Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do?

Blogging can be one of the best ways to boost traffic to your private practice website. But simply putting a post on your website isn’t enough to ensure people actually read it. So what can you do? In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

In this article we’ll go over five ways you can boost your traffic with blogging while ensuring that visitors stick around and actually read your posts.

1: Write Content Your Ideal Clients Actually Want To Read

5 ways to get more readers therapy blog 1

The first step in increasing your blog readership is to write posts that actually serve your ideal clients.

Your blog should not be a repository of “deep thoughts” or vague reflections.

I certainly encourage you to use your experiences and reflections to inspire your blog posts.

But a blog post titled “My Morning Hike” will get faaaaaar less views than one titled “How A Simple Walk Can Help You Set Goals and Decrease Anxiety About The New Year.”

When we use vague titles and long ramblings, it’s extremely unclear to the reader what’s actually in it for them.

Starting with your headline, you give your website visitors a reason to read each blog post.

Don’t know where to begin?

Start by thinking about why clients come to you.

Make a list of the challenges their facing and the topics you’ve been discussing in your sessions.

Then write about it!

Think of your blog as a way of serving your current clients as well as website visitors that may not even become your clients.

Over time, this will help increase connection with your readers, foster a positive perception of you and your practice, highlight your expertise and hopefully turn into more clients.

2: Be Consistent When Publishing New Blog Posts on Your Private Practice Website

more readers therapist blogging counseling calendar

Google loves seeing fresh content on your private practice website.

When you consistently add new blog posts, this lets Google know that your website is growing.

It says, “Now here’s a website that is constantly growing in resources. I like that!”

Plus, the more you write, the more words are on your website.

This means that your chances for ranking for new keywords is increasing constantly, so your ability to rank higher in Google for various phrases goes up and up over time.

When we first launched my wife’s website back in 2011, we saw her traffic double after she began blogging.

She added one new blog post each week for a few months.

And she didn’t even use social media to share the posts!

So, if you want to increase traffic to your blog, find a schedule that works for you and stick to it.

For tips on how to maintain a consistent blogging schedule, check out this post.

3: Use Social Media To Drive More Traffic to Your Blog Posts

5 ways to get more blog readers therapist marketing social media

If your clients don’t know your blog post exists, how will they ever read it?

Plus, your blog posts may or may not be ranking well in Google, making it hard to even find some of that great content you’ve been working on.

So, another way you can get your blog posts in front of potential clients is to use social media.

When you use social media to create a following, it’s another way to get your content in front of people.

And if people are liking your private practice Facebook page or following you on Pinterest, then they’ve already expressed some interest in what you’re doing.

This makes them more likely to read your posts when they show up in their feed.

Heck, even if it’s your friends and family that see your blog posts on Facebook, you never know who will read it, share it and get it in front of your next client.

My favorite social network for driving traffic is DEFINITELY Pinterest.

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Did you know that Pinterest is the second largest driver of traffic, second only to Facebook?

Because of its traffic-building potential and nature of finding helpful articles on the platform, I believe it can be a powerful marketing tool for any therapist with a blog.

Related article: Why Your Private Practice Needs To Be On Pinterest.

But no matter what platform you love to use, social media is a great way to take your blog post a bit further and drive a little more traffic to it.

Some tips for using social media to promote your blog posts:

  • If you’re just starting out, choose ONE network and learn how to use it effectively before adding another
  • Be consistent. Just like how you should frequently publish new blog posts on your website, you should frequently be sharing on social media
  • Try and balance 1 post about your business to every 4 posts that are not promotional, such as quotes and helpful articles from others
  • Use Google Analytics to check in from time to time and see which platform is bringing in the most traffic and then focus on that platform to drive even more traffic

4: Use Email Marketing to Let People Know When You’ve Published a New Post

5 ways to get more blog readers therapists email marketing

Just like social media above, using email marketing is a great way to send your blog posts to potential clients who have already expressed interest in your work.

One of the first questions I hear from people starting out with email marketing is “what do I say to people on my email list?”

Letting people on your email list know that you’ve published a new blog post is a great way to keep in touch with your list.

Once your blog post is published, you can write an email summarizing it and include the link back to your website.

I encourage you to link to your website, rather than just send the blog post in an email.

This way, people can visit other pages on your website if they want to – continually learning more about your services – and hopefully lead to scheduling a session with you.

Your email list should be filled with people who have already enjoyed your content enough to even give you their email address… so this audience is really the best target for reading your blog posts.

When they continue to get helpful and insightful articles a couple times a month, it warms them up to you, creates trust and helps remind them that you can help them.

You never know when someone will respond to one of those emails asking when they can schedule their next session!

5: Include Images in Your Blog Posts

private practice blogging tips

So here is a stat that is pretty crazy:

Blog articles with images get 94% more views. (source)

94%!! Wow!

In our fast-paced world, photos help get our attention and drive engagement.

If you want to increase the amount of views your blog posts get, be sure to include at least one photo with each one.

This will help your posts stand out, especially when shared on social media.

Including images can also help you optimize your post better for search engines.

To learn more about how to optimize images for SEO, click here.

Conclusion

If you’re wondering why more people aren’t reading your blog posts, I encourage to give the five tips above a shot.

Test it out over time and see if your traffic is increasing.

Remember, just publishing blog posts is not always enough to increase your traffic.

You just may need to give people a reminder that your new blog posts exist. The more chances people get to hear about your post, the more clicks over to your website there will be.

And the best part about all the tips above is that they’re totally free for you to try!

A guest post by Maelisa Hall

Many therapists say that the paperwork related to the client intake process takes twice as long as other therapy sessions, but here’s a secret: It doesn’t need to.

A guest post by Maelisa Hall Many therapists say that the paperwork related to the client intake process takes twice as long as other therapy sessions, but here’s a secret: It doesn’t need to.

There are some key things you can do to simplify and organize your client intake process so that you save yourself time before and after the first session with your clients.

And when implemented well, these strategies will actually help you build rapport with clients more quickly and more easily, all while improving your professional perception within the community.

1: Have clients fill out an assessment before you meet

One of the best ways to save time AND get some amazing clinical information is to have your clients fill out the intake assessment form, not you. Right when their appointment is scheduled, make sure they know there is some paperwork they need to fill out beforehand.

Explain the paperwork in layman’s terms and keep the questions simple, but don’t be afraid to go deep. For example, in my intake assessment form I have questions/sections like:

“Reason for contacting me about therapy”

“Goals you want to accomplish in working together”

“Who currently lives in your home?”

There are a lot more questions diving into all biopsychosocial areas and including the basic demographic information you need, but there aren’t so many questions that the form is overwhelming to complete.

There are a couple huge benefits to having your clients fill out the form. First, you get to see how they phrase the problem and what language they use to describe themselves. This gives you a kickstart to building rapport and getting to know your client.

Second, you are able to focus on what is most important during the intake session… actually getting to know your client! You can ask follow up questions based on what they already wrote and you don’t waste time on things like writing family member’s names and phone numbers.

Lastly, you save yourself time. Most of the intake paperwork is already done before your client even walks in the office.

2: Send automated reminders

Yes, some clients will forget to fill out paperwork before an appointment. That’s reality.

But we have these awesome tools like text reminders, email reminders and calendar invites that can help your clients avoid this problem.

Some therapists have strong opinions about these reminders and believe that clients should take responsibility for their treatment and that it is not the therapist’s job to send reminders.

While I agree with the responsibility part, I also encourage you to consider that clients rarely begin therapy at a time when things are going well in life and they feel organized and on top of their game.

Clients usually start therapy when they are feeling stressed, overwhelmed or like things are spiraling out of control.

Automated reminders are cheap and easy to set up… and they’re automated! These things weren’t readily available 10 years ago but today it’s a great resource for both clients and therapists.

3: Keep your forms with you during intakes

Have that intake form your client filled out with you during the whole intake session and add your notes to it as you ask about details. Since your client has already written a lot of the base information, you won’t be writing (or typing) during the whole session.

This can take some getting used to but is one of the most important things I recommend doing during intake sessions… because your intake is done when the client walks out the door.

And trust me, your intakes will have much better information than they normally do.

Most therapists grossly overestimate how much they’ll remember about their clients. Combine that with the fact that many therapists avoid completing intakes after a session because they are so time-consuming and you have a recipe to create mediocre intakes that miss a lot of the important nuances your client shared or presented.

4: Talk to your clients about the process

One of the common responses I get about about #3 is that therapists are worried they will be too focused writing and not able to establish rapport with clients.

The key to building rapport is communicating with your clients about the whole process.

Let them know if you need a minute to finish writing something because you think it’s important. Tell them what you’re writing and why.

Most importantly, set the expectations from the beginning that this first session is a bit different. You want to get to know them and make sure you’re a good fit to work together. Explain that you don’t usually take notes during sessions (unless you actually do) but since you’re just getting to know one another, you’ll be jotting some things down.

I have done this dozens, if not hundreds of times and I’ve never had a client complain. In fact, most clients seem to appreciate that I’m taking their information seriously and genuinely want to help them.

5: Create (or copy) templates for notes and treatment plans

Yes, there are things you want to include in an intake note that you don’t normally include in other notes. Things like obtaining consent for treatment and reviewing potential limits to confidentiality.

Having a template so you don’t recreate these with each client is very helpful. Many electronic health records (EHRs) will allow you to create your own templates so you can save time on common things you write.

Even if your EHR doesn’t have this ability, you can create a template on your computer and then copy and paste that information in to your intake notes. And if you use paper records, just print it out and have some copies ready to use.

6: Use a practice management system

A practice management system (also commonly called an EHR) serves as your filing cabinet, payment processor, automated reminder service, email provider, shared drive, scheduling service, calendar, template holder, task reminder and so much more.

This is a whole other blog post in itself, but using a practice management system can help you save a huge amount of time… as long as you make sure to invest time up front setting it up with all your preferences and templates.

At this point, most systems offer a client portal, which makes things like sending forms to complete and accepting payments a very easy process. In the long run, this is one of the most affordable and effective ways to improve your intake process.

7: Get a non-therapist friend’s opinion

The best way to find out what doesn’t make sense or needs improvement is having a non-therapist friend go through your entire intake process.

Yes, if you have good friends they will gladly do this for you! Of course, you might want to offer to pay the next time you have lunch together.

Here are some questions you want them to answer:

  • What did you think of the whole process?
  • How did it compare with going to a doctor’s office the first time?
  • Does everything on the forms make sense?
  • Was any part of filling out the forms confusing?
  • Were there any words you didn’t recognize?
  • Did you feel like you knew exactly what was expected before the appointment?
  • Did you know how to get a hold of me if you needed to reschedule or were running late?
  • Did you know exactly how to get to the office for an appointment?
  • What parts felt time-consuming or “clunky?”
  • How much time did it take you to complete everything?

You will get so much valuable information from this task! Yes, this takes a bit more work (and might cost you a lunch), but it will help you see your blind spots in a way no other task can.

What to do next…

Implementing all of these things might seem overwhelming, so pick one thing to do this week and put it in your calendar. Evaluate how that works, and then try another strategy.

A lot of these things will be trial and error to see what process works best for you and your clients so be open to feedback and don’t expect that everything will work on the first try. It’s a process but it is so worth it to save yourself time and stress.

Plus, having a streamlined and easy-to-complete intake process will ultimately benefit the people it should- your clients.

maelisa hall

About Maelisa Hall

Maelisa Hall, Psy.D. specializes in teaching therapists how to connect with their paperwork so it’s more simple and more meaningful. The result? Rock solid documentation every therapist can be proud of! Check out her free online Private Practice Paperwork Crash Course, and get templates, cheat sheets and tips on improving your documentation today.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do…

In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

 

Content Clarity Wins the Day

Far too many private websites fall short of their mission to get more clients because there’s a lack of clarity when visitors arrive.

I see this all the time…

When landing on a homepage, I often have to struggle to understand what the therapist does and who they help.

And if I’m having trouble finding that information … well, then so are your potential clients.

One of the quickest ways you can correct this is by writing a clear and concise sentence, or “one-liner.”

When website visitors arrive, a one-liner that explains your private practice or any of your services can be extremely helpful in the marketing of your business.

Why?

Because it lets your potential clients know they’re in the right place.

Marketing expert, Donald Miller, explains in his book Building A Story Brand (affiliate link) that your one-liner should contain the following elements:

  • The Character: Who you help
  • The Problem: What you help them overcome
  • The Plan: Can you include HOW you help them overcome the problem?
  • The Success: What does success look like?

Here’s an example of a one-liner someone may have on the top of their homepage:

“I help new moms cope with depression and overwhelm so they can be the mom they always dreamed they’d be.”

You can see how quickly this can get the attention of a website visitor if they were a new mom looking to find help with depression.

It gives them a chance to say, “That’s me! I dream of being a great mom!”

You can do this on your homepage, your about page and certainly on all your landing pages for specific services you offer in your practice.

Write a Headline for Those Most Likely to Work With You

There will always be that small percentage of potential clients who are totally on board with your service.

And it’s good it’s a small percentage! That’s exactly who you want to reach.

Remember, you can’t make everyone happy. The best copywriters know this, so they write headlines and content for those who are most likely to favor the service they’re writing about.

Know your clients and gain insights from the people you work with in your private practice.

Trying to write for 100% of the people will hamper your conversion rate.

Listen to how your clients describe their challenges and write it down in a notebook to use as inspiration for your one-liners.

Write 20 Headline Options and Let Your Creativity Flow

I know, it’s a challenge, but it releases your own creativity. Don’t delete as you go. Allow creativity to take over. Play around with shortening and lengthening your one-liner.

Try elevating the benefit to increase intrigue with potential clients visiting your website.

Twenty variations should be enough for you to turn your ideas into the ultimate headline.

Open up and don’t be afraid of any variations that fall flat. You’ll end up with your share of good ones.

You can start by focusing on a one-liner for your homepage that encompasses your private practice.

From there, you can do this for each of your service pages.

Trim the Fat from Your Content

This is the stage where you trim the fat and delete any obvious junk content. Like any endeavor in the world, there’s always a lot you can learn from your mistakes.

Don’t be hard on yourself for having to toss out junk. It’s all part of the process.

Your ideas that fell short can serve as a springboard for new ideas.

Remember, your physical therapy or mental health practice is about solving problems and providing solutions for them. It’s not about you.

Related Article: Your About Page is Not About You

What The Rest of Your Private Practice Website Copy Should Contain

In addition to that amazing one-liner on the front page of your website, there are other critical elements that your site should contain.

1. Homepage

This is where you want that main one-liner to live. Quickly tell your clients what your private practice is all about. You know the old saying about “first impressions.”

Your homepage is the first impression, and likely the greatest impression, that a potential patient will receive. So make sure you convey that your business has the answers they’re looking for.

A visitor’s attention span will be around eight seconds. Attention spans are growing shorter and shorter.

Make their first impression count. Get right to the point and don’t give the reader too much information or require them to make too many choices.

Focus on the one major thing you want visitors to know, and don’t deviate from your theme.

Also, include an action that you want them to take.

Related Article: 5 Homepage Mistakes Therapists Make & How to Avoid Them

2. About Page

This page should address your ideal client or patient. It doesn’t have to be a mind-blowing page. Just make sure that it has relevant information about your practice.

Write content as if you’re talking directly to your clients. It’s not a bad idea to offer up a glimpse of your life outside of your practice.

Keep it simple and focused on the ideal client you’re trying to reach and think about where they’re at when looking for your services.

3. Services Page

This page is the one where you introduce your services.

Break it down into the categories that your practice addresses. Be specific and informative.

When we design websites for clients, we like to make this page “your practice at a glance.”

You can provide some short introductions to all your services so a visitor can quickly scroll through and see what you offer.

Introduce the service, then link over to a page for each one.

4. A Page for Each Service Offered

These pages expound on each service you have listed on the Services Page.

This is where your content can go into greater detail about each service. This is also where you get to elaborate on your expertise.

You can create a one-liner to go on the top of each of these pages to quickly grab the attention of your ideal clients.

5. Blog

Your blog is where you can really show your expertise on very specific topics.

Google’s algorithm also likes the idea of refreshed and relevant content on websites. So try and write consistently, even it’s just one blog post a month.

It will definitely help your traffic!

Conclusion

It might be difficult at first, but you’ll get used to writing your private practice website copy as time goes on.

Practicing crafting your one-liner can be a great exercise that can help you simplify how you speak about your services and how clear and concise your copy currently is (or isn’t).

Got an idea for a one-liner for your private practice but need some feedback?

Head over to the CMTW Facebook group and post it there. We’ve got a bunch of your colleagues in there who would love to help you out.

And for more tips on writing simple and effective marketing copy for your private practice, check out the book Building A Story Brand or read my review here.

A guest post by Katie Springs

Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

A guest post by Katie Springs Blogging is an important marketing task for mental health practitioners. It helps potential clients who are searching online discover your practice. But when you run your own private practice, you can end up wearing many hats throughout the day.

You’re not just the counselor, therapist, or clinician. You’re also the office manager, the billing department, the support technician, the receptionist, and the marketing director all rolled into one.

With so much going on, it’s understandable that you may feel a little overwhelmed.

The good news is there are ways you can simplify your blogging process so it takes less time from your busy schedule.

Set a Schedule

Imagine if you stopped making appointments for your clients and instead invited them to pop in whenever they felt like it.

The result would be an unpredictable schedule that may result in confusion and would likely mean you would struggle to get to the all- important tasks you need to accomplish to maintain your practice, such as returning calls, billing insurance, and completing session notes.

Soon, you would feel like your practice is running you, rather than you running your practice.

The same is true for blogging.  

Without a schedule, blogging may become an after-thought, or a task that you just don’t get around to as often as you hope.

Setting a schedule and blocking of time to write is the best way to prevent yourself from getting behind on your blogging routine. Your schedule doesn’t have to be hard or complicated. And, you don’t have to start off blogging weekly.

When you’re first starting out, you might only want to commit to one blog post a month for the first few months, and then increase your frequency as you find your groove.   The important part is to commit to a schedule, book it into your calendar, and follow through.

Write in Batches

Once you have a blogging schedule, you know how many posts you’ll need to write every month. A savvy way of writing blog posts is to batch.

The idea behind batching is to write a series of articles in succession about a similar topic. It’s even more effective if you are able to write them over a few days.

Here is a sample batching process that can yield a month or two of initial blog posts:

  • Determine your primary topic
  • Create 3-5 (or more) blog titles that center around the primary topic
  • Write an outline for each blog
  • Write the blogs in succession

The beauty of this process is that you are creating a few blog posts about a particular topic, making it easier for ideas to flow.   It doesn’t mean you have to publish each post in succession.

When you sit down to blog, eliminate as many distractions as possible.

Consider putting your phone on silent and try to mute notifications on your computer. If you find it too distracting to work in your office, go to a local coffee shop or another quiet area to help you disconnect.

Get an Accountability Partner

Sometimes, the best way to make sure a task gets done is to enlist an accountability partner. An accountability partner is effective because you know you’ll have to give them an update later.

If your accountability partner is also blogging to build their private practice, you could become writing buddies.

Arrange to meet up in a quiet location such as a library or hotel lobby or, if you don’t live near each other, meet virtually on a free video platform such as Skype and work on your individual posts at the same time.

When you begin your active working session, you and your partner should both set a goal for how many words or posts you want to complete.

Take a break in the middle of each working session, checking in to see if you are on track to accomplish your goals.  If not, find out how you can support your accountability partner move past writer’s block, motivation dilemmas, or other challenges.

At the end of your working session, check in with each other and report your success.   You might even find that a friendly competition helps.  Perhaps a cup of coffee or glass of wine is on the line.

Outsource Your Blog

Another way to have fresh content for your blog is to pay someone else to write it.

While you’ll pay for each blog post, usually based on the number of words, you may find that the amount a freelancer or outsource contract costs compared to the amount you charge per hour is a savvy expense.

One note about outsourced blog content.  It is unlikely that any copywriter will create content that sounds just like you.

Therefore, you should be willing to spend a few minutes editing the content once you receive it to use specific word choices and examples that sound like you.

If you are going to outsource, make sure you select someone who has a strong portfolio and understands your business.

If you don’t know a writer, ask for recommendations from other mental health practitioners. They may know a writer who would be a great fit for your blog.

Blogging can be a wonderful way to connect with potential clients and grow your private practice. With a sound strategy in place, and one that is easy for you to maintain, you’re likely to keep this visibility strategy going – and see return on your investment for your practice.

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About Katie Springs

Katie Springs, LPC, BC-NCC, BC-THM understands the demands of a thriving private practice.   In addition to managing her private practice, she is a marketing coach for mental health professionals who want to be highly visible so that they can grow their practice and maximize their impact.  Learn more about Katie and The Savvy Private Practice at www.TheSavvyPrivatePractice.com.

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults. In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

private practice website aging adults

Creating A National Coaching Brand

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

Knowing The Target Audience: Intentional Website Design

The target audience for the Coaching Aging Adults website was very clear:

Aging adults, caregivers, retirees and upcoming retirees, as well as other businesses she can consult with about the challenges associated with aging.

This meant that the majority of people using this new website would adults over 50 years of age.

So we had to be sensitive to this population and make sure the design would help them as they navigate the website and not hinder them from being able to get the resources they seek.

A key piece of our research for this project was a resource guide from the National Institute on Aging containing research on the key factors of making a website senior friendly.

Here are some key points from the research that we took into account:

1: Use High-Contrasts to Make Text Easy to Read

We knew that a large part of Karen’s audience may be reading with impaired vision in their older age.

One thing we made sure to do was always use high-contrast color combinations (with backgrounds and text) to make sure text was easy to read.

high contrast website design older adults optimized

2: A Larger Font Sizes

Like the previous point, we needed to ensure that text was easy to read.

Another way to do this was to use larger font sizes all around.

In the Divi settings, we set the body font size to 18 pixels. The average text size for a typical website is 16 pixels.

This would ensure text would be easy to read on the page.

We also used large font sizes for all the headers so that readers could easily understand they were moving into a new section of the page:

font size private practice website design optimized

3: Allow Additional Space Around Clickable Targets

Another way we made the website easier for the older demographic of users was to make sure that all buttons and clickable areas had plenty of space.

This will make clicking on those objects much easier for those with aging eyes or those not as experienced on a mouse like younger generations are.

coaching aging adults buttons

Notice the large font size and overall size of the buttons. This makes clicking so much easier!

4: Give Instructions Clearly

Most other websites I’ve worked on targeted much younger demographics.

A younger audience may be more used to button shapes or intuitively recognize links when they see them.

With the older demographic, we made sure to use clear instructions so that users would know what we were asking them to do and how to move to the next step.

It also meant using the phrase, “Click here to…” more often than on other websites:

clear button instructions optimized

Building An Online Coaching Platform

In order to grow the reach of Coaching Aging Adults in the coming years, Karen needed a website that would be homebase for her business that would grow along with her business.

One of the best assets Karen has for her audience is her vast collection of resources.

She’s collected books, articles and helpful websites for each of the populations she servers:

  • Caregivers
  • Therapists who work with adult populations
  • People transitioning to retirement
  • Older adults with health challenges

And, as time goes on, Karen will be adding her own articles via her blog.

So one of the main challenges for this new website was to allow website visitors to see all these great resources and find them quickly.

The first step was to use Divi’s (the WordPress theme we used) built-in search capabilities to allow users to search information right from the main navigation:

coaching aging adults search optimized

Notices the search icon right in within the main menu. Clicking it brings up a search box:

coaching aging adults search 2 optimized

So at any time, visitors can easily find what they’re looking for.

Another way we made sure people could access the growing list of resources on the Coaching Aging Adults website was to create specific pages for each topic.

Not only would these pages be extremely valuable to Karen’s audience, but it would also help her grow some passive income through affiliate marketing of products that her visitors may find helpful.

Here’s an example of a page we created for resources for caregivers:

coahcing aging adults resources page optimized

Because these resource pages will grow over time and be a bookmarkable page for those who take care of an aging family member or friend, we had to make them easy to navigate.

So, at the beginning of each section, we placed a navigation bar across the page, so an any time, the user could jump between the sections of the long scrolling page.

Another important challenge to these pages: they had to be easy to edit and add new content.

Luckily, the Divi WordPress Theme allows you to duplicate entire sections at the push of a button. So adding a new book in the future will be easy for Karen and her team.

The last feature I’d like to highlight on these resource pages is how each one will feature Karen’s growing list of her own blog posts.

Using WordPress’ blogging categories, we’re able to display relevant posts on each resource page:

coaching aging adults articles optimized

As the website grows in the number of articles, the more recent these pages will be and there will be more opportunities for website visitors to stay longer on the website.

Conclusion

I hope you enjoyed taking a little peek behind the scenes of the process behind coachingagingadults.com.

This project was a true collaboration and both Karen and I are excited about the results and looking forward to seeing how this new website serves her new business.

Here’s what Karen had to say about the process:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WBwUNH08OF8?rel=0&amp;showinfo=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

If you’re curious about what a new website could do for your private practice or you have a vision for your website you just need executed, feel free to schedule a free consultation here.

A Guest Post by Amy S. Lasseter

You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you get ready to build your business, you’re suddenly in the weeds and not sure which way is up…this happens even when you’re in the middle of your business life cycle.

A Guest Post by Amy S. Lasseter You have a true desire to serve, support and change the world. You have a servant’s heart because watching people live their truest life makes your heart sing. I get that because, well, me too! Yet, when you get ready to build your business, you’re suddenly in the weeds and not sure which way is up…this happens even when you’re in the middle of your business life cycle.

No matter where you are in your business or practice, things can come at you with lightning speed and instead of taking a proactive response, you start merely responding.

Being reactive, rather than proactive, can send you down roads you don’t want to go down…and this happens when you’re setting your goals too. So, how do you build your dream business and life while showing up in the world in a way that truly feels good to you?

Here are four secrets that some of the biggest names in the business won’t tell you!

Secret 1: Know Your Values

There will be times when you have to make choices and decisions at a quicker pace than you’d like – it’s merely a matter of time. Therefore, you’ll want to be crystal clear on your values and your mission.

The smaller your practice, the greater impact staying true to your values and mission will have. Unfortunately, this also means that the farther away you get from your values, the more likely you are to build something that won’t support you or the people you so deeply want to serve.

Secret 2: Be Present

Listen, you’re a dreamer – every business owner I know is! And thank heavens, because the world needs people just like you and me.

Big visions are intriguing, captivating and mesmerizing. However, there is one thing that I learn over and over again (I’m hopeful that at some point I will finally learn my lesson…).

You can’t get to where you need to go if you can’t figure out where you are. You’ll either have no platform to jump from, or the platform you have will collapse under the weight of your beautiful dream because you didn’t take the time to fix the cracks and chips in the foundation.

Not only have I watched other business owners experience this, I’ve personally experienced it myself. Truth: It’s not pretty, and I would love to help you avoid this experience (though if you ever need someone to help you clean up the mess, I’ve got your back!).

Wondering how you get to the next level of business? Keep reading because that answer is next…

Secret 3: Focus on Stretching & Growing

Focus on stretching and growing into your next stage of business & life – don’t leap yet! Now, here’s something that not every business or practice owner will tell you:

There will be time to leap. Every business is a risk, which inherently requires leaping. However, leaping requires discernment and wisdom, and that only comes from growing and stretching yourself into the next level.

The problem with leaping too early is this: If you force yourself to leap into the next level of growth, your thought process, mindset, and behaviors will still be operating within old thinking patterns. A leap requires something totally new and different from you. Leap early, and you’ll find yourself under an intense learning curve and an incredible amount of pressure. This, my friend, is not a good mix.

Before you take the big leap, start growing and stretching yourself into the new area you’re looking to move to, and get knowledgeable on the topic. Do this by surrounding yourself with people who know more than you at least six months prior to your leap.

This will help you start shifting your thought process, behaviors, and mindset, and allow you to reach your goal when the time is right to make it happen.

Secret 4: Manage Your Energy

You’ve probably heard a lot about time management and delegation. There is an absolute place for these things in your life and business. Yet, you feel like your hands are tied when you’re still a solo practitioner and can’t afford to hire an assistant.

Perhaps you’re the person who feels like they need an assistant but doesn’t know what to take off their plate (you’re busy, you don’t have time to train an assistant).

If you discover yourself in either of these situations, stop asking yourself where or what you want to do with your time. That’s not helpful because all you’ll end up creating a huge list of tasks and ideas that you want to do (and honestly, you already have that, right?!).

Start asking yourself this question instead, “How do I want to spend my energy?” So many of my clients think that time is infinite, and it is…until it’s not.

When I start asking about where they want to spend their energy, where they want their energy to flow, I get completely different answers and the list I’m given is significantly shorter.

Do you want to guess what else my client and I learn when we consider this new perspective? The significantly shorter list they’ve created is considerably more in line with their values. Remember the first secret you read earlier in this article?

Yup, you guessed it friend, it all comes full circle!

Goals with a Pretty Bow

You now have in your possession the four secrets for living your dream life and business! Start working with these four things and you’ll achieve the level of success you’ve been dreaming about on your own terms. Does it get any better than that?

Keep going, friend because I want to see you at the top!

About Amy

Amy S. Lasseter is the founder of BreakThrough, a Growth & Success Strategist and known as the Go-to-Goal-Girl. She specializes in ensuring high-achieving women, soulpreneuers, therapists & leaders breakout of their fear, perfectionism and shiny-object syndrome so they can soar above and beyond their goals! With aligned, brave action these women experience total freedom in their business while experiencing more money, time & joy in life.

During her 12-year career, as a trained psychotherapist, has served over 195 women, been featured in numerous podcasts, contributed to Sivana Spirit, been quoted in Counseling Today, BuzzFeed and is a regular contributor to Athens-Oconee Parent Magazine where she cheers on mothers in business.

outside window

As a web designer who works solely with therapists, I look at a LOT of private practice websites. As I look at these websites, I often see one specific mistake repeated over and over.

The mistake is this: When I look at your About page I have no idea what you do or who you help.

Your potential clients will leave if it’s not clear you can help them

Yesterday I visited a bike store, looking for one of those cool beach cruiser bikes for my wife.

I had a pretty good idea for what I was looking for as I stepped into a used bike shop, but would have welcomed some guidance.

As I entered, I caught a glimpse of an employee in the back room, working on repairing a bike.

He never looked up. He never greeted me. Never asked me what I needed.

So I spent 5 minutes alone, looking at what options I could see.

Nothing caught my eye, so I left. I was probably in the store for only 8 minutes.

As I got back in the car, I couldn’t help but wonder, “what would have happened had the employee asked me what I was looking for?”

What if he asked me some questions about what brought me into his bike shop, looking to help me solve my problem (wanting a new bike for my wife)?

The SAME thing happens on private practice About pages all over the internet.

We often put what we think is the best information front and center, talking about ourselves, our training and our modalities.

But what is the client looking for?

What is THEIR biggest challenge? What problem are they looking to solve?

When I stepped into that room filled with bikes, it wasn’t clear that anything there would solve my problem.

So, I bounced.

If a potential client lands on your About page and it’s not abundantly clear you can help them, chances are they’ll bounce too.

Your Client Is the Hero of the Story

One of the best books I’ve ever read about marketing a business is Donald Miller’s Building A Story Brand (affiliate link).

I can’t recommend this book enough for it’s simple, yet powerful framework for creating solid marketing materials, including a website.

This book practically breaks down how to use the structure of storytelling to market to your ideal client.

If I could, I’d have everyone in my audience read this book!

He says that the key to marketing is making your ideal client the hero of the story.

Not YOU or your private practice.

When your potential clients can picture themselves fitting into the story of your business, overcoming their greatest challenges and getting what they want in life, they will more easily do business with you.

In his book, Donald Miller suggests these 3 crucial questions to ask yourself in order to market effectively:

  1. What does the hero want?
  2. Who or what is opposing the hero getting what she wants?
  3. What will the hero’s life look like if she does (or does not) get what she wants?

This can directly be applied to your about page!

Instead of starting this crucial page with the headline “About Me,” begin with your client (the hero) as the focus.

What do they want more than anything RIGHT now as they’re searching for help.

What life situations, personal roadblocks or challenges are getting in the way of what they want. Why are they searching for a therapist at this time?

And then paint the picture of what life would look like once they’re able to overcome these challenges.

At this point we can turn the story toward you and your practice.

You are the guide who will help them get what they want. But before you present yourself as the solution, you must first identify with your client’s challenge.

Writing An Effective About Page for your Private Practice

So how do you actually write a great about page for your own therapy website?

Great question.

The first step is to get absolutely clear about who you serve in your private practice.

Knowing who you’re trying to reach will help you write content and know exactly how to speak and what to say.

Use the three questions above to help you craft the story of your ideal client.

Starting with where they’re at right now, your goal is to use the content of this page to guide them to their goal – a picture of what life could look like if they overcome their current challenges.

Here’s a simple outline you can use for your About page:

  1. A headline that clearly states who you help and what you help them achieve
  2. Paint a picture of their struggle – what does it feel like to be where they are right now
  3. Paint a picture of what life could look like if they overcame their current challenge
  4. Give them a plan – this is where you can explain what it looks like to work with you
  5. A clear call to action – have them contact you or schedule a consultation

Need some inspiration for your About page?

Check out this post: Websites for Therapists: 10 Examples of Amazing About Pages

Conclusion

Your clients will leave your website if it’s unclear that you can help them.

The goal of your About page should be to quickly and clearly inform your ideal client that you can guide them to the life that they desire.

I hope these tips will help you put your ideal client at the center of your marketing and focus your About page on them… and not you.

Doing so could mean the difference between a website visitor moving on to the next therapist, or sticking around and becoming your next client.

If you’re struggling to create an effect private practice website and you’re tired of DIY tutorials that don’t take into account the nuances of marketing for therapists then I invite you to check out The Create My Therapist Website Toolbox 2.0.

Click the banner below to get started and I’ll take you through my entire process of creating a beautiful website that attracts new clients while you’re in session.

desk laptop logo

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website?

In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website

Why Color is so Important to your Private Practice Website

Color is one of the main factors that go into creating an effective website design.

If you group the right colors together, it can actually affect how potential clients perceive you and your practice.

Is your personality and brand one of excitement and spunk? Then brighter colors may help attract clients that gravitate toward that type of personality.

Or maybe you want to attract people with high anxiety in their lives…

You may want to stick with blues and greens, which tend to have a more calming and sincere feeling attached to them.

In a study by psychologist and Stanford professor Jennifer Aaker, she points out five core dimensions that play a role in a brand’s personality.

color therapy brand personality

[Source: Help Scout]

The above personalities can be a good starting point as you decide what type of personality you want to create for your private practice and website.

But as with most cases of art and design, there are no hard and fast rules.

You can certainly create a level of excitement and masculinity by using bright reds or yellows, but it often depends on the context and juxtaposition of photos and messaging you have on a website.

I always encourage people to create a mood board on Pinterest.

pinterest website mood board

Take some time and collect photos that speak to you and the feeling you want to evoke with your website.

What types of images come to mind when you think about your practice and target audience?

Starting with a photo can be the easiest way to nail down a color palette that jives with your brand and attracts the type of clients you want in your office.

So let’s talk about getting started.

Starting with a photo to find a color palette you love

Not many things can evoke certain emotions or feelings quite like photography can.

It may be hard to fully describe how you want your ideal clients to feel when they land on your website.

But sometimes when you see the right photo, that may be enough to capture that essence.

If you’re planning on creating a new website for your practice, a great idea is to begin collecting these types of photos.

Once you have a collection of colorful photographic inspiration, you can narrow it down to the one you feel would speak most to your ideal client and support your businesses brand.

Websites use HTML codes to display colors (often called hex codes). So, you’ll need to know what the hex codes are for the colors you find in your favorite image.

One great resource you can use to extract color codes from your favorite design inspirational photos, is Canva’s Color Palette Generator.

canva color picker

This tool is super easy to use.

Just drag and drop your image from your computer onto the center of the page.

The website will reload and show you the color codes for the main colors found in your photo:

therapy website color palette example

Then you can just click on each color to copy the code and save it in a document for later use on your website.

My favorite WordPress theme, Divi, actually lets you set a default color palette so you can use it throughout your website.

So I would just paste these codes right in there at the beginning of my website project.

divi color picker

More Resources To Help You Find a Color Palette for Your Private Practice Website

There are a few other resources that you can use to find the perfect color palette for your website (or any marketing materials you’ll be creating!).

I often recommend the following ones when working with my website design clients.

Design Seeds

design seeds color palette therapy website

Design Seeds was built on inspiration and the love of finding that inspiration in everything from landscape to architecture to art and beyond.

Among Design Seeds’ many functions, you’ll be able to explore endless palettes by color or by collection (or by season Atlas). These palettes are handmade and digitally mixed by the site’s author and owner Jessica Colaluca.

Once you pair down your seed by color or collection, simply click to reveal a larger shot of the palette and hex codes. The “Seeds” are free for us to use, but designers and readers alike can “tip” if they so choose.

Design Seeds also includes a shop! Here you can purchase Color Almanacs, mugs and prints.

Click here to check out Design Seeds.

Colour Lovers

coulor lovers palette therapists

Color Lovers is a collective community where people combine resources on all things, color, design, art and photography.

On this site you can browse by palette, patterns, shapes, or colors on different  media/medium channels.

One great section is the ‘Trends’ section that houses all things branding, websites, magazines, etc. You can check out what’s popular right now right from this menu.

Another plus about Colour Lovers is the community. You can hop on the blog, forums or groups to dive deeper into design with like minded people.

Click here to check out Colour Lovers.

Coolors

coolers website palette private practice

Coolors is a pretty awesome because it’s a simple color palette generator.

You can search for a palette under explore, or you can generate on from a photo you either upload or find on the internet.

One neat function is the Color Blindness menu.

Click on this menu and you can choose from about ten different modes that are compatible with color blindness, super cool. There is a toggle button on the settings menu that allows you to see alternative shades of your color palette.

Another cool feature? You can click and drag each color chip, keeping what you like and swapping what you don’t.

Complete with a Chrome Extension, Coolors does just about everything, simply.

Click here to check out Coolors.

Conclusion

The proper use of color on your private practice website can be a powerful marketing tool.

It can capture the emotion of your target audience, help visitors feel at home or help you stand out among a crowd of bland websites.

I hope the resources above help you nail down a fantastic color palette for your own website.

Do you have another resource you’ve used to create a color palette? Let us know in the comments below!

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients.

In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients. In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

The Purpose of Your Homepage

As with any page on a therapy website, understanding the purpose and goal of the page will help you create a design and content that is strategic.

We’re not just slapping info on the homepage and hoping for the best, folks!

I often see therapists put a ton of information and too many choices on their homepage, leaving the user to have to sift through the content or just leave due to the overwhelm.

So, what is the purpose of a homepage, anyway?

The main goal of your homepage is to get your potential client to the information they’re looking for as easily and quickly as possible.

Your homepage is a way to get them to the NEXT page, where they can get the information they’re looking for.

Let’s look at 5 mistakes to avoid so you can help your website visitors find what they’re looking for and convert into clients.

Homepage Mistake #1: Not Being Clear Who The Website is For

These days, attention spans are SUPER short.

We are completely overwhelmed by information which causes us to only skim bits and pieces of the information we’re presented with.

Because you only have a few short seconds to grab your potential client’s attention, you have to make it clear on your homepage that they are in the right place.

What would you think if you were looking for help with some of your biggest life challenges, looking at multiple therapists’ websites, and you landed on this homepage?:

therapist website mistakes 1

I’m wondering who the guy is in the photo.

It’s probably not the client, but it’s coupled with the testimonial I see.

Maybe it’s the therapist?

Looks like a nice guy…

The point is, I’m not sure… and I’ve wasted valuable seconds trying to figure out if this website is for me and if this therapist can help me.

It’s not quite clear.

Solution:

Let your ideal client know they are in the right place and that you get them.

Meet them where they’re at and think about what they’re feeling as they’re searching for help.

Use the homepage’s prime real estate to quickly communicate who you help and what you help them achieve.

Your “unique selling proposition” as they call it.

For more on developing your “unique selling proposition”, check out this post: 10 Things To Do BEFORE You Create A Counseling Website

Homepage Mistake #2: Sliders That Have No Purpose

We’ve all seen them.

Those huge photo slideshows with overlayed text swishing across the homepage.

But what exactly are they accomplishing?

Too often, I see people giving too much real estate to homepage sliders that don’t actually communicate anything.

Sometimes, a therapist will put a few quotes in this area.

Quotes, while maybe meaningful to you, mean very little to someone who is trying to solve a problem in their life.

It says nothing about how you can help your potential client.

And research shows that users often do not interact with sliders and will often skip right over them.

Check out this quote from Craig Kistler, Founder of Strategy & Design Co. said about homepage carousels/sliders:

In all the testing I have done, homepage carousels are completely ineffective… In test after test the first thing the visitor did when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task.

Carousels used to be the bees-knees.

But now they’ve become a distraction when a user is trying to find the info they’re looking for on a website.

Solution:

Basically, don’t use sliders and keep things simple.

Make sure your homepage’s prime real estate is given to a simple, clear message that connects with your ideal client.

Don’t distract your clients with quotes in this valuable homepage area.

Rather, give them the info or opportunity they need to click through to the next page where they’ll find the meat of what they’re looking for on your website.

And if you insist on using a slider, just know that anything after the first slide will most likely be overlooked.

Homepage Mistake #3: Too Much Text & Information

Have you ever been online, maybe searching for a service or a product you want to purchase?

You’re using Google and you click on a promising link, land on the homepage and you’re suddenly met with a wall of text…

It’s like someone’s just handed you a book and told you, “here, read this, you’ll find what you’re looking for in there somewhere”.

It can be frustrating!

This is the same thing that happens to your potential clients when you’ve crammed too much information into your homepage.

They want to know if you can help them.

And they want to know it quickly.

So giving them homework and making them dig for that information won’t help them find what they’re looking for.

Chances are, they’ll get overwhelmed and leave your website.

Remember: The purpose of your homepage is to get the user to the next page; to get them the information they’re looking for.

Once they’ve landed on that NEXT page, they’ve indicated what they’re interested in, so that’s where the bulk of the text/content/info belongs.

When you put it all on your homepage, you’re deciding FOR the client what you think they should know, rather than letting them lead the journey.

And no one likes to be told what to do.

Solution:

Treat the homepage as an introduction to you and your services.

Keep copy simple, clear and let the user decide where they want to go to learn more.

Think about the most important information you can share to gently lead your client into your website to learn about you and your services.

Homepage Mistake #4: Hiding Contact Information

This mistake is a pretty straight forward one with an easy fix.

As a therapist, I’m guessing that the main goal of your website is to get new clients to contact you.

You want to get them off your website and on the phone or in your inbox… and ultimately in your office.

As I mentioned earlier, the busyness of life and the amount of distractions your clients face means you’ve got to make it as easy as possible to use your website and find what they’re looking for.

If they’re looking to contact you, make it as easy as possible, so when they’re ready they know exactly where to click to get in touch with you.

Solution:

Here are a few ways you can make it easy for your potential clients to contact you:

  • Have your contact information consistently appear in one place throughout the website (such as a top bar and/or footer)
  • Include one clear call to action to encourage the client to take the next step
  • Create a single page where clients can contact you and place a link in the menu, making the last link

Do the above and it will help give your potential clients zero excuses about not being able to contact you.

Homepage Mistake #5: Too Many Calls to Action

A call to action is when you ask your website visitor to DO something.

“Click here to learn more”

“Contact me now for a free 15 minute consultation”

Stuff like that.

When your potential clients are faced with too many options, the user can get overwhelmed and decide to leave the website.

They choose ZERO options… the opposite of what you want, right?

Just like mistake #3 above, you’ve given your potential client work in order to find what they’re looking for and take their next step.

Solution:

Think about the primary goal of your website and design your homepage accordingly, leading your client toward that goal.

Maybe your goal is to build up your email list, and that’s where you really connect with potential clients.

Then make the ONE main call to action all about joining your email list.

Is the goal to get them on the phone?

Then your ONE call to action can be focused on getting in touch with you.

It’s ok to have multiple links on your homepage because you do want to lead folks deeper into your website should they want more information.

But have just ONE main call to action that stands out from the rest of the page and encourages the user to take that one step that gets them closer to your goal for your business.

Wrapping it Up

Are you guilty of any of the above homepage mistakes?

Don’t worry!

The great thing about websites is that they are fluid and you can tweak and improve your private practice website over time.

I hope the above mistakes and solutions have helped you re-evaluate your own homepage and inspired you on some changes you can make.

Do you need some professional guidance on your own website? Let’s chat.

If you’re struggling with know what you can do to improve your website’s design or take your online strategy to a new level, I’d love to chat.

I offer 1-hour consultation calls where we can talk about everything and anything related to your website.

We can take a critical look at your design or chat about your content marketing strategy.

We can even get into WordPress technical issues if you like!

Click here to learn more about consultation calls and schedule one today.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what?

In this article we’ll go over 5 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what? In this article we’ll go over 6 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

Just pointing your domain to your new website will not be enough to attract new clients to your practice.

There’s ongoing, consistent work to be done in order to start building traffic.

But the following list are a few things you can do right after your website is launched to help build a solid foundation by which you can begin getting found at your new online home.

1: Update Your Social Media Profiles

Make sure all of your social media profiles are up to date with the link to your website.

This is a free and simple way to drive some traffic to your website!

If you’ve added more recent portrait photos to your new website, it’s also a great idea to update all your social platforms with your new photo.

This creates a consistent brand for you across all the places you may be found online.

Even if you’re not using a certain social platform for “business” purposes, I’d still add that link.

You never know what friends or family may pass that link along to someone who may become a client.

2: Add Your Website Link to Your Directory Profiles

Your profiles on therapist directories is a gateway to your new private practice website.

If you haven’t done so already, update your Psychology Today or other directory profiles.

Potential clients will most often use your website for confirmation on whether you can help them or not.

I remember a few years ago when I was searching for my own therapist and I wouldn’t even consider one that didn’t have a website linked to their profile.

I had no way of getting a feel of their personality or creating a connection with their often dry Psychology Today profiles.

But once I found a few with that link to their website, I was able to narrow down who I thought I could or would want to work with.

So, linking your website to your profile will help get potential clients one step closer to being in your office.

3: Use Google Analytics to Monitor Traffic

Now that your new website is live it’s time to check on your traffic and see how users are

interacting with your website.

Screen Shot 2017 06 05 at 12.24.55 PM 1

Knowing how people are using your website, over time, can help you refine your content to reach your target audience, i.e. your future clients!

For example, is there one blog post that gets the MOST traffic on your website? Then write more blog posts like that one!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

I don’t want you checking your analytics each day, agonizing over your numbers, but I do want you to check a couple times a month so you can keep track of your metrics, learn where traffic is coming from and see which pages are visited the most.

Related article: Getting Started With Google Analytics

4: Submit Your Website to Google Search Console

Adding your website to Google Search Console well help Google in crawling your website and

give you insights into how your website is performing in terms of SEO.

You’ll be able to see if your website has any crawl errors, broken links and other errors that may affect your SEO.

You’ll also be able to see which search terms your visitors are using to find you.

Once you add your website and verify it, you’ll want to add a sitemap so that Google can crawl through and index your pages. You do this under Crawl > Sitemaps:

Screen Shot 2018 04 02 at 3.32.58 PM

In WordPress, to find the link to your sitemap, you can use the Yoast SEO plugin, which can automatically create a sitemap for you.

Use the link in your SEO > XML Sitemap settings to enter into the Google Search Console:

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Once that’s all set up, Google will begin to crawl your website and you can use Google Search console to check in on your SEO health.

If you go to Search Traffic > Search Analytics, you’ll be able to see what search terms lead to your website.

5: Add New Content Consistently

Consistently adding new content to your website is one of the best ways to increase your traffic.

That’s why blogging is so important to online marketing.

It allows you to rank for new keywords and also helps you showcase your expertise on specific topics.

When we first launched my wife’s website in 2011, she began adding a blog post each week.

At the end of two months we noticed that her traffic had nearly doubled in that time.

And that’s without even performing on-page SEO tactics!

You may also want to create content for specific topics you help your clients with and link to those pages from your services pages.

This will help clients find more of the information they need to trust you and view you as the expert before reaching out to you.

Conclusion

Launching your private practice website is just the beginning of a new series of marketing activities you’ll perform in your business.

The above tasks are just a starting point as you learn what works and what doesn’t in your online marketing efforts for you and your private practice.

I hope this gets you started on a strong foundation!

If you’re having trouble even getting your website project going, check out this free <a href=”” data-leadbox-popup=”CjwQyQangDPqJJwqodqsJm” data-leadbox-domain=”createmytherapistwebsite.lpages.co”>3-part course.</a>

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