Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients.

In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients. In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

What is A Psychology Today Verification Badge?

Simply put, the verification badge is a graphic with a link that Psychology Today provides to you.

It looks like this:

pasted image 0 22

You can place this graphic on your website as a way to further connect your website to your Psychology Today profile.

You can use it as a small token to boost your credibility with website visitors looking to vet their new therapist.

Also, linking to credible websites, such as Psychology Today, can also have a slight benefit to your search engine optimization.

Where to Put Your Psychology Today Verification Badge

My personal opinion is that you’re going to create far more connection with your potential clients on YOUR website and NOT your Psychology Today profile.

Plus, because of Psychology Today’s high Google ranking, many visitors will see your profile first, and then go to your website to learn a little more about you.

Because of this, I like to make sure we’re keeping visitors ON your website, reading your blog posts and getting comfortable with you and CONVERTING into clients.

Not just sending them away from your website.

So, where do I recommend you put your Psychology Today verification seal?

Well, there’s no “one size fits all” for this and it really depends on the design of your website.

First and foremost, I usually relegate the graphic to my clients’ about pages.

There, you may have a section toward the bottom of the page that lists your credentials and trainings. It’s here where you can put the seal, along with other organization seals you may be affiliated with.

This creates one area of the website that a visitor can see your credibility.

Another place I may put the graphic when I’m designing private practice websites would be the website footer.

And if I do, it’s usually small and probably the last thing on the page.

Like I said, we want to keep your visitors on your website and lead them to contacting you through your calls to action.

While they could still convert off your Psychology Today profile (which is great), to me, your website provides a better representation of you and your personality and a better chance at converting.

That’s just my opinion!

How to Embed The Psychology Today Verification on Your Website

Ok, so how can you embed this nifty little badge on your own website? Just follow the steps below:

1: Log into your Psychology Today profile

pasted image 0 24

2: Under your name, in the top right corner, click on “Link and Share”

pasted image 0 19

3: Choose a size and theme that will work with your website styles

pasted image 0 21

4: Click on the “Copy” button at the bottom of the page to copy the code

pasted image 0 18

5: Paste the code into your website

This is where things may get just a little bit tricky.

Each website builder will be a little bit different, but you’re going to look for your builder’s way of adding HTML code to your content.

For example, in WordPress, you can add it right inside any text on a page by click the “Text” tab (as opposed to “Visual”) in your text editor:

pasted image 0 17

Once you’re in the “Text” or HTML view, you can paste your code:

pasted image 0 23

Most website builders work in the same way, allowing you to add code into any text block.

Once your Psychology Today code is pasted into the page, you can save or preview it:

pasted image 0 20

If you’re having trouble getting the code to appear, it’s possible that the code is conflicting with your theme or some other code going on.

It’s always best to reach out to customer support for your theme (if using WordPress) or your website builder (such as Squarespace or Wix).

There you have it! Now your website will be cross linked with your Psychology Today profile.

Get your first six months of Psychology Today for FREE.

You can get started with Psychology Today and get your first six months absolutely free.

My wife has graciously made this referral link available to my audience. (thanks Honey!)

If you’d like to get a free six months, just send an email to daniel@createmytherapistwebsite.com with the subject “Please send me the Psychology Today link” and we’ll send it right over.

Rhythm is a pivotal part of our bodies, our relationships and our lives.

Rhythm is more than a drum beat, more than a conversation – it’s in the way we walk, talk, breathe, interact, push ourselves, and soften into stillness.

In many ways, therapy is about rhythm – helping people regulate, helping them communicate, and helping them slow down meaningfully.

Private practice can keep you in your head a lot of the time – figuring out technology, putting systems in place, blogging, networking, tracking client numbers and income, and much more.

All of this is important. All of this matters.

But so does rhythm.

Rhythm is in the packed client days, and the empty hours to fill. It’s in the days when you do too much, and the days when you get mad at yourself for not doing enough.

Internal vs. external rhythms

Tuning into rhythm is a way to come back into your body, to re-inhabit your breath, to ground into yourself a creative being.

As rhythmic beings, we are constantly being influenced by both internal and external rhythms.

Internal rhythms are those that originate within ourselves and affect how we show up in the world. These include: breathing, walking, talking, energy levels, our thoughts and so many more.

External rhythms are those that originate from outside ourselves and affect our internal state and rhythms. These can include: other people’s energy levels, seasonal shifts, the news cycle, collective stress/trauma and much more.

Take a moment and notice one internal rhythm and one external rhythm that’s present in your life, right now.

Try to notice without judging or criticizing. Rhythm is information.

Do your internal rhythms tend to be slow, medium, or fast? Do the external rhythms that surround you (including clients!) tend to be slow, medium, or fast?

Take this opportunity to get curious about the rhythms that both surround you and are expressed through you.

Rhythm and self-care

You may already have self-care practices in place that connect you to rhythm. Yoga, meditation, exercise, art-making and so many more can connect us to rhythmic flow, to a give and take energy.

These (and other) self-care practices are an important way to come back to yourself and back to your own rhythms.

Remember that connecting to rhythm through self-care can also look like going out with friends, a group hike or other collective experiences.

Find what self-care practices work for you – remember that rhythm can be both an exuberant and subtle experience, so your self-care practices can mirror that range.

Tuning into your practice, right now

It can be easy (too easy some days!) to just power through without slowing down. My personal experiences and my work with helpers & healers has taught me how deeply helping, hustling and doing are ingrained in many of us.

There’s nothing wrong with any of those qualities.

But I bet there’s some part of you that wants to feel a different way. To find the sweet spot in between hustling/pushing and checked out/burned out.

Either you’d like to feel that building your practice could be just a teensy-bit less hard, or that you’re finally where you’d like to be practice-wise, but you’re feeling a little tapped out.

In order to shift anything, tuning it has to come first.

A quick mindfulness exercise

So, pause. Take a moment to tune into your breath, your body, and your thoughts.

Notice anything there may be to notice, with as much gentleness as possible.

Now turn your attention to your practice. Notice how your body feels and if anything has shifted.

The rhythm of your practice

Ask yourself – what’s the rhythm of my practice? Of my days?
You might tap out a gentle rhythm, tune into a body sensation, or think of a color or image.

Notice anything that may have come up – in thoughts or in physical sensation – when you get curious about your practice in this way.

The rhythm of your ideal practice

Now, tune into the rhythm of your ideal practice.

Notice if that pragmatic voice comes up inside with protests over how many more clients you need, or how you’ll pay this month’s office rent, or some other practical concern.

Kindly ask that voice to step aside for a moment (while still honoring that it showed up).

How would you like your practice to feel, rhythmically?

Lean into how it would feel in your body, in your breath, in your schedule.

Think of a song or piece of music that expresses the way you’d like your practice to feel.

There’s really no right or wrong – you might think of a song that helps you feel energized, one that connects you to a specific memory, one that relaxes you.

Allow your choice to “bubble up” spontaneously, rather than being a purely cognitive exercise.

Take time to listen to it – feel the rhythm of the song in your body, let it sink down to your bones. Invite your body and breath to shift into a different way of being. Songs can be powerful touchstones, so revisit it often. Let it be a reminder that reconnects you to the rhythm of your ideal practice.

Conclusion

Mindfulness and rhythm go hand in hand with private practice – and life.

When we can drop in the present moment and notice what is, while also holding/embodying the rhythm of how we would like things to feel, we give ourselves permission to build our practices in a way that feels nurturing and satisfying.

Ultimately, this allows us to serve our clients – and ourselves – so much better.

Maya Benattar build a practice that feels good

Maya Benattar, MA, MT-BC, LCAT is a music therapist and psychotherapist in private practice in Midtown Manhattan (NYC).  In addition to her clinical work, Maya offers online and in-person Reclaim Your Rhythm workshops for helpers and healers and individual Reclaim Your Rhythm consultations. She loves supporting helpers and healers in showing up for their clients – and themselves – in bold and clear ways.

For more information about Maya and her work, visit www.mayabenattar.com/professionals/

You can also find her on Instagram and Facebook.

{Instagram}: www.instagram.com/mayabenattar

{Facebook}: www.facebook.com/mayabenattarlcat

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

In this article, we’ll talk about ways to approach your website marketing when you haven’t yet found your niche.

Do I Even Need A “Niche” In My Private Practice?

When it comes to any type of marketing, I truly believe that each business is unique.

What works for one therapist, may not work or even feel good to another therapist.

I encourage you to try new marketing approaches, test them for a time and see what works for you.

And it’s not just about the number of clients. If you’re doing anything in your business that drains your energy or doesn’t feel right, I encourage you to drop it.

I think that also applies to niching as well.

I’ve spoken to many therapist that work with all kinds of people in many different modalities and their practices are doing just fine.

The place where finding your niche can be so powerful for your marketing is when you want to really focus your practice and attract more of a very specific type of client.

When I started my website design business, I had many conversations with friends and family that thought that focusing ONLY on doing websites for therapists meant that I was limiting my growth.

But I knew that if I wanted to really help people, I needed to understand the challenges of my clients, inside and out.

If a restaurant came to me and said they’d love to work with me, would I turn them away?

Probably not – I’d love the challenge – but my understanding of what a restaurant needs in a website is much more limited than what a therapist would need.

For me niching has helped my provide a better service and product to my clients.

So what’s the point?

If you want your caseload to be filled with a very specific type of client, because that’s the work you love to do and you want to grow your expertise in that area… then go for it. Niche down!

But if you’re still finding out who you like to work with or just enjoy seeing all types of clients, then don’t try and force it.

How To Handle Your Private Practice Website Copy When You Don’t Have A Niche

Ok, so you’re not yet ready or feel the need to niche down in your private practice.

How can you use your website to get more clients?

While you may not be able to have an uber specific headline on your homepage like “I help new moms cope with anxiety and become the moms they’ve always dreamt they’d be,” I think there are still some strategic things you can do to make sure you’re connecting with potential clients.

1: Get to The Core of What You Love Doing

My wife went through the same struggle of wondering how/if she should find a niche in her private practice and market toward it.

She loves seeing a number of different types of clients – male, female and couples.

She also loves helping them with various challenges such as anxiety, family of origin and discovering their identity.

So when it came time to write copy for her website, we were a bit unsure where to begin.

But the more we peeled back the layers of what she loved doing – the more she listened to what made her feel alive in her work – the more she realized it all boiled down to one thing: relationships.

My wife loves helping her clients have better relationships.

So on her homepage, we created this title:

pasted image 0

It’s broad enough to attract many types of clients (individuals and couples) but just specific enough to connect with any potential client who is struggling in their relationships.

So I encourage you to pay attention to the type of work you love doing. Think about the common denominator and use that as a headline on your homepage.

You’ve only got a few seconds to entice someone to stay on that page, so give them something to connect to.

It doesn’t have to be calling out a specific population (i.e. dads in their 40s who own a business) but it should give a sense of what you do.

2: Focus On The Types of Services/Specialties You Offer in Your Private Practice

Another way to attract many types of clients and work in your private practice is to give each potential client they need in order to feel comfortable reaching out to you.

To do this, you can create individual landing pages for all the services and specialties you offer.

If you enjoy doing some couples therapy, then create a specific page just for that. Really give them all they need to know about what therapy will look like.

Take them from a place of struggle (the reason they’re looking for a therapist in the first place) to a place of hope.

Another thing you can do is focus on the various specialties you address in your practice.

For instance, if you learn many people are coming to your for help with anxiety, create a specific page all about that.

These pages can help convert all sorts of clients. Plus they’re great for search engine optimization (SEO).

Check out this post to learn more about creating specialty pages that Google loves: How I Used SEO to go From Zero Clients to Too Many Clients

Tips For Discovering Your Private Practice Niche

I’ll be honest… having a specific niche makes marketing a lot easier.

It allows you speak directly to people and really connect with them.

You can use the tips above to get started creating website pages and copy, but if you think you’d like to eventually narrow your niche, I’ll leave you with a few tips:

  1. Think about the clients you’ve been working with that you REALLY love. What is it about them that you love so much? Write it down.
  2. Think about the types of challenges you love helping your clients with and what really excites you. Make a list.
  3. Identify how the type of client intersects with the challenge you really want to be known for.
  4. Keep a spreadsheet of notes on how your favorite clients describe their challenges so you can use it in your marketing copy.
  5. Practice writing some headlines that capture who you help and what you help them do. You can use the best one on your homepage.

Conclusion

Having a niche can certainly simplify your marketing message, however, you can still be successful with your marketing without niching waaaay down.

If you don’t have a niche or even want a niche, I hope the tips above give you some direction as you think about the copy and marketing on your private practice website.

At the end of the day, you have to do what feels good and what works for you!

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information – through your website’s design –  in a way that’s easy to read. This is why the size of the font on your website is so important.

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information - through your website’s design - in a way that’s easy to read. This is why the size of the font on your website is so important.

In this article we’ll talk about a few things to consider when choosing your website’s font size and answer the question, “what size font should I use on my private practice website?”

Some Things to Consider

Like the colors you choose for your website, your fonts and font size have an impact on the way your brand and practice are viewed by the end user.

If your practice is geared toward the parents of young children, your brand may be more bold and upbeat.

So, you may use larger, more creative fonts for headlines and brighter colors as compared to a website whose primary audience is, let’s say, older adults over 60.

And as a general rule, it’s best that your fonts be too big than too small.

Research has shown that small font sizes & low-contrast are the #1 complaint for web users as it relates to reading online. (Source)

This means that you’ll definitely want to take into account your ideal client.

Example:

I recently worked with an amazing client, Karen Midyet on her new coaching website www.coachingagingadults.com.

Because her practice is focused solely on aging adults and their caretakers, we had to make sure that fonts were easy to read.

This meant bolder headlines, a larger font for body copy and high contrast design.

coaching aging adults font size blog

If we didn’t know her ideal audience, who she wanted to reach and how they’d be using her website, we wouldn’t have gone with such large fonts.

So, step one to deciding the size of your fonts is to know who will be using your website so you can create the best user experience possible.

Headline Fonts vs Body Copy Fonts

There are typically two main categories of fonts on your website: headers and body copy.

Header Font Sizes

You’ll have a font for various headers (these are your H1, H2, H3, etc.), which help to create organization and a hierarchy for your page content.

With headline fonts, it’s best to stick to what’s called modular scaled font sizes.

What the heck are those?

“[Modular scaled font sizes are] a series of harmonious font sizes that have the perfect proportion that the general public view as “beautiful.” (Source)

This includes the following font sizes: 8, 16, 24, 32, 48, 64, 95

So when you’re setting the font size of your headers, you can use a hierarchy, like so:

  • Your H1 (usually the page title will be in an H1 tag so it’s the most important): 48 pixels
  • Your H2: 32 pixels
  • Your H3: 24 pixels
  • Your H4: While 18 is not in the list above, if you need a subheader slightly larger than your body copy, you can use 18 pixels here.

Body Copy Font Size

The next category of font that you’ll have on your website is the body copy.

This is the main group of text that will make up the content on your website.

It’s the meat and potatoes. The bulk of your blog posts, informational pages and will carry most of the important details you want to communicate to your clients.

With body copy, you want to make sure the size doesn’t hinder your visitor’s ability to read it.

On average, the ideal size of your body copy font, according to our modular scaled font sizes above, is 16 pixels.

This size is not too big and not too small for the average reader.

It’s the font size I use on 90% of the websites I design.

But, like with most things in design, rules can often be broken WHEN it makes sense.

In the case of the Coaching Aging Adults website I mentioned above, we knew that the audience for this site would be aging adults that may have vision challenges.

We made the body copy size a whopping 18 pixels to make sure that the target audience would have no trouble reading the content on the website.

Again, knowing your audience will help you make the right design decisions on your private practice website.

Conclusion

There you have it! A simple guideline for setting the font sizes on your private practice website.

The best thing to keep in mind is who your ideal client is, how they will use your website.

Take them into account with any website design decision to ensure you’re making it as easy as possible for them to read your content and use your website.

A guest post by Jo Muirhead

Have you noticed that there is a lot of talk about being an Entrepreneur when you are the owner of a private practice?

If you are a clinician in private practice for yourself, do you think of yourself as an Entrepreneur?

I certainly didn’t.  I initially thought of myself as self employed and over the past 7 or so years I have thought of myself as a business owner, but an Entrepreneur, hmmm I didn’t think that fit me.

Isn’t an Entrepreneurs someone who is on Shark Tank, aren’t they people who make a gazillion dollars and have investors? Don’t they take massive risks with other people’s money, time and lives?

Health professionals by training and practice, and because of the incredible importance of the work we do with people, are by nature risk averse and process oriented.  We have many checks, balances and compliances to ensure we maintain standards of patient care.

 

A guest post by Jo Muirhead Have you noticed that there is a lot of talk about being an Entrepreneur when you are the owner of a private practice? If you are a clinician in private practice for yourself, do you think of yourself as an Entrepreneur? I certainly didn’t. I initially thought of myself as self employed and over the past 7 or so years I have thought of myself as a business owner, but an Entrepreneur, hmmm I didn’t think that fit me. Isn’t an Entrepreneurs someone who is on Shark Tank, aren’t they people who make a gazillion dollars and have investors? Don’t they take massive risks with other people’s money, time and lives?

Entrepreneurs are risk takers.

To be successful in business there must be a level of risk taking which means a level of being ok with failure and making mistakes.

Make mistakes as a clinician and people can be harmed.

Make mistakes as an Entrepreneur and you may end up changing the world for good.

Health professionals and Entrepreneurs appear to be on two different ends of the mindset spectrum.  Being both an Entrepreneur and a clinician at the same time is difficult.  The health professional who is a business owner must bring these two conflicting paradigms together.

We know successful Entrepreneurs and business owners are all risk takers; often throwing caution to the wind and making decisions and taking opportunities quickly.

Successful Entrepreneurs can change in a split second and turn on a dime when new information is presented to them.

Further, successful Entrepreneurs make decisions with maybe 65% of needed information and just work the rest out along the way. This somehow feels incompatible to clinical decision making when we are talking about our client’s. I don’t know about you, but I want a whole lot more certainty than this when making recommendations for my client’s.

What happens when the health professional (the clinician) and the entrepreneur collide?

This appears to be at the core of why some health professionals can become successful Entrepreneurs and business owners and others get so stuck in the process of trying to build a business.  How do we manage the internal conflict between?

  • Risk averse and risk taker?
  • Caution and courage to make change quickly and often?
  • Being conservative and being radical?

This is where I see many health professionals give up and get it wrong – they apply their clinical decision-making model to their business, to Entrepreneurship.

It simply can’t work for long.  It will get them so far, but it’s terribly limited.

They will be limited to selling time for money or training sessions for a fee.  They will be stuck in transactional service delivery.  I don’t want this for you, because you have more in you than that!

How do you learn to be an Entrepreneur? 

To get good at this you need to practice.

You need to hang out with people who think differently, who don’t make clinical decisions all day long.

You need to place yourself in an environment where you can learn to take risks in your business; where problems can be solved as they arise, because problems will come. It’s just what you do to solve them is the difference between success now and success later.

You need to learn to take risks and learn that risk taking is not bad. However, you need to know what you can risk and what you shouldn’t risk. This is where having the right supports around you is imperative.

Myself, and many of my clients are examples of how health professionals can become successful Entrepreneurs and business owners.  Now, I will admit not all my clients have made it.  There have been a couple who have become stuck in the need to be safe – and that’s OK.  Being a business owner or in private practice isn’t for everyone.  But there are a lot more of us who could be successful in business.

It’s time for us to stop thinking old school.

Like the old school clinician. I am NOT saying it’s time to stop practicing clinical decision making, nor am I saying it’s time to stop being professional or ethical. No in fact we need to be all these things, AND more.

We need to understand that Entrepreneurial thinking in western workplaces is a new literacy.

Just like reading, writing, clinical knowledge and the use of digital technologies, Entrepreneurial thinking is now an expected mindset for employees as well as business owners.

Entrepreneurial thinking is not just for those internet business owners’ who dream of a laptop lifestyle.

I’ve been working through the concepts of being a clinician and an Entrepreneur as I write my Book, The Entrepreneurial Clinician (working title😊).

Here are 5 of the 10 mindset shifts I think we can make to help us be more Entrepreneurial while maintaining our clinical integrity.

image1 1

When we engage in entrepreneurial thinking we will notice some incredible results:

  1. We will become confident in differentiating ourselves in the market, allowing the client’s we are best suited to work with to find us and engage with us.
  2. We will feel happy and fulfilled in our work because we are doing work we love, the way we love to do it, while helping the people we are best positioned to serve.
  3. We will start to experience the FREEDOM and flexibility that we have dreamed of for so long.

If we are going to be different and make a difference in the lives of our client’s and their communities, we all need to start thinking differently. We can’t solve the problems we are facing, with old thinking.  What is exciting is that all of us know how to think and think critically. That was one of the most powerful gifts we received through graduation.

It’s time for the change, and you can do it, one mindset shift at a time.

Go back over that list of five I’ve included in this blog post, choose one, and have a go at practicing it for the next month. Just 1, for a month. You won’t always get it “right” and you won’t always get it wrong, that’s way we call it practice.

If you’re keen to be one of the first people to know when my book is completed and available, head on over the JoMuirhead.com and sign up for the guide “ How to Find Freedom in your private practice”. Once I have your email I will be able to let you know how you can be one of the first people to get your hands on this book when its done.

As always, here’s to your success!

Jo

pasted image 0 1

Who is Jo Muirhead?

Jo is a Consultant, speaker and business mentor for the health and wellness industry. As the owner and principal rehabilitation consultant at Purple Co (www.PurpleCo.com.auhttp://www.purpleco.com.au/), Jo understands the challenges and obstacles faced by health and wellness business owners first hand. She applies the learnings and successes she has had in her own business to that of her clients, showing them that they can effectively market their business, increase their revenue, and enjoy the work they do. For more information visit www.jomuirhead.com.

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do?

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do? In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

1: Write Content Your Ideal Clients Actually Want To Read

5 ways to get more readers therapy blog 1

The first step in increasing your blog readership is to write posts that actually serve your ideal clients.

Your blog should not be a repository of “deep thoughts” or vague reflections.

I certainly encourage you to use your experiences and reflections to inspire your blog posts.

But a blog post titled “My Morning Hike” will get faaaaaar less views than one titled “How A Simple Walk Can Help You Set Goals and Decrease Anxiety About The New Year.”

When we use vague titles and long ramblings, it’s extremely unclear to the reader what’s actually in it for them.

Starting with your headline, you give your website visitors a reason to read each blog post.

Don’t know where to begin?

Start by thinking about why clients come to you.

Make a list of the challenges their facing and the topics you’ve been discussing in your sessions.

Then write about it!

Think of your blog as a way of serving your current clients as well as website visitors that may not even become your clients.

Over time, this will help increase connection with your readers, foster a positive perception of you and your practice, highlight your expertise and hopefully turn into more clients.

2: Be Consistent When Publishing New Blog Posts on Your Private Practice Website

more readers therapist blogging counseling calendar

Google loves seeing fresh content on your private practice website.

When you consistently add new blog posts, this lets Google know that your website is growing.

It says, “Now here’s a website that is constantly growing in resources. I like that!”

Plus, the more you write, the more words are on your website.

This means that your chances for ranking for new keywords is increasing constantly, so your ability to rank higher in Google for various phrases goes up and up over time.

When we first launched my wife’s website back in 2011, we saw her traffic double after she began blogging.

She added one new blog post each week for a few months.

And she didn’t even use social media to share the posts!

So, if you want to increase traffic to your blog, find a schedule that works for you and stick to it.

For tips on how to maintain a consistent blogging schedule, check out this post.

3: Use Social Media To Drive More Traffic to Your Blog Posts

5 ways to get more blog readers therapist marketing social media

If your clients don’t know your blog post exists, how will they ever read it?

Plus, your blog posts may or may not be ranking well in Google, making it hard to even find some of that great content you’ve been working on.

So, another way you can get your blog posts in front of potential clients is to use social media.

When you use social media to create a following, it’s another way to get your content in front of people.

And if people are liking your private practice Facebook page or following you on Pinterest, then they’ve already expressed some interest in what you’re doing.

This makes them more likely to read your posts when they show up in their feed.

Heck, even if it’s your friends and family that see your blog posts on Facebook, you never know who will read it, share it and get it in front of your next client.

My favorite social network for driving traffic is DEFINITELY Pinterest.

<a data-pin-do=”embedBoard” data-pin-board-width=”400″ data-pin-scale-height=”240″ data-pin-scale-width=”80″ href=”https://www.pinterest.com/mytherapistweb/create-my-therapist-website-blog/“></a>

<script async defer src=”//assets.pinterest.com/js/pinit.js”></script>

Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

Because of its traffic-building potential and nature of finding helpful articles on the platform, I believe it can be a powerful marketing tool for any therapist with a blog.

Related article: Why Your Private Practice Needs To Be On Pinterest.

But no matter what platform you love to use, social media is a great way to take your blog post a bit further and drive a little more traffic to it.

Some tips for using social media to promote your blog posts:

  • If you’re just starting out, choose ONE network and learn how to use it effectively before adding another
  • Be consistent. Just like how you should frequently publish new blog posts on your website, you should frequently be sharing on social media
  • Try and balance 1 post about your business to every 4 posts that are not promotional, such as quotes and helpful articles from others
  • Use Google Analytics to check in from time to time and see which platform is bringing in the most traffic and then focus on that platform to drive even more traffic

4: Use Email Marketing to Let People Know When You’ve Published a New Post

5 ways to get more blog readers therapists email marketing

Just like social media above, using email marketing is a great way to send your blog posts to potential clients who have already expressed interest in your work.

One of the first questions I hear from people starting out with email marketing is “what do I say to people on my email list?”

Letting people on your email list know that you’ve published a new blog post is a great way to keep in touch with your list.

Once your blog post is published, you can write an email summarizing it and include the link back to your website.

I encourage you to link to your website, rather than just send the blog post in an email.

This way, people can visit other pages on your website if they want to – continually learning more about your services – and hopefully lead to scheduling a session with you.

Your email list should be filled with people who have already enjoyed your content enough to even give you their email address… so this audience is really the best target for reading your blog posts.

When they continue to get helpful and insightful articles a couple times a month, it warms them up to you, creates trust and helps remind them that you can help them.

You never know when someone will respond to one of those emails asking when they can schedule their next session!

5: Include Images in Your Blog Posts

private practice blogging tips

So here is a stat that is pretty crazy:

Blog articles with images get 94% more views. (source)

94%!! Wow!

In our fast-paced world, photos help get our attention and drive engagement.

If you want to increase the amount of views your blog posts get, be sure to include at least one photo with each one.

This will help your posts stand out, especially when shared on social media.

Including images can also help you optimize your post better for search engines.

To learn more about how to optimize images for SEO, click here.

Conclusion

If you’re wondering why more people aren’t reading your blog posts, I encourage to give the five tips above a shot.

Test it out over time and see if your traffic is increasing.

Remember, just publishing blog posts is not always enough to increase your traffic.

You just may need to give people a reminder that your new blog posts exist. The more chances people get to hear about your post, the more clicks over to your website there will be.

And the best part about all the tips above is that they’re totally free for you to try!

A guest post by Maelisa Hall

Many therapists say that the paperwork related to the client intake process takes twice as long as other therapy sessions, but here’s a secret: It doesn’t need to.

A guest post by Maelisa Hall Many therapists say that the paperwork related to the client intake process takes twice as long as other therapy sessions, but here’s a secret: It doesn’t need to.

There are some key things you can do to simplify and organize your client intake process so that you save yourself time before and after the first session with your clients.

And when implemented well, these strategies will actually help you build rapport with clients more quickly and more easily, all while improving your professional perception within the community.

1: Have clients fill out an assessment before you meet

One of the best ways to save time AND get some amazing clinical information is to have your clients fill out the intake assessment form, not you. Right when their appointment is scheduled, make sure they know there is some paperwork they need to fill out beforehand.

Explain the paperwork in layman’s terms and keep the questions simple, but don’t be afraid to go deep. For example, in my intake assessment form I have questions/sections like:

“Reason for contacting me about therapy”

“Goals you want to accomplish in working together”

“Who currently lives in your home?”

There are a lot more questions diving into all biopsychosocial areas and including the basic demographic information you need, but there aren’t so many questions that the form is overwhelming to complete.

There are a couple huge benefits to having your clients fill out the form. First, you get to see how they phrase the problem and what language they use to describe themselves. This gives you a kickstart to building rapport and getting to know your client.

Second, you are able to focus on what is most important during the intake session… actually getting to know your client! You can ask follow up questions based on what they already wrote and you don’t waste time on things like writing family member’s names and phone numbers.

Lastly, you save yourself time. Most of the intake paperwork is already done before your client even walks in the office.

2: Send automated reminders

Yes, some clients will forget to fill out paperwork before an appointment. That’s reality.

But we have these awesome tools like text reminders, email reminders and calendar invites that can help your clients avoid this problem.

Some therapists have strong opinions about these reminders and believe that clients should take responsibility for their treatment and that it is not the therapist’s job to send reminders.

While I agree with the responsibility part, I also encourage you to consider that clients rarely begin therapy at a time when things are going well in life and they feel organized and on top of their game.

Clients usually start therapy when they are feeling stressed, overwhelmed or like things are spiraling out of control.

Automated reminders are cheap and easy to set up… and they’re automated! These things weren’t readily available 10 years ago but today it’s a great resource for both clients and therapists.

3: Keep your forms with you during intakes

Have that intake form your client filled out with you during the whole intake session and add your notes to it as you ask about details. Since your client has already written a lot of the base information, you won’t be writing (or typing) during the whole session.

This can take some getting used to but is one of the most important things I recommend doing during intake sessions… because your intake is done when the client walks out the door.

And trust me, your intakes will have much better information than they normally do.

Most therapists grossly overestimate how much they’ll remember about their clients. Combine that with the fact that many therapists avoid completing intakes after a session because they are so time-consuming and you have a recipe to create mediocre intakes that miss a lot of the important nuances your client shared or presented.

4: Talk to your clients about the process

One of the common responses I get about about #3 is that therapists are worried they will be too focused writing and not able to establish rapport with clients.

The key to building rapport is communicating with your clients about the whole process.

Let them know if you need a minute to finish writing something because you think it’s important. Tell them what you’re writing and why.

Most importantly, set the expectations from the beginning that this first session is a bit different. You want to get to know them and make sure you’re a good fit to work together. Explain that you don’t usually take notes during sessions (unless you actually do) but since you’re just getting to know one another, you’ll be jotting some things down.

I have done this dozens, if not hundreds of times and I’ve never had a client complain. In fact, most clients seem to appreciate that I’m taking their information seriously and genuinely want to help them.

5: Create (or copy) templates for notes and treatment plans

Yes, there are things you want to include in an intake note that you don’t normally include in other notes. Things like obtaining consent for treatment and reviewing potential limits to confidentiality.

Having a template so you don’t recreate these with each client is very helpful. Many electronic health records (EHRs) will allow you to create your own templates so you can save time on common things you write.

Even if your EHR doesn’t have this ability, you can create a template on your computer and then copy and paste that information in to your intake notes. And if you use paper records, just print it out and have some copies ready to use.

6: Use a practice management system

A practice management system (also commonly called an EHR) serves as your filing cabinet, payment processor, automated reminder service, email provider, shared drive, scheduling service, calendar, template holder, task reminder and so much more.

This is a whole other blog post in itself, but using a practice management system can help you save a huge amount of time… as long as you make sure to invest time up front setting it up with all your preferences and templates.

At this point, most systems offer a client portal, which makes things like sending forms to complete and accepting payments a very easy process. In the long run, this is one of the most affordable and effective ways to improve your intake process.

7: Get a non-therapist friend’s opinion

The best way to find out what doesn’t make sense or needs improvement is having a non-therapist friend go through your entire intake process.

Yes, if you have good friends they will gladly do this for you! Of course, you might want to offer to pay the next time you have lunch together.

Here are some questions you want them to answer:

  • What did you think of the whole process?
  • How did it compare with going to a doctor’s office the first time?
  • Does everything on the forms make sense?
  • Was any part of filling out the forms confusing?
  • Were there any words you didn’t recognize?
  • Did you feel like you knew exactly what was expected before the appointment?
  • Did you know how to get a hold of me if you needed to reschedule or were running late?
  • Did you know exactly how to get to the office for an appointment?
  • What parts felt time-consuming or “clunky?”
  • How much time did it take you to complete everything?

You will get so much valuable information from this task! Yes, this takes a bit more work (and might cost you a lunch), but it will help you see your blind spots in a way no other task can.

What to do next…

Implementing all of these things might seem overwhelming, so pick one thing to do this week and put it in your calendar. Evaluate how that works, and then try another strategy.

A lot of these things will be trial and error to see what process works best for you and your clients so be open to feedback and don’t expect that everything will work on the first try. It’s a process but it is so worth it to save yourself time and stress.

Plus, having a streamlined and easy-to-complete intake process will ultimately benefit the people it should- your clients.

maelisa hall

About Maelisa Hall

Maelisa Hall, Psy.D. specializes in teaching therapists how to connect with their paperwork so it’s more simple and more meaningful. The result? Rock solid documentation every therapist can be proud of! Check out her free online Private Practice Paperwork Crash Course, and get templates, cheat sheets and tips on improving your documentation today.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do…

In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

 

Content Clarity Wins the Day

Far too many private websites fall short of their mission to get more clients because there’s a lack of clarity when visitors arrive.

I see this all the time…

When landing on a homepage, I often have to struggle to understand what the therapist does and who they help.

And if I’m having trouble finding that information … well, then so are your potential clients.

One of the quickest ways you can correct this is by writing a clear and concise sentence, or “one-liner.”

When website visitors arrive, a one-liner that explains your private practice or any of your services can be extremely helpful in the marketing of your business.

Why?

Because it lets your potential clients know they’re in the right place.

Marketing expert, Donald Miller, explains in his book Building A Story Brand (affiliate link) that your one-liner should contain the following elements:

  • The Character: Who you help
  • The Problem: What you help them overcome
  • The Plan: Can you include HOW you help them overcome the problem?
  • The Success: What does success look like?

Here’s an example of a one-liner someone may have on the top of their homepage:

“I help new moms cope with depression and overwhelm so they can be the mom they always dreamed they’d be.”

You can see how quickly this can get the attention of a website visitor if they were a new mom looking to find help with depression.

It gives them a chance to say, “That’s me! I dream of being a great mom!”

You can do this on your homepage, your about page and certainly on all your landing pages for specific services you offer in your practice.

Write a Headline for Those Most Likely to Work With You

There will always be that small percentage of potential clients who are totally on board with your service.

And it’s good it’s a small percentage! That’s exactly who you want to reach.

Remember, you can’t make everyone happy. The best copywriters know this, so they write headlines and content for those who are most likely to favor the service they’re writing about.

Know your clients and gain insights from the people you work with in your private practice.

Trying to write for 100% of the people will hamper your conversion rate.

Listen to how your clients describe their challenges and write it down in a notebook to use as inspiration for your one-liners.

Write 20 Headline Options and Let Your Creativity Flow

I know, it’s a challenge, but it releases your own creativity. Don’t delete as you go. Allow creativity to take over. Play around with shortening and lengthening your one-liner.

Try elevating the benefit to increase intrigue with potential clients visiting your website.

Twenty variations should be enough for you to turn your ideas into the ultimate headline.

Open up and don’t be afraid of any variations that fall flat. You’ll end up with your share of good ones.

You can start by focusing on a one-liner for your homepage that encompasses your private practice.

From there, you can do this for each of your service pages.

Trim the Fat from Your Content

This is the stage where you trim the fat and delete any obvious junk content. Like any endeavor in the world, there’s always a lot you can learn from your mistakes.

Don’t be hard on yourself for having to toss out junk. It’s all part of the process.

Your ideas that fell short can serve as a springboard for new ideas.

Remember, your physical therapy or mental health practice is about solving problems and providing solutions for them. It’s not about you.

Related Article: Your About Page is Not About You

What The Rest of Your Private Practice Website Copy Should Contain

In addition to that amazing one-liner on the front page of your website, there are other critical elements that your site should contain.

1. Homepage

This is where you want that main one-liner to live. Quickly tell your clients what your private practice is all about. You know the old saying about “first impressions.”

Your homepage is the first impression, and likely the greatest impression, that a potential patient will receive. So make sure you convey that your business has the answers they’re looking for.

A visitor’s attention span will be around eight seconds. Attention spans are growing shorter and shorter.

Make their first impression count. Get right to the point and don’t give the reader too much information or require them to make too many choices.

Focus on the one major thing you want visitors to know, and don’t deviate from your theme.

Also, include an action that you want them to take.

Related Article: 5 Homepage Mistakes Therapists Make & How to Avoid Them

2. About Page

This page should address your ideal client or patient. It doesn’t have to be a mind-blowing page. Just make sure that it has relevant information about your practice.

Write content as if you’re talking directly to your clients. It’s not a bad idea to offer up a glimpse of your life outside of your practice.

Keep it simple and focused on the ideal client you’re trying to reach and think about where they’re at when looking for your services.

3. Services Page

This page is the one where you introduce your services.

Break it down into the categories that your practice addresses. Be specific and informative.

When we design websites for clients, we like to make this page “your practice at a glance.”

You can provide some short introductions to all your services so a visitor can quickly scroll through and see what you offer.

Introduce the service, then link over to a page for each one.

4. A Page for Each Service Offered

These pages expound on each service you have listed on the Services Page.

This is where your content can go into greater detail about each service. This is also where you get to elaborate on your expertise.

You can create a one-liner to go on the top of each of these pages to quickly grab the attention of your ideal clients.

5. Blog

Your blog is where you can really show your expertise on very specific topics.

Google’s algorithm also likes the idea of refreshed and relevant content on websites. So try and write consistently, even it’s just one blog post a month.

It will definitely help your traffic!

Conclusion

It might be difficult at first, but you’ll get used to writing your private practice website copy as time goes on.

Practicing crafting your one-liner can be a great exercise that can help you simplify how you speak about your services and how clear and concise your copy currently is (or isn’t).

Got an idea for a one-liner for your private practice but need some feedback?

Head over to the CMTW Facebook group and post it there. We’ve got a bunch of your colleagues in there who would love to help you out.

And for more tips on writing simple and effective marketing copy for your private practice, check out the book Building A Story Brand or read my review here.

A guest post by Katie Springs

Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

A guest post by Katie Springs Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

You’re not just the counselor, therapist, or clinician. You’re also the office manager, the billing department, the support technician, the receptionist, and the marketing director all rolled into one.

With so much going on, it’s understandable that you may feel a little overwhelmed.

The good news is there are ways you can simplify your blogging process so it takes less time from your busy schedule.

Set a Schedule

Imagine if you stopped making appointments for your clients and instead invited them to pop in whenever they felt like it.

The result would be an unpredictable schedule that may result in confusion and would likely mean you would struggle to get to the all- important tasks you need to accomplish to maintain your practice, such as returning calls, billing insurance, and completing session notes.

Soon, you would feel like your practice is running you, rather than you running your practice.

The same is true for blogging.  

Without a schedule, blogging may become an after-thought, or a task that you just don’t get around to as often as you hope.

Setting a schedule and blocking of time to write is the best way to prevent yourself from getting behind on your blogging routine. Your schedule doesn’t have to be hard or complicated. And, you don’t have to start off blogging weekly.

When you’re first starting out, you might only want to commit to one blog post a month for the first few months, and then increase your frequency as you find your groove.   The important part is to commit to a schedule, book it into your calendar, and follow through.

Write in Batches

Once you have a blogging schedule, you know how many posts you’ll need to write every month. A savvy way of writing blog posts is to batch.

The idea behind batching is to write a series of articles in succession about a similar topic. It’s even more effective if you are able to write them over a few days.

Here is a sample batching process that can yield a month or two of initial blog posts:

  • Determine your primary topic
  • Create 3-5 (or more) blog titles that center around the primary topic
  • Write an outline for each blog
  • Write the blogs in succession

The beauty of this process is that you are creating a few blog posts about a particular topic, making it easier for ideas to flow.   It doesn’t mean you have to publish each post in succession.

When you sit down to blog, eliminate as many distractions as possible.

Consider putting your phone on silent and try to mute notifications on your computer. If you find it too distracting to work in your office, go to a local coffee shop or another quiet area to help you disconnect.

Get an Accountability Partner

Sometimes, the best way to make sure a task gets done is to enlist an accountability partner. An accountability partner is effective because you know you’ll have to give them an update later.

If your accountability partner is also blogging to build their private practice, you could become writing buddies.

Arrange to meet up in a quiet location such as a library or hotel lobby or, if you don’t live near each other, meet virtually on a free video platform such as Skype and work on your individual posts at the same time.

When you begin your active working session, you and your partner should both set a goal for how many words or posts you want to complete.

Take a break in the middle of each working session, checking in to see if you are on track to accomplish your goals.  If not, find out how you can support your accountability partner move past writer’s block, motivation dilemmas, or other challenges.

At the end of your working session, check in with each other and report your success.   You might even find that a friendly competition helps.  Perhaps a cup of coffee or glass of wine is on the line.

Outsource Your Blog

Another way to have fresh content for your blog is to pay someone else to write it.

While you’ll pay for each blog post, usually based on the number of words, you may find that the amount a freelancer or outsource contract costs compared to the amount you charge per hour is a savvy expense.

One note about outsourced blog content.  It is unlikely that any copywriter will create content that sounds just like you.

Therefore, you should be willing to spend a few minutes editing the content once you receive it to use specific word choices and examples that sound like you.

If you are going to outsource, make sure you select someone who has a strong portfolio and understands your business.

If you don’t know a writer, ask for recommendations from other mental health practitioners. They may know a writer who would be a great fit for your blog.

Blogging can be a wonderful way to connect with potential clients and grow your private practice. With a sound strategy in place, and one that is easy for you to maintain, you’re likely to keep this visibility strategy going – and see return on your investment for your practice.

image1

About Katie Springs

Katie Springs, LPC, BC-NCC, BC-THM understands the demands of a thriving private practice.   In addition to managing her private practice, she is a marketing coach for mental health professionals who want to be highly visible so that they can grow their practice and maximize their impact.  Learn more about Katie and The Savvy Private Practice at www.TheSavvyPrivatePractice.com.

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults. In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

private practice website aging adults

Creating A National Coaching Brand

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

Knowing The Target Audience: Intentional Website Design

The target audience for the Coaching Aging Adults website was very clear:

Aging adults, caregivers, retirees and upcoming retirees, as well as other businesses she can consult with about the challenges associated with aging.

This meant that the majority of people using this new website would adults over 50 years of age.

So we had to be sensitive to this population and make sure the design would help them as they navigate the website and not hinder them from being able to get the resources they seek.

A key piece of our research for this project was a resource guide from the National Institute on Aging containing research on the key factors of making a website senior friendly.

Here are some key points from the research that we took into account:

1: Use High-Contrasts to Make Text Easy to Read

We knew that a large part of Karen’s audience may be reading with impaired vision in their older age.

One thing we made sure to do was always use high-contrast color combinations (with backgrounds and text) to make sure text was easy to read.

high contrast website design older adults optimized

2: A Larger Font Sizes

Like the previous point, we needed to ensure that text was easy to read.

Another way to do this was to use larger font sizes all around.

In the Divi settings, we set the body font size to 18 pixels. The average text size for a typical website is 16 pixels.

This would ensure text would be easy to read on the page.

We also used large font sizes for all the headers so that readers could easily understand they were moving into a new section of the page:

font size private practice website design optimized

3: Allow Additional Space Around Clickable Targets

Another way we made the website easier for the older demographic of users was to make sure that all buttons and clickable areas had plenty of space.

This will make clicking on those objects much easier for those with aging eyes or those not as experienced on a mouse like younger generations are.

coaching aging adults buttons

Notice the large font size and overall size of the buttons. This makes clicking so much easier!

4: Give Instructions Clearly

Most other websites I’ve worked on targeted much younger demographics.

A younger audience may be more used to button shapes or intuitively recognize links when they see them.

With the older demographic, we made sure to use clear instructions so that users would know what we were asking them to do and how to move to the next step.

It also meant using the phrase, “Click here to…” more often than on other websites:

clear button instructions optimized

Building An Online Coaching Platform

In order to grow the reach of Coaching Aging Adults in the coming years, Karen needed a website that would be homebase for her business that would grow along with her business.

One of the best assets Karen has for her audience is her vast collection of resources.

She’s collected books, articles and helpful websites for each of the populations she servers:

  • Caregivers
  • Therapists who work with adult populations
  • People transitioning to retirement
  • Older adults with health challenges

And, as time goes on, Karen will be adding her own articles via her blog.

So one of the main challenges for this new website was to allow website visitors to see all these great resources and find them quickly.

The first step was to use Divi’s (the WordPress theme we used) built-in search capabilities to allow users to search information right from the main navigation:

coaching aging adults search optimized

Notices the search icon right in within the main menu. Clicking it brings up a search box:

coaching aging adults search 2 optimized

So at any time, visitors can easily find what they’re looking for.

Another way we made sure people could access the growing list of resources on the Coaching Aging Adults website was to create specific pages for each topic.

Not only would these pages be extremely valuable to Karen’s audience, but it would also help her grow some passive income through affiliate marketing of products that her visitors may find helpful.

Here’s an example of a page we created for resources for caregivers:

coahcing aging adults resources page optimized

Because these resource pages will grow over time and be a bookmarkable page for those who take care of an aging family member or friend, we had to make them easy to navigate.

So, at the beginning of each section, we placed a navigation bar across the page, so an any time, the user could jump between the sections of the long scrolling page.

Another important challenge to these pages: they had to be easy to edit and add new content.

Luckily, the Divi WordPress Theme allows you to duplicate entire sections at the push of a button. So adding a new book in the future will be easy for Karen and her team.

The last feature I’d like to highlight on these resource pages is how each one will feature Karen’s growing list of her own blog posts.

Using WordPress’ blogging categories, we’re able to display relevant posts on each resource page:

coaching aging adults articles optimized

As the website grows in the number of articles, the more recent these pages will be and there will be more opportunities for website visitors to stay longer on the website.

Conclusion

I hope you enjoyed taking a little peek behind the scenes of the process behind coachingagingadults.com.

This project was a true collaboration and both Karen and I are excited about the results and looking forward to seeing how this new website serves her new business.

Here’s what Karen had to say about the process:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WBwUNH08OF8?rel=0&amp;showinfo=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

If you’re curious about what a new website could do for your private practice or you have a vision for your website you just need executed, feel free to schedule a free consultation here.