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Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website.

In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website. In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website.

What Are Pinterest Rich Pins?

Rich pins are a way for Pinterest to provide some extra information about your website along with pins that link back to your pages and posts.

By enabling a bit of code on your website, it allows Pinterest to gather a little information about any content pinned from your website.

A bold title, your website name and your profile picture all appear with your pin to let pinners know more about who they’re repinning and where the content came from.

Here’s an example of what Rich Pins do:

pinterest for therapists rich pin

All this extra info will help you stand out in the busy Pinterest feed.

Notice how Rich Pins display your blog titles clear and gives your ideal audience more chances to click over to your website.

And tests have shown that Rich Pins have been proven to increase traffic.

So you’re going want to set up this functionality if you’re using Pinterest to promote your private practice blog.

You may be wondering, what does a NON Rich Pin look like?

For comparison’s sake, here’s an example:

pinterest non rich pin

There’s no extra information, such as a bold title for the content, a “read it” button, or “Article from” highlight of the author’s Pinterest profile.

This can result in less repins, fewer follows and less traffic back to the original website’s content.

Getting Started With Rich Pins for Your Therapy Website

Setting up this extra Pinterest functionality does not take long and has tons of benefits.

And you can set it up once, and then any content pinned from your website will display as a Rich Pin.

In order to enable Rich Pins, you have to have what’s called “Open Graph” code on your website.

This is the same type of code that Facebook uses to pull in information for links you share on their platform.

The process is a little different depending on which website platform you use. So I’ll cover a few of the most popular ones below.

Using WordPress to Set Up Rich Pins

The process to enable Rich Pins is extremely easy when using WordPress.

Step 1: Install the Yoast SEO plugin

Step 2: Click on “Social” under the Yoast SEO settings

rich pins yoast 1

Step 3: Click on the Facebook tab and make sure Open Graph is enabled

rich pins yoast 2

Step 4: Validate your Rich Pins with Pinterest using their Rich Pin Validator

rich pin validator

Once validated, Pinterest will show you the information they see for your website:

rich pin pinterest validated

Using Other Website Platforms to Enable Rich Pins

Wix: Setting up Rich Pins with Wix

Squarespace: Already supported when you link your Pinterest account from within Squarespace settings. Once linked, run the Rich Pin Validator here.

Weebly: You’ll have to first add the Open Graph code to your website’s “Head” code. Check out the instructions here.

How Using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

Rich Pins are just one of many simple strategies you can use to help drive lots of traffic to your private practice website using Pinterest.

Now, I’ve spent the last couple years testing what works and doesn’t work for driving traffic to websites.

And Pinterest can be a game changer.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

And after just 6 months of using Pinterest strategically I saw a 15x increase in my traffic!

I’d like to share this Pinterest strategy with you…

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

So I’ve compiled together my favorite traffic-driving tactics, combining blogging with simple Pinterest strategies to help you grow your website traffic quickly into a free, 10-day email challenge.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

 

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Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

So, if you’ve been weary about trying a new social media platform, below are 5 reasons why you need to be using Pinterest to your advantage.

Pinterest isn’t just for recipes, workout plans, and dream weddings. It’s actually a great way to drive traffic to your private practice’s website.

Reason #1: Pinterest has over 150 million users (and growing) who are providing details about their psychographics.

Whether they’re looking for inspirational quotes or have a board dedicated completely to self-care tips, your ideal clients are identifying themselves daily.

Using attractive graphics and optimizing your captions with keywords specific to your niche will draw your future clients directly to your site.

Your potential clients are using Pinterest already, so use it as an opportunity to attract them with content relevant to your private practice and expertise.

Reason #2: Your clients are open and receptive to your message.

In fact, they’re looking for it.

By being consistent with the design of your pin images and consistently providing content that will serve your ideal client, you can stand out as an expert in your field.

And as they become receptive to your helpful content, your target audience may be more likely to contact you, set up an appointment, and become a regular client.

I can’t promise this is going to happen overnight, but as traffic increases over time it does increase the likelihood of converting visitors to clients.

Reason #3: Pinterest can increase traffic to your therapy website exponentially.

When someone pins a post, it’s shared to their friends and followers. This means an entire network of individuals will be seeing your content.

The best part is that this can work exponentially in your favor to bring you loads of traffic.

For example, if you pin an image that links to your blog post and you only have 400 followers, it has the potential of being seen by those 400 individuals.

But if one of those 400 individuals REPINS your content and THEY have 4,000 followers, well you have the potential getting your pin (and clicks to your website) in front of 4,000 more people.

And on and on it goes.

So, more eyes means more traffic. More traffic means more prospective clients.

Reason #4: Your audience is looking for the inspiration and content that you can provide.

Since 66% of people on Pinterest are using the platform for that purpose, give them what they’re looking for.

You see, Pinterest is really a search engine… NOT a social media website.

Pinterest is a place where people go to find answers and it’s a great place to provide answers by pinning your blog posts there regularly.

Ensure your messaging is both inspirational and actionable, giving your future clients a roadmap to follow that ultimately leads directly to you.

Whether they’re numbered lists or how to’s, providing the right content to the right audience on the right platform could be a game changer for your private practice.

Reason #5: Pinterest can help with your SEO

One thing that search engines pay attention to is something called “social signals.”

Social signals do play a role in organic and local search engine optimization. Search engines want to show their users the most relevant and engaging content.

As people interact with your pins and traffic increases over time, it can cause a positive impact on your local search engine rankings.

So when potential, local clients search for services related to your practice, Google will be more likely to show them your website, as it sees that Pinterest is sending many other engaged users to your content.

And beyond local search, your pins can (and probably will) pop up from time to time in Google search results, eventually leading traffic back to your website.

Is Your Private Practice on Pinterest Yet? If not, read on…

Personally, Pinterest is my FAVORITE way to drive traffic to any website.

It currently accounts for more than 90% of all traffic to this here site… and all without having to pay for my content to be seen (like you have to do on Facebook).

In fact, using Pinterest led to a 15x increase in traffic to my own website… in just 6 months.

It required a little bit of strategy (but ANYONE can do it)

I’d like to share this Pinterest strategy with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

 

When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?”

But when it comes to blogging, there is another question that’s an even more powerful place to begin.

Who are you writing for?

Once you know the answer to THIS question, the rest falls into place.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

Understanding who your ideal clients are and creating content specifically for them is key to driving traffic to your site.

Though casting a wide net and writing in generalizations can be appealing in the beginning, it actually shuts out the opportunity to provide the best content to the specific type of client you’re looking for.

Related: 5 Tips To Increasing Your Website Traffic by Choosing a Niche

How to Find Your Blogging Niche

Take some time to go through the exercise below to help you uncover the focus of your blog and your ideal audience.

Step 1: Take a step back and ask yourself “What clients do I really love working with?”

Really think about that and try and describe your ideal client.

Think about their lifestyle, their age and career. What does their family look like?

Try to describe the in as much detail as you can.

Step 2: What are some common challenges that you love to help your clients overcome?

Think about some of the things you’ve worked together to overcome and the outcome of your work together.

What type of therapy work really excites you?

Do you love helping newly married couples start their marriage off with solid communication skills?

Or is it helping someone move past a trauma in their life?

Step 3: How can reading your blog posts help this population?

What transformation can you help your clients achieve?

Why should they read your blog and what can they expect from reading your blog?

Step 4: What impression do you want to leave on someone after they’ve read your blog?

Think about how you want an ideal client to feel after reading one of your blog posts and describe it.

Do you want them to feel inspired to connect with their family in new ways?

Or maybe you want your ideal client to feel proud and unashamed of who they are.

Do this for each client that has energized you to discover what marketers call your “Target Audience.”

An Example of Defining Your Blog’s Focus

Because I like to be a little more show than tell, here’s an example of what it looks like when you define your blog niche and ideal client:

“I’m energized by the work I do with young professionals, aged 25 -30 years old. They are primarily unmarried, focused on their career and have an active social life.

They often struggle with insecurity, poor boundaries and overcoming shame from past and present relationships.

My blog posts can provide this population with ideas and knowledge that they can apply to their lives today in order to understand their boundaries, improve their communication with others and begin seeing a positive change in their lives and relationships.”

See how descriptive you can be?

Then, every time you have a new blog post to write, you can sit down and picture your ideal client.

Pretend like you’re talking to just one person, and I know your blogs will become packed with extremely valuable information that will attract your ideal clients to your private practice website.

Download the Free Find Your Blog Focus Worksheet

To help you navigate through finding your blogging niche and establishing your private practice’s voice and tone, I’ve created a worksheet for you to download here.

This worksheet is from a future course (tease!) I’m creating all about driving traffic using your blog.

With this Free PDF, you’ll be able to:

  • Identify your ideal client
  • Create a list of blog categories and subcategories (topics) to write about
  • Break through bouts of “writer’s block” with ease

Every client you see is unique, but chances are, they have several things in common.

That is your specialty. It’s what you’ve trained years for and are now spectacular at it. The same practice should be used when blogging for your private practice.

Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting Started With Google Analytics Pinterest. Understanding your audience is critical to the success of your private practice. Web traffic stats give you a clear picture of who is visiting, where they’re coming from, how long they’re on your site, and so much more. And with Google Analytics, all of this information is free!

Getting started with Google Analytics can be a bit daunting at first, but after a few simple clicks, and some basic knowledge of how to read reports, you’ll be ready to refine your content to reach your target audience – your future clients!

For example, is your traffic peaking at a specific time? Then that’s when you know to post new content!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

Here’s how you get started:

 

Step 1: Create a Google Account

This one is rather simple, especially if you already have a Google or Gmail account!

Just click on the Google Analytics Sign Up page and either register or login, if you already have an account.

Screen Shot 2017 06 05 at 9.06.15 AM

Step 2: Sign up for Google Analytics

Once you’ve logged in to your Google account, you’ll see this screen. Click on “Sign Up” to start your Google Analytics account.

Screen Shot 2017 06 05 at 9.07.34 AM

Step 3: Set up your website tracking

The following screen will prompt you to enter some information regarding your website. It gives you the option of entering information for a Website or a Mobile site.

VERY IMPORTANT – Choose “Website”! Then enter the information requested.

Screen Shot 2017 06 05 at 9.11.24 AM

Step 4: Get your tracking code

Once you’ve gone through the aforementioned steps, Google Analytics will provide you with your own unique tracking code.

Once that code is entered into your WordPress site, ideally through a plugin, data will bounce back and forth between the two tools, providing you with all the information you need about your audience!

The tracking code page looks a little something like this:

gatrackingcode

Not Using WordPress?

Click on the website platform you’re using to view instructions on where you’ll need to place your Google Analytics tracking code:

Useful Reports:

Now that Google Analytics is up and running efficiently, you’re going to want to monitor your reports.

The ones I find most useful are:

  • Audience Overview (bird’s eye view of what your audience is doing)
  • Audience Demographics (characteristics of your audience including age, interests, gender, etc)
  • Acquisition Overview (where your audience is coming from)
  • Acquisition Social (what social media platforms your audience is coming from)
  • Behavior Overview (what your audience is doing while on your site).

Here is the Audience Overview Dashboard:

Screen Shot 2017 06 05 at 12.24.55 PM

Here, you can see how many new visitors there are vs returning visitors, the total number of people visiting the site in a given time period (May 29-June 4), and on average how long they were on the site.

The metrics you monitor can be changed in the drop down menu under “Overview”.

Screen Shot 2017 06 05 at 12.28.24 PM

If you ever get stuck, Google Analytics has a built in tutor to walk you through reading reports in each section.

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Conclusion

The more you know, the better you can serve your prospective patients.

Using Google Analytics on your private practice website is an easy way to learn all you can about your audience in real time, make necessary changes, and draw even more traffic to your business.

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One of the biggest website challenges therapists face is actually getting web traffic to their private practice website.

What’s the point in even having a website if no one is viewing it right?

Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website. What’s the point in even having a website if no one is viewing it right? Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

1: Create A Pinterest Pin For Each Blog Post & Pin It On Pinterest

Pinterest is one of my favorite ways to send free traffic to any website.

What’s so great about Pinterest is that your pins go on forever.

So, at any time, someone can come across your pin and click on it and end up at your website.

It also acts just like a search engine, so if you create a pretty, pinable image and write a detailed description – with keywords of course – you’ll increase your chances of being found.

Not using Pinterest to market your private practice? Check out my guide, here.

2: Put Your Website Link In ALL of Your Social Media Profiles

This one is super simple.

Each social media platform gives you a little space where you can include a link back to your website.

Instagram, Twitter, Facebook and Pinterest all have a place where you can put your private practice’s URL.

Twitter:

twitter free traffic therapists

Instagram:

instagram free traffic private practice

Pinterest:

pinterest free traffic for counselors

3: Put Your Link In Your Psychology Today (or other directory) Profile

A website is one of the best additions you can make to your online directory profile.

People want to learn more about you, see your practice and feel a connection with you.

That’s often difficult to achieve in a Psychology Today profile.

Include your link so that people can take that next step, see your work and hopefully schedule that first appointment.

4: Create A Facebook Page For Your Private Practice

Having a Facebook page devoted to your private practice is another great way to get some free traffic.

It’s also a great way to connect with potential clients and show your personality a bit.

Every time you post a new blog post, make sure to post the link on your Facebook page!

5: Comment on Blogs & Articles Related to Your Niche

If you have have a few influential people that have blogs that you follow, you can join in the conversations on their websites in the comments section.

Often, when you do this, your comment will contain a link back to your own website.

The key to doing this well is to not make it about getting a link back to your website, but to be truly helpful, engaging and generous with the info you share in the comments.

Don’t just say “great post” and move on.

Posting a thoughtful response can help get you noticed and bring more traffic back to your website.

6: Guest Blogging

This one can get you a lot of great free traffic.

Similar to the tactic above, you can find other blogs/websites related to your niche and reach out to them about writing a guest blog.

This can get you in front of a whole new audience of people, make you look like an expert in your field and, of course, drive more traffic back to your website.

For tips on how to get started with guest blogging, check out this guide from Neil Patel.

7: Use SEO (Search Engine Optimization) On Your Private Practice Website

You can get a lot of free traffic from Google if your website and blog posts are optimized correctly.

There are a lot of different things that affect your page ranking in search engine results and it’s good to be aware of these factors.

I like to keep things simple with my own blog, so that’s what I like to teach.

For a list of some of the top factors that you can easily control with each web page or blog post you create, check out this post: On-Page SEO: How to Optimize Your Therapy Website Content for Search Engines

8: Create A Blog Post That Links to Experts In Your Niche

Sometimes called a “Round Up” post, this includes taking a topic and creating a list of experts in that area as a list of resources to your readers.

Often when you do this – and then let the person you’ve featured know about your post – they will be happy to share your blog post to their own audiences.

It’s as easy as:

  1. Pick a topic
  2. Research all the people, websites and resources related to that topic
  3. Write your blog post featuring those resources, making sure to link out to their website
  4. Send an email to the person letting them know you’ve featured them and give them the link

This is a great way to network and meet new people as well!

This is exactly what I did with this post about private practice marketing websites: Building A Private Practice: The Best Websites to Help Grow Your Business

9: Put Your Link In Your Email Signature

Your email signature is another great place for you to place a link to your private practice website.

If you respond to emails from potential clients, it’s a great way to reinforce your brand and make them aware of your website if they haven’t already checked it out.

For instructions on setting up an email signature with Gmail, check out Google’s instructions, here.

10: Be Interviewed on a Podcast

This is like doing a guest blog post, but taking it to a whole new level.

Being featured on someone else’s podcast is not only a great way to drive traffic to your website, but it can introduce you to a whole new audience as an expert in your field.

It also gives you a chance to let your personality shine and allows people to feel connected to you and what you do.

Personally, I don’t think it matters whether your potential clients will listen to these podcasts or not.

If you are featured on multiple podcasts, you can include a section on your website showing which ones, giving you some social proof and helping you look like an expert in your field.

So try and find a couple podcasts you think you’d be a good fit for and start a conversation with the host!

Conclusion

You don’t have to rely on Facebook ads or Google Adwords just to get some traffic to your website.

You can use the above tips to make sure people can find your URL anywhere you appear online.

Some require more work than others (such as guest posts and podcast interviews) but will surely boost your “expert” status and help you create connections within your niche, which can have huge, long term benefits for your business.

Now, which TWO tactics are you going to implement this week? Let me know in the comments below!

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