Here are the three episodes you may have missed in May!

46. How Therapists Can Win At Google Ads During COVID-19: Interview with John Sanders

In this episode of The Private Practice Elevation Podcast, I invited John Sanders back on to talk about what he’s seeing in keyword trends and how you can continue (or start) using Google Ads successfully, even during and after this pandemic.

Here’s what you’ll learn in this episode:

  • The drastic impact that COVID-19 has had on the keywords your clients are using
  • Two of the most important keywords you can focus your SEO and Google Advertising on during these tough times
  • What pages you’ll want to have on your website in order to increase conversions and get more telehealth clients
  • The great opportunity therapists have that can help them reach even more clients and grow their business
  • Why shouldn’t cut your advertising budget if you want to stay afloat during a recession 

Click here to listen.

47. 5 Simple Things Your Therapy Website Needs in Order To Get More Clients. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

In this episode, I’ll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

Here’s what you’ll learn in this episode:

  • Why it’s so important to have one clear call to action for your private practice website visitors
  • Whether you’re confusing your potential clients on your website so much that it’s costing you their business
  • One super simple element that will help you look like a professional, expert and trustworthy authority in your business
  • The most important thing you need to get more traffic and ensure your ideal clients can find your website.

Click here to listen.

48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica Tappana

What type of SEO strategy should you adopt to help you be ready for when the dust settles on the pandemic?

Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19.

Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well.

This means she’s incredibly knowledgeable about using SEO during this crisis because she’s doing it for herself as well as her clients.

If you’ve seen your search traffic and clients drop over the last few months, Jessica is here to help you understand the WHY and then unpack some great tips so you know WHAT to do about it.

What You’ll Hear in This Episode:

  • The real reason why the traffic to your website dropped during the pandemic (hint: it wasn’t about your Google rankings)
  • The type of content you can add to your website to serve your clients NOW while also increasing your visibility in Google
  • Key strategies that you can apply to your SEO today to help you get more traffic
  • Why having a website that converts your traffic is more important than ever
  • What Jessica sees as the future for SEO for therapists
  • Simple tips you can use to get your website ranking for online therapy in your state

Click here to listen.

Pinterest still remains one of my favorite ways to get traffic to any therapy website.

When you combine content that truly serves your potential therapy clients with the multiplication power of Pinterest, it’s a winning combination to get more traffic to your website and reach a larger audience.

In this article, I’ll share with you 5 ways that you can use Pinterest to explode your website traffic.

Want to start at the very beginning with Pinterest? Check out this Pinterest guide.

Let’s get started…

1: Get Very Clear On Who Your Target Audience Is

Story: My very first blog

My second blog with my portfolio site

The problem with that first blog was that it really only served one person… me!

I wasn’t offering anything that anyone would really want, outside of my own family and friends who wanted to see my photos.

This is why it’s so important to define why you blog and who you blog for.

Doing so will help you focus your writing, explode your blog post ideas, poise you to connect with your potential clients and showcase your expertise.

That’s why today’s lesson is so important. It lays the groundwork for everything else we’ll do in this challenge.

Questions to Get You Started:

1: Who do you love helping in your private practice? 

What types of clients do you get really excited to work with? Think about the last time you were looking forward to that first session with a new client… what were they like and why were they coming to you?

2: What questions are your favorite clients consistently asking you? 

List out a few challenges and topics you love to tackle with your clients. Be as detailed as you can here.

3: Who do you want to see more of in your private practice? 

People who need help with … (fill in the blank). This is like the first question, but this one is for the future. Who do you want to attract to your private practice?

4: How can reading your blog posts help them (even if they don’t become a client)?

Is it inspiration? Is it hope? Is it simple tips to help them with (fill in the blank).

2: Set Up A Pinterest Business Account and Enable Rich Pins

Using a Pinterest Business account will give you access to some awesome statistics so you can understand how well or poorly your account is doing.

This also allows you to verify your website and use something called Rich Pins, which will attach information about your blog and website to pins you create for your blog posts.

I actually covered the process of setting up Rich Pins in detail in this post here.

3: Treat Your Pinterest Profile As A Resource Library For Your Ideal Clients

I’ve said it a few times and I’ll say it again… your Pinterest profile is an extension of your website and your private practice.

So, when someone lands on your Pinterest profile, you want your board titles and the images you pin to reinforce what you do and how you can help your ideal client.

What you DON’T want, is for your ideal client to click onto your Pinterest profile, expecting to learn more about your practice, only to see boards like “Hairstyles,” “Cute Dogs,” and “Desserts I Love.”

That’s confusing.

  1. Use your professional portrait for the profile image or your private practice’s logo
  2. You can create a “featured” board on your profile where you pin all the content that comes from your blog
  3. Name your boards with clear titles that have keywords in the title – these can even be the same as your blog’s categories
  4. Search for BOARDS related to the content your ideal client would read so you can curate other helpful resources that are NOT from your blog

4: Use Keywords Everywhere!

Now, Pinterest is a really just a search engine… and just like Google, the way to get found is through using keywords.

Also, your Pinterest profile is an extension of your website and blog.

It’s a place where you share resources that are helpful to your ideal clients.

So, with a couple simple tweaks, you can ensure that your profile is one that can be found in Pinterest AND captures your ideal clients and readers’ attention.

Here’s how we do it:

1: Add keywords to your Business Name

In your profile settings, there’s a space for your business name and Pinterest gives you some extra space that you can fill with keywords related to your niche and services.

So, instead of just putting your name, ie “Daniel Fava”, you can expand it to something like this:

Daniel Fava Marriage & Family Therapist


Daniel Fava LPC | Marriage Tips, Couples Therapy

Think of your most important keywords that will attract your ideal client and include them in your business name.

2: Write a solid bio focused on your ideal client

Your Pinterest bio (About you section in your profile settings) is PRIME real estate you can use to attract your ideal client and let them know how you plan to serve them.

It’s the first impression people get of you and your practice when they land on your profile.

This is where you’ll want to get clear about who you help and what you help them achieve.

You can also include a call to action here and link over to your website for some bonus traffic.

So, instead of saying, “I’m an LPC in Atlanta, GA” (pretty boring, right?)

Say something like THIS:

“I help couples and parents restore relationships and families through collaborative therapy. Download your free Family Conversation Starters cheatsheet here >>

Now readers can tell exactly what you do and what they’re gonna get from you.

3: Use keywords in each of your board descriptions

Every board you create on Pinterest can be a new topic that you can use to attract your ideal clients.

Make sure you don’t leave your board description blank but use it as a way to let people know what the board is about, including the keywords anyone would use to find it.

4: Write a keyword-rich description for each pin you save for your website content

This works just like the meta description on a page on your website. 

It lets searchers know what the content is about and contains the keywords your clients are searching for.

Here’s why this step is so important:

  1. It will help your target audience find you when using Pinterest search
  2. Pinterest will see your keywords and suggest your pins to people who don’t yet follow you but view related topics
  3. This will, in time increase your Pinterest followers and ultimately, your traffic

5: Use Pinterest automation tools to get more traffic

Just like blogging, consistency is key to using Pinterest to get more traffic to your private practice website.

You must be active on Pinterest in order to grow your following and traffic. Pin relevant content to your boards each day and mix in some of your own blog post pins as well.

Yes, you can pin your own content multiple times to multiple boards! It’s ok!

So you’ll want to go beyond just creating a pin for each blog post you publish on your website.

Because pinning anywhere from 10 – 25 times a day is really ideal to keep your account fresh and consistently at the top of your followers’ feeds.

You want to repin other helpful resources for your clients and mix in your own content that links to your website and drives that yummy traffic.

So in order to do that without going crazy, a Pinterest Scheduling tool is ideal.

I personally use Tailwind which lets me set a pinning schedule then fill up a queue of great content that will get dripped out over the course of the week.

Tailwind has a great feature called the Smart Loop, where you can put in your best content and tell it how often you want it to pin that to your account and it will just auto loop it over time. 

Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below:

Click here to join the free challenge

Here are the four episodes you may have missed in July!

13. SEO for Therapists: How To Find Keywords for Your Private Practice with Dr. Marie Fang

There’s a lot of information out there and there’s a lot of factors that can affect how high on the list of search results your website appears when someone types in a search term related to your private practice. But one of the main factors (and where a lot of search engine optimization begins) is with a “keyword”.

To help us understand the basics of using keywords properly for SEO success, I’ve interviewed Dr. Marie Fang from Private Practice Skills. Dr. Marie is a double threat when it comes to helping you understand SEO for private practice.

Here’s what you’ll learn in this episode:

  • What search engine optimization (SEO) is and how it can help your clients find you
  • Why content is so important for search engine optimization and making sure your website appears on the first page of Google results
  • What a “keyword” is and how to think like your clients so that you can discover the best ones to use on your website
  • What to look for when choosing your keywords so that you have the best chance of ranking well topics related to your therapy practice
  • Simple and free tools you can use to do your keyword research
  • How to use Google to see who is ranking for the keywords you want to rank for so you can understand the type of content you’ll need to create to rank higher
  • How SEO has changed over the years and the strategies that no longer work
  • Where to make sure your keywords appear on your private practice website pages and blog posts

Click here to listen

14. Get More Clients & Increase Referrals By Creating A Better Experience in Your Private Practice

Every interaction with you and your practice is leaving an impression upon them, whether it’s a good one or a bad one.

But if you’re intentional with how you want new and current clients to feel as they experience your therapy services, you can leave your clients feeling like they’ve made the best decision to work with you.

In this episode of the Private Practice Elevation Podcast, I share with you how “user experience” can help you attract more clients and create fans who help share your services with others.

Here’s what you’ll learn in this episode:

  • What “user experience” is and how you can intentionally design how people are feeling as they interact with your private practice
  • The 8 phases that clients will go through as they experience you and your services
  • Ideas to help you improve your clients’ experiences so that they can’t help but refer you to others
  • Simple steps to help you asses your current client experience and map out areas for improvement

Click here to listen.

15: SEO For Therapists: What Is SEO & Why Is It Important?

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients. 

In this article, you’ll learn what SEO is and some of the most important factors that decide where your website will show up in search results.

What You’ll Hear in This Episode:

  • What is SEO
  • A brief history of SEO
  • How SEO works 
  • What affects your therapy website rank in Google
  • The most important ranking factors at the time of writing this post (2019):

Click here to listen.

16. The Top 5 Mistakes Therapists Make When Starting a Podcast w/ Melvin Varghese

When you start a podcast, there’s gear to purchase, content to create and some key things you’ll need to do to ensure you launch to crickets. To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch.

Melvin has gone through it all when it comes to podcasting. He’s made mistakes and learned first-hand what it takes to have a successful podcast. In fact, his own podcast was a New And Noteworthy podcast on iTunes when it launched and has since been downloaded over 750k and is heard in over 125 countries!

What You’ll Hear in This Episode:

  • How to give yourself permission to actually launch your own podcast
  • Ideas to help your podcast be profitable so that you can generate more income streams outside of your private practice
  • The best gear you can use to record your podcast without breaking the bank
  • How to come up with a great topic for your podcast to ensure you launch with success
  • How to create a schedule for creating content and recording that fits with your lifestyle so that you can avoid burnout
  • The importance of accountability and support to help you move forward and grow your impact and audience
  • Advice from a seasoned podcaster who has seen his podcast grow to 20k downloads a month!

Click here to listen.

Here are the four episodes you may have missed in June!

09. How To Grow A Blog Community & Simplify Your Marketing with Dr. Ili Rivera Walter

In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life.

One that gives her more time to be with her family and gives her the freedom to fit her demanding schedule. What I enjoy so much about Ili from hearing her story and seeing her growth over the last couple years (we so happen to be in a mastermind group together) is how she is constantly simplifying her business.

Here’s what you’ll learn in this episode:

  • Tips for simplifying your work and life to help you stay passionate and create time for what you love
  • How blogging can be a great way to test the waters of online marketing and go beyond your one-on-one client work
  • Strategies for growing a blog and reaching an audience
  • How Ili got started building an email list and how it grew to over 1,000 subscribers in her first month
  • How to use Pinterest as a strategy for getting massive amounts of traffic to your private practice website for free
  • How marketing can be as simple as sending an email
  • How to find new ways to refine your marketing as you go to grow your business without adding stress to your life
  • Tips for adding new streams of income to your business without sacrificing your family life
  • How to save time and avoid focusing on things in your business that you don’t want to be doing

Click here to listen

10. Private Practice Branding & Marketing Secrets With Kate & Katie From Private Practice Startup

In today’s interview with Kate and Katie of The Private Practice Startup you’ll learn how it’s impossible to separate the life you want to create from the business you desire.

If you don’t spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended.

Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Here’s what you’ll learn in this episode:

  • Why niching is so important and can help clarify your marketing messaging and make more money
  • Why branding your practice should be step number one for private practice marketing and why skipping this step can lead to burnout and a business that doesn’t work for you
  • How to begin building a brand that creates a cohesive experience for your clients
  • The key questions to ask yourself to help you understand your “why” and create your dream private practice and set the right goals for your business
  • How core values and having a vision for your practice can help you create the best marketing message for your ideal clients
  • Why therapists make the BEST marketers
  • How to reframe what marketing is so that you can easily talk about your services and attract your ideal clients
  • How studying your clients can help you write therapy website copy that resonates with your ideal client and converts more
  • Tips to gather marketing gold from your own clients
  • The biggest mistakes therapists make when trying to market a private practice

Click here to listen.

11. The Essentials For Digital Marketing in Private Practice: Interview with Dr. Christopher Taylor

In this week’s Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he’s used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area. In his book, My Digital Practice, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice.

This episode is jam-packed with tips to help you with your digital marketing, whether you’re new to private practice or you’re an established therapist looking for ways to refine your marketing and get better results.

What You’ll Hear in This Episode:

  • How Dr. Christopher’s quest for effective marketing for his first practice led him to launch Taylor Counseling Group and grow it from one location to now nearly six
  • Why spending time on the identity of your practice, your core values and understanding the types of clients you want to attract to your therapy practice can help you do a better job and makes all the difference in whether your marketing will be successful or just waste your time
  • How to set clear and SMART goals for your private practice and why it’s essential for your marketing strategy
  • How to develop a value-focused specialty for your therapy business to help you clarify your marketing and the content that goes on your private practice website, social media and other marketing collateral
  • Why focusing on general keywords for your SEO (search engine marketing) efforts can be a waste of time and what you should do instead to find the right search terms for your practice and make sure your ideal clients can find you in Google
  • The importance of social media and how it can help your SEO and establish your brand and expertise in your market
  • How you can still win with SEO even if you don’t like blogging
  • An SEO tip for learning what your competitors are doing to rank their website so well in Google and how you can use that information to better your own private practice website rankings
  • Dr. Christopher’s 5 must-haves for any successful private practice marketing strategy so you can start developing your strategy today.

Click here to listen.

12. How To Clarify Your Marketing Message & Write Therapy Website Copy That Converts with Danny Peavey

In this podcast episode, you’ll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. His job is to take small business owners through the exercise of creating a powerful and simple story they can use in their own businesses.

If you’ve felt unsure about what to say on your website or you don’t know where to begin to craft a clear and successful marketing message for your private practice, listen up!

What You’ll Hear in This Episode:

  • How you can use the elements of great storytelling to create a clear marketing message that your clients will resonate with
  • The 7 key parts of a story that you must include in your marketing
  • How you can make your therapy clients the hero of the story so that you attract and convert more of them
  • The simplest way to incorporate the use of story in your private practice website copy
  • An easy website tweak you can make today to increase conversions on your website

Click here to listen.

Here are the four episodes you may have missed in May!

05. What Content Goes on A Therapy Landing Page?

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about…

That is, creating these specific pages for each and every service or specialty you have within your therapy practice. Now, in this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Here’s what you’ll learn in this episode:

  • What a specialty page is and why it’s so important for your website
  • How to find out what people are typing in Google to find the services YOU offer
  • How you can use these pages to create more connection with your potential clients
  • A structure and layout for the content of your service landing pages
  • Some extra things to include on these pages so that Google will rank them higher
  • The most important part of your specialty page that will help it convert better

Click here to listen

06. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you’re sure to attract some of the other types of clients. You know, the ones that really aren’t a great fit for you. Perhaps they had a different expectation of what therapy would look like, so they abandon the whole thing after one or two sessions. In this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren’t a good fit for your private practice.

Here’s what you’ll learn in this episode:

  • How to let go of striving for the wrong types of clients and owning your expertise
  • Copy tips to help you narrow your focus and clarify who you work with (and who you don’t!)
  • A simple copy hack that can keep you from talking to the wrong clients and start converting the right ones
  • How having a blog on your private practice website can help your website visitors understand who you work with and who you don’t
  • The power of just being yourself in your marketing

Click here to listen.

07. 5 Tips For Great Portrait Photography for Your Private Practice Website

Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating a connection and beautiful website design? In this episode of the podcast, I’ll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials. You can use these tips to communicate with your photographer so that you can use these photos in the most flexible ways in all kinds of design, especially your website.

What You’ll Hear in This Episode:

  • Why you shouldn’t use vertical, old-school-style portraits on your private practice website
  • The things you can do with the photos that will give you more possibilities and make your website designer extremely happy
  • The types of compositions that work best for your website and how to communicate this to your photographer
  • How to crop your photos to create focus and connection with your website visitors
  • Why you should let go of your fear of being photographed

Click here to listen.

08. Passive Income for Therapists: How To Add Online Income to Your Private Practice

In this episode of the Private Practice Elevation podcast, I chat with Marissa Lawton about her step by step process for creating “passive income” for your private practice. Marissa comes with a wealth of value and information on this topic because she’s done it all herself.

Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa’s Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

What You’ll Hear in This Episode:

  • The definition of “passive income” and what it really takes to be successful
  • How the landscape of “passive income” has changed and how therapists are now poised to benefit from it more than ever
  • How to create systems in your business that sell products online and expand your therapy practice service
  • How to validate your “passive income” idea so that it actually sells
  • How to brand your product so that it stands out from other products in your niche
  • How to build an email list so that it cultivates community and gives you access to ideal customers to sell your future product to
  • The step-by-step process for turning a product idea into an additional income source for your private practice
  • When you should pay for ads to help sell your online products
  • Tools you can use to create a sales funnel that won’t break the bank
  • Tips for growing your audience and building trust that results in sales

Click here to listen.

We’ve been talking a lot about SEO lately on the Private Practice Elevation Podcast.

In this article, we’re going to discuss backlinks, which are often the missing piece when it comes to making sure your website ranks well in Google.

SEO stands for search engine optimization and it has to do with the often confusing practice and strategy of helping your website pages show up in Google search results – preferably at the top of those results.

Most therapists are aware that the keywords and phrases that appear on their private practice website have a lot to do with where their website will show up on Google.

This is true, but it’s not the whole story.

While great content is the foundation of a good SEO strategy, there’s one aspect that I see get overlooked time and again.

It’s called backlinks (sometimes called inbound links).

In simple terms, a backlink is any link on another website that links to your website.

If you’ve got your therapy website link in your Facebook profile, that’s a backlink.

If you’ve written a guest blog post for PsychCentral and have your website link in your bio at the bottom, that’s a great backlink.

But why are these links important for ranking your therapy website high in search results?

Read on, my friend!

Why Backlinks Are Important for SEO

Backlinks are important because they basically tell Google that other websites like your website.

It’s kinda like having a referral on your resume.

When Google looks at your website (resume), it sees all the links (referrals) pointing to it.

If those referrals are good ones, it could help Google understand that a lot of other sites are saying that your information is extremely relevant related to your website’s topic, thus having a positive impact on your search engine results rank.

Not All Backlinks Are Created Equal

Continuing with our resume analogy, if your uncle, Charlie had a glowing referral on your resume as well as Oprah Winfrey, which one do you think would carry a little more weight?

The same is true when it comes to inbound links on your website.

A link from a website that has no authority with Google – meaning it doesn’t rank well for topics related to your website – would not be as valuable as one from a website that has a high domain authority.

Remember, Google wants to show users the most relevant and best information based on what they are looking for.

So if they type in “how to improve communication with my husband” and Google sees that you’ve got that content AND a lot of trustworthy websites are linking to it, it helps tell Google that your content is trustworthy as well.

I’ve created a lot of content on my blog at Create My Therapist Website.

So after 3 years of blogging, I’m getting about 7k average monthly pageviews on that website and the majority of that traffic comes from Google.

I get probably an email a week from someone who wants to me to update a blog post I’ve written or write a guest post on this website, because they know there’s a little domain authority there.

So a great idea for you if you’d like to boost your traffic and SEO is to get published on other websites related to your therapy services.

Using Anchor Text Properly in Your Backlinks

We can’t talk about backlinks without talking about “anchor text”.

Anchor text is the actual text that appears on a web page that links to your website.

Let’s say you’ve recently been published on Psych Central and at the bottom of your article is your bio.

In your bio you may say something like, “John Smith is an anxiety specialist with a private practice in Atlanta”. 

Within that sentence, you may put a link on the words “anxiety specialist” and that would be your anchor text.

There are 6 types of anchor links you can use to link to your private practice website:

  1. Exact Match – The exact keyword(s) you want to rank for, such as “anxiety specialist”
  2. Partial Match – This is a variation of the keyword(s) you want to rank such as “anxiety specialist in Atlanta”
  3. Brand Anchor Text – The name of your private practice such as “Liz Fava Counseling Services”
  4. Naked / URL – Just the naked URL like
  5. Benign Anchor Text – Anchor text that doesn’t mean anything like “ click here” or “website”
  6. No Text / Image – When you put a link on an image and there’s no text 

Which one should you use when creating a backlink? Here’s what Moz had to say:

“With the Penguin algorithm update, Google began to look more closely at keywords in anchor text. If too many of a site’s inbound links contain the exact same anchor text, it can start to appear suspicious and may be a sign that the links weren’t acquired naturally. In general, it’s still a best practice to obtain and use keyword- and topic-specific anchor text when possible. However, SEOs may get better results by striving for a variety of more natural anchor text phrases rather than the same keyword each time.”

In order to create a more natural backlinking strategy and portfolio of links to your private practice website, try and stick to a ratio of 9 to 1.

You’ll want 9 anchor text links to be brand, naked url, benign or images. Then one that may be for a keyword phrase that you want to try and rank for.

Doing this will help you avoid penalties and encourage more trust from Lord Google.

How Do I get Backlinks? Where to Begin With a Backlink SEO Strategy

If you’re wondering how many backlinks your therapy website currently has, just head to Moz’s free link explorer tool and type in your domain:

Use the results to get a snapshot of how your website is doing and what types of backlinks you currently have.

Don’t like the results? Well, then let’s get to work!

I know it may sound like a lot of work to get your website link on a whole bunch of other websites.

And yes, this can take you a lot of time! I recommend it being part of your website strategy to look for opportunities to contribute to other websites.

You could write a guest blog post or be interviewed on a podcast.

All of this requires a bit of research and relationship building.

But if you’re wanting to get started quickly, begin with some easy backlinks that will help give you a foundation of backlinks related to your private practice.

Start a business profile on each social media website you can find and simply add your branded URL or Naked URL to your profile.

This doesn’t mean you need to actually use these profiles for marketing, it’s just to show Google you are legit and to point back to your website.

Another thing you can do is find some local business directories where you can list your business with a link back to your website.

Again, we’re creating a foundation of links that become signals to Google that your private practice exists.

You could also write a roundup blog post where you list a bunch of resources from experts in your niche and you link to them. Then just email them with the blog post letting them know they were featured. 

They will most likely share the blog post with their own audience, giving you some social signals which Google likes, and in some cases, they may even link to it on their own website.

If you’re curious to learn a little more about how to get backlinks, check out these resources:


Most therapists understand that optimizing the content on their website is a huge part of getting traffic from search engines.

However, not many are doing the work to create a solid foundation of backlinks from other websites.

Adding backlinks to your SEO strategy can be the missing piece to helping your private practice rise in the search engines and get more traffic and clients in your business.

At Private Practice Elevation, we can help you get more traffic with a custom backlink strategy where we do all the heavy lifting of creating links and helping you rank higher. 

Marketing for therapists

In the past, when any local service was needed, you turned to friends and personal recommendations from people you knew. Today, however, most people turn to the internet first.

This means there’s a huge potential to attract new clients to your therapy practice using local search engine optimization (local SEO). While you may know something about SEO in general, local SEO is much more specific.

Keep reading to learn more about marketing for therapists and how to make local SEO work for your practice.

3 Reasons Therapists Need to Invest in Local SEO

If you aren’t convinced that the targeted efforts of local SEO can help your practice, think about these three things:

1. The Yellow Page No Longer Exist

The Yellow Pages got their start in 1878. This alone shows how old-fashioned this method of finding a business is.

In the past, though, the Yellow Pages offered a great way for therapists to find new business. You would purchase an ad and then wait for the clients to call.

Or you would start the name of your business with the letter A so you show up at the beginning of the phone book.

Today, people turn to the internet.

In fact, 93 percent of people start the search for a local business online, with Google being a favorite search engine.

2. It’s a Source of Free Traffic

Depending on the stage of your practice, paying for some advertising can be beneficial.

But I’m a huge proponent of free ways you can get traffic to your therapy website.

If you can boost your ranking on Google, you are going to have a constant flow of completely free traffic. All you have to do is to convert them to real, paying clients.

3. Fast Results

When you focus on local results for your therapy practice, you are only competing for the top spot in Google with other therapists in the local area.

So if you have a local office and see clients in person, this could be a place worth investing some time or marketing efforts.

You don’t have to try and compete with therapists and other websites across the country that may have a larger marketing budget than you.

Is Local SEO more Important than Traditional SEO?

So, you may be wondering if local SEO efforts are more important than the traditional type of SEO you’ve heard so much about.

The truth is, you need both.

Regardless of your business model, as a local business with a website you are trying to rank, you need to ensure it is well-structured, properly optimized, multi-device compliant, error-free, and indexable.

The good news is, the factors that help with traditional SEO are also going to be beneficial for your local SEO efforts.

You can think of local SEO as being extra steps you take to get your website to appear in the local search results instead of an alternative to traditional SEO.

When building an SEO strategy for your practice, make sure it considers the traditional and local SEO needs. You’ll want to work on both for the best results.

Local SEO: What Really Matters?

Local SEO and traditional SEO efforts are actually quite similar. They both consider on- and off-site factors.

Some specific examples of on-page local factors to focus on, in your own strategy include:

  • Ensuring your business name, address and phone number (sometimes called NAP) is consistent across all online presences such as your Facebook page, Psychology Today and Google Business listings
  • Linking the contact page in the main navigation
  • Include schema mark up for your site
  • Using fresh and relevant content on your blog
  • Specific information related to the local area

Each of these can help set you up for success when building your local SEO strategy.

However, that’s just part of the puzzle. You also have to consider the off-page local SEO factors.

These include:


A listing is what makes your business visible, and this is at the core of local SEO. You find listings on directories and websites such as Psychology Today, Bing Places, Yelp, Local, and Google+


A citation is a reference to your business. This includes a reference to the name, phone number, website, or address. Multiple citations of your private practice, spread across a number of websites, can be a signal to Google of where your business resides and what it’s all about.

Social Media

If you want to be found locally, you have to embrace social media. Make sure to do research to see where your target audience hangs out online.

Therapists and Reviews: What’s the Verdict?

For local SEO related to non-mental health businesses, reviews are an important part of the bigger marketing strategy.

They can actually help with ranking a local business higher and increase conversion rates.

However, with therapy (of any type) it isn’t a typical local business. Factors such as confidentiality and not pressuring clients to leave a review, along with other ethical considerations, come in to play.

So you’ve got to be a bit careful when it comes to reviews.

The decision of if you collect reviews for your therapy practice is dependent on how you are getting the reviews, your personal comfort, and your ethical guidelines.

Help More People by Investing in Local SEO Marketing for Therapists

The more people you can reach online, the more opportunities you have to help them.

More leads also mean you can choose the clients that are a good match for your private practice.

As a therapist, you have to adhere to requirements and guidelines that may not be present for other businesses in the area.

While this is true, it doesn’t mean you can’t benefit from local marketing efforts to help you get found by potential clients nearby.

Enlist Help for Local SEO Success

As a therapist, regardless of your specific niche, the end goal is to help people. However, if people don’t find you when they search online, you miss out on the chance to help them.

This is one of the many reasons why investing in local SEO marketing for therapists is such a good idea.

If you aren’t sure how to get started, or if you don’t have the time to invest in these efforts, we’d love to help.

Learn how you can work with us to get the local SEO results you need to keep a steady flow of new clients coming to your practice.

The more people who find you, the more people you can help.

Our very first month of the Private Practice Elevation Podcast got off to a great start! Here are the four episodes you may have missed.

01. What Metrics Should I Be Tracking On My Private Practice Website?

No matter what your business goals are, keeping track of certain metrics, not only pertaining to your website but your entire business, is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we’re answering a question from our audience: “what metrics should I be tracking on my website?”

Here’s what you’ll learn in this episode:

  • How to get started using Google Analytics
  • Where to find these basic metrics within the Google Analytics dashboard
  • Why knowing your most-visited web pages is so important
  • How knowing where traffic is coming from can help you craft your online marketing strategy
  • My super simple way to track website conversions each month

Click here to listen

02. A Simple Online Marketing Plan For Your Private Practice

I bet you’ve got some big goals for your practice. Maybe even scary audacious ones!

And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I’m going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in.

Here’s what you’ll learn in this episode:

  • The multiple stages most private practices go through on their journey toward a full caseload
  • The various marketing tasks you should focus on at each of these stages
  • When you should start outsourcing some of your marketing tasks
  • How to free up time to focus on the dreams you have for your life

Click here to listen.

03. From DIY Website To Google Page 1: How One Therapist Created a Successful Hypnotherapy Website

Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming).  He also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. He applied it to his hypnotherapy website and was able to rank it on the first page of Google!

What You’ll Hear in This Episode:

  • How Paul decided that online marketing was the way to go for his private practice
  • How Paul shifted the focus of his about page to create content for his ideal client
  • What it’s like to DIY your private practice website and how much content you actually need to launch
  • How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads
  • What Paul did AFTER he launched to create momentum and drive organic traffic to his hypnotherapy website

Click here to listen.

04. 15 Ways To Drive Traffic To Your Private Practice Website (for Free)

If you’ve been looking at your analytics and feeling like your website is not getting the traffic you desire (or need) in order to attract more clients your private practice, it’s time to make a change. You could certainly pay for Google or Facebook ads to pick up that traffic, but I’m a firm believer in starting with some free strategies to get the traffic train moving out of the station.

In this episode I’ll share with you 15 FREE ways you can start driving traffic to your therapy website.

Click here to listen.

A guest post by Amanda Jeans

Imagine this. You’ve been building your private practice for a few years, you’re onboarding new clients every week, you’re continuing to educate yourself and become an expert in your field.

The only problem? Time.

As a therapist, you feel there isn’t enough of it to go around. You feel yourself crumbling and you can’t seem to get ahead. If ONLY you could get some help! Ahhh sweet relief. But how?

Surely good help is hard to find AND expensive, right?

Think again.

You may find the right help at an affordable price if you consider hiring a virtual assistant for your private practice.

‘Virtual Assistants’ are the new “It” girl in the world of therapy and private practice. VA’s, as they are called, provide administrative help, marketing help, calendar help and can even sift through your endless amounts of email. Scheduling and client calls? That too. SERIOUSLY. Sounds like a dream come true right?

Though the idea of having a VA makes any therapist giddy from the toes up, I am generally met with 6 cold, hard pushbacks. I’m going to address these myths and provide you with the fear-crushing information you need to take the leap of faith into ‘letting go’for the sake of your practice.

Myth 1: I can’t afford a virtual assistant in my private practice

I am addressing price first. Usually, this is the number one concern when hiring your private practice support team. Will you be able to afford the overhead? Traditionally, hiring someone to sit with you at the office daily, for 4 to 8 hours a day meant a solid salary, employee taxes, and benefits.

When you hire a VA you’re getting billed by the hour FOR ONLY THE WORK DONE in a day. This is magic! You can hire a VA to do the exact same jobs as an in-house employee for a fraction of the cost.

In my agency, we bill to the minute. We don’t round, so you only pay for what you get. You aren’t paying us to sit around the watercooler or chat with other employees.

Myth 2: Virtual assistants are hard to find

Admittedly, VA’s are kind of like four leaf clovers. We know they exist, are pretty awesome when you find one, but rarely do you physically see them. I’ll give you a tip: ask your therapy colleagues first. Ask the people in your Mastermind groups, and ask the people in your Facebook groups. Our small agency, thus far, has worked entirely on referrals!

So what happens when you Google “find a virtual assistant for my private practice”? I’m willing to bet a big name staffing agency pops up.  This agency is perfectly fine to use. But, if you want a more personal, one-on-one relationship with your VA, scroll down a little further in the search and possibly to page two (GASP).

Be cautious, however, of anyone and everyone claiming to be a VA. While this might technically be true, ask to see references, samples of work, and have them fill out a questionnaire that asks specific questions to you and your private practice. This early vetting will save you time, stress and money later on.

Myth 3: They’re hard to communicate with when working remotely

We sometimes think because we’re working in an office with fancy telephones and a conference room we are engaging in productive communication 24/7. You can’t possibly have this type of relationship with your VA right? Not so.  Because VA’s work remotely, they tend to be extra sensitive to communication. A properly trained (or experienced) VA attends regular check-ins, utilizes project management software, text messages (at the clients’ discretion), phone calls and zoom meetings.  

Here’s a little VA secret: communication and efficiency are our top priorities! We don’t like to waste time, but we do like to ask questions.

Myth 4: Virtual assistants are lazy

If you could see a VA’s project boards in Asana your brain would spin and you might need to lie down. We are the queens and kings of multi-tasking and keeping things in order during an entire workday. The sheer mental compartmentalizing is grueling and frankly makes me kind of sweaty. Generally speaking, VA’s seek remote work for various reasons, but in my experience, they are usually juggling life just like everyone else.

Myth 5: They don’t do specialized private practice tasks or anything outside of administrative tasks

The good news? VA’s are Jacks and Janes of all trades.

There isn’t much we can’t or won’t do for a client. Because we’re also good communicators, you can be assured we will tell you if we’re comfortable doing other tasks for your private practice like social media management, graphic design, blog writing, sales,  or therapist website design or management.

The possibilities are endless. Some VA’s specialize in mental health or private practice work! This is even better news.

The bad news? Your VA might not know how to do a specialized task. That’s ok. They will either learn or find someone that can. Either way, you win.

Searching for a VA to support you in your private practice shouldn’t be another task you simply can’t find time for. There is an entire sea of highly efficient, organized and talented VA’s out there ready to help you gain productive hours back into your work or personal life. These amazing individuals will prioritize you and your business. When you succeed, WE succeed.

So if you’re a therapist thinking about hiring a virtual assistant for your private practice, consider these five myths and what the truth means for you. As a therapist, more time means helping more people but it also means helping yourself.

About Amanda

Amanda is passionate to help others gain productive work (or personal) hours back into their lives. She and her small team of VA’s work with therapists (and related fileds), entrepreneurs, small businesses, and non-profits. She has degree from the University of Houston, and received her BS in Psychology and Business (graduated Magna Cum Laude). During her time at U of H, she became interested in Industrial and Organizational Psychology and started independent research on leadership, work-life balance and multicultural issues. Fast forward to today, she ultimately took her love of people and puzzles, her skill in efficient organization, and the practicality of being a flexible entrepreneur to serve others in their businesses. You can learn more about booking therapist VA and Social Media services here, or you can email Amanda at

The speed at which your private practice website loads is one of the many factors Google looks at when recommending your website. One thing that may slow your website down is the images that appear on it.

There Are Two Things You Want To Optimize For: Image Size and File Size


There are two things that are going to make your images slow to load on your website.

Number one is the physical size of the image.

The size of images on computers is measured in pixels. You’ve got a width and a height for each image.

When I see a website that loads slowly, the first thing I’ll do is take a look at the images.

Many times there will be images that appear small to the user – let’s say they are only 300 pixels wide on the screen – but if you right-click on the image and open it in a new tab, the image is actually 4000 pixels wide.

This means that the HTML code is still loading a 4k pixel wide (BIG!) image and then styling it as 300 pixels wide.

The website STILL needs to load that large image.

So think about how you’ll use your images on your website. If it will appear in a small space, use a tool to resize those images before you load them onto your website.

The other aspect of your images that can slow things down is the size of the image file.

This is the space it takes up on your computer.

If you start with the width and height of your images, resizing them to make them smaller, this will cut down on your images file sizes.

Optimizing for Image Size

To edit the size of your images (width and height) before uploading to your private practice website, you can use a photo editor.

There are free tools out there you can use such as Canva’s Photo Editor.

You can upload your photo, resize it or crop it, then download the file.

Optimizing for File Size

For optimizing the file size of your images, you can use an image compression tool.

This helps cut down on the file size while keeping a decent quality of the photo.

Here are two image compression tools you can try:

To learn more about keeping your images loading super fast plus the sizes I recommend you stick to, watch the video below:


If you want your website to compete with the competition in Google, page speed is one thing you want to make sure you’re doing right.

Making sure you use properly optimized images is one way you can cut down on a lot of extra load time.

You can use the tips above to give your private practice website visitors a better experience and help your website rank better in Google.

Not sure if your website is loading slow or fast or whether your images are slowing things down?

Check out this free speed test from Pingdom to get started.

Click here to subscribe