Blogging is a great way to increase the traffic coming to your private practice website. But how can you turn that traffic into paying clients and grow your therapy practice?
In this article, I’ll share with you 5 ways you can increase your chances of converting blog readers into paying clients.
1: Consistently Create Blog Content for Your Potential Therapy Clients
Sometimes I feel a bit like a broken record on this one… but that’s ok.
Consistency is key!
You must be consistent with your content marketing (blogging) in order to see true impact on your traffic.
As your traffic increases, so do opportunities to create new clients.
When you’re constantly adding new content to your website, you’re doing a few crucial things:
- You’re increasing the amount of pages that Google is indexing on your website. This could mean an improvement in search rankings.
- You’re also increasing the amount of keywords you’ll be ranking for which, once again, can improve your chances of being found in search engines.
- You’re demonstrating your authority and trustworthiness by sharing a wealth of knowledge on subjects that your potential clients are concerned with.
- You’re giving potential clients more reasons to stick around on your website and form a connection with you.
I must also stress that consistent does not necessarily mean weekly.
Consistent means what works for you, so long as it becomes part of your routine for marketing your private practice and adds new content to your website over time.
If you’re finding it difficult to stay consistent, it’s time to come up with a game plan.
Schedule some time into your calendar where you can focus on coming up with new ideas for blogs as well as time for writing them.
If you want to learn how I’ve managed to stay consistent with my own blogging, check out this post: Blogging for Therapists: 3 Simple Steps to Blog Consistently
2: Include A Bold Call To Action on Each Blog Post
Your website content should take users and potential clients on a journey.
What do I mean by this?
You want to lead your users through stages of familiarity with you and your services.
When they first come to your website or find one of your blog posts, they may have never heard of you.
So, they read your words, click around your website and get a sense of your services and who you are… they get to know you a bit.
Then, when they decide it’s time to reach out and learn even more, they’re taking the next step in getting to know you and actually beginning a relationship with you by calling or emailing you.
Hopefully that conversation leads to them becoming a client.
In order to get a potential client to take that next step, you have to give them the opportunity to do so.
People need direction.
So, give them a clear and simple call to action at the end of each blog post.
Encourage them to take whatever next step you’d like them to take to move your relationship with them to a new level.
Many therapists like to offer a free 20-minute phone consultation while others give away a free resource in exchange for an email.
Here are a couple examples of bold calls to action from a few recent clients of mine:
3: Give Something Away
A great way to build trust, serve a population and nurture potential clients is to offer them something of value absolutely free.
This is where being generous pays off.
If you truly want to help your population of ideal clients, find ways to serve them whether they become a client of yours or not.
This can create a great connection with potential clients and showcase your expertise, which may keep you in mind for when they are ready to reach out for therapy.
Some things you could give away to attract potential clients:
- A PDF checklist on a topic
- An e-book
- A video that teaches potential clients about a topic they are concerned with
- Free consultation calls
- A PDF resource with lots of information on a specific issue your clients may be dealing with
You could get very creative with what you could give away.
The key is to make it something that your potential clients can’t ignore.
It should be something that would be very valuable to them and meets them right where they’re at – which is often struggling to overcome a certain challenge in their life.
You can help them get one step closer to freedom and give them a reason to call you when they’re ready to go even further by becoming your client.
4: Offer Solutions to Your Clients’ Pain Points
Why even have a blog in the first place?
Is it just to get more clients?
That’s certainly one of the main reasons we jump into blogging and content marketing.
But just like the last tip, at the core of what you do must be a desire to help people overcome whatever it is that’s holding them back.
Isn’t that why you got into therapy in the first place?
So, when you write blog posts, focus on the specific pain points and issues you love to help your clients overcome.
Use your blog as a way to educate potential clients and showcase your expertise.
If you help someone, whether they’re a client or not, this creates an appreciation and affection for you as a person.
That could certainly lead to more clients in the future.
With every blog post, try and focus on a specific lesson, skill or bit of information that can help your potential clients overcome a pain point in their life.
Create small wins for them now so you can hopefully create big wins for them later when they come in for therapy as your client.
5: Eliminate the Distractions
As a web designer devoted to folks in private practice, I’ve reviewed many therapy websites.
One of the biggest mistakes I see therapists make with their websites is having too many distractions.
We live in busy times, where people’s attention spans are extremely short.
When presented with too many options, people will often choose none of them.
So if your amazing blog posts are surrounded with lots of ads, a very busy sidebar, or multiple calls to action… people may bolt.
Which means they won’t even read your blog posts.
They’ll get overwhelmed by the work they need to do to even read your content and just move right along.
So if you want to attract more clients with your blog, you need to make sure they read your content in the first place.
Choose one main call to action to include in your blog post and that’s it.
If your sidebar is jam-packed with images and buttons, try and eliminate what isn’t essential.
And if you want to make sure your text is more readable, I actually wrote a blog all about it!: Blogging for Therapists: How to Increase The Readability of Blog Posts
Blogging still remains one of the best ways to increase traffic to your private practice website.
It increases the amount of keywords you’ll rank for on Google and offers you a great way to serve your potential and current therapy clients.
You can use the tips above to make sure you’re using your blog posts to their full potential in order to attract clients to your private practice.
You may want to take a look at the blogs you’ve been posting and update them with calls to action or make them more readable.
And you can keep these tips in mind as you write future blog posts and come up with new ways to bring in more of the clients you love to serve.
I’d Love To Chat With You About Your Website
I know what it’s like to try and build a website and figure out this online marketing stuff on your own. Oh the Googling, the questions and all the roadblocks that can come up along the way!
So, I offer Skype consultations as a way to help you overcome any challenges you may be facing with your therapy website and keep you moving forward.
Got a problem or just want to pick my brain? You can draw from my 15 years of web design experience and we’ll come up with a plan to improve your website, bring in more traffic and attract more clients.