Here are the three episodes you may have missed in May!


46. How Therapists Can Win At Google Ads During COVID-19: Interview with John Sanders

In this episode of The Private Practice Elevation Podcast, I invited John Sanders back on to talk about what he’s seeing in keyword trends and how you can continue (or start) using Google Ads successfully, even during and after this pandemic.

Here’s what you’ll learn in this episode:

  • The drastic impact that COVID-19 has had on the keywords your clients are using
  • Two of the most important keywords you can focus your SEO and Google Advertising on during these tough times
  • What pages you’ll want to have on your website in order to increase conversions and get more telehealth clients
  • The great opportunity therapists have that can help them reach even more clients and grow their business
  • Why shouldn’t cut your advertising budget if you want to stay afloat during a recession 

Click here to listen.


47. 5 Simple Things Your Therapy Website Needs in Order To Get More Clients. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

In this episode, I’ll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

Here’s what you’ll learn in this episode:

  • Why it’s so important to have one clear call to action for your private practice website visitors
  • Whether you’re confusing your potential clients on your website so much that it’s costing you their business
  • One super simple element that will help you look like a professional, expert and trustworthy authority in your business
  • The most important thing you need to get more traffic and ensure your ideal clients can find your website.

Click here to listen.


48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica Tappana

What type of SEO strategy should you adopt to help you be ready for when the dust settles on the pandemic?

Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19.

Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well.

This means she’s incredibly knowledgeable about using SEO during this crisis because she’s doing it for herself as well as her clients.

If you’ve seen your search traffic and clients drop over the last few months, Jessica is here to help you understand the WHY and then unpack some great tips so you know WHAT to do about it.

What You’ll Hear in This Episode:

  • The real reason why the traffic to your website dropped during the pandemic (hint: it wasn’t about your Google rankings)
  • The type of content you can add to your website to serve your clients NOW while also increasing your visibility in Google
  • Key strategies that you can apply to your SEO today to help you get more traffic
  • Why having a website that converts your traffic is more important than ever
  • What Jessica sees as the future for SEO for therapists
  • Simple tips you can use to get your website ranking for online therapy in your state

Click here to listen.

Here are the four episodes you may have missed in June!


09. How To Grow A Blog Community & Simplify Your Marketing with Dr. Ili Rivera Walter

In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life.

One that gives her more time to be with her family and gives her the freedom to fit her demanding schedule. What I enjoy so much about Ili from hearing her story and seeing her growth over the last couple years (we so happen to be in a mastermind group together) is how she is constantly simplifying her business.

Here’s what you’ll learn in this episode:

  • Tips for simplifying your work and life to help you stay passionate and create time for what you love
  • How blogging can be a great way to test the waters of online marketing and go beyond your one-on-one client work
  • Strategies for growing a blog and reaching an audience
  • How Ili got started building an email list and how it grew to over 1,000 subscribers in her first month
  • How to use Pinterest as a strategy for getting massive amounts of traffic to your private practice website for free
  • How marketing can be as simple as sending an email
  • How to find new ways to refine your marketing as you go to grow your business without adding stress to your life
  • Tips for adding new streams of income to your business without sacrificing your family life
  • How to save time and avoid focusing on things in your business that you don’t want to be doing

Click here to listen


10. Private Practice Branding & Marketing Secrets With Kate & Katie From Private Practice Startup

In today’s interview with Kate and Katie of The Private Practice Startup you’ll learn how it’s impossible to separate the life you want to create from the business you desire.

If you don’t spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended.

Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Here’s what you’ll learn in this episode:

  • Why niching is so important and can help clarify your marketing messaging and make more money
  • Why branding your practice should be step number one for private practice marketing and why skipping this step can lead to burnout and a business that doesn’t work for you
  • How to begin building a brand that creates a cohesive experience for your clients
  • The key questions to ask yourself to help you understand your “why” and create your dream private practice and set the right goals for your business
  • How core values and having a vision for your practice can help you create the best marketing message for your ideal clients
  • Why therapists make the BEST marketers
  • How to reframe what marketing is so that you can easily talk about your services and attract your ideal clients
  • How studying your clients can help you write therapy website copy that resonates with your ideal client and converts more
  • Tips to gather marketing gold from your own clients
  • The biggest mistakes therapists make when trying to market a private practice

Click here to listen.


11. The Essentials For Digital Marketing in Private Practice: Interview with Dr. Christopher Taylor

In this week’s Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he’s used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area. In his book, My Digital Practice, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice.

This episode is jam-packed with tips to help you with your digital marketing, whether you’re new to private practice or you’re an established therapist looking for ways to refine your marketing and get better results.

What You’ll Hear in This Episode:

  • How Dr. Christopher’s quest for effective marketing for his first practice led him to launch Taylor Counseling Group and grow it from one location to now nearly six
  • Why spending time on the identity of your practice, your core values and understanding the types of clients you want to attract to your therapy practice can help you do a better job and makes all the difference in whether your marketing will be successful or just waste your time
  • How to set clear and SMART goals for your private practice and why it’s essential for your marketing strategy
  • How to develop a value-focused specialty for your therapy business to help you clarify your marketing and the content that goes on your private practice website, social media and other marketing collateral
  • Why focusing on general keywords for your SEO (search engine marketing) efforts can be a waste of time and what you should do instead to find the right search terms for your practice and make sure your ideal clients can find you in Google
  • The importance of social media and how it can help your SEO and establish your brand and expertise in your market
  • How you can still win with SEO even if you don’t like blogging
  • An SEO tip for learning what your competitors are doing to rank their website so well in Google and how you can use that information to better your own private practice website rankings
  • Dr. Christopher’s 5 must-haves for any successful private practice marketing strategy so you can start developing your strategy today.

Click here to listen.


12. How To Clarify Your Marketing Message & Write Therapy Website Copy That Converts with Danny Peavey

In this podcast episode, you’ll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. His job is to take small business owners through the exercise of creating a powerful and simple story they can use in their own businesses.

If you’ve felt unsure about what to say on your website or you don’t know where to begin to craft a clear and successful marketing message for your private practice, listen up!

What You’ll Hear in This Episode:

  • How you can use the elements of great storytelling to create a clear marketing message that your clients will resonate with
  • The 7 key parts of a story that you must include in your marketing
  • How you can make your therapy clients the hero of the story so that you attract and convert more of them
  • The simplest way to incorporate the use of story in your private practice website copy
  • An easy website tweak you can make today to increase conversions on your website

Click here to listen.

If you’re thinking of using WordPress for your private practice website, then you’ve probably checked out some themes. With thousands to choose from, finding the right theme is one of the biggest hurdles I see trip people up.

In this post, I’d like to showcase my personal favorite WordPress theme, Divi, and why I use it when I build custom websites for my clients.

favorite wordpress theme for therapists private practice pin

Note: Some links in this post are affiliate links. If, in the future, you decide to purchase Divi for yourself, using a link here means I’ll get a small commission at no extra cost to you. I only recommend tools and resources I truly believe in.

An Introduction to the Divi WordPress theme from Elegant Themes

divi therapy website themes

Elegant Themes is a design and web development company that specializes in WordPress themes and plugin creation.

While they currently have 87 WordPress themes in their arsenal, Divi is by far the most popular one.

It’s touted as the “ultimate multi-purpose theme and fit for just about any occasion”.

This means you can use Divi to build just about any type of website you could imagine, including your private practice website.

And because of the amazing level at which Divi allows you to customize your website, you can create extremely unique websites that look like no one else’s.

It’s all run by the Divi Page Builder, which lets you create, save and edit page layouts with extreme ease.

It’s because of this that I now use this theme for all the custom therapy websites I create.

I can start from scratch and use Divi as my framework to create a fully custom website. And the easy-to-use page builder means my clients can make updates in the future easily and quickly.

Features of the Divi Theme

Easily Edit Your Website Visually (Not Just From Inside WordPress Admin)

Divi lets you use a Visual Page Builder so you can quickly see what your website design looks like as you make changes.

Many WordPress themes force you to design in the dark so to speak, where you make changes to a page in the WordPress admin, save it, then see what it looks like.

You can design whole pages visually with Divi and see exactly what it looks like:

divi visual builder

Customize (Freaking) Everything

When I first started using Divi I was blown away at the level of customization I could do.

Many themes force you to set fonts and colors for certain elements at a global level. Divi lets you do that, but with each piece of content you create, you can customize further.

This is great for stand out titles or extra-special buttons that you don’t want to look like the uniform ones on your website.

It lets you get really creative and have absolute control.

When creating rows on a page, you can change the background color or image, give it more or less space around the edges and even, with one checkbox, have that row completely disappear on mobile devices.

Complete control!

Create and Save Page Layouts

As you build your own private practice website, you’ll notice that there’s certain elements that you’ll want to use multiple times.

Using repeating elements is helpful for the users of your website, because it creates consistency and helps them find information faster and know where to look.

With Divi, you can save entire page layouts, which is extremely useful for when you want to add pages to your website.

When I work with clients, we work together to create a layout for an inner page (any page other than the homepage). Then I’ll save that page’s layout in Divi, and use that layout for all the other pages on the website, editing the content as I go.

This means I don’t have to start from scratch with each page and every piece of content is consistent.

Divi also lets you get nitty gritty too. You can save single rows of content, or even just a single content element, such as a button or text block that you’d like to use over and over.

divi layout save

The theme even comes with over 20 page layouts you can use to kick-start your website in minutes, including options for home pages, about pages and a contact page with a form:

page layouts

Other Features

  • Divi websites are fast. The code behind it is excellent and each website I’ve created using this theme loads extremely fast.
  • 46 content elements to add content to your pages, like blog posts, headers, text, images, contact forms, buttons and a heck of a lot more.
  • You can import layouts from the Divi community and use with your website. Just install it on your website, update the content and you’re good to go.
  • For a full list of features check out the Divi website.

Customizable Psychotherapy Divi Templates

email customizable templates

So yeah, Divi is pretty amazing to me.

I’ve been using WordPress since 2007 and I’m amazed at just how much the makers of Divi thought of while creating this theme.

Each time I wish I could edit something, I click and find out, “oh, they thought of that!”

I’m excited to announce a new service I’m offering with Divi.

I’ve create 3 premade customizable psychotherapy websites using the Divi theme as way to serve those of you who may be starting out, wanting a beautiful modern private practice website, but are not yet ready to invest in a website built from scratch.

I’ve personally designed these website templates to include the essential pages and content for a psychotherapy website that attracts more of your ideal clients.

Because you get to choose the colors, fonts, photos, header layout and other features, you’ll get an affordable website with all the power of WordPress that is unique to you and your private practice.

You can take a look at each website template by clicking on an image below:

mackbook iphone mockup psychotherapy template 1

Preview Customizable Template 1

mackbook iphone mockup psychotherapy template 2

Preview Customizable Template 2

mackbook iphone mockup psychotherapy wordpress template 3

Preview Customizable Template 3

If you think you’re ready to get your therapy website started or maybe just modernize your old website, I’d love to chat.

All you have to do is choose a template you like, provide me with some information on your design preferences, and I’ll customize and launch your website in just a few weeks.

To find out more about these Divi customizable templates and how we can work together to create a website that attracts more clients to your practice, just click here.

When you’re ready, you’ll find a link on that page to fill out an inquiry form and we’ll take it from there.

And if you’re more of a DIY person and would like to start using Divi on your own, you could purchase Divi directly from Elegant Themes here.

OR maybe you just want to learn how to use WordPress in general, you can check out my training, A Little Course About WordPress.

 

Download your free Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get an overview of the pros and cons of 6 top website builders - Wix, WordPress, Weebly, Squarespace, Brighter Vision and TherapySites - as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1