Tag Archive for: Email Marketing

Social media can be a great way to market your private practice, reach new clients and drive traffic to your therapy website. But it can also suck a lot of your time and become an ugly monster that always seems like it needs to be fed.

In this post I’ll share some tools that let you schedule your social media posts to help you save time and keep you sane.

Social media can be a great way to market your private practice, reach new clients and drive traffic to your therapy website. But it can also suck a lot of your time and become an ugly monster that always seems like it needs to be fed. In this post I’ll share some tools that let you schedule your social media posts to help you save time and keep you sane.

Why Scheduling Social Posts is Important

Social media is all about consistency.

In order to keep a constant place at the table of the internet, it helps to consistently be part of the conversation.

Consistency means that you are daily sharing information that resonates with you audience. It can educate or inspire, encourage or entertain.

But in order to be consistent, that means you’re sharing posts on social media each and every day. That may not be too difficult but when you start to add in Facebook, Twitter, Pinterest, etc., it can take up a LOT of time to try and keep up with it all.

This is why I recommend finding a tool that will help you schedule your consistent content across all your social channels.

This doesn’t mean that you don’t interact with people. You’ll still want to join in conversations, answer comments that come in and be present.

But setting aside an hour per week or month to load up social posts is much more efficient than being sucked into social media each day for an hour.

No more getting distracted by cat videos when you should be sharing your latest blog post!

So let’s get into some tools you can use to schedule social media posts.

1.  Buffer

buffer schedule social posts therapist marketing

Buffer is my social media scheduler of choice. I began using their free service (limited to 10 scheduled posts per social channel) to get a feel for the app and just loved it.

It’s extremely easy to get started using Buffer and sync up all your social posts.

The way it works is you set a schedule of times you want to share posts on each of your social channels.

Then you fill up your queue of posts and Buffer will automatically share them according to that schedule you set.

I like to use their browser extension to share articles I’ve come across or even Tweets I’d like to retweet.

Their “Power Scheduler” is great for sharing your new blog posts. It lets you create numerous social posts in just a few minutes, sharing it hours, days and weeks into the future (great for Twitter).

I also like their “Content Inbox” feature, which lets you collect links to blog posts from websites you follow and want to share with your audience. Then, with the click of a button you can add those articles to your queue.

They offer a free version to get started and learn the ropes. I’ve found the next tier, which is $10/month, to be well worth it.

Check out Buffer here.

2. Hootsuite

hootsuite social media marketing psychotherapists

Hootsuite is one of the most popular social media management services out there. It not only lets you schedule your social posts, but it has the added feature of letting you also interact with your audience by responding to tweets and comments.

So it can be more of a social media management tool than just a tool for scheduling your posts.

You can check them out with a free 30-day trial, after which the plans start at $9.99 with unlimited scheduled messages across all your social channels.

3. Everypost

everypost social media marketing therapists

Everypost’s features give you everything you need to curate content and schedule posts across multiple channels, including Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr.

Their content curation features are a highlight of this service, enabling you to find engaging visual content from YouTube, Instagram, Flickr and RSS feeds and then publish it across all your social media platforms.

Their free account limits you to just one social channel and paying $10/month can up that to ten social channels.

4. SocialOomph

socialoomph private practice social media scheduling

SocialOomph allows you to monitor your social activity and schedule posts into the future. Their free version gives you tools for Twitter only, so if you’d like to use their service for Facebook, Pinterest, etc., you’ll have to upgrade to a paid plan.

While SocialOomph can let you publish posts to Facebook, Twitter, Pinterest, LinkedIn, tumblr and blogs, it seems like their focus is definitely their Twitter tools, of which there are many.

5. SproutSocial

sprout social psychotherapist marketing

SproutSocial is for those of you that require a robust social scheduling and monitoring manager. It may be just a little too much for those of us just starting out, but their tools are pretty powerful.

Not only can you schedule posts, but you can manage the many conversations you’re having across multiple social platforms, all in one place.

This bad boy starts at $99/month (after the free trial) so it’s definitely an investment and only recommend it for folks who may be taking their private practice more online, selling products and really focused on social media strategy.


If you’re losing your head trying to keep up with social media, I hope that one of these five tools will give you some peace of mind.

I recommend setting a block of time each week where you schedule social posts.

Then your time can be better spent answering questions and interacting with potential clients on social media.

Another tip? If you’re starting out, start small.

Choose ONE platform to learn how to use and what works. This will keep you from getting overwhelmed trying to keep up.

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

Have you ever “subscribed” to a blog? You know, you give them your email and then each time there’s a new blog post it magically appears in your inbox? How the heck do they do that? It’s probably some high-tech hocus pocus, right?… Wrong.

In this post I’m gonna explain which system I use to automatically email my latest posts to an email list and take you through the steps to set it up yourself.

Follow along and we’ll have your blog posts hitting inboxes in no time. Let’s get started, shall we?

Why You Should Email Your Latest Blog Posts

Often, what happens when someone comes to your blog is that they’ll read one post, get what they came for, and then go on their merry way. Maybe they came across a link to your blog on Pinterest or just happened to land there from Google. They’ll close out of your site and forget about you.

But what if they really liked your therapy blog and would genuinely enjoy reading more of the awesome content you create? You’d want to give them a way to know when new blogs are posted and a way to keep coming back to your website.

Creating an email list and allowing your readers to subscribe to your blog is a great way of doing that. It can give potential clients a way to know you better, see your expertise and hopefully schedule an appointment. And it can be a great way to drive traffic to your site over time.

So, Which Email Service Should I Use?

Well, that’s really up to you and the goals you want to accomplish with email marketing. Personally, I prefer MailChimp and here’s why:

  1. It’s free as long as your email list is under 2,000 names
  2. You can easily create sign up forms that you can embed in your website
  3. I love love love the brand, design and ease of creating email campaigns
  4. I’ve been using them since 2010 and they just keep improving

Honestly, the price point for MailChimp is what first brought me to them. And if you have a low budget (mine is zero because I’m still growing my blog) they are a great choice. And they have all the functionality needed to detect when I post a new blog and then send it out to my list.

Do a little research though. Other email clients and services you can use are GetResponse, AWeber, or Feedburner (Feedburner can auto-send your posts for free, but it’s not a robust email marketing tool like the others).

How to Automatically Email Your Latest Posts Using MailChimp

Let’s go through the steps to set up your latest post email via Mailchimp.

Go to MailChimp's website to create an account.

Create a MailChimp Account

  1. Head over to Mailchimp’s website and create an account.
  2. Click on the button ‘Sign Up Free’
  3. Fill out the form with your email, a username and a password and click ‘Create My Account’
  4. Head to your inbox and look for the email they just sent you, the subject should be ‘Activate your MailChimp account’
  5. Click the big button in the email ‘Activate Account’
  6. Click the checkbox on the Captcha form to prove you’re human
  7. Click the button ‘Confirm Signup’
  8. Fill out your profile (some of this info will appear in your email’s footer)
  9. Click ‘Save and Get Started’

Boom. You’re all set up with a MailChimp account.

Create Your First Email List

Now that you’re all set up, you should be looking at the MailChimp dashboard. From here, we’ll create our first email list. This will allow you to collect the emails you’ll send your latest post to later on.

The Mailchimp dashboard, time to create your first list

  1. Click ‘Create A List’
  2. Click the gray button ‘Create List’
  3. Fill out the information about your new list. For list name, I like to use something like “Latest Blog Post Subscribers”.
  4. You’ll be taken to an overview of your new list where you can manage the details
  5. Add your email address to the list (so you’ll know it’s working) by clicking on ‘Add Subscribers’ then ‘Add a Subscriber’ in the dropdown
  6. Fill out the form with your info
  7. Click ‘Subscribe’

Now, Let’s Create Your Automatic Email Campaign

We do this in the ‘Campaign’ section of MailChimp

Set up your automatic email campaign

    1. Click ‘Create Campaign’
    2. Click ‘RSS Driven Campaign’
    3. Enter your blogs feed url, it should like this: http://www.yourwebsite.com/feed
    4. Enter the frequency and time you want to send your emails
    5. Click ‘Next’ in the lower right corner
    6. Choose the email list you want to send it to and check ‘Send to entire list’
    7. Click ‘Next’
    8. Fill out the information for your campaign. Mailchimp will use RSS values to pull in information about your blog feed. For example, *|RSSFEED:TITLE|*will look at your feed and come back with the title of your feed.Here’s what I use for my email subject: *|RSSITEM:TITLE|* | Create My Therapist WebsiteSo for this blog post it would read ‘How to Automatically Email Your Latest Therapy Blog Post | Create My Therapist Website’
    9. Click ‘Next’
    10. Here’s where you get to choose a template. For the purposes of this tutorial, click the ‘Select’ button for the 1 Column layout under the ‘Basic’ templatesChoose the 1 Column template for auto emailYou’ll then be in the Design section of your campaign. This where the fun really begins and you can make your email look amazing. It’s up to you how crazy you want to get. For reference, this is what my latest blog post email looks like:This is what my auto blog email looks like
    11. Click the ‘Design’ tab on the right side of the page to put in colors to match your website.
    12. Click on the text that says ‘Use this area to offer a short preview of your email’s content’ and update it to whatever you want. I like to use ‘New post from…”
    13. Upload a logo or photo where it says ‘Drop an image here’
    14. Click on ‘Designing Your Email’ to edit the body of your email
    15. On the right side panel, click on the code brackets <>
    16. Paste this code into the editor, updating your URL:*|RSSITEMS:|*
      <h1>*|RSSITEM:TITLE|*</h1><p>by *|RSSITEM:AUTHOR|*</p><p><a href=”*|RSSITEM:URL|*”>Read this post on www.yourwebsite.com</a><br />
      &nbsp;</p><p>*|RSSITEM:IMAGE|*</p><p>*|RSSITEM:CONTENT_FULL|*<br />
      &nbsp;</p><p><a class=”mc-template-link” href=”http://inspiration.mailchimp.com”>*|END:RSSITEMS|*</a></p>
    17. Click ‘Save & Close’
    18. Check out what it looks like by clicking ‘Preview and Test’ then ‘Enter Preview Mode’
    19. If all looks good, send yourself a test email by clicking ‘Send a Test Email’ in the ‘Preview and Test’ dropdown
    20. If the email looks good, click ‘Next’
    21. Check all the details and make sure they’re correct, then click ‘Start RSS’Congrats! You’re all set up. You should be looking at this and feeling good:Your Automatic latest post email setup is complete

Note: RSS feeds don’t automatically include featured images, so I use a plugin in WordPress called Featured Images in RSS w/ Size and Position

How to Add Your Email List Signup to Your Therapy Website

Stick with me just a little longer! Now that we have our automatic blog post email set up in MailChimp, we gotta get some people on your email list. We do that by going back to the ‘Lists’ section of MailChimp.

How to set up an email signup form on your counseling website

  1. Click on the title of the list you created for your auto email campaign
  2. Click on ‘Signup Forms’
  3. Click on ‘Embedded Forms’
  4. Under ‘Classic’, edit the details to what you want
  5. Copy the code in the box titled ‘Copy/paste onto your site’If your private practice website is built with WordPress, follow the remaining steps.Note: I’ve also had some issues with the Submit button not appearing in WordPress, the way to fix this is to delete ‘class=”clear”‘ from this code: <div class=”clear”><input type=”submit” value=”Subscribe” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>
  6. Log into WordPress
  7. Hover over ‘Appearance’ and click on ‘Widgets’
  8. Choose the sidebar where you want your form to appear
  9. Drag and drop a ‘Text’ widget into that sidebar
  10. Paste your MailChimp form code into the text box
  11. Click ‘Save’

Ok! You should now have a working signup form in your therapy website’s sidebar. Any time someone enters their info into the form it will automatically be added to your email list in MailChimp. Then, any time you update your blog, they’ll get that goodness delivered right to their inbox.

If your website is not built with WordPress, try looking at the support section of the website service you use for information on adding HTML code to your website.

Well I hope this tutorial was helpful. If you download the cheat sheet below, you’ll get added to my newsletter and never miss an update.

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