Tag Archive for: How To

Your logo is the identity of your business and one of the first things clients may notice when landing on your website. The time has come to design a logo for your private practice if you don’t have one.

In this post we’ll discuss your options for creating a logo to give your therapy practice a sense of identity and make you proud to flash your business cards any chance you get.

Your logo is the identity of your business and one of the first things clients may notice when landing on your therapy website. In this post we’ll discuss your options for creating a logo to give your therapy practice a sense of identity and make you proud to flash your business cards any chance you get.

Where To Begin

A blank canvas can be daunting and you may not even know what you want your private practice logo to look and feel like.

So, this is where I always start: inspiration.

Start collecting logos you love. Logos that make you feel how you want your clients to feel when they come across your business.

One of my favorite resources for logo design inspiration is a website called Logopond.

I’m blown away by the creativity of the designer-submitted logos on that website.

You could even start a Pinterest board just for the logos you find inspiring.

Here’s a board I created to get your creative juices flowing:

After you collect a good number of logos that you love, start to describe WHY you love them.

Write it out on a piece of paper or save it in a Word doc for later.

Whether you create a logo yourself (I’ll explain how in a moment) or hire a designer to do it, this description will guarantee you end up with a logo you love.

This is especially important when working with a designer, where it’s up to YOU to communicate what you desire your logo to look and feel like.

Now, there are two ways to get a professional looking logo for your therapy practice: you could design the logo yourself or hire someone to do it.

Let’s talk about each of these approaches and things to consider for each.

Free private practice logo design cheatsheet

Designing Your Own Logo

You don’t have to have 4 years of design school experience to create a great logo for your private practice.

One of the reasons I recommend that you start with collecting examples of logos you love is that it helps you see the patterns, the balance and the layout of good logo design.

You can choose a logo you love, then mimic the feeling of it with your own logo.

Using Canva to Design Your Therapy Practice Logo

Canva.com is an awesome design website and app that allows you to create beautiful graphics for pretty much all your business design needs.

They’ve made it really easy to create backgrounds, add text and design elements and save those images to your computer.

1. To get started with Canva, go to canva.com and create your free account:

Use Canva to design a psychotherapy logo

2. Start a new, blank design by clicking the “Use Custom Dimensions” button on the top right:

canva logos for therapists and counselors

3. Enter the dimensions you want to use to create your logo:

logo dimensions for private practice

The size you choose depends on how you’re going to use it. If you’re using it on your website, you may have to try a few different sizes depending on your website’s theme. You can always make it smaller later, but making it bigger once your logo is complete may lead to reduced quality in the image.

4. Start in the “Text” section of the Canva interface to begin designing your logo:

design a private practice logo with canva

You can drag and drop headings and subheadings onto your canvas, or you can choose from pre-existing free text layouts.

In the screenshot above, I chose one of the pre-existing layouts with a header and subheader.

5. Update the text with your info:

therapist logo design

You can click on the text, highlight and then make changes. Use the toolbar across the top to make changes to the size, color or font.

6. When finished, download your private practice logo:

download your private practice logo

7. Click the final “download” button and let it do its thing:

download your therapist logo

That’s it!

You can get as fancy as you want using Canva. It’s really all up to you and your imagination and patience.

You could take a look at the “Elements” section within Canva to add shapes, lines and more to your logos.

One thing to note: The free version of Canva does not let you download your logo with a transparent background.

A transparent background could be useful if you were giving you logo to a designer to use it in various ways, laying your logo on top of different color backgrounds.

But it’s a great free option for a simple logo when you need something done, like when you’re about launch a new website.

Using Photoshop to Design a Logo for your Private Practice

A more advanced option for designing your logo is to use the graphic design application, Photoshop.

Photoshop is not free, however, you can download a 30-day trial version of it at adobe.com.

I include this option for those of you who are already using Photoshop to some degree to create design materials for your private practice.

The process of creating a logo is pretty similar to using Canva, however you have more flexibility with the many tools that Photoshop comes with.

Using Photoshop means you can use any font that’s on your computer.

Oftentimes, having a great font that you love is half the battle of designing your logo.

You can do a search for fonts using Pinterest and you’ll find a plethora to choose from.

Because of the advanced nature of Photoshop, I don’t recommend this route if you’re unfamiliar with the program.

Unless you have a strong desire to learn it, the learning curve could end up sucking a lot of your time up.

For that reason, I won’t get into the steps you’d take within Photoshop.

I did, however create a free Photoshop template for a private practice logo if you’re a little familiar with the application and want to get started.

Here’s a couple examples for what you can make with the template:

logos-for-counselors-example1 therapist logo examples

Click here to download the free photoshop logo template.

I included instructions within the template to edit the text, as well as the fonts I used.

If all this design-talk just makes you want to run and hide, then it’s probably time for you to hire someone to create a logo for your private practice.

So let’s talk more about that…

Hiring a Designer to Create a Logo for your Private Practice

Sometimes it just pays to hire someone to create something you’ll truly be proud of.

Since your logo will be the identity of your therapy practice, this is one of those cases where it can be a great idea to get a professional to design it.

You have plenty of resources when it comes to hiring a designer for your logo, from inexpensive to expensive.

Here are some places to for designers…


Using Fiverr to design a therapist logo

Fiverr.com is an online directory of freelancers you can hire small projects in your business.

From blog posts, to social media help to logo design, you can find it on Fiverr.

It’s a great inexpensive place to find someone to help you with your private practice logo.

You can start by searching for logo designers here.

When you click into a designer’s logo “gig”, you’ll see the various packages that they offer.

Some have more advanced options – like two logo concepts instead of just one – that you may be interested in.

Do your best to read the various reviews of each designer you’re interested in to help you decide who to work with.


How to use 99Designs to design a logo for your private practice

I love the concept of 99designs.com (afilliate link).

99Designs let’s you run “contests” by crowd-sourcing designs from their network of over 1 million designers.

You create a design contest by entering some info about what you’re looking for (in this case, a logo) and some of your design preferences.

99Designs then finds designers to create your logo and submit them to you.

You then have a bunch of options to choose from and can even have your friends vote on the ones they like too!

The best part is that if you don’t like ANY options, you don’t have to pay.

Click here to check out 99Designs.


Use Upwork to find a freelance designer for your private practice logo design

Upwork is a website where you can either find a freelancer or offer your freelance services.

It’s a great directory where you can search for a logo designer from all around the world and for various prices.

All you have to do is post your project description, provide details about what you’re looking for and freelance designers will send you proposals.

This allows you to find a designer that will fit your budget and timeline.

Click here to get started with Upwork.

Ask For a Referral in a Facebook Group

I’ve always found that the best people to hire are those referred to me by others I know.

My last recommendation for finding a designer for your private practice logo is to ask for a recommendation.

If you work in a group practice or know a few colleagues, try reaching out to them to find out who designed their logos.

Another great place to get a ton of recommendations quickly are the various Facebook groups out there for folks in private practice.

If you’re not in any, I highly recommend jumping in today. The support for your business in these groups can be amazing.

You can try the Abundance Practice Builders or Selling the Couch Facebook groups, just to name a couple.

Get the FREE Cheatsheet for Private Practice Logo Design

There are so many great options for creating your private practice logo.

Whether you create one yourself or hire someone, there are still many design choices to make and things to consider.

How to choose colors, how to find fonts, etc.

That’s why I created this FREE cheatsheet, to help you get going and quickly get the perfect logo for your private practice.

Just click on the banner below to download your free cheatsheet.

Free private practice logo design cheatsheet

I often get asked this question: “As I create my private practice website, how can I make sure people don’t see my incomplete website?” In today’s post, I’ll show you how to create a “coming soon” page within WordPress so potential clients can contact you while you work on your therapy website.

You don't want potential clients seeing your unfinished private practice website. In this post, I’ll show you how to create a “coming soon” page within WordPress so clients can contact you while you work on your therapy website.

Step One: Create a New Page

Let’s begin by creating a new page within WordPress.

Some WordPress themes allow you to import page templates or “dummy data” or “demo content”. Oftentimes, these templates include a Coming Soon page.

To see suggestions for therapist WordPress themes, check out this post here.

So if you’ve imported that data, check to see if that page already exists in the Pages section of WordPress. You can then use it as the basis for the more robust page we’ll create from the steps below.

If you’re starting from scratch, go ahead and navigate to the Pages section of your WordPress admin to add a new web page.

You do that by going to Pages > Add New.

Depending on your WordPress theme and how confident you are creating page templates, you can make this page as simple as you want.

Here’s an example of the coming soon page I had way back when I started this here website:

Example coming soon page for Create My Therapist Website

For this page, I used the page layout editor within the Enfold WordPress theme to add some elements to the page.

If you look at the page editor (screenshot below), in WordPress, you can see that I pieced the page together with a header block, followed by an image block, and then a centered text block.

Page layout editor for coming soon page

Now, I got a little fancy by adding some small columns on the side of the text box to keep it more compact in the center. That’s not entirely necessary. I’m just a geek. A simple box of text that’s centered on the page will do just fine.

The last thing I included on the page was an email opt in.

I recommend including a call to action – usually for potential clients to contact you – for your private practice website.

What to Include on Your Therapy Website Coming Soon Page

So what should you include in your coming soon page? Here are a few guidelines you can go by:

  • A Title: Create a simple title explaining the state of your website. “Coming Soon,” works just fine. Avoid making that title too large, because we want potential clients to be drawn more to you and your practice, not the state of your website.
  • Logo or Name: If you have a logo for your therapy practice, I’d place that at the top of your coming soon page. If you don’t have a logo, a simple, bold font displaying your name or the name of your practice will do just fine.
  • An Elevator Pitch: Include one to two sentences about who you serve and what you help them achieve.
  • Your Services: If you’d like to get a little more detailed, you can list some of your services.
  • Your Contact Info: Include a call to action such as, “Contact me for a free consultation,” and include your contact info. Everyone has a different level of comfort in contacting a therapist or counselor, so make sure to include both an email address and a phone number.
  • Your Location: Put your location on your coming soon page so potential clients know where they’d have to go to work with you.

If Possible, Turn Off Headers, Footers & Sidebars

If your WordPress theme allows it, it’s best to turn off headers and footers in order to keep people from navigating through your unfinished therapy website.

You can see an example of my settings within my coming soon page in the Enfold theme:

Turn of headers and footers on your therapy website's coming soon page

I’ve basically turned off every other element surrounding my Coming Soon page. I want nothing to appear except for the info in this page, so I’ve set it to hide everything else.

This way, no navigation will appear across the top and no links will be visible in a footer or sidebar.

If your theme doesn’t allow you to hide the header, footer and sidebar on individual pages, you can at least remove any links that appear in your main menu.

In WordPress, go to Appearance > Menus and select the menu you want to edit.

You can click on the triangle on the right side of each menu link to view the options and find the “Remove” link to remove it from the menu.

Save the menu and the link will no longer be there for people to click on.

Final Step: Set Your Front Page to Show Your Coming Soon Page

Once you like what you’ve created for your Coming Soon page, it’s time to make it the default front page for your website.

The “front page” is WordPress’ way of describing the default home page.

You can do this in one of two ways: through your WordPress theme settings or through the “reading” WordPress settings.

Some WordPress themes overwrite the general WordPress settings, so you’ll have to look through your theme settings to see if there’s a way to change which page appears as the front page.

In the Enfold theme, it looks like this:

Enfold WordPress Theme front page settings

Clicking on the dropdown list will display all the web pages I’ve created. So once I set it to my Coming Soon page and click save, my homepage will show that specific page.

If your WordPress theme doesn’t have this setting, don’t worry. You can change it within your WordPress settings itself.

Just go to Settings > Reading, and set the front page to display your Coming Soon page as a static page:

WordPress settings for front page


Creating your therapy website will take a little time. Setting up a Coming Soon page is great way to have some info for potential clients to see but keep them from viewing your unfinished content.

Once you’ve created the various pages of your private practice website and you’re ready to launch, just set those front page settings to the page you want for your homepage and share your URL far and wide!

To see an example of a private practice coming soon page, I created a template/checklist. You’ll see how this page can be layed out plus a checklist of what you should include. Just click the image below to download.

If you read my last post, you should be familiar with how to create and edit your sidebar in WordPress. But what types of content should you put in your sidebar on your therapy website? In this post I’ll go over some tips to help you choose the best content for your sidebar to help your website visitors get a better picture of you and your private practice.

What types of content should you put in your sidebar on your therapy website? In this post I’ll go over some tips to help you choose the best content for your sidebar to help your potential clients get a better picture of you and your private practice. | Create My Therapist Website

What Is the Purpose of a Sidebar?

So, why should you even have a sidebar on your therapy website? What’s the point?

Well, to be honest, you don’t NEED a sidebar. Your website can and will survive without one.

But, in my opinion, having a sidebar on your blog posts is a quick way to give a passing website visitor a chance to get to know you more and learn more about your private practice.

If you blog consistently, chances are a potential client may see one of your posts on social media or in Google’s search results. If they then land on a blog post, without knowing anything about you, a sidebar can easily lead them into more of your content on your therapy website, should they want to explore it.

It’s also for that reason that I recommend you only have a sidebar on your blog, and not on every page on your website. Your blog can be a great way to hook new traffic, but your about page, services pages and other pages can do without the distraction of sidebars.

Focus those pages on what you want to say to your potential client and what you want them to learn and leave the sidebar out of it.

Ok, now that I’m off my soapbox, let’s talk about the types of content you may want to include in your therapy website’s sidebar.

A Very Short Bio to Say Hello

It has become somewhat of an expectation – in the land of Pinterest and blog posts – to see the face of the author at the top of the sidebar.

I love this approach because it lets your web visitors know who this person is and what they’re all about. It creates connection and that’s what we’re after with your private practice website.

I recommend using a photo of yourself, combined with a very short (one or two sentences) about who you are and who you help. Do you have an elevator pitch for your private practice? Now is the time to use it!

For more details on how to make a widget with a bio in WordPress, check out this post about creating sidebars.

A Search Bar

If you have more than a handful of blogs on your website, it’s helpful to add a search bar so that potential clients can search for specific topics.

WordPress comes with a search widget right out of the box. Visit Appearance > Widgets to grab the search widget and add it to your sidebar.

therapist website sidebar search widget

Links to Your Private Practice’s Social Media Profiles

Since your sidebar is a way for web visitors and potential clients to further connect with you, it’s a great place to link to the social profiles you’ve created for your private practice.

You want to make it as easy as possible for your readers to connect with you, and having icons that link to your social profiles is a great way to do that. It has become quite standard and most people expect to see those icons in the sidebar.

Many WordPress themes come with customizable widgets containing your social media icons. If yours doesn’t, don’t worry, there are tons of social media plugins to choose from.

Another way to get your readers to connect with you on social media is to embed your Facebook page or Pinterest profile. If you look to the right, you can see that’s exactly what I did in my sidebar.

The benefit of this is that your readers can like and follow you without even leaving your blog.

Again, there are many plugins that can do this. Or you can grab the code right from Facebook or Pinterest and place it within a Text widget.

Showcase Your Blog Posts

Another bit of content you’ll want to feature in your website’s sidebar are your blog posts.

This is another one of those “standard practice” type of things that we’ve come to expect to see when visiting blogs.

You can easily show your latest blog posts by using WordPress’s default Recent Posts widget:

latest blog posts in a therapist website sidebar

Just drag that bad boy into your sidebar and give it a title (i.e. Latest Posts) and tell it how many links to show and you’re good to go.

Many WordPress themes include an advanced version of the Recent Posts widget that you may like to use instead.

Here’s an advanced tip: If you have Google Analytics installed on your private practice website, find your most popular blog posts and create links in your sidebar for those.

If you know what’s popular and what’s working on your website, why not give them what they want?

To find this info, log into your Google Analytics. Click on Behavior in the left navigation, and then Site Content. Finally click on All Pages and you’ll see the stats for the most visited content on your website.

I highly recommend staying away from displaying a running list of your Blog Archives. It’s pretty ugly and quite overwhelming when you see that long list of links. This was something that was popular when blogging was fresh, but today it just becomes clutter and can make your blog look a bit dated.

Email or Newsletter Opt In

Do you have a newsletter that you send out weekly or monthly to your blog readers?

Your sidebar is definitely one place where you should advertise how folks can join your list.

Try creating a helpful PDF resource and include that in the welcome email they’ll receive when they join your mailing list. Giving something useful away is a great way to add people to your list, because let’s face it, people don’t need just another newsletter.

Keep It Simple and Keep Testing

I change my sidebar often as I have new ideas and new things I want my readers to know about.

So have fun with yours and keep trying new things.

But remember: Keep it simple!

Think about what’s most important to your potential clients and the actions you want them to take (like calling you for an initial consultation). Having too many options in the sidebar can be overwhelming and cause readers to ignore it all together.

We don’t want that.

So be intentional and keep it simple!


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The sidebar on your private practice website can be a great place to quickly display some of your most important info to potential clients. In today’s post I’ll take you through the process of creating a sidebar for your blog, using WordPress, so that you’ll know exactly how to build one yourself.

The sidebar on your private practice website can be a great place to quickly display some of your most important info to potential clients. In this post I’ll take you through the process of creating a sidebar for your therapy blog, using WordPress, so that you’ll know exactly how to build one yourself.

Finding Your Sidebar Settings in WordPress

If you’re starting at the very beginning with WordPress, there’s probably not a lot going on in your sidebar at the moment.

If you’ve already installed a WordPress theme, then maybe it looks a little bit more interesting than the generic one you’ll see after WordPress is installed.

For my tutorial on setting up a therapy website using WordPress (in less than 10 minutes!) check out this post here.

For the sake of this tutorial, I’ve got a fresh install of the Divi WordPress theme going on. You can see the sample blog post page and the boring default sidebar below:

Here's what a default sidebar may look like on a new therapy website

The default info is fairly generic, all text and pretty boring. So where do we go to change it?

Once you log into your WordPress admin dashboard, you’ll find your sidebar content under Appearance > Widgets.

Clicking on Widgets will bring you to a page like this:

Put widgets in a sidebar on your private practice website

Now, this area will look slightly different to you depending on what WordPress theme you’re using.

With my Divi theme here, you can clearly see a box on the right marked “Sidebar”.

A sidebar in WordPress is made up of small content blocks, called “widgets”. Hence them being found within the Widgets section of WordPress. Clever nerds!

These widgets are the darker gray boxes within the sidebar. Each one performs a different function and displays different content. Comparing the titles of each one in your WordPress dashboard with what you see when you load a blog post, will give you an idea about what each widget does.

Adding and Removing Widgets from Your Sidebar

Adding and removing widgets is as easy as dragging and dropping them where you want them to be.

To remove a widget that currently appears in your sidebar, just drag it from the sidebar area on the right over to the bank of widgets on the left. WordPress will automatically save it and now when you visit your blog, you won’t see that content any more.

To add a widget to your sidebar, choose from the list of widgets on the left and drag one over to the right, placing it in the sidebar box where you want it to appear.

Depending on the theme you’re using, you may have many more options for widgets than in the example photo above.

Try adding each one and seeing what it does. This way you know all the options available to you to make an awesome sidebar.

Example: How To Create A Bio For Your Therapy Website Sidebar

Enough talk, Daniel, more show!

Ok ok, I’m on it. Let me give you an example and walk you through the steps.

Let’s create a short “about me” widget in a sidebar.

The Divi WordPress theme that I’m using comes with a widget that’s got everything I’ll need to do this, which is pretty sweet. It’s labeled “ET About Me Widget”.

create a bio widget for your counseling website

I want my bio to appear at the top of my sidebar, so I’ll click and drag it over to the right, placing it in the first spot:

Dragging the widget into your sidebar, you can then edit the info

When I drop it into my sidebar, the widget expands to automatically show me what options I have and what content I can place in it. Looks like I can add a title, and image and a paragraph of info about myself.

Note: In order to add an image, I’ll need the URL to where my image is uploaded. So I’ve added a photo in the Media section of WordPress.

Now I can go to my Media Library and click on the photo to get the URL I’ll need:

Find an image for your therapy website's sidebar

I’ll go ahead and copy that URL and paste it into my widget settings, like so:

Fill in the info for your private practice website widget

Now, I’ll click the Save button and then reload my blog post to take a look.

A bio widget in a WordPress sidebar


Now here’s a little tip if your theme doesn’t have a specific “about me” widget but you’d still like to add a bio.

You can use the default WordPress Text widget and just a little bit of HTML code. Gasp!

Don’t worry, it’s not that tricky. You’ll still need to upload an image to your Media Library and get the URL for that image. The difference here is that you’ll probably have to upload it at the proper width for your sidebar.

If you don’t know the width, you can get away with making it about 300 pixels wide, then use this snippet of code to add the image to the HTML widget:

<img src=”your-image-url-here.jpg” alt=”” width=”100%” />

Except you’d replace your-image-url-here.jpg with the URL to your own image. Here’s how it looks in the WordPress dashboard:

Using text widget for a bio for your therapist website

And how it appears to visitors of the blog post:

Preview of bio text widget in therapy website sidebarConclusion

So, if you’re using WordPress on your private practice website, you should know have a grasp on what a sidebar is, how it’s structured and how to make some basic edits to your existing sidebar.

Stay tuned for the next post, where we’ll talk a bit more strategy and what types of content you should include in the sidebar on your therapy website.

It’s gonna be wild!

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Let’s face it – blogging can be a lot of work. As a therapist focussed on face-to-face client time, it may be hard to juggle all that goes into blogging for your private practice website. You’re busy writing client notes, not SEO ready, easy-to-read, highly-sharable blog posts. But you know that blogging is a fantastic way to get potential clients to your website.

Let’s face it - blogging can be a lot of work. As a therapist focussed on face-to-face client time, it may be hard to juggle all that goes into blogging for your private practice website. You’re busy writing client notes, not SEO ready, easy-to-read, highly-sharable blog posts. So, in this post, I’ll share 11 things to do before you publish your next private practice blog post. Making these things a habit along with your blogging routine will help ensure each post is the very best it can be. I also created a free checklist you can download and refer to during your blog-writing session. Click to download!

So, in this post, I’ll share 11 things to do before you publish your next blog post. Making these things a habit along with your blogging routine will help ensure each post is the very best it can be. I also created a free checklist you can download and refer to during your next coffee-fueled blog-writing session. (or am I the only one who needs coffee when they blog?)

1. Write An Awesome Post Title

How is your blog title looking?

When it comes to your blog post title, you’ll want to be aware of 2 things:

  • Is it intriguing and does it encourage readers to click through to your brand spankin’ new blog post?
  • Does it contain the keywords or phrases you want people to use to find you in search engines?

The title of your blog post is extremely important. It’s the very first thing that readers will see before reading – or NOT reading – your blog post.  So it deserves some special attention and time to make sure you’ve written a title that will persuade people to read it.

For me, I usually spend this time after I’ve written the blog post.

Check out this neat tool from CoShedule. It’ll help you analyze your blog post titles and score them based on the types of words you use and the emotions they project.

You can have the most amazing therapy blog post ever, but if your title is weak, then people may never read it.

Your title also holds a lot of SEO weight and is key to being found by search engines. So make sure you include keywords in your blog title to optimize it for SEO.

Ok, let’s take a look at an example.

A so-so blog post title could be something like: “How to Communicate in Marriage.”

This isn’t a great title because it’s pretty boring. It’s not intriguing and it’s very vague. That post could be about SO many different things.

A better title could be: “5 Things Newlyweds Need to Know About Communication.”

This is better because it’s much more descriptive about what you’ll learn from reading the post. It also targets a population – Newlyweds. So it’s much more optimized for SEO and could be something a newlywed would search for.

2. Break Text Up Into Short Paragraphs, Sections and Bulleted Lists

I like this tip because it’s simple.

You’re writing blog posts for people with short attention spans and probably reading on their phones.

You are NOT writing the next great American novel.

So leave out the long, drawn-out paragraphs and huge blocks of text.

Because the majority of visitors to your therapy website will be skimming the content to decide first if it’s useful to them, you want to make it easy to digest. Doing so will help them stay longer and hopefully lead them further into your content.

Here’s how you can make your blog post more readable:

  • Break up large paragraphs into smaller ones of about 2-3 sentences
  • Use section headers to signify to the reader the different parts of your blog post
  • Use bulleted lists (hey! I’m doing that right now!)

Creating huge blocks of text overwhelms readers and keeps them from being able to quickly assess what your blog post is about.

3. Use SEO Optimized Images With Alt Tags

You’ll want to be aware of two things when it comes to embedding images in your blog post:

  • The title of your images contains the keyword relevant to your post
  • The Alt Tag contains a full description of what your post is about

When you create images (especially your featured image if your using WordPress) you’ll want to literally name the JPG file so that your keyword appears within it.

5-things-newlyweds-need-to-know.jpg is much more descriptive than image495838.jpg

It’s another indicator to search engines what you blog post is about.

Alt Tags don’t carry a ton of weight with search engines but there is one huge benefit to making sure you include a descriptive one with each image you upload.

That huge benefit is Pinterest.

If and when someone pins an image from your blog post, Pinterest will automatically pull in the text that is in the Alt Tag. So you’ll want to  make sure you optimize this text with keywords and a clear description.

Check out this post for some more tips on using Pinterest to promote your therapy website.

If left up to the reader, they may leave it blank or just fill it in with something that’s not descriptive, that will never lead new readers back to you.

In WordPress, you can add the “alternate text” when you upload your image. Or you can do it after it’s uploaded, by clicking on the image edit pencil icon, and filling in the alternate text field:

Adding ALT text to images in a blog post may help with SEO

4. Write Around 1500 Words

There has been many tests done to see whether long-form content impacts your Google rank.

That study, by CoShedule showed that the top 5 pages on Google for a keyword averaged more than 2,000 words. The results for pages 6-10 averaged around 1400.

The reason being is that longer posts tend to rank higher and be shared more because they are perceived as more valuable.

Basically, just writing more than 1500 words alone will not boost your post in search results. But combined with other SEO best practices, it is one of the indicators of the quality of your content.

It really all comes down to the usefulness and quality of your blog post. If you can write an awesome blog post that’s super useful to your audience in less than 1500 words, go for it. But if it takes much more than 1500 words, that’s fine too.

I’ve found that with my blog, it’s very hard to be useful in just 500 words, so I prefer longer posts where I can give a lot of value to amazing folks like you.

So go big, be helpful and write write write!

5. Write A Meta Description That Contains Keywords & Persuades Readers to Click

This goes hand in hand with your awesomely optimized title that we spoke about earlier.

You’ll want to write and informative and persuasive meta description for each post you write.

A meta description is the description of the page content that people will see under the title in Google. If I search for “How to dance salsa,” one of the results looks like this:

Add a meta description to your blog post that is SEO optimized and persuasive
See how descriptive that sentence is below the title? It contains the keyword “salsa dancing” three times.

If you’re using WordPress, you can create custom meta descriptions using a plugin like Yoast SEO. This plugin is amazing and will analyze how many times you use your keyword in a blog post, so you can continue to optimize it.

6. Make Sure the URL Contains Your Keyword

Another shot in the arm for the SEO of your awesome therapy blog post is to make sure the URL for your post contains the keywords you’re targeting.

This is one of the first indicators to Google as to what your post is about. So let Sir Google know!

One way to do this automatically in WordPress, is to make sure your permalink structure is set to /%postname%/ under Settings/Permalinks.

Use SEO-friendly permalinks in your blog posts

Now, when you publish a blog post, it will use your title (which I KNOW you already optimized, right?) for your URL. You can, of course, customize it entirely by clicking the Edit button under your WordPress title:

Edit the URL of your blog post to help with SEO

7. Add A Call to Action

So what do you want the reader to do AFTER they read your blog post?

Think about that. Do you want them to comment? Do you want them to call you for a free consultation? Do you want them to sign up for a newsletter?

Determine the end goal of your blog post and make sure to include a call to action. A little nudge or signal that their interaction with you has only just begun.

When we leave out these calls to action, we leave it up to the reader, which just might end in them leaving your website and going on their merry way, never to return again. #bummer

So create a button or link or ask a question and tell readers to leave a comment. Do something to lead them in the right direction, which is towards more of you!

8. Make Sure the Post Contains Internal & External Links

The reason you’ll want to add internal links is to help with your bounce rate.

Bounce rate is the rate at which someone comes to a page on your site then leaves without doing something. It is very important when it comes to your page rank in Google, because it lets Google know that people are finding your website useful and sticking around.

One way to lower your bounce rate is to include internal links to other content on your website that is relevant to the post they’re reading.

The reason why you’ll want to add external links within your blog post is that Google likes to know that you are adding value to the online community you serve, not just out to promote yourself.

So, having a link or two to valuable and relevant information that supports your topic can be an indicator that you are providing quality and helpful content.

So with each blog you write, try and include some helpful internal and external links.

9. Add a Featured Image (if using WordPress)

There are two main reasons why you’ll want to make sure to choose a featured image for your blog post:

  • This image will be used by your WordPress template throughout your private practice website
  • This image is what will be associated with your blog post when someone shares it on social media

Most WordPress themes use this featured image in various places throughout the theme.

The most common place is on your blog landing page, which is typically a list of your latest blog posts, displaying the featured image along with the post title and maybe a few sentences of the blog post.

This page will look a lot prettier and engaging if you include a high-quality photo along with each blog post.

Another place where having an image along with your post title can boost engagement is on social media networks.

According to Buffer, posts with an image get 39% more interaction than text-based posts.

If someone reads your blog post, then shares it on Facebook, Facebook will pull in your featured image along with the post link and title.

So before you publish that pretty therapy blog post, upload a pretty photo to go with it to maximize the quality of the post and boost engagement both on your website and on social media.

To set your featured image in WordPress, look for this box on your edit post page, and click on “set featured image”:

Make sure to set the featured image of your post for social sharing

For great places to find free professional stock photos, check out this post.

10. Preview It

It’s always helpful to preview your post in it’s natural habitat – within your website, surrounded by your header or sidebars or whatever else you have going on.

I’ll often work for hours on a blog post within WordPress before I finally look at a preview of it on my website.

Often when I do this, I’ll notice things like images out of place or the wrong size. Or maybe a subhead is using the wrong size font and not consistent with the rest of the blog post.

Always preview it to see exactly how it will look to your readers before you publish.

11. Proofread Your Blog Post

Do I REALLY need to mention proofreading? Do I?!

Yes, I do. Because it’s something I often need to remember to do myself.

I’ll often proofread my blog posts multiple times and STILL find errors after I hit the ol’ publish button.

So make sure you do it too. Read and re-read your blog post. Read it slow and take in each sentence so you can really focus in on the structure of each one and find any mistakes lurking there.

I once had a grammar mistake in a sentence ABOUT grammar. A reader had to point it out to me.

Don’t be like me. Proofread over and over and over again.

I've created a free checklist for you to reference when writing your next blog post

I hope I haven’t overloaded you with this to-do list! Believe me, as you blog more and more and create a habit out of content creation, it WILL get easier. And to help you get into that flow and make sure you don’t forget what to do, I’ve created a FREE checklist that you can print out and refer to whenever you write your next blog post. Just click here to download it.

What do you think? Will you add any of the above to your blogging repertoire? Let me know in the comments!

Guest post by Jeff Guenther, LPC.

I have been a therapist in private practice since 2005. I was 25 years old and had just moved to Portland from Los Angeles with the ink still drying on my master’s degree in marriage and family therapy. One of the reasons I moved and relocated to Oregon was because, as a therapist, you were allowed to start a private practice, even if you were not licensed yet as long as you were practicing under supervision. So I rented a cheap office, hung my shingle and opened up shop. And nobody came.

Learn how Jeff Guenther, LPC, used SEO tactics and specialty pages to target a specific keyword to get on the first page of Google and fill his therapy practice with a waiting list of clients.

And why would they come in? I didn’t have any word of mouth referrals, I wasn’t connected to the local mental health community and I had zero presence on the internet. I knew I had to change all that and with all the time I spent NOT seeing clients, I decided to create a website to generate business.

How I Got Started

Back when I was a sophomore in college, I was trying to decide between majoring in psychology or computer science. I was obsessed with technology, the internet, graphic design and 3D animation. I wanted to learn how to make software applications that millions of people used. However, I really loved sitting down and talking to people one on one. Ultimately, I decided to move forward with psychology but keep up to date on technology as a hobby.

In those early days of my private practice, way back in 2005, I channeled my computer and technology interests into understanding how to create websites and rank well on search engines like Google. I took what I knew and created the first website for my therapy practice.

I created a pretty typical therapy site. Basic info on the home page. My background and approach on the About page. Pages devoted to the psychological theories I used. A clean and simple contact page. Nothing really out of the ordinary. However, I decided to spend the bulk of my energy and time creating specialty pages. My specialty pages were focused on issues and problems that I had a passion for treating and studying. As a 25 year old therapist, I didn’t have much experience treating issues, but I did have a lot of enthusiasm and interest in certain presenting problems and that is what I wanted to convey.

How I Got Focused

One area that I thought was incredibly intriguing was treating clients with anxious attachment styles in romantic relationships. The struggle, the drama, the highs and lows. It was all fascinating and I wanted to figure out how to help bring balance and peace into relationships. The problem around creating a specialty page on anxious attachment style was that potential clients looking for counseling around this issue were not typing “therapy for anxious attachment styles in my romantic relationships” into search engines. I needed to create content around what actual searchers were looking for.

First, I decided to ask friends and family about what they would type into Google if they were struggling with anxiety in their relationship. I got all sorts of answers that were all over the place. However, the one consistent term that I heard the most was “codependency.” People feel codependent in their relationship when they are all tied up in knots by anxiety.

I did a quick search for “therapy for codependency in Portland” to survey my competition. Luckily there wasn’t much competition to speak of. Other than a few national directories that ranked first, second and third in the search results, all the other websites returned seemed to accidentally rank well without specifically trying to focus on codependency as a key term.

My goal became apparent.  I set out to rank as the first website, under the national directories, for the term “codependency.” I created a webpage (that still looks similar to the one I use today) and created a page of content that addressed codependency issues. I wanted the page to be simple and get straight to the point. My goals were to define what codependency/anxious attachment style was, describe the symptoms, and clearly state how therapy addresses the problem. I also planned to create a simple video explaining what the different romantic attachment styles were and a guide to dating someone who is codependent.

The Results

I did just that, and after about a month I was ranking on the first page of Google right under the national directories. I still am routinely ranked in the top five results of Google when you search for “codependency therapy portland.” Here is proof.  Just look for www.jeffguenther.com.

After I created that page on my website and it started to rank on the first page of Google, my caseload filled up in a few months. Since then, for the last ten years, I have had a waiting list for my private practice with a steady flow of clients that I want to work with.

My New Passion

 Since 2005, I’ve gone deeper and deeper into the world of online marketing for therapists and wellness providers. In 2014 I launched, what is now, the number one mental health directory for Portland, Portland Therapy Center. There are hundreds of therapists on the site that are all attracting client referrals. Recently, in February of 2016, I launched my second healthcare directory, Wellpdx, for alternative and holistic care providers.

I am now able to gather user data from these sites to hone in even closer on why some therapists are more successful at attracting clients compared to others. With all of my experience and the proprietary data that I have collected I launched the Practice Academy. Practice Academy helps health and wellness providers build their digital brand and attract more clients online. I recently wrote a blog post and created an easy to follow guide on how to create successful specialty pages on your website.

I love being a therapist and I am sincerely interested in helping other therapists build their practice through online referrals. I can’t wait to continue figuring out more ways to ethically and effectively build a successful private practice.

Jeff Guenther, LPCJeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005 and currently leads workshops on how health and wellness practitioners can build their digital brand and attract more clients online. Jeff is the creator and owner of two highly ranked healthcare directory sites, Portland Therapy Center and Wellpdx. Jeff recently launched a new project, the Practice Academy, to teach healthcare workers how to ethically and effectively build and grow their private practices or small businesses.


Download my 4 steps to creating and marketing a therapist website

This is a free resource I created to get you started building YOUR private practice website today.


Guest post by Becky DeGrossa.

Several therapists ask me things like, “I have a website, so people should be able to find me on Google, right?” or “Everyone tells me they love my website. Why I am not getting any new clients?” Although I wish I could say, “If you build it, they will come,” online marketing just doesn’t work like that.

Becky DeGrossa shares the truth about creating a therapy website that actually attracts new business. Does your private practice website have these 5 essential elements?

The truth is creating a website that actually attracts new business is an involved process. There are so many factors that play into the success of a website. Because I’ve talked to so many different therapists about this topic, I wanted to share the five most important secrets to creating a fruitful therapy site. Think of this list as a starting point. There’s way more to add here, such as visual pieces and add-ons, but these steps are vital, and will get the ball rolling.

1. Provide Clear and Easy Navigation

You only have 1-2 seconds to grab the attention of your website visitor. Wait, what?

Yes, if someone doesn’t find what they’re looking for within 1-2 seconds of their arrival to your site, they’re going to click away. While this may come as a shock, studies show that this short period determines whether or not someone will remain on your site (and therefore, use your services).

The best way to ensure people stay on your site is by providing a clear path for them follow. You want to make it very easy to understand what you offer and how you can help. You can do this by listing your specialties in the navigation bar, directing users with queues and images and by providing a clear welcome message on the homepage. If you have too many specialties to list clearly in the navigation bar, consider creating a ‘Specialties’ drop down menu where you can list all your specialties. (While it may be tempting to list all of your specialties on one page titled ‘Services’ or ‘Specialties,’ this has been proven to be much less effective. Read more about page specificity below.)

The bottom line is: make everything extremely easy for your visitor. Provide a clear path with as few clicks as possible.

2. Stay in Touch

You need to stay in touch with your website visitors. Before I dive into ‘how,’ I want to share some interesting facts. The truth is people don’t call and make an appointment the first time they hear your name, visit your website, or hear you speak. In fact, only two percent buy on first exposure, and 80 percent of therapy clients respond between the 5th and 12th visit to your site.

The best way to stay in touch with your website visitors is to a) get them to sign up for your email list by offering a free report, quiz, or download, and b) email them valuable information, such as blog posts.

Ideally, you will want a free download on each of your specialty pages. That way you create specific lists based on your specialties to target your content more effectively. Sending out valuable content keeps your business fresh in your clients’ minds.

3. Provide a Page for Each of your Specialties

As I mentioned in step one, you must be able to clearly communicate what you offer so that your users know if they’ve arrived at the right destination. You should have a separate page for each of your specialties not only so that you can clearly communicate what issues you work with to your potential clients, but also so that your site ranks well on Google. Specialty pages are incredibly important for your site’s rank.

What to include on each page: On your pages, you will want to speak specifically about an issue and how you can help remedy the pain your potential client is feeling. This is not the place to talk about how you work, your modalities, the industry terms, or about you — instead, you want to focus on the potential client and show how you’re the right person to help.

You want to ensure that each of your pages are well optimized. If a page’s SEO is executed poorly, for example, you aren’t including enough content, you aren’t choosing the correct focus keywords, etc., then that page is going to be very difficult to find on Google. Incorporating well thought out SEO on each page is ‘must’ for an effective therapy website. Creating individual pages shows Google that you specialize is say, couples counseling in Austin, Texas; and with a good marketing message, you also show Google that you’re an expert in your field.

Tip: if you have a WordPress website, I highly recommend that you use the plugin Yoast. Yoast allows you to easily add high-quality title tags, meta description, focus keywords and more to each page on your website.

4. Supersize Your Site With More Blogging

Consider the ways in which your site can grow. According to the 2014 Search Metrics Report, the bigger the website (AKA, the more pages) the higher it ranks.

The easiest way to increase the size of your site is by blogging. We recommend writing a 600-word (minimum) blog posts at least once per month, and if you can manage more than one, the more the merrier. There are many different types of content to consider when you’re writing your monthly posts, but blogging consistently is what’s most important. Blog posts offer valuable content to your visitors, which makes them stay longer, and provides you with content to send to your email lists, which keeps people returning to your site.

Tip: in order for your blog to effectively impact your site, it must be integrated– it cannot be a separate website.

If you can’t or don’t want to find time to blog each month, check out our blog writing services. We have a variety of options to choose from based on your budget and preferred writing style.

5. Call to Action

Make sure to tell your visitors what to do next. Without a specific call to action, you lose interaction and decrease the likelihood of being contacted.

Examples of calls to action include: inviting visitors to call and set up a free consultation, scheduling an appointment on your online scheduler, calling to schedule an appointment, or downloading a free report, quiz results, etc.

Does your website have these five things?

Learn more about what goes into creating an effective therapy website at www.counselingwise.com


Becky DeGrossa CounselingWiseBecky DeGrossa is the founder and CEO of CounselingWise.com, a small company dedicated to helping therapists effectively market their private practices online. After spending 20 years in the corporate world, Becky pursued her master’s in psychology and became a successful therapist. Now she combines her technical, marketing, and psychology backgrounds to serve the therapy community, and has helped hundreds of therapists in the fine art of website communication. She has helped hundreds of therapists in the world of online marketing since 2007.

​ Schedule a free, 30-minute consultation with CounselingWise ​by visiting www.counselingwise.com and clicking on the ‘Lets Talk’ box in the bottom right hand corner, or give us a call at 720-370-3272.

Here at CMTW, I’m all about giving you tools to help improve your website, save time, and make your online marketing life easier. So, I wanted to share a simple tool that I love that will give you valuable, un-biased feedback of your therapist website.

It’s called Peek.

The Peek homepage

What is Peek?

Peek is a free service of a website called UserTesting.com. This is a website that allows you to conduct tests of your website’s functionality, usability and any other thing you want to know about how people use your site. You create some tasks for people to perform and UserTesting.com finds people and records video of them using your website and talking through their experience.

It’s pretty darn cool.

With Peek, you get a quick, 5-minute video of a complete stranger reviewing your website. Because it’s free, they do limit you to 3 tests per month, but hey, that’s 15 minutes of free feedback. Not a bad deal!

Why You Should Use Peek User Testing

Unless you’re like me and you have a spouse that will tell you like it is (even if it’s bad), getting honest and unbiased feedback on your website can be tricky. Mom is always proud of what you do, and friends sometimes don’t want to hurt your feelings.

That’s why having random people review your website is such a benefit. You get a smattering of feedback from all types of ages, locations, occupations and lifestyles. Looking into such feedback can give you great insight into how the majority of users view and use your website.

Also, I know I can develop extreme blindspots when working for so long on a website. I know exactly why I put a button where I did, or made the navigation a certain size, so it makes sense to me. But if the average person can’t figure out what my site is about or how to navigate it, well then, I have a big problem.

A problem that I may not have known was there without a consensus of feedback.

How To Use Peek

Ok, so are you ready to use this simple tool and get some feedback on your website RIGHT NOW? Great!

In just 2-minute’s time, you can request your first free website review.

Just head over to peek.usertesting.com.

Enter your website’s URL:

Enter your website URL into Peek

Click ‘start’ and fill in your name, phone number and email address:

Enter info for User Test

Then click on ‘get my test!’

That’s it! Depending on their volume of requests, you’ll get your video in you inbox in a day or so. I’ve had them arrive in less than four hours after submitting my info.

After submitting your info into Peek

What You Get

You’ll receive an email with a link to a video (you can also download the video directly) of a random internet user testing out your website. You’ll hear the person talk through their experience and answer these three questions:

  1. What is your first impression of this webpage? What is this page for?
  2. What is the first thing you’d like to do on this page? Please go ahead and try and do that now. Please describe your experience.
  3. What stood out to you on this website? What, if anything frustrated you about this site? Please summarize your thoughts regarding this website.

What To Do With The Feedback You Receive

The three questions above may seem extremely general at first, but over time, as you watch more and more of these videos, you’ll see patterns appear. Take notes of these patterns so that you can address them in the future.

Maybe a handful of people run into issues navigating your website. Take their feedback to heart and work out how you can make your navigation more intuitive and/or prominent.

I always find the first question especially helpful. If someone comes to my website and within a few seconds can’t figure out what it is that my site offers, I have work to do. And likewise, if someone lands on your therapy website and they can’t tell who you work with or what you specialize in quickly, you may want to rethink how some of your content is laid out.

It’s sometimes funny and surprising to see the things that people will get hung up on. You can take some of the feedback with a grain of salt, UNLESS those patterns emerge and multiple people are getting stuck on the same thing on your website. Don’t change your site for one random person, but do change if the majority give the same feedback.

So, quit asking what your closest friends and family think of your website, (they may not be so honest) and start getting some quick, valuable feedback from unbiased folks around the internet, using Peek.

I’d love to hear about what you learn, so please leave a comment below!

Cheers to better websites!

Oh, and FYI, I’m not affiliated with Peek in anyway. I just love this tool and it has helped me out tremendously and I wanted to pass it along to you all. Enjoy!

And if you don’t already have your one, let me show you how to set up your private practice website in just 10 minutes.


Click here to subscribe

I want to take some time out to get some feedback from you. Yes… YOU!

While I may know a couple things about how to build a therapy website or digital marketing, I want to make sure that I provide the best, most helpful articles to my readers. And I can’t do that without knowing more about you and the questions you may have.

It would do you a disservice and be prideful for me to just assume what your needs are with building or marketing your private practice.

And I don’t want to do that!

Maybe You’re Wondering:

  1. How can I make sense of Google Analytics?
  2. What’s the most important part of my therapy website’s homepage?
  3. How can I use social media to market my private practice?
  4. What’s the best way to attack a Rubix Cube?

Ok maybe you don’t care about that last one especially. But it proves the point. I can’t assume what challenges you face as a therapist or counselor marketing their practice.

So, Could You Answer a ONE Question Survey For Me??

It would help me out immensely and I would love you forever if you could answer this question for me. I created a one-question survey that asks, ‘What are/has been the biggest challenge you face in creating a successful private practice website?’

It should only take you a minute to fill out. Just click the button below, fill out the survey and I’ll do my very best to answer your questions to the best of my ability.




Have you ever “subscribed” to a blog? You know, you give them your email and then each time there’s a new blog post it magically appears in your inbox? How the heck do they do that? It’s probably some high-tech hocus pocus, right?… Wrong.

In this post I’m gonna explain which system I use to automatically email my latest posts to an email list and take you through the steps to set it up yourself.

Follow along and we’ll have your blog posts hitting inboxes in no time. Let’s get started, shall we?

Why You Should Email Your Latest Blog Posts

Often, what happens when someone comes to your blog is that they’ll read one post, get what they came for, and then go on their merry way. Maybe they came across a link to your blog on Pinterest or just happened to land there from Google. They’ll close out of your site and forget about you.

But what if they really liked your therapy blog and would genuinely enjoy reading more of the awesome content you create? You’d want to give them a way to know when new blogs are posted and a way to keep coming back to your website.

Creating an email list and allowing your readers to subscribe to your blog is a great way of doing that. It can give potential clients a way to know you better, see your expertise and hopefully schedule an appointment. And it can be a great way to drive traffic to your site over time.

So, Which Email Service Should I Use?

Well, that’s really up to you and the goals you want to accomplish with email marketing. Personally, I prefer MailChimp and here’s why:

  1. It’s free as long as your email list is under 2,000 names
  2. You can easily create sign up forms that you can embed in your website
  3. I love love love the brand, design and ease of creating email campaigns
  4. I’ve been using them since 2010 and they just keep improving

Honestly, the price point for MailChimp is what first brought me to them. And if you have a low budget (mine is zero because I’m still growing my blog) they are a great choice. And they have all the functionality needed to detect when I post a new blog and then send it out to my list.

Do a little research though. Other email clients and services you can use are GetResponse, AWeber, or Feedburner (Feedburner can auto-send your posts for free, but it’s not a robust email marketing tool like the others).

How to Automatically Email Your Latest Posts Using MailChimp

Let’s go through the steps to set up your latest post email via Mailchimp.

Go to MailChimp's website to create an account.

Create a MailChimp Account

  1. Head over to Mailchimp’s website and create an account.
  2. Click on the button ‘Sign Up Free’
  3. Fill out the form with your email, a username and a password and click ‘Create My Account’
  4. Head to your inbox and look for the email they just sent you, the subject should be ‘Activate your MailChimp account’
  5. Click the big button in the email ‘Activate Account’
  6. Click the checkbox on the Captcha form to prove you’re human
  7. Click the button ‘Confirm Signup’
  8. Fill out your profile (some of this info will appear in your email’s footer)
  9. Click ‘Save and Get Started’

Boom. You’re all set up with a MailChimp account.

Create Your First Email List

Now that you’re all set up, you should be looking at the MailChimp dashboard. From here, we’ll create our first email list. This will allow you to collect the emails you’ll send your latest post to later on.

The Mailchimp dashboard, time to create your first list

  1. Click ‘Create A List’
  2. Click the gray button ‘Create List’
  3. Fill out the information about your new list. For list name, I like to use something like “Latest Blog Post Subscribers”.
  4. You’ll be taken to an overview of your new list where you can manage the details
  5. Add your email address to the list (so you’ll know it’s working) by clicking on ‘Add Subscribers’ then ‘Add a Subscriber’ in the dropdown
  6. Fill out the form with your info
  7. Click ‘Subscribe’

Now, Let’s Create Your Automatic Email Campaign

We do this in the ‘Campaign’ section of MailChimp

Set up your automatic email campaign

    1. Click ‘Create Campaign’
    2. Click ‘RSS Driven Campaign’
    3. Enter your blogs feed url, it should like this: http://www.yourwebsite.com/feed
    4. Enter the frequency and time you want to send your emails
    5. Click ‘Next’ in the lower right corner
    6. Choose the email list you want to send it to and check ‘Send to entire list’
    7. Click ‘Next’
    8. Fill out the information for your campaign. Mailchimp will use RSS values to pull in information about your blog feed. For example, *|RSSFEED:TITLE|*will look at your feed and come back with the title of your feed.Here’s what I use for my email subject: *|RSSITEM:TITLE|* | Create My Therapist WebsiteSo for this blog post it would read ‘How to Automatically Email Your Latest Therapy Blog Post | Create My Therapist Website’
    9. Click ‘Next’
    10. Here’s where you get to choose a template. For the purposes of this tutorial, click the ‘Select’ button for the 1 Column layout under the ‘Basic’ templatesChoose the 1 Column template for auto emailYou’ll then be in the Design section of your campaign. This where the fun really begins and you can make your email look amazing. It’s up to you how crazy you want to get. For reference, this is what my latest blog post email looks like:This is what my auto blog email looks like
    11. Click the ‘Design’ tab on the right side of the page to put in colors to match your website.
    12. Click on the text that says ‘Use this area to offer a short preview of your email’s content’ and update it to whatever you want. I like to use ‘New post from…”
    13. Upload a logo or photo where it says ‘Drop an image here’
    14. Click on ‘Designing Your Email’ to edit the body of your email
    15. On the right side panel, click on the code brackets <>
    16. Paste this code into the editor, updating your URL:*|RSSITEMS:|*
      <h1>*|RSSITEM:TITLE|*</h1><p>by *|RSSITEM:AUTHOR|*</p><p><a href=”*|RSSITEM:URL|*”>Read this post on www.yourwebsite.com</a><br />
      &nbsp;</p><p>*|RSSITEM:IMAGE|*</p><p>*|RSSITEM:CONTENT_FULL|*<br />
      &nbsp;</p><p><a class=”mc-template-link” href=”http://inspiration.mailchimp.com”>*|END:RSSITEMS|*</a></p>
    17. Click ‘Save & Close’
    18. Check out what it looks like by clicking ‘Preview and Test’ then ‘Enter Preview Mode’
    19. If all looks good, send yourself a test email by clicking ‘Send a Test Email’ in the ‘Preview and Test’ dropdown
    20. If the email looks good, click ‘Next’
    21. Check all the details and make sure they’re correct, then click ‘Start RSS’Congrats! You’re all set up. You should be looking at this and feeling good:Your Automatic latest post email setup is complete

Note: RSS feeds don’t automatically include featured images, so I use a plugin in WordPress called Featured Images in RSS w/ Size and Position

How to Add Your Email List Signup to Your Therapy Website

Stick with me just a little longer! Now that we have our automatic blog post email set up in MailChimp, we gotta get some people on your email list. We do that by going back to the ‘Lists’ section of MailChimp.

How to set up an email signup form on your counseling website

  1. Click on the title of the list you created for your auto email campaign
  2. Click on ‘Signup Forms’
  3. Click on ‘Embedded Forms’
  4. Under ‘Classic’, edit the details to what you want
  5. Copy the code in the box titled ‘Copy/paste onto your site’If your private practice website is built with WordPress, follow the remaining steps.Note: I’ve also had some issues with the Submit button not appearing in WordPress, the way to fix this is to delete ‘class=”clear”‘ from this code: <div class=”clear”><input type=”submit” value=”Subscribe” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>
  6. Log into WordPress
  7. Hover over ‘Appearance’ and click on ‘Widgets’
  8. Choose the sidebar where you want your form to appear
  9. Drag and drop a ‘Text’ widget into that sidebar
  10. Paste your MailChimp form code into the text box
  11. Click ‘Save’

Ok! You should now have a working signup form in your therapy website’s sidebar. Any time someone enters their info into the form it will automatically be added to your email list in MailChimp. Then, any time you update your blog, they’ll get that goodness delivered right to their inbox.

If your website is not built with WordPress, try looking at the support section of the website service you use for information on adding HTML code to your website.

Well I hope this tutorial was helpful. If you download the cheat sheet below, you’ll get added to my newsletter and never miss an update.

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This is a free resource I created to get you started building YOUR private practice website today.



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