[Video] Private Practice Website Review: Vijay Sinh

Today we’re doing another round of the 5-minute private practice website review. Each month we take a quick look at your submitted websites and I provide my feedback, tips and strategies you can use to make your awesome therapy website even better.

Today’s therapy website is for Dr. Vijayeta Sinh at www.drsinh.com.

Let’s get right to it.

My First Impressions of This Private Practice Website

I love Vijayeta’s homepage.

It’s extremely simple and gets straight to the point without overwhelming the user with a lot of information. I’m taking notes for myself here!

She’s got a bold title that is uber clear and identifies the target demographic of people she helps in her therapy practice.

Then, the only call to action she has is to contact her. The next step she wants her potential clients to take is extremely clear.

Think about your own homepage. Is it clear what you want your clients to do?

Or is it possible you have TOO MUCH information that could potentially confuse your users.

Think of ways you can simplify and get laser focused with your content on your homepage.

Tips For a Robust About Page

psychotherapy website about page sinh

I think Vijayeta can expand on the information on her about page.

I recommend adding a new section that serves as an introduction to her practice and the demographic she serves.

An about page is not just about you, but about your potential clients and giving them more reasons to know, like and trust you enough to come to you with their challenging situation.

So lead with information that speaks to your potential clients before jumping into your full bio.

I think she could move her photo up to the top of the sidebar to help give a visual start to the top of the page. As it is now, my eye tends to jump over her content straight to her photo at the bottom right side.

Related: 5 Resources to Create the Best About Page Ever

Providing the Right Information for Your Potential Clients

psychotherapy individual therapy webste page

Dr. Sinh has three main pages for her services: Individual, Couples/Families and Groups.

These pages are currently quite simple with general information about each service.

I think it’s helpful to get into your potential client’s mindset in order to provide the right information that they need to take the leap and call you for therapy.

Seeking out a therapist can be difficult for some people. It may be a source of anxiety, especially if someone is feeling shame about reaching out.

You can use your website as a way to comfort people, reassure them that you get what they’re going through and provide the right information to do just that.

For example, Vijayeta mentions DBT (Dialectical Behavior Therapy) on her individual therapy page but maybe she can create a new section and define what DBT is, why she uses it and why it is effective.

She could take these pages a step further by listing some of the specialties she focuses on in her private practice, then create even more specific pages for each of those.

I’d also recommend adding a clear call-to-action under the large photo on each of her services page to make the next step her clients should take very clear.

Conclusion

Dr. Sinh has done an excellent job creating a simple and attractive private practice website.

She’s got all the essential pages on her website, but I think she can spend some time and expand the information within those pages to create more of a connection with potential clients, normalize their challenges and educate them.

The hope is that this information will provide the answer to any objection a client may have about calling to book that first appointment.

Thanks, Vijayeta! Great work!

 

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[Video] Private Practice Website Review: Jessie Bohnenkamp, LPC, NCC, MA

This month’s 5-minute private practice website review comes to us from Jessie Bohnenkamp.

Jessie has done a great job with her website over at http://www.thinklikeacounselor.com. She’s even used WordPress (bonus points for that ;))

Want to view past website reviews? Click here.

First Impressions of Her Therapy Website

I really like the feel of this website. The wood background really leads me right into Jessie’s content and still manages to feel clean and not overwhelming. Sometimes graphic backgrounds can be distracting, but this one gave the feel of a therapy office to me.

The website is simple but certainly not boring. It’s easy to digest the information Jessie has on each page.

I also like the font and style she’s used for her photos, which gives the website a sense of branding.

Cleaning up the Home Page

In the video, I mention a few simple design tweaks that Jessie could do to clean up her home page.

She’s got a couple large paragraphs of text, which, if broken up into smaller paragraphs (and possibly some more section headings) could really make the page feel lighter and easier to read.

I think some of the info in her sidebar can be eliminated in order to get rid of the empty white space at the bottom of the page.

Since she has social sharing buttons at the bottom of each page, I don’t think they are necessary in the sidebar. I’d rather see her link to her own social profiles so that people can follow her elsewhere. But the sharing aspect is just taking up space.

Having too much in your sidebar can distract from the main content of your page, which is what you truly want people to be reading.

Using The About Page to Attract Potential Therapy Clients

I think Jessie could add more to her about page to really turn it into a landing page for potential clients to get all the information they need to book a session with her.

I recommend adding an introductory paragraph that identifies with her potential clients.

She can empathize with their struggles and the issues that she loves to help her clients with.

Then she can move into her bio, her passions and her approach to counseling.

I would also break up the paragraphs a bit more to make them easier to read.

I forgot to mention it in the video, but it would be great to add a standout call to action on the bottom of this page.

The About page is often the second most-visited page on a counselor’s website, so you want to use this page to lead potential clients along the path toward booking a session with you.

She mentions that she’s available for counseling, but it’s a bit lost in the bottom of the last paragraph. She could pull that out, bold it and link to her contact page and it would help lead her potential clients on their way to booking with her.

Beefing up The Therapy Services Page

My last tidbit of therapy website advice is to spend some time really expanding the services page.

When it comes to the issues that Jessie helps her clients with, I only see a short paragraph at the top of her Services & Rates page.

I think she could create a whole section on the various issues she helps her clients with.

Then, for an added SEO boost, she could create specialty landing pages and really dive into how she helps her potential clients overcome these challenges. Linking to these pages from her services page can also help provide the information a potential client needs to feel confident in choosing to work with Jessie.

For tips on creating SEO boosting specialty pages, check out this post.

Conclusion

I’m a fan of simplicity and think Jessie has done a great job to create a simple website that has some of the most important information any therapy website could have.

In a few places, she could benefit from spending some time to add more information to identify with potential clients, give them the confidence and information they need as well as boost her search engine optimization.

All in all, great work, Jessie!

Check out my latest FREE training to learn the content you need in order to attract your ideal clients to your website, plus tips on driving more traffic. Just click the banner below to get started!

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[VIDEO] Private Practice Website Review: Stephanie Konter Counseling

I’m starting something new today on the CMTW Blog! Each month, I plan to video review a private practice website from my audience, giving them a web designer’s initial thoughts and hopefully help them make some improvements and overcome some challenges.

Our first review is for Stephanie Konter’s website at http://www.stephaniekontercounseling.com.

You can watch the review by clicking on the video below:

I think Stephanie has done an excellent job creating a website for her counseling practice.

It’s clean and also well-organized. The navigation makes total sense to me and I had no problem finding information within her website.

My overall feedback for the website can really be summed up by encouraging Stephanie to focus on the potential client she’s trying to reach.

Adding a sentence to her homepage about who she helps and what she helps them achieve will help her website viewers quickly know that they are in the right place and what Stephanie does.

I love that she has a call to action right at the bottom of the homepage and I think she can sprinkle that around her website even more.

Folks will end up on different pages on the website, depending on what they’re seeking therapy for, so having that opportunity to connect on each page is a great thing to include.

I talk a little more about this in this post here: 12 Ways to Grow Your Therapy Practice with User Experience Design

Driving Traffic to Your Therapy Website

I asked each person to let me know about their biggest challenge they were facing with their website.

In the video I said that Stephanie was having trouble driving traffic to her website. But to clarify, she was specifically having trouble getting people to her counseling website from a Google search.

So I’ll expand a little on what I said in the video above.

Stephanie has been consistently adding blog posts to her website and I highly encourage her to continue doing that.

Blogging is a great way to expand on the amount of keywords that appear within your website, giving you more opportunities to be found in search engines.

I would encourage Stephanie to continue blogging, thinking about her potential clients and the issues they face, making sure her titles contain keywords when relevant.

I say “when relevant” because you should be writing blogs for people to read, not for Google to read.

Google is smart and will know when you’re keyword stuffing.

So be consistent, write for that ideal client, and I know you’ll see an increase in traffic.

For more on the benefits of blogging for therapists, check out this post here.

Another great way to increase your traffic from search engines is to create custom meta-descriptions for each page and blog post you create.

A meta-description is that short (1-2 sentences) you seen in search results that tell you what the page is about.
You want these descriptions to contain keywords and be enticing enough for someone to want to click on the link.

Jeff Guenther from The Practice Academy has an awesome resource all about meta-descriptions for your private practice website here.

Definitely check it out.

Do You Want Me to Review Your Private Practice Website?

I hope you found this website review helpful and you found a couple things you could improve in your own therapy website.

If you have any more encouragement or ideas for Stephanie, feel free to add that in the comments below.

If you wish to be considered for a future review, where I’ll go through your own private practice website, just fill out this form here.

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