Online Marketing for Therapists
Recommended Tools & Resources
Disclosure: A few of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. Please understand that I only recommend these products and services because I use them myself and find them helpful, not to make a commission should you choose to purchase something. Please only purchase them if you truly feel that they will help you achieve your goals. There are many options out there, these are just the ones I use personally.
Ok, now that that’s out of the way (phewww), let’s jump right in.
I’ve fallen in love with Flywheel and they’re our hosting partner for all our client’s websites. They offer many features that make hosting your therapy website much easier than the budget companies out there, plus their support is second to none. And if you already have a website hosted elsewhere, they’ll even migrate it over, free of charge.
iPage is your one-stop shop for hosting your website and purchasing your domain. I began using iPage in 2011 when I built the website for my wife’s private practice and I’ve been hooked ever since. Their website is clean, easy to use and they have great customer support. Best of all they have a 1-click automatic WordPress installation, allowing you to have your website up literally in minutes.
Divi is our WordPress theme of choice for all of the custom websites that we design and build. It’s advanced enough that we can basically build anything, but intuitive enough that our clients know they can easily add content and edit the website after launch.
If you’re planning to grow and email list as part of your online marketing strategy, LeadPages can be a huge time saver. With LeadPages, you can quickly create landing pages to collect email addresses for things like giving away a resource, selling a book or signing up for a webinar. Their LeadBoxes feature allows you to easily embed simple opt-in forms on your website to help you grow your email list. I use LeadPages for all my email opt-ins and it’s save me tons of time!
ConvertKit allows you to communicate with your audience in a personalized way while still keeping track of important metrics.The best part about it is that ConvertKit allows you to tag your email list based on actions they take to help you understand and speak to your audience in a more targeted way.
If you’re looking to build your audience and promote your services online, Easywebinar makes it easy to do both live and evergreen webinar funnels.
If you need a logo, an ebook or other graphics for your website and marketing, 99designs is a great option.
What’s the simplest way to make your private practice website look more professional and attract more clients? Good photography. There are a number of stock photo websites out there to choose from, with all sorts of pricing. One site I use often use is Shutterstock. They have photo packs starting at $29 for 2 photos, up to yearly subscriptions. If you need a handful of professional photography to fill the pages of your site, a simple photo pack is quite sufficient.
I often use this website for photography for my own blog and custom Pinterest pins. It’s completely free and every 10 days they upload 10 new, high-resolution photos that you can do whatever you want with. It’s a great source for beautiful shots, the majority being landscapes.