Posts

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do?

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do? In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

1: Write Content Your Ideal Clients Actually Want To Read

5 ways to get more readers therapy blog 1

The first step in increasing your blog readership is to write posts that actually serve your ideal clients.

Your blog should not be a repository of “deep thoughts” or vague reflections.

I certainly encourage you to use your experiences and reflections to inspire your blog posts.

But a blog post titled “My Morning Hike” will get faaaaaar less views than one titled “How A Simple Walk Can Help You Set Goals and Decrease Anxiety About The New Year.”

When we use vague titles and long ramblings, it’s extremely unclear to the reader what’s actually in it for them.

Starting with your headline, you give your website visitors a reason to read each blog post.

Don’t know where to begin?

Start by thinking about why clients come to you.

Make a list of the challenges their facing and the topics you’ve been discussing in your sessions.

Then write about it!

Think of your blog as a way of serving your current clients as well as website visitors that may not even become your clients.

Over time, this will help increase connection with your readers, foster a positive perception of you and your practice, highlight your expertise and hopefully turn into more clients.

2: Be Consistent When Publishing New Blog Posts on Your Private Practice Website

more readers therapist blogging counseling calendar

Google loves seeing fresh content on your private practice website.

When you consistently add new blog posts, this lets Google know that your website is growing.

It says, “Now here’s a website that is constantly growing in resources. I like that!”

Plus, the more you write, the more words are on your website.

This means that your chances for ranking for new keywords is increasing constantly, so your ability to rank higher in Google for various phrases goes up and up over time.

When we first launched my wife’s website back in 2011, we saw her traffic double after she began blogging.

She added one new blog post each week for a few months.

And she didn’t even use social media to share the posts!

So, if you want to increase traffic to your blog, find a schedule that works for you and stick to it.

For tips on how to maintain a consistent blogging schedule, check out this post.

3: Use Social Media To Drive More Traffic to Your Blog Posts

5 ways to get more blog readers therapist marketing social media

If your clients don’t know your blog post exists, how will they ever read it?

Plus, your blog posts may or may not be ranking well in Google, making it hard to even find some of that great content you’ve been working on.

So, another way you can get your blog posts in front of potential clients is to use social media.

When you use social media to create a following, it’s another way to get your content in front of people.

And if people are liking your private practice Facebook page or following you on Pinterest, then they’ve already expressed some interest in what you’re doing.

This makes them more likely to read your posts when they show up in their feed.

Heck, even if it’s your friends and family that see your blog posts on Facebook, you never know who will read it, share it and get it in front of your next client.

My favorite social network for driving traffic is DEFINITELY Pinterest.

<a data-pin-do=”embedBoard” data-pin-board-width=”400″ data-pin-scale-height=”240″ data-pin-scale-width=”80″ href=”https://www.pinterest.com/mytherapistweb/create-my-therapist-website-blog/“></a>

<script async defer src=”//assets.pinterest.com/js/pinit.js”></script>

Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

Because of its traffic-building potential and nature of finding helpful articles on the platform, I believe it can be a powerful marketing tool for any therapist with a blog.

Related article: Why Your Private Practice Needs To Be On Pinterest.

But no matter what platform you love to use, social media is a great way to take your blog post a bit further and drive a little more traffic to it.

Some tips for using social media to promote your blog posts:

  • If you’re just starting out, choose ONE network and learn how to use it effectively before adding another
  • Be consistent. Just like how you should frequently publish new blog posts on your website, you should frequently be sharing on social media
  • Try and balance 1 post about your business to every 4 posts that are not promotional, such as quotes and helpful articles from others
  • Use Google Analytics to check in from time to time and see which platform is bringing in the most traffic and then focus on that platform to drive even more traffic

4: Use Email Marketing to Let People Know When You’ve Published a New Post

5 ways to get more blog readers therapists email marketing

Just like social media above, using email marketing is a great way to send your blog posts to potential clients who have already expressed interest in your work.

One of the first questions I hear from people starting out with email marketing is “what do I say to people on my email list?”

Letting people on your email list know that you’ve published a new blog post is a great way to keep in touch with your list.

Once your blog post is published, you can write an email summarizing it and include the link back to your website.

I encourage you to link to your website, rather than just send the blog post in an email.

This way, people can visit other pages on your website if they want to – continually learning more about your services – and hopefully lead to scheduling a session with you.

Your email list should be filled with people who have already enjoyed your content enough to even give you their email address… so this audience is really the best target for reading your blog posts.

When they continue to get helpful and insightful articles a couple times a month, it warms them up to you, creates trust and helps remind them that you can help them.

You never know when someone will respond to one of those emails asking when they can schedule their next session!

5: Include Images in Your Blog Posts

private practice blogging tips

So here is a stat that is pretty crazy:

Blog articles with images get 94% more views. (source)

94%!! Wow!

In our fast-paced world, photos help get our attention and drive engagement.

If you want to increase the amount of views your blog posts get, be sure to include at least one photo with each one.

This will help your posts stand out, especially when shared on social media.

Including images can also help you optimize your post better for search engines.

To learn more about how to optimize images for SEO, click here.

Conclusion

If you’re wondering why more people aren’t reading your blog posts, I encourage to give the five tips above a shot.

Test it out over time and see if your traffic is increasing.

Remember, just publishing blog posts is not always enough to increase your traffic.

You just may need to give people a reminder that your new blog posts exist. The more chances people get to hear about your post, the more clicks over to your website there will be.

And the best part about all the tips above is that they’re totally free for you to try!

A guest post by Katie Springs

Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

A guest post by Katie Springs Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

You’re not just the counselor, therapist, or clinician. You’re also the office manager, the billing department, the support technician, the receptionist, and the marketing director all rolled into one.

With so much going on, it’s understandable that you may feel a little overwhelmed.

The good news is there are ways you can simplify your blogging process so it takes less time from your busy schedule.

Set a Schedule

Imagine if you stopped making appointments for your clients and instead invited them to pop in whenever they felt like it.

The result would be an unpredictable schedule that may result in confusion and would likely mean you would struggle to get to the all- important tasks you need to accomplish to maintain your practice, such as returning calls, billing insurance, and completing session notes.

Soon, you would feel like your practice is running you, rather than you running your practice.

The same is true for blogging.  

Without a schedule, blogging may become an after-thought, or a task that you just don’t get around to as often as you hope.

Setting a schedule and blocking of time to write is the best way to prevent yourself from getting behind on your blogging routine. Your schedule doesn’t have to be hard or complicated. And, you don’t have to start off blogging weekly.

When you’re first starting out, you might only want to commit to one blog post a month for the first few months, and then increase your frequency as you find your groove.   The important part is to commit to a schedule, book it into your calendar, and follow through.

Write in Batches

Once you have a blogging schedule, you know how many posts you’ll need to write every month. A savvy way of writing blog posts is to batch.

The idea behind batching is to write a series of articles in succession about a similar topic. It’s even more effective if you are able to write them over a few days.

Here is a sample batching process that can yield a month or two of initial blog posts:

  • Determine your primary topic
  • Create 3-5 (or more) blog titles that center around the primary topic
  • Write an outline for each blog
  • Write the blogs in succession

The beauty of this process is that you are creating a few blog posts about a particular topic, making it easier for ideas to flow.   It doesn’t mean you have to publish each post in succession.

When you sit down to blog, eliminate as many distractions as possible.

Consider putting your phone on silent and try to mute notifications on your computer. If you find it too distracting to work in your office, go to a local coffee shop or another quiet area to help you disconnect.

Get an Accountability Partner

Sometimes, the best way to make sure a task gets done is to enlist an accountability partner. An accountability partner is effective because you know you’ll have to give them an update later.

If your accountability partner is also blogging to build their private practice, you could become writing buddies.

Arrange to meet up in a quiet location such as a library or hotel lobby or, if you don’t live near each other, meet virtually on a free video platform such as Skype and work on your individual posts at the same time.

When you begin your active working session, you and your partner should both set a goal for how many words or posts you want to complete.

Take a break in the middle of each working session, checking in to see if you are on track to accomplish your goals.  If not, find out how you can support your accountability partner move past writer’s block, motivation dilemmas, or other challenges.

At the end of your working session, check in with each other and report your success.   You might even find that a friendly competition helps.  Perhaps a cup of coffee or glass of wine is on the line.

Outsource Your Blog

Another way to have fresh content for your blog is to pay someone else to write it.

While you’ll pay for each blog post, usually based on the number of words, you may find that the amount a freelancer or outsource contract costs compared to the amount you charge per hour is a savvy expense.

One note about outsourced blog content.  It is unlikely that any copywriter will create content that sounds just like you.

Therefore, you should be willing to spend a few minutes editing the content once you receive it to use specific word choices and examples that sound like you.

If you are going to outsource, make sure you select someone who has a strong portfolio and understands your business.

If you don’t know a writer, ask for recommendations from other mental health practitioners. They may know a writer who would be a great fit for your blog.

Blogging can be a wonderful way to connect with potential clients and grow your private practice. With a sound strategy in place, and one that is easy for you to maintain, you’re likely to keep this visibility strategy going – and see return on your investment for your practice.

image1

About Katie Springs

Katie Springs, LPC, BC-NCC, BC-THM understands the demands of a thriving private practice.   In addition to managing her private practice, she is a marketing coach for mental health professionals who want to be highly visible so that they can grow their practice and maximize their impact.  Learn more about Katie and The Savvy Private Practice at www.TheSavvyPrivatePractice.com.

Publishing videos on your blog regularly can be a great way to connect with potential clients. But is there a benefit or drawback to vlogging (video blogging)?

In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is right for you.

Is there a benefit or drawback to vlogging (video blogging)? In this article we’ll explore the pros and cons of vlogging and help you discover if video marketing is right for you.

The Benefits of Video Blogging

The main benefits of vlogging all come down to building that “know, like and trust” factor with your audience.

When someone feels like they know you, like you and trust you, they’ll be much easier to convert into a paying client.

Know

There’s just something about video that allows you to connect with people.

They get to see your face, look into your eyes and hear your voice.

If you’re consistently creating video content for your blog, over time, your viewers will begin to feel like they know you.

You can even share short stories from your own life that relate to the topic you’re discussing, or just share a little about what’s going on in your world.

This is much easier in a video format versus a written format, where people would probably just skip over such details.

By the time your potential client reaches out to schedule an appointment, they’ll already feel like they know you, making it much easier to transition into a clinical relationship.

Like

It’s kinda hard to hide your personality on video.

Yeah, it may be very uncomfortable when you first start doing videos.

Which may make it difficult to let your personality come through.

But as time goes on, the anxiety will fall and your personality will begin to rise.

At least that’s what’s happened to me as I continue doing Facebook Live videos.

And as your true self begins to shine through, there will be those folks who relate to your personality.

They’ll just like you!

And let’s be honest, therapy is so much better when you like your therapist.

Trust

I believe that trust is built through consistency.

Consistently show your audience that you care about them and provide them with valuable content and they will trust you over time.

Video can be a great medium to deliver that valuable content.

You can share meaningful stories, teach potential clients coping exercises or record a training video for them.

Over time you’ll be seen by your clients as an expert and someone worth trusting with the challenges they are facing.

The Biggest Con to Vlogging: Google Can’t Read Video

Video blogging has one major downfall: Google cannot index videos.

This means that just posting a video in a blog post is not enough to rank your content in search engines.

Luckily, there is a simple work around.

Always post your video with written, search engine optimized content to give the post context and allow Google to crawl through it.

You can write a summary of your video and make sure you include your keywords for SEO.

Another thing you can do is use a service like rev.com to create a written transcript of your video.

It may sound redundant, but this allows Google to crawl even more words and also provides text for folks who don’t want to watch the video.

So, Should You Start Vlogging?

Whether you should or shouldn’t start vlogging is really a personal preference.

It’s a great way to connect with your audience and the only downside (no SEO juice) can easily be overcome by providing text along with your videos.

But you have to do what makes the most sense for your personality and your business.

At the moment, I’m using video in the CMTW Facebook Community only and NOT on my blog.

If I didn’t have that Facebook group to connect with my audience via video, then yes, I’d probably be doing more video here on the blog.

For many, video is a scary thing and requires you to “put yourself out there” much more than writing.

I say give video a shot and see how you like it and what response you get.

You can always go back to old-fashioned blogging if it’s not working for you and your private practice.

Blogging is a great way to increase the traffic coming to your private practice website. But how can you turn that traffic into paying clients and grow your therapy practice?

In this article, I’ll share with you 5 ways you can increase your chances of converting blog readers into paying clients.

Blogging is a great way to increase the traffic coming to your private practice website. But how can you turn that traffic into paying clients and grow your therapy practice? In this article, I’ll share with you 5 ways you can increase your chances of converting blog readers into paying clients.

1: Consistently Create Blog Content for Your Potential Therapy Clients

Sometimes I feel a bit like a broken record on this one… but that’s ok.

Consistency is key!

You must be consistent with your content marketing (blogging) in order to see true impact on your traffic.

As your traffic increases, so do opportunities to create new clients.

When you’re constantly adding new content to your website, you’re doing a few crucial things:

  1. You’re increasing the amount of pages that Google is indexing on your website. This could mean an improvement in search rankings.
  2. You’re also increasing the amount of keywords you’ll be ranking for which, once again, can improve your chances of being found in search engines.
  3. You’re demonstrating your authority and trustworthiness by sharing a wealth of knowledge on subjects that your potential clients are concerned with.
  4. You’re giving potential clients more reasons to stick around on your website and form a connection with you.

I must also stress that consistent does not necessarily mean weekly.

Consistent means what works for you, so long as it becomes part of your routine for marketing your private practice and adds new content to your website over time.

If you’re finding it difficult to stay consistent, it’s time to come up with a game plan.

Schedule some time into your calendar where you can focus on coming up with new ideas for blogs as well as time for writing them.

If you want to learn how I’ve managed to stay consistent with my own blogging, check out this post: Blogging for Therapists: 3 Simple Steps to Blog Consistently

2: Include A Bold Call To Action on Each Blog Post

Your website content should take users and potential clients on a journey.

What do I mean by this?

You want to lead your users through stages of familiarity with you and your services.

When they first come to your website or find one of your blog posts, they may have never heard of you.

So, they read your words, click around your website and get a sense of your services and who you are… they get to know you a bit.

Then, when they decide it’s time to reach out and learn even more, they’re taking the next step in getting to know you and actually beginning a relationship with you by calling or emailing you.

Hopefully that conversation leads to them becoming a client.

In order to get a potential client to take that next step, you have to give them the opportunity to do so.

People need direction.

So, give them a clear and simple call to action at the end of each blog post.

Encourage them to take whatever next step you’d like them to take to move your relationship with them to a new level.

Many therapists like to offer a free 20-minute phone consultation while others give away a free resource in exchange for an email.

Here are a couple examples of bold calls to action from a few recent clients of mine:

call to action private practice

cta lori buckley

cta liz miller

3: Give Something Away

A great way to build trust, serve a population and nurture potential clients is to offer them something of value absolutely free.

This is where being generous pays off.

If you truly want to help your population of ideal clients, find ways to serve them whether they become a client of yours or not.

This can create a great connection with potential clients and showcase your expertise, which may keep you in mind for when they are ready to reach out for therapy.

Some things you could give away to attract potential clients:

  • A PDF checklist on a topic
  • An e-book
  • A video that teaches potential clients about a topic they are concerned with
  • Free consultation calls
  • A PDF resource with lots of information on a specific issue your clients may be dealing with

You could get very creative with what you could give away.

The key is to make it something that your potential clients can’t ignore.

It should be something that would be very valuable to them and meets them right where they’re at – which is often struggling to overcome a certain challenge in their life.

You can help them get one step closer to freedom and give them a reason to call you when they’re ready to go even further by becoming your client.

4: Offer Solutions to Your Clients’ Pain Points

Why even have a blog in the first place?

Is it just to get more clients?

That’s certainly one of the main reasons we jump into blogging and content marketing.

But just like the last tip, at the core of what you do must be a desire to help people overcome whatever it is that’s holding them back.

Isn’t that why you got into therapy in the first place?

So, when you write blog posts, focus on the specific pain points and issues you love to help your clients overcome.

Use your blog as a way to educate potential clients and showcase your expertise.

If you help someone, whether they’re a client or not, this creates an appreciation and affection for you as a person.

That could certainly lead to more clients in the future.

With every blog post, try and focus on a specific lesson, skill or bit of information that can help your potential clients overcome a pain point in their life.

Create small wins for them now so you can hopefully create big wins for them later when they come in for therapy as your client.

5: Eliminate the Distractions

As a web designer devoted to folks in private practice, I’ve reviewed many therapy websites.

One of the biggest mistakes I see therapists make with their websites is having too many distractions.

We live in busy times, where people’s attention spans are extremely short.

When presented with too many options, people will often choose none of them.

So if your amazing blog posts are surrounded with lots of ads, a very busy sidebar, or multiple calls to action… people may bolt.

Which means they won’t even read your blog posts.

They’ll get overwhelmed by the work they need to do to even read your content and just move right along.

So if you want to attract more clients with your blog, you need to make sure they read your content in the first place.

Choose one main call to action to include in your blog post and that’s it.

If your sidebar is jam-packed with images and buttons, try and eliminate what isn’t essential.

And if you want to make sure your text is more readable, I actually wrote a blog all about it!: Blogging for Therapists: How to Increase The Readability of Blog Posts

Conclusion

Blogging still remains one of the best ways to increase traffic to your private practice website.

It increases the amount of keywords you’ll rank for on Google and offers you a great way to serve your potential and current therapy clients.

You can use the tips above to make sure you’re using your blog posts to their full potential in order to attract clients to your private practice.

You may want to take a look at the blogs you’ve been posting and update them with calls to action or make them more readable.

And you can keep these tips in mind as you write future blog posts and come up with new ways to bring in more of the clients you love to serve.

I’d Love To Chat With You About Your Website

I know what it’s like to try and build a website and figure out this online marketing stuff on your own. Oh the Googling, the questions and all the roadblocks that can come up along the way!

So, I offer Skype consultations as a way to help you overcome any challenges you may be facing with your therapy website and keep you moving forward.

Got a problem or just want to pick my brain? You can draw from my 15 years of web design experience and we’ll come up with a plan to improve your website, bring in more traffic and attract more clients.

If you’d be interested in scheduling a Skype consultation, you can click here to sign up.

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside.

In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

The titles of your blog posts are detrimental to the success of your content marketing. In a sea of Google search results and social media, the title of your post can mean the difference between a reader clicking for more or just brushing you aside. In this post we’ll talk about 5 ways you can write catchy blog post titles that people can’t help but click on.

Why Blog Titles Are So Important to Successful Content Marketing

Your blog headline is the first impression a reader will have with your content.

It can be their reason for clicking or their reason for brushing your post aside.

How sad would it be to slave over a blog post for hours, getting the content just write and then slapping a title on it that doesn’t draw people to the value they’ll find within the content?

We live in fast-paced times where the amount of information we see each day is astounding.

People are flying through their Facebook feed while waiting in checkout lines or scrolling through Pinterest while watching TV.

It’s become increasingly harder to make your content stand out and reach your ideal audience in this noisy sea of information.

But a catchy headline could cause someone to pause, pique their interest and make them hungry for more of the content they’ll find in your blog post.

It’s also one of the most important factors for your search engine optimization (SEO).

Combine SEO with a catchy, intriguing headline and it’s content marketing gold!

Let’s get into some tips for writing blog headlines that get clicked, shall we?

1: Keep your Blog Post Titles Short and Unique

55 characters is your target for the length of your blog post titles.

This is amount of characters that Google will show users in their search results. Anything longer will get cut off.

Shorter headlines also tend to get more clicks because they’re easier for readers to digest and know exactly what they’ll get when they click.

Get creative here. Don’t just write generic titles.

Include a keyword but also put some emotion into it that will make your title stand out from the rest of posts flying through the internet.

2: Focus On Keywords

Powerful headlines always focus on a keyword.

This is how people may find your blog post and let’s search engines know what your blog post is about.

Decide on what words your audience may type into Google to find your blog post and work that into the title.

3: Get Emotional

A catchy blog post title will have a healthy dose of emotion that will grab the reader’s attention and lead them to click for more.

You can use power words to not only make your post titles unique, but also give a sense of urgency, curiosity and emotion.

You want to stay away from common words like best, awesome, or great.

Go for the jugular here and get creative!

Use words like:

  • Ultimate
  • Greatest
  • Fascinating
  • The Truth About…

For example, a generic headline for blog post may go something like this:

“How to Set Boundaries in Marriage”

It’s not bad, but unless I’m really interested in that topic, it doesn’t really intrigue me much.

But what about:

“The TRUTH About Setting Boundaries in Marriage”

You see the difference? The second title creates a bit of intrigue and makes me feel like everything I’ve heard up to this point about boundaries in marriage was incorrect.

I just gotta click!!

Here’s a great list of 317 power words you can start using today.

4: Use Numbers

There’s something about numbers that increase engagement with blog post titles.

When you say “10 Ways to Set Boundaries in Marriage” as opposed to “How to Set Boundaries in Marriage” it conveys the value of the post and exactly what the reader will gain from checking out your content.

I enjoy creating these types of blog posts myself because they provide a clear outline for the content instead of a giant blank slate.

The same mentality gets passed along to readers, because they can more easily wrap their head around a list of short tips rather than one long “how to” post.

When it makes sense, try and include numbers in your headlines to drive engagement.

5: Write and Re-Write To Get Your Blog Post Titles Right

I had fun with the word-play on that subtitle, not gonna lie

Writing effective and engaging blog post titles takes a lot of practice.

Rarely will you ever use the first title you came up with.

I like to have a working title for my blog post to give me some direction for what I’m going to write.

But as the content unfolds, it may make sense to re-write the title.

Finally, once the blog post is complete, I’ll spend time focusing solely on optimizing my title.

One of my favorite tools to help me do this is CoSchedule’s Headline Analyzer.

You can put your headline into the form and CoSchedule will analyze it, score it and give you tips to improve it.

Here’s the analysis for a working title I had for this blog post:

blog post headline analyzer

You can see I’ve got some work to do get the right balance of words and structure for my title.

It will also give you some other scores to help you improve your headline, such as analyzing the length:

blog post headline analyzer length

Conclusion

Writing blog post headlines that stand out and get clicks takes time and practice.

It’s a skill, like blogging, that you’ll grow in over time.

Take note of the types of headlines you see in Google and social media and think about why they stood out to you.

Using the tips and resources above, spend time trying to recreate that feeling of urgency or curiosity you felt when you read those headlines.

Keep at it and, over time, I have no doubt you’ll see an increase in traffic to your blog posts.

Want more blogging tips? I've created a FREE checklist, 11 Things You Should Do To Every Blog Post Before You Hit Publish.

Inside, you'll get 11 simple things you can do to optimize each blog post. You can print it out and refer to whenever you write your next amazing piece of content.

I've created a free checklist for you to reference when writing your next blog post

Getting people to show up to their private practice website is one of the greatest frustrations I hear from therapists.

I mean, why put all this effort into building your website if no one’s even going to visit it?

And how are you supposed to attract new clients if they can’t even find you online?

I’m with you.

I’m all for making sure you’re not spinning your wheels and wasting your time and resources trying to create a website that doesn’t bring you more traffic – and ultimately – clients.

So, how DO you increase your traffic and attract more potential clients to your website?

That’s the million dollar question, isn’t it?

Well, I’ve been there myself.

I launched Create My Therapist Website as a blog back in July of 2015 and since then I’ve learned all about what works and what doesn’t work when it comes to driving traffic to a website.

And after trying so many strategies – from pulling my hair out over SEO to trying to understand Facebook ads – I’ve landed on a simple system that keeps my blog on track and continuously brings me new traffic (mostly on autopilot).

The best part is, this traffic-driving strategy is FREE and it can work for anyone in any niche.

So, to help you get more traffic to your private practice website, I’ve developed a 10-day Kickstart Your Blog Traffic Challenge.

For 10 days, I’ll deliver one daily lesson to your inbox that will share with you simple ways you can increase traffic to your blog.

Each day will build on the day before it and by the end of it, you’ll have a system and a process you can follow to grow your traffic month after month.

I’ll also be bringing you some live video trainings along the way to answer your questions and go deeper into my favorite traffic-building tips.

Click here to enroll in the Kickstart Your Blog Traffic Challenge >>

Now, this isn’t just a bunch of random blog tips and tactics…

I’ll literally be sharing the same strategy I used that led to a 15x increase in traffic to my own website… in just 6 months.

It’s the same strategy I still use today to bring in tons of traffic to my website without SEO and paid advertising.

And I can’t wait to share it all with you inside this challenge

Because what I’ve learned is that it’s not rocket science, so anyone can follow this system to see an uptick in their own website traffic.

Ready to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

Lesson #1 will arrive in your inbox today!

SaveSave

When you begin to create a blog for your private practice, your first question may be “What on earth should I write about?” quickly followed by “Where do I begin?”

But when it comes to blogging, there is another question that’s an even more powerful place to begin.

Who are you writing for?

Once you know the answer to THIS question, the rest falls into place.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

In this post I’ll share with you some simple steps you can take to help you get clear on who your ideal client and blogging audience is to make writing blog posts easier.

Understanding who your ideal clients are and creating content specifically for them is key to driving traffic to your site.

Though casting a wide net and writing in generalizations can be appealing in the beginning, it actually shuts out the opportunity to provide the best content to the specific type of client you’re looking for.

Related: 5 Tips To Increasing Your Website Traffic by Choosing a Niche

How to Find Your Blogging Niche

Take some time to go through the exercise below to help you uncover the focus of your blog and your ideal audience.

Step 1: Take a step back and ask yourself “What clients do I really love working with?”

Really think about that and try and describe your ideal client.

Think about their lifestyle, their age and career. What does their family look like?

Try to describe the in as much detail as you can.

Step 2: What are some common challenges that you love to help your clients overcome?

Think about some of the things you’ve worked together to overcome and the outcome of your work together.

What type of therapy work really excites you?

Do you love helping newly married couples start their marriage off with solid communication skills?

Or is it helping someone move past a trauma in their life?

Step 3: How can reading your blog posts help this population?

What transformation can you help your clients achieve?

Why should they read your blog and what can they expect from reading your blog?

Step 4: What impression do you want to leave on someone after they’ve read your blog?

Think about how you want an ideal client to feel after reading one of your blog posts and describe it.

Do you want them to feel inspired to connect with their family in new ways?

Or maybe you want your ideal client to feel proud and unashamed of who they are.

Do this for each client that has energized you to discover what marketers call your “Target Audience.”

An Example of Defining Your Blog’s Focus

Because I like to be a little more show than tell, here’s an example of what it looks like when you define your blog niche and ideal client:

“I’m energized by the work I do with young professionals, aged 25 -30 years old. They are primarily unmarried, focused on their career and have an active social life.

They often struggle with insecurity, poor boundaries and overcoming shame from past and present relationships.

My blog posts can provide this population with ideas and knowledge that they can apply to their lives today in order to understand their boundaries, improve their communication with others and begin seeing a positive change in their lives and relationships.”

See how descriptive you can be?

Then, every time you have a new blog post to write, you can sit down and picture your ideal client.

Pretend like you’re talking to just one person, and I know your blogs will become packed with extremely valuable information that will attract your ideal clients to your private practice website.

Download the Free Find Your Blog Focus Worksheet

To help you navigate through finding your blogging niche and establishing your private practice’s voice and tone, I’ve created a worksheet for you to download here.

This worksheet is from a future course (tease!) I’m creating all about driving traffic using your blog.

With this Free PDF, you’ll be able to:

  • Identify your ideal client
  • Create a list of blog categories and subcategories (topics) to write about
  • Break through bouts of “writer’s block” with ease

Every client you see is unique, but chances are, they have several things in common.

That is your specialty. It’s what you’ve trained years for and are now spectacular at it. The same practice should be used when blogging for your private practice.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website.

What’s the point in even having a website if no one is viewing it right?

Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

One of the biggest website challenges therapists face is actually getting web traffic to their private practice website. What’s the point in even having a website if no one is viewing it right? Well, in this post I’ll share with you 10 FREE ways you can start driving traffic to your therapy website.

1: Create A Pinterest Pin For Each Blog Post & Pin It On Pinterest

Pinterest is one of my favorite ways to send free traffic to any website.

What’s so great about Pinterest is that your pins go on forever.

So, at any time, someone can come across your pin and click on it and end up at your website.

It also acts just like a search engine, so if you create a pretty, pinable image and write a detailed description – with keywords of course – you’ll increase your chances of being found.

Not using Pinterest to market your private practice? Check out my guide, here.

2: Put Your Website Link In ALL of Your Social Media Profiles

This one is super simple.

Each social media platform gives you a little space where you can include a link back to your website.

Instagram, Twitter, Facebook and Pinterest all have a place where you can put your private practice’s URL.

Twitter:

twitter free traffic therapists

Instagram:

instagram free traffic private practice

Pinterest:

pinterest free traffic for counselors

3: Put Your Link In Your Psychology Today (or other directory) Profile

A website is one of the best additions you can make to your online directory profile.

People want to learn more about you, see your practice and feel a connection with you.

That’s often difficult to achieve in a Psychology Today profile.

Include your link so that people can take that next step, see your work and hopefully schedule that first appointment.

4: Create A Facebook Page For Your Private Practice

Having a Facebook page devoted to your private practice is another great way to get some free traffic.

It’s also a great way to connect with potential clients and show your personality a bit.

Every time you post a new blog post, make sure to post the link on your Facebook page!

5: Comment on Blogs & Articles Related to Your Niche

If you have have a few influential people that have blogs that you follow, you can join in the conversations on their websites in the comments section.

Often, when you do this, your comment will contain a link back to your own website.

The key to doing this well is to not make it about getting a link back to your website, but to be truly helpful, engaging and generous with the info you share in the comments.

Don’t just say “great post” and move on.

Posting a thoughtful response can help get you noticed and bring more traffic back to your website.

6: Guest Blogging

This one can get you a lot of great free traffic.

Similar to the tactic above, you can find other blogs/websites related to your niche and reach out to them about writing a guest blog.

This can get you in front of a whole new audience of people, make you look like an expert in your field and, of course, drive more traffic back to your website.

For tips on how to get started with guest blogging, check out this guide from Neil Patel.

7: Use SEO (Search Engine Optimization) On Your Private Practice Website

You can get a lot of free traffic from Google if your website and blog posts are optimized correctly.

There are a lot of different things that affect your page ranking in search engine results and it’s good to be aware of these factors.

I like to keep things simple with my own blog, so that’s what I like to teach.

For a list of some of the top factors that you can easily control with each web page or blog post you create, check out this post: On-Page SEO: How to Optimize Your Therapy Website Content for Search Engines

8: Create A Blog Post That Links to Experts In Your Niche

Sometimes called a “Round Up” post, this includes taking a topic and creating a list of experts in that area as a list of resources to your readers.

Often when you do this – and then let the person you’ve featured know about your post – they will be happy to share your blog post to their own audiences.

It’s as easy as:

  1. Pick a topic
  2. Research all the people, websites and resources related to that topic
  3. Write your blog post featuring those resources, making sure to link out to their website
  4. Send an email to the person letting them know you’ve featured them and give them the link

This is a great way to network and meet new people as well!

This is exactly what I did with this post about private practice marketing websites: Building A Private Practice: The Best Websites to Help Grow Your Business

9: Put Your Link In Your Email Signature

Your email signature is another great place for you to place a link to your private practice website.

If you respond to emails from potential clients, it’s a great way to reinforce your brand and make them aware of your website if they haven’t already checked it out.

For instructions on setting up an email signature with Gmail, check out Google’s instructions, here.

10: Be Interviewed on a Podcast

This is like doing a guest blog post, but taking it to a whole new level.

Being featured on someone else’s podcast is not only a great way to drive traffic to your website, but it can introduce you to a whole new audience as an expert in your field.

It also gives you a chance to let your personality shine and allows people to feel connected to you and what you do.

Personally, I don’t think it matters whether your potential clients will listen to these podcasts or not.

If you are featured on multiple podcasts, you can include a section on your website showing which ones, giving you some social proof and helping you look like an expert in your field.

So try and find a couple podcasts you think you’d be a good fit for and start a conversation with the host!

Conclusion

You don’t have to rely on Facebook ads or Google Adwords just to get some traffic to your website.

You can use the above tips to make sure people can find your URL anywhere you appear online.

Some require more work than others (such as guest posts and podcast interviews) but will surely boost your “expert” status and help you create connections within your niche, which can have huge, long term benefits for your business.

Now, which TWO tactics are you going to implement this week? Let me know in the comments below!

Click here to subscribe

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients.

But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively.

In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

Blogging is one of the best ways to bring in new traffic to your private practice website, educate potential clients and showcase your expertise in your field. Because you know this, you run to your website and start blogging to get your own slice of internet pie in the hopes of attracting more clients. But blogging can’t be willy nilly. There are some tried and true strategies to blogging effectively. In this blog post I’ll share 5 mistakes therapists make when blogging and what you can do to fix them.

1. You’re Not Blogging At All

When my wife first launched her private practice and her new website, there certainly was not a flood of clients or web traffic.

On the positive side, this meant she had more time for marketing.

So she began adding a few blog posts each month to her therapy website and, once she did that, her traffic just about doubled.

And then she began to get her first clients (and we danced!).

I believe that adding content regularly in the form of blog posts is one of the best ways to attract new traffic to your website.

If growing your web traffic is a goal of yours, then blogging is where it’s at.

Plus, it has many other added benefits as well, which I discuss in this post: Does Your Therapy Website Really Need a Blog?

2. Your Blogs Are Short Without Much Value

This one may sting a little.

Do you use your blog only for the occasional announcement about an event or group you’re starting?

Or maybe just post a Youtube video on your blog without much context?

You’re basically treating your blog like you would a Facebook page.

But your blog should be a hub for the information and expertise you carry in your private practice.

You can and should use it as a means to answer some of the most common and challenging questions your clients may have.

I’m not saying that you should never talk about your events, groups or sharing videos you think your potential clients would like.

I’m saying give it context.

Why is the event important? What questions does the group answer. What do you know about the topic in the video you’re sharing?

Without the context, you miss out on a chance to provide rich information to your clients, as well as Lord Google.

Google can’t read images or videos, but it can read text.

So you want your blog post to be extremely informational, centered on a specific topic to help ensure it can be found by those searching for it.

3. You’re Not Using On-Page SEO

Which brings me to the next mistake I often see.

Many times I see blog posts with titles like “My Thoughts About the Holidays”.

That’s extremely vague and I can guarantee that would not rank high on Google search results.

When you write blog posts, it’s important to know the various places that search engines look for indicators of what the post is about.

Things like:

  • Having a keyword appear in the title of your blog post
  • Having a keyword found in the first paragraph of your post
  • Using images with proper file names and alt tags (learn more about how to optimize images for SEO here)
  • Creating simple URLs with a keyword within them

Keeping these things in mind each time you post a blog will give you a fighting chance in the world of SEO.

It also helps communicate succinctly to your readers on what the post is about.

To learn more about on-page SEO and other factors that will help your blog posts get found, click here.

4. You’re Not Consistently Adding New Content

In the world of content marketing, consistency is key.

Are the last two blogs on your website separated by 3 months of time?

I know I’ve been there too.

It’s hard to feed the ever-hungry monster that is content marketing.

But it’s essential because it helps you to grow the amount of pages that Google can crawl and improves your SEO chances.

As you add blog posts over time, it lets search engines know that your website is changing and more and more content is being added regularly.

Would you rather recommend a website that hasn’t changed in months? Or one that is constantly adding new and valuable information?

Google likes the latter.

Now I know it’s incredibly difficult to be consistent with blogging. I struggle with it every month!

The first step is to decide when you’d like to post blogs.

Maybe your practice is full, so blogging isn’t really essential or your time is short. That’s fine, you don’t HAVE to blog if you don’t want any more clients.

But maybe you have more time on your hands right now, so posting a blog twice a month may be a good place to start.

The key is to find what works for you and stick with it.

In this blog post, I share my own strategy to stay on a consistent schedule with writing and posting blogs.

5. You Try To Be Someone You’re Not

This one is extremely important.

You started your private practice because you believed that you had specific skills that can truly help transform people’s lives.

No one can do what you can do in the way that you can do it.

The same is true for your blog.

A blog is one of the best ways for potential clients to get a feel for who you are, your expertise and your personality.

So be yourself, be vulnerable and that’s what will truly attract people to you.

If you’re not an expert on a topic, that’s ok. You can link to resources that are from experts.

You don’t need to be perfect, you just need to be yourself.

Conclusion

The best part about these five mistakes is that they are simple to fix.

If you haven’t started blogging yet in your private practice I hope being aware of these mistakes will save you some grief as you dive into writing.

If you skipped to the bottom of this blog, here’s your recap to save you from the common mistakes therapists make when blogging:

  • Start a blog if you haven’t already
  • Fill your posts with valuable information (not just a video or 2 small paragraphs)
  • Know and use on-page SEO
  • Blog consistently
  • Be yourself

Now get out there and blog!

To help you out with your blogging, I’ve created a free checklist of 11 things you should do to each blog post before you publish it. Just click on the image below to access it:

I've created a free checklist for you to reference when writing your next blog post

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free.

In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

If you’re just getting your private practice off the ground, every penny counts. At this crucial time in your business, spending hundreds of dollars on advertising may just not feasible for you. Luckily, there are many ways for you to market a private practice for free. In this blog post I’ll share with you 30 ways you can market your therapy practice without costing you a cent.

Whether you’re just starting out and trying to save money, or you just need an extra boost to your marketing efforts, you can use these strategies to get in front of more people and grow your private practice.

1. Create a website using a free/basic account with a builder like weebly.com

2. Build a Facebook page

3. Use Pinterest to share your blog posts

4. Ask Family and Friends to Share About Your Practice on Facebook

5. Send an email to family and friends letting them know you’re accepting clients

6. Share your business card with local churches, doctors offices, wellness centers

7. Add your therapy practice to local online business directories

8. Network with other therapists in your area

9. Put social sharing buttons on your blog posts

10. Guest post on someone else’s blog

11. Start an email list

12. Email your list regularly

13. Put your practice on Google Business/Google Maps

14. Sign up for a free 6 month trial of Psychology Today: Email me and my wife and I will send you a link.

15. Create landing pages for each of your specialties to boost SEO

16. Join a Facebook group where your ideal clients are and answer questions and add value

17. Start a blog (check out the benefits of blogging)

18. Create promotional images and flyers using a free design program like canva.com

19. Add more links within your website to other relevant content to keep people on your website longer

20. Make sure your website link is listed everywhere you are online (online directories, social profiles, LinkedIn, etc.)

21. Attend a free webinar or workshop for more marketing ideas

22. Create a short video for your website introducing yourself and your practice

23. Create a “Your First Visit” web page to let new clients know what to expect

24. Get a friend to take a new profile photo for you and use it consistently across all your online/social platforms

25. Set your business Facebook page as your workplace on your personal Facebook profile

26. Use IFTTT to automatically share your blog posts every time a new one is published

27. Set up a Google Plus business page

28. Create some pretty social images of inspiration quotes using Pablo

29. Brainstorm the titles of 10 blogs you could write (here’s how I do it)

30. Sign up for a free Buffer account and schedule 10 social media posts

I hope this list gets your brain waves rolling and inspires you to try some new ways to market your therapy practice. Let me know in the comments which one you’ll try first!

Click here to subscribe