Here are the three episodes you may have missed in May!


46. How Therapists Can Win At Google Ads During COVID-19: Interview with John Sanders

In this episode of The Private Practice Elevation Podcast, I invited John Sanders back on to talk about what he’s seeing in keyword trends and how you can continue (or start) using Google Ads successfully, even during and after this pandemic.

Here’s what you’ll learn in this episode:

  • The drastic impact that COVID-19 has had on the keywords your clients are using
  • Two of the most important keywords you can focus your SEO and Google Advertising on during these tough times
  • What pages you’ll want to have on your website in order to increase conversions and get more telehealth clients
  • The great opportunity therapists have that can help them reach even more clients and grow their business
  • Why shouldn’t cut your advertising budget if you want to stay afloat during a recession 

Click here to listen.


47. 5 Simple Things Your Therapy Website Needs in Order To Get More Clients. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

In this episode, I’ll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

Here’s what you’ll learn in this episode:

  • Why it’s so important to have one clear call to action for your private practice website visitors
  • Whether you’re confusing your potential clients on your website so much that it’s costing you their business
  • One super simple element that will help you look like a professional, expert and trustworthy authority in your business
  • The most important thing you need to get more traffic and ensure your ideal clients can find your website.

Click here to listen.


48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica Tappana

What type of SEO strategy should you adopt to help you be ready for when the dust settles on the pandemic?

Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19.

Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well.

This means she’s incredibly knowledgeable about using SEO during this crisis because she’s doing it for herself as well as her clients.

If you’ve seen your search traffic and clients drop over the last few months, Jessica is here to help you understand the WHY and then unpack some great tips so you know WHAT to do about it.

What You’ll Hear in This Episode:

  • The real reason why the traffic to your website dropped during the pandemic (hint: it wasn’t about your Google rankings)
  • The type of content you can add to your website to serve your clients NOW while also increasing your visibility in Google
  • Key strategies that you can apply to your SEO today to help you get more traffic
  • Why having a website that converts your traffic is more important than ever
  • What Jessica sees as the future for SEO for therapists
  • Simple tips you can use to get your website ranking for online therapy in your state

Click here to listen.

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