With all the talk out there about “content marketing” and blogging, it’s really important to know if starting a private practice blog is right for you and your website.
In this post we’ll talk about the benefits of blogging and determine if this marketing strategy is right for you and your therapy practice.
7 Benefits of Having a Blog on Your Therapy Website
1. Blogging Can Help Refine the Focus of Your Therapy Practice
When you write on a regular basis, you begin to understand what topics you’re passionate about.
This let’s you refine your message and philosophy in your private practice and business.
I believe it also helps you become a better communicator in your therapy sessions.
When I first began consulting, I felt pretty unsure of myself and my expertise.
Blogging has helped me learn SO much through the research I do and it has helped me decide where I stand on certain topics.
I’m now confident helping my clients with the many choices they need to make around online marketing a private practice.
2. An Active Blog Can Boost The Search Engine Page Rank of Your Therapy Website
Did you know that websites with a blog tend to have 434% more pages indexed by Google than websites without? (source)
Each time you add a blog to your website, you’re adding another page for search engines to crawl through.
Google is more likely to show your website in search results if it knows that it’s been updated more frequently than a website that hasn’t been updated in months.
3. A Blog Can Increase Your “Like, Know and Trust” Factor
Blogging by nature has a way of showcasing your personality, making you appear more “real” to potential clients.
Over time, readers can achieve a sense of knowing you.
And as they get to know you and your personal touch to what you teach, they’ll begin to trust you.
Various surveys show that consumers consider blogs to be the 5th most trusted source of information, because it’s coming straight from the person writing them.
4. Blogging Can Help Prove Your Expertise to Your Ideal Therapy Clients
Blogging can make you appear as an expert in your field.
If your website is chock full of great information, it’s going to make you stand out next to a therapist without information.
It shows potential clients that you’re passionate about your work and that you have a lot to say on the subject matter you cover in your counseling office.
I know I’d rather hire an expert to counsel me than someone with the bare essentials on their website.
5. Blogging Can Increase Your Web Traffic
Time and again, I’ve seen this in action.
When my wife began to consistently post new blogs on her counseling website, we saw her traffic nearly double without doing anything else.
She wasn’t even using social media to promote the blog!
Blogging increases the amount of pages on your website, makes your site look fresh, and increases the amount of keywords found on your website… All things Google loves.
6. Blogging Can Lead to More Clients in Your Private Practice
According to Hubspot, “82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.”
Blogging can attract clients. Nuff said.
7. Blogging is FREE
Free is my favorite!
The only cost of blogging is your time.
If you’re just starting out, blogging can be one of the best ways to market your new private practice.
Combine it with active social media promotion and it’s a completely free system for driving traffic to your website and attracting clients.
How To Determine if Blogging is Right For Marketing Your Private Practice
Blogging may still not make sense for your therapy practice even after seeing the list of benefits above.
Let me explain.
I’m not a business coach in any way and it’s up to you to determine what feels right…
But I can speak from the experience my wife had with her private practice and her counseling blog.
Before her practice saw a steady flow of clients, she obviously had a lot more time on her hands.
This meant she could focus on her marketing.
So, I encouraged her to start blogging on the regular to help her get more traffic to her website.
For a period of about 8 months she made blogging a regular part of her marketing routine.
And her web traffic saw a significant increase.
She finally hit a point in her business where it was easier to say “I don’t NEED to blog in order to get clients”. Most of her new clients come from referrals now.
So naturally, as her business train got moving and left the station, she blogged less and less.
I tell this story to help you think about where you’re at in your private practice?
Are you just starting out and looking to fill your calendar with clients? Or is business a little slower than you like?
Then blogging on a regular basis could be a great way to get more people to your website and potentially get more clients in your office.
But if you’re comfortable with how your therapy practice is going and you have a lot on your plate, blogging may not be necessary right now.
You also may not want the added stress of finding the time to sit down and write every week… not to mention the guilt you may feel when you don’t post a blog as often as you think you “should”.
So, think about that.
And if you’re ready to start blogging, pick a schedule (maybe start with 2 posts a month) and stick to it.
Now go get ‘em, Tiger.
Pin This Article for Later:
If you want access to more tips, advanced tutorials, videos and cheat sheets, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.