful feeling that Rebekka wanted her new clients to feel when they landed on her homepage.

And her logo and homepage banner just needed a little love to make it feel more modern.

Giving Her Private Practice Website A Facelift

Because Rebekka had some great content, and the structure of her website worked well for her, we decided that the perfect way to breathe new life into her website was with one of the customizable Divi templates I’ve designed.

Rebekka chose the layout she liked the most from the three templates available.

Then, I got to work collecting all I need to know from Rebekka about her personal preferences for her website.

Through a questionnaire I give all my clients, I gathered info to help me customize the website to her tastes. Things like:

  • A color pallette she loved
  • The fonts she liked best for headers and body copy
  • What vibe did she want her website to give off to her potential clients (ie bold, calm, fun, natural)?
  • How did she want her header navigation laid out?
  • What websites inspired her?

Armed with the answers to the above and the great content she had currently on her private practice website, I went to work customizing her Divi WordPress template.

I was also able to bring over some of the functionality she had on her old WordPress website, such as scheduling options through vCita and a way to subscribe to her blog.

Rebekka also did a fantastic job finding some great photos to reflect both the Dallas area where she practices, as well as the community she serves.

I had a ton of fun updating her homepage image of the Dallas skyline to something a bit more modern, which you’ll see in the screenshot below.

The Final Product

After getting all her content, photos, colors and fonts in place, her new website came to life.

The colors and white space really gave the website that light and calming presence Rebekka wanted to share with her potential clients, who may be reaching out for her services in a time of pain, anxiety or trauma.

The image of the rainbow over the Dallas skyline became that beacon of hope to the community that Rebekka serves.

The Divi WordPress theme also added that modern touch to her website, making it both easy to use and look beautiful on all devices.

So, here’s the new Dallas Rainbow Counseling website:

LGBT Counseling Dallas Rainbow Counseling

There’s just something special about seeing a new website come to life, and I’m really happy with how Rebekka’s website turned out.

Here’s what Rebekka had to say about the project:

Daniel did great work for me, on time, (early actually) and with great communication throughout about what he needed and how to go about moving forward. My website looks amazing and I’m incredibly happy with his work. And his price was more than reasonable, which is a huge plus in this industry.

Does Your Private Practice Website Need a Facelift?

You may be in a similar boat as Rebekka was in before her project began.

Maybe your private practice website hasn’t had a design touch in years and you may want to breathe some new life into it to reflect who you are and where you’re taking your private practice.

I’d love to help you do just that and attract more clients with a brand spankin’ new website.

Please feel free to check out my website design packages here, and reach out for more information about what we can do together to create a new website for you and your practice.