I never get tired of seeing a new website come to life for my clients.

It brings me so much joy to take their ideas, their content, and their creative input and then turn that into a website that reflects both their personality as well as the vision they have for their private practice.

private practice website facelift pin

Recently, I had the pleasure of working with Rebekka Ouer, LCSW from Dallas Rainbow Counseling.

At the time she reached out to me, she had such a clear vision for her practice; being a beacon of hope for the LGBT community in Dallas, TX.

But she didn’t feel like her website at the time was reflecting that vision and doing a great job to make her stand out the way she wanted to.

She was seeing great success in her practice, but her WordPress website needed a facelift.

She wanted a fresh, modern website that was more inviting to her ideal clients. She also wanted a website that was easy to update in the future.

You can see from this screenshot below what her homepage looked like before Rebekka and I worked together:

Dallas Rainbow Counseling

Her private practice website was simple, which I always love, but it lacked a little life and felt a little outdated.

The dark green was not giving the website that light, hopeful feeling that Rebekka wanted her new clients to feel when they landed on her homepage.

And her logo and homepage banner just needed a little love to make it feel more modern.

Giving Her Private Practice Website A Facelift

Because Rebekka had some great content, and the structure of her website worked well for her, we decided that the perfect way to breathe new life into her website was with one of the customizable Divi templates I’ve designed.

Rebekka chose the layout she liked the most from the three templates available.

Then, I got to work collecting all I need to know from Rebekka about her personal preferences for her website.

Through a questionnaire I give all my clients, I gathered info to help me customize the website to her tastes. Things like:

  • A color pallette she loved
  • The fonts she liked best for headers and body copy
  • What vibe did she want her website to give off to her potential clients (ie bold, calm, fun, natural)?
  • How did she want her header navigation laid out?
  • What websites inspired her?

Armed with the answers to the above and the great content she had currently on her private practice website, I went to work customizing her Divi WordPress template.

I was also able to bring over some of the functionality she had on her old WordPress website, such as scheduling options through vCita and a way to subscribe to her blog.

Rebekka also did a fantastic job finding some great photos to reflect both the Dallas area where she practices, as well as the community she serves.

I had a ton of fun updating her homepage image of the Dallas skyline to something a bit more modern, which you’ll see in the screenshot below.

The Final Product

After getting all her content, photos, colors and fonts in place, her new website came to life.

The colors and white space really gave the website that light and calming presence Rebekka wanted to share with her potential clients, who may be reaching out for her services in a time of pain, anxiety or trauma.

The image of the rainbow over the Dallas skyline became that beacon of hope to the community that Rebekka serves.

The Divi WordPress theme also added that modern touch to her website, making it both easy to use and look beautiful on all devices.

So, here’s the new Dallas Rainbow Counseling website:

LGBT Counseling Dallas Rainbow Counseling

There’s just something special about seeing a new website come to life, and I’m really happy with how Rebekka’s website turned out.

Here’s what Rebekka had to say about the project:

Daniel did great work for me, on time, (early actually) and with great communication throughout about what he needed and how to go about moving forward. My website looks amazing and I’m incredibly happy with his work. And his price was more than reasonable, which is a huge plus in this industry.

Does Your Private Practice Website Need a Facelift?

You may be in a similar boat as Rebekka was in before her project began.

Maybe your private practice website hasn’t had a design touch in years and you may want to breathe some new life into it to reflect who you are and where you’re taking your private practice.

I’d love to help you do just that and attract more clients with a brand spankin’ new website.

Please feel free to check out my website design packages here, and reach out for more information about what we can do together to create a new website for you and your practice.

Welcome to another edition of the 5-minute(ish) private practice website review. Each month I choose one of my readers and review their therapy website and provide whatever quick tips, encouragements and improvements I can.

To view some more website reviews, click here.

Our latest private practice website review comes to us from Deidre A. Prewitt, MSMFC, LPC at reconnectingcolumbus.com.

First Impressions of Her Therapy Website

Deidre has done an excellent job creating a clean website that’s easy to navigate and pleasant to look at.

I love the images that span the width of each page. This looks great and it gives your eye a starting place on each page. When I click a menu link, I see the pretty photo then I move down into the information on that page.

I think she’s done an amazing job with her copy too.

On the homepage, she’s included a series of questions that speak directly to the frame-of-mind her potential clients may find themselves. She comes off as someone who is warm and empathetic to their situation.

After that, she moves into the solution to her clients’ problem: her therapy services.

She provides them with hope, encouragement as well as some information about her passion to “break the cycle of conflict” in people’s relationships.

I also love how she’s branded herself.

Deidre has excelled at branding herself as a couples and family counselor in Columbus, OH.

She’s got a great domain name, reconnectingcolumbus.com, which is a mission statement in itself.

You quickly get a sense of what her counseling practice is about when you look at that domain and it’s reinforced even more when you land her website.

I love that she’s got a few great photos of Columbus, OH sprinkled throughout her website. You know exactly what population she serves geographically by seeing the photos, her domain name and her copy.

Recommendations for her Private Practice Website

Making the Homepage More Legible

While Deidre has done a great job with her copy and messaging on her homepage, I think a couple small tweaks – to organize the information and present it a little cleaner – would go a long way.

There is some bold text, some italic text and some text of slightly varying sizes. This makes the main block of information on her homepage a little hard for the eye to digest.

I suggest segmenting the info into two areas.

The first one contains the challenges and problems that her clients face. She could even give it a larger header so her readers know where they’re at. This will help jump from the “Couple and Family Counseling” section into the main information she wants to convey on her homepage.

So, maybe a header like “Does This Sound Familiar?”, followed by her questions.

Losing the italics on the four questions and giving them more space between them may help it not to look like so much text.

The next segment is the solution area, starting from “Let us work together to tackle the challenges that prevent you from getting the love you want and need.” I think she could lose the italics and make that font larger, to appear more as a header (same size as “Does This Sound Familiar” header above) and signify a transition on the content.

Replace The Logo With a Call To Action Area

I suggest moving the contact button from the top area of her homepage down to the bottom.

The reason being is that the viewer hasn’t had a chance to understand why they should contact her yet. They haven’t read what she’s about.

And if they are a return visitor, she’s got a Contact link up in her main navigation, plus her phone number. It’s clear how to get in touch with her.

Because logos typically appear at the top of the page, here bold title “Reconnecting Columbus” above her navigation feels like a logo to me.

The logo at the bottom has a different style than the rest of the website and I only see it at the bottom of the homepage, so I think it can be removed.

So, if possible, I recommend creating a new call to action area at the bottom of the homepage with a title about getting in touch with her. In there is where she can place her contact button.

Updates to The Footer If Possible

If her template allows it, I recommend putting some information into the footer.

I love the color and the anchor her footer gives to her website. My eye is drawn to it, so it would be great to make some more use of it.

I recommend putting her main navigation down there, along with some contact info.

This way, when a user gets to the bottom of the page and they’re thinking about what to do next, they’ll have some options to click on.

Consistent Headers on Each Page

Blame it on my designer’s eye… I sometimes have a nit-picky attention to detail.

But the headers on each page vary in size and sometimes color. I’d attempt to go through and make them uniform to keep things consistent.

Expand Content for Topics Covered

Deidre has a great opportunity to really expand on her content.

On her Counseling For Couples page, she lists a few topics that she often covers in her therapy work.

I recommend spending some time creating devoted web pages for each of these topics, and maybe more.

Each page can have a title that includes “Columbus”. She could also include “Columbus, OH” within her copy as well.

Doing this would not only have SEO (search engine optimization) benefits for her, it would provide even more information about how she helps her clients through each of those topics and help those potential clients get a better feel for her and her expertise before taking the plunge of therapy.

For some tips on optimizing specific pages for SEO, check out this post here.


All in all, I think Deidre has done an amazing job with www.reconnectingcolumbus.com.

With just a couple minor design tweaks and some expanded content, she can really improve her private practice website and hopefully attract even more of the clients she loves to help.

If you want access to more tips, advanced tutorials, videos and cheat sheets just for therapists, counselors and mental health practitioners, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.

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I’m excited to bring you another 5-minute therapy website review today! Each month I choose one of my reader’s websites and look at it through my website designer’s eye and give some simple feedback to help them improve their private practice website.

Today’s website comes from the private practice of Starla R. Sholl, LCSW. You can view her website at http://www.starlasholl.com.

To watch the review, just click on the video below:

Some Simple Design Tweaks

Starla’s website is clean and simple, which I love, but I think there a few things she could do to make the content a little more user friendly.

In the video, I mention that her logo could be slightly larger to help it stand out more. This would help the user’s eye to start in the top left corner a little more easily.

That’s typically how we read websites. So, having a logo that clearly lets people know where they are is a plus. From there, the user’s eye will be led into the content.

I found that the green background behind her main content was causing me to glance over the text and not take in what she was trying to communicate.

I recommend changing this to a very light gray, something like #e1e1e1 (web color format) or even white. This makes the page not so heavy and gives the eye room to flow into the text.

Starla could also think about adding more photos to her website.

Right now, the only photo is her headshot. So, on every page, my eye is drawn to this photo each time. I’d consider removing the headshot, or only having it on certain pages, such as her About page.

Adding photos within the content would help to give it some more weight and pull the user into her information more.

It will also help break up long paragraphs and make it easier to read.

Another added benefit to adding more photos(which I forgot to mention in the video) is that Google considers pages with images to be of more value, so it could have some SEO benefits as well.

Some Simple Content Tweaks

I have just a couple small content ideas for Starla to consider.

On her homepage, she could add a headline at the beginning of the content to let potential clients and website visitors know right away what her therapy practice is about.

You only have precious seconds to communicate to users who you are and what you do, so it’s important to hook them in with a clear statement, before moving them further along into your website and other information.

I loved how Starla presents a number of issues her clients may be dealing with, right on the homepage.

The next step should could take is to introduce herself as the solution to those problems.

A simple introduction of who she is would help bridge the reader into her About page, or even her Services page if she chose to go that route.

I think the same advice can be applied to her About page.

Right now, the first thing you read on her About page is a list of links to the sections in her About page.

Starting with an introduction that identifies who she works with and the issues they face could help remind potential clients who Starla works with and if she can help them with their challenges.

I’d love to see the sub-navigation links moved over into the right sidebar, if possible. This way the user is lead on a journey into her About page to learn more about Starla.

Final Thoughts

I think Starla has done a great job, setting a foundation of content for her potential clients.

She’s added specific pages for each of her services, which is a great idea to help SEO and an amazing way to provide value to her website viewers.

I’d encourage her to take it even further and see if she could make those service pages even more informative. This would showcase her expertise, provide value to her readers and could help her SEO as well.

And on the topic of SEO…

Blogging could be a great way to increase Starla’s pageviews. It would help her rank for more keywords and also provide more content for her potential clients to get to know Starla more and see her expertise.

For more on the benefits of having a blog on your therapy website, check out this post: Does Your Therapy Website Really Need a Blog?

Should could also make sure that her location is included in her meta titles and descriptions to capitalize on folks searching for keywords, such as “psychotherapy Andersonville”.

I hope you found this review of Starla Sholl’s website helpful and that your mind is swimming with new ideas for your own therapy website.

If you’d like to get on the waiting list for a website review, just click here and fill out the form.

If you want access to more tips, advanced tutorials, videos and cheat sheets just for therapists, counselors and mental health practitioners, go ahead and join my VIP list, where you’ll get FREE access to a library of resources to help you create an awesome therapy website and market your practice online.


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Your logo is the identity of your business and one of the first things clients may notice when landing on your website. The time has come to design a logo for your private practice if you don’t have one.

In this post we’ll discuss your options for creating a logo to give your therapy practice a sense of identity and make you proud to flash your business cards any chance you get.

Your logo is the identity of your business and one of the first things clients may notice when landing on your therapy website. In this post we’ll discuss your options for creating a logo to give your therapy practice a sense of identity and make you proud to flash your business cards any chance you get.

Where To Begin

A blank canvas can be daunting and you may not even know what you want your private practice logo to look and feel like.

So, this is where I always start: inspiration.

Start collecting logos you love. Logos that make you feel how you want your clients to feel when they come across your business.

One of my favorite resources for logo design inspiration is a website called Logopond.

I’m blown away by the creativity of the designer-submitted logos on that website.

You could even start a Pinterest board just for the logos you find inspiring.

Here’s a board I created to get your creative juices flowing:

After you collect a good number of logos that you love, start to describe WHY you love them.

Write it out on a piece of paper or save it in a Word doc for later.

Whether you create a logo yourself (I’ll explain how in a moment) or hire a designer to do it, this description will guarantee you end up with a logo you love.

This is especially important when working with a designer, where it’s up to YOU to communicate what you desire your logo to look and feel like.

Now, there are two ways to get a professional looking logo for your therapy practice: you could design the logo yourself or hire someone to do it.

Let’s talk about each of these approaches and things to consider for each.

Free private practice logo design cheatsheet

Designing Your Own Logo

You don’t have to have 4 years of design school experience to create a great logo for your private practice.

One of the reasons I recommend that you start with collecting examples of logos you love is that it helps you see the patterns, the balance and the layout of good logo design.

You can choose a logo you love, then mimic the feeling of it with your own logo.

Using Canva to Design Your Therapy Practice Logo

Canva.com is an awesome design website and app that allows you to create beautiful graphics for pretty much all your business design needs.

They’ve made it really easy to create backgrounds, add text and design elements and save those images to your computer.

1. To get started with Canva, go to canva.com and create your free account:

Use Canva to design a psychotherapy logo

2. Start a new, blank design by clicking the “Use Custom Dimensions” button on the top right:

canva logos for therapists and counselors

3. Enter the dimensions you want to use to create your logo:

logo dimensions for private practice

The size you choose depends on how you’re going to use it. If you’re using it on your website, you may have to try a few different sizes depending on your website’s theme. You can always make it smaller later, but making it bigger once your logo is complete may lead to reduced quality in the image.

4. Start in the “Text” section of the Canva interface to begin designing your logo:

design a private practice logo with canva

You can drag and drop headings and subheadings onto your canvas, or you can choose from pre-existing free text layouts.

In the screenshot above, I chose one of the pre-existing layouts with a header and subheader.

5. Update the text with your info:

therapist logo design

You can click on the text, highlight and then make changes. Use the toolbar across the top to make changes to the size, color or font.

6. When finished, download your private practice logo:

download your private practice logo

7. Click the final “download” button and let it do its thing:

download your therapist logo

That’s it!

You can get as fancy as you want using Canva. It’s really all up to you and your imagination and patience.

You could take a look at the “Elements” section within Canva to add shapes, lines and more to your logos.

One thing to note: The free version of Canva does not let you download your logo with a transparent background.

A transparent background could be useful if you were giving you logo to a designer to use it in various ways, laying your logo on top of different color backgrounds.

But it’s a great free option for a simple logo when you need something done, like when you’re about launch a new website.

Using Photoshop to Design a Logo for your Private Practice

A more advanced option for designing your logo is to use the graphic design application, Photoshop.

Photoshop is not free, however, you can download a 30-day trial version of it at adobe.com.

I include this option for those of you who are already using Photoshop to some degree to create design materials for your private practice.

The process of creating a logo is pretty similar to using Canva, however you have more flexibility with the many tools that Photoshop comes with.

Using Photoshop means you can use any font that’s on your computer.

Oftentimes, having a great font that you love is half the battle of designing your logo.

You can do a search for fonts using Pinterest and you’ll find a plethora to choose from.

Because of the advanced nature of Photoshop, I don’t recommend this route if you’re unfamiliar with the program.

Unless you have a strong desire to learn it, the learning curve could end up sucking a lot of your time up.

For that reason, I won’t get into the steps you’d take within Photoshop.

I did, however create a free Photoshop template for a private practice logo if you’re a little familiar with the application and want to get started.

Here’s a couple examples for what you can make with the template:

logos-for-counselors-example1 therapist logo examples

Click here to download the free photoshop logo template.

I included instructions within the template to edit the text, as well as the fonts I used.

If all this design-talk just makes you want to run and hide, then it’s probably time for you to hire someone to create a logo for your private practice.

So let’s talk more about that…

Hiring a Designer to Create a Logo for your Private Practice

Sometimes it just pays to hire someone to create something you’ll truly be proud of.

Since your logo will be the identity of your therapy practice, this is one of those cases where it can be a great idea to get a professional to design it.

You have plenty of resources when it comes to hiring a designer for your logo, from inexpensive to expensive.

Here are some places to for designers…


Using Fiverr to design a therapist logo

Fiverr.com is an online directory of freelancers you can hire small projects in your business.

From blog posts, to social media help to logo design, you can find it on Fiverr.

It’s a great inexpensive place to find someone to help you with your private practice logo.

You can start by searching for logo designers here.

When you click into a designer’s logo “gig”, you’ll see the various packages that they offer.

Some have more advanced options – like two logo concepts instead of just one – that you may be interested in.

Do your best to read the various reviews of each designer you’re interested in to help you decide who to work with.


How to use 99Designs to design a logo for your private practice

I love the concept of 99designs.com (afilliate link).

99Designs let’s you run “contests” by crowd-sourcing designs from their network of over 1 million designers.

You create a design contest by entering some info about what you’re looking for (in this case, a logo) and some of your design preferences.

99Designs then finds designers to create your logo and submit them to you.

You then have a bunch of options to choose from and can even have your friends vote on the ones they like too!

The best part is that if you don’t like ANY options, you don’t have to pay.

Click here to check out 99Designs.


Use Upwork to find a freelance designer for your private practice logo design

Upwork is a website where you can either find a freelancer or offer your freelance services.

It’s a great directory where you can search for a logo designer from all around the world and for various prices.

All you have to do is post your project description, provide details about what you’re looking for and freelance designers will send you proposals.

This allows you to find a designer that will fit your budget and timeline.

Click here to get started with Upwork.

Ask For a Referral in a Facebook Group

I’ve always found that the best people to hire are those referred to me by others I know.

My last recommendation for finding a designer for your private practice logo is to ask for a recommendation.

If you work in a group practice or know a few colleagues, try reaching out to them to find out who designed their logos.

Another great place to get a ton of recommendations quickly are the various Facebook groups out there for folks in private practice.

If you’re not in any, I highly recommend jumping in today. The support for your business in these groups can be amazing.

You can try the Abundance Practice Builders or Selling the Couch Facebook groups, just to name a couple.

Get the FREE Cheatsheet for Private Practice Logo Design

There are so many great options for creating your private practice logo.

Whether you create one yourself or hire someone, there are still many design choices to make and things to consider.

How to choose colors, how to find fonts, etc.

That’s why I created this FREE cheatsheet, to help you get going and quickly get the perfect logo for your private practice.

Just click on the banner below to download your free cheatsheet.

Free private practice logo design cheatsheet

Have you ever visited an ugly, hard-to-use website, leaving you with a poor perception of that business or service? In today’s post, we’ll talk about user experience design and what it means for you, your therapy website and growing your private practice.

Have you ever visited an ugly, hard-to-use website, leaving you with a poor perception of that business or service? In today’s post, we’ll talk about user experience design and what it means for you, your therapy website and growing your private practice.

I’ve got a problem. I’m not sure if it’s in the DSM-5, but maybe I’ll find it in the next version. We’ll see. My problem is that if I’m looking for a place to eat and a restaurant has a poorly designed website, I just can’t bring myself to go.

I’ve got a story I think you’ll appreciate (and will, of course, explain where I’m going with this)

Can You Relate to This Scenario?

My wife and I LOVE finding new restaurants and new culinary experiences.

Here in Atlanta, the foodie game is STRONG. There’s never a shortage of outstanding, non-chain places to excite the pallet and offer you an amazing date-night experience.

I remember one occasion where we exhausted our list of new places that friends have recommended and we were faced with a blank slate for an upcoming date night.

Being only a couple months in our new home, we didn’t know the area too well. So, after deciding we were in the mood for sushi, I resorted to what any man searching for his next meal would do: using Google maps.

Searching for nearby Sushi places presented me with about 10 options in our vicinity.

So, how does one decide between all the many choices surrounding them?

I began opening up each restaurant’s website.

And the funny thing is, I don’t really care what the food looks like. I want to know what the restaurant looks like. What’s the atmosphere? What feeling do I get by looking at the photos of the place? Is this a place I can bring my bride and enjoy the ambiance as well as delicious culinary experiences?

Many of the websites I found were just awkward. Un-professionally shot close ups of raw fish carelessly placed on a table. Pictures of the front of the strip mall where the restaurant sat that tell me nothing of what I’d find inside.

Finally I stumbled up on the one.

They had a modern, professional-looking website that looked good on my phone. They provided plenty of pictures of what the place looked like inside. I could picture Liz and I enjoying a date here.

Subconsciously, I thought, “if the website and photos look this good, how bad could the sushi be?”

What is User Experience Design?

So what is user experience design and what the heck does it mean for your therapy website?

I love the definition of UX design (as the nerdy folks like myself like to call it) given by Joshua Porter in this article from UserTesting:

“[User experience design is] design with an awareness of every touchpoint that makes up the overall experience with your product or service.”

I love that because it implies the emotion of the potential client that is interacting with you and your practice from start to finish.

How do they feel when they call you? How do they feel when they go to your website? How do they feel when they show up to your office?

Think of some of your own experiences with a service or brand that really made you feel great. I bet the company intended that.

While a website may have played a part in that experience, I’m sure there were many other points in which you interacted with the brand or service that made you feel comfortable doing business with them.

That’s user experience design!

Spend some time thinking about the many ways that potential clients interact with you and the entire process they go through from first glance at your website to leaving your office after their first session.

Think about intentional things you can do to enhance that experience and you’re officially a user experience designer.

Way to go!

Potential Clients Will Judge You By Your Website

Whether we realize it or not, we tend to place a higher value on things that we perceive as aesthetically pleasing.

According to this article by Digital Information World, “3 in every 4 of online users admit they decide on a company’s credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.”

How potential clients view your therapy websiteImage Credit: Digital Information World

A beautifully-designed website that it’s easy to use evokes a very different feeling than a website you can’t navigate on your phone and is filled with distracting elements and bad photography.

Your therapy website will most likely be a potential client’s first interaction with you.

It is your first opportunity to let them know that you have the answer to the problems they’re facing.

But if your website is unusable, cluttered or distracting, they may be turned off and never know what you can offer them.

Some of those sushi restaurants may have been amazing, but I may never know because I wasn’t just looking for food. I was looking for an experience. I wanted to drive there in confidence, knowing that my wife and I would enjoy spending an hour at their restaurant.

Having an easy to use website can help give your potential clients the confidence they need to step foot in your counseling office, knowing exactly what to expect.

Simple Ways to Design Your Potential Client’s Experience

If you’ve stuck with me this far, I applaud you! I also want to give you some simple things to walk away with from my little sushi story.

Here are some things you can do today be intentional about designing a great experience for your potential clients:

  1. Create a “Your First Visit” landing page on your website and explain the entire process your client will go through, from first call to leaving your office after their first visit
  2. Include high-quality photos of your office on your website to give them a glimpse into the environment they’ll be in during therapy
  3. Ask current clients about their experience and take notes of constructive feedback to help you improve
  4. Get honest feedback of your website. This post explains how you can get strangers to review the usability of your therapy website for free
  5. Craft your about page in such a way that it speaks directly to your ideal clients and the problems they are facing
  6. Include a professional headshot of yourself on your about page
  7. Shoot a welcome video for your about page and share a little about yourself, who you help and why
  8. Make sure it is easy for potential clients to contact you when they’re ready by including multiple options for contacting you throughout your website
  9. Simplify your homepage if it has too much going on, focusing on one action you’d like your users to take
  10. Brainstorm some ways you can improve the offline experience for your clients, like serving them tea, making your office more comfortable, etc.
  11. If you’re using an outdated WordPress theme, think about finding something more up to date. You can check out my post on choosing a WordPress theme for your therapy practice to learn more
  12. If your website is reeeeally old, ugly and doesn’t look good on mobile, consider hiring a designer/developer to get you up to date

So, the next time you’re searching for the perfect restaurant, or researching a business or product, think about the experience you go through. Good or bad, they can help you improve the way you interact with your clients and help you grow your private practice.

If you need any help improving the experience your potential clients have with your website, I’d love to lend a hand. Head on over to the Work With Me section to learn more about the services I offer.

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When it comes to designing and creating your own website, seeing other examples of therapist websites from around the internet can be a great way to draw inspiration.

So, from time to time I like to collect some great examples of websites from folks in private practice. These are websites that stand out to me as visually appealing, taking advantage of responsive design and communicating their counseling services clearly.

You can check out Volume I of this series here.

Today I’ve rounded up ten websites from the amazing members of the Abundance Practice-Building Facebook group. If you’re in private practice and in need of community support, you gotta check this group out!

Enrichment Support Services, LLC

Private Practice Website Design

Dandelion Nutrition

Example of nutritionist private practice website

Counseling and Wellness Center of South Florida

Counseling Wellness Center website

Liz Higgins, MS, LMFT Associate

Millennial counseling website example

My Treetop Center

Psychologis website example


Well Life Therapy, LLC

counseling and therapy website


Jennifer Fairchild, LCSW

child therapist website design example

Portland State of Mind

portland state of mind

Jeni L. Yarbrough, LCSW

LCSW social worker therapy website examples

Lindsay Legé, LMSW

LMSW counseling website examples


What I love the most about these roundups is seeing the diversity of styles represented. Whether you’re a nutritionist, social worker, or marriage and family therapist, you can have a website that truly reflects who you are and the uniqueness of your practice.

Download your free Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get an overview of the pros and cons of 6 top website builders - Wix, WordPress, Weebly, Squarespace, Brighter Vision and TherapySites - as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1


One of the best ways to make your private practice stand out on the web is with beautiful images.

But it can be a chore to find amazing (and affordable) stock photos. Especially if you’re blogging on a regular basis, where you’re most likely looking for a key photo for every single blog post.

Luckily, there is an ever growing list of fantastic websites that can supply you with all the stock photos you’ll need for your blog, website, or social media – for FREE. Having a free image directory will save you hours of searching and help you find the most relevant photos for your content marketing.

So, in this post, I’ve compiled the ultimate list of free resources for stock photos for your therapy website.

Note: While the websites here feature free images, you should make sure what licensing is required for each resource. Some websites have images that you can use however and wherever you want, while others require approval for commercial use. Just double check before you download.
33 FREE Stock Photography Resources for Your Therapy Website. Here's the ultimate list of places to find free images for your private practice website/blog.

1. BlogphotoTV


BlogphotoTV is a resource and training website for bloggers and content creators. While it is a monthly membership service, the one month free trial will give you access to hundreds of images in their library for 30 days.

2. Bucketlistly


Bucketlistly is a free Creative Commons collection of travel photos anyone can use. Images must be attributed to the photographer when being used.

3. Creative Commons

Creative Commons Search

Creative Commons is a search tool that lets you conveniently search images from a number of independent organizations with resources under the Creative Commons license.

4. Cupcake

Cupcake Stock Photos

Cupcake offers free, do-whatever-you-want-with photos. You can use any image you want, however you want, without asking permission.

5. DeviantArt


DeviantArt is the largest online community of artists and photographers and a place where emerging artists can share their work and promote themselves. If you use photos from DeviantArt, it falls under the Creative Commons license, so you have to give the photographer credit.

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6. Flickr

Flickr Photos

Flickr gives you a place to upload, store and share your own library of photos. When using someone’s image from Flickr, it is encouraged that you link back to the person.

7. FreeDigitalPhotos.net

Free digital photos
Great selection for all types of stock photos. Only certain size images on freedigitalphotos.net can be used for free on your blog. You must also attribute the free photo to freedigitalphotos.net when using it.

8. FreeImages


Just like the name implies, FreeImages is a repository of free images, tagged and categorized, making it easy to find the type of photo you need. The photos here are user-submitted, so not every one has that professional, stock-photo look.

9. Free Media Goo


Free Media Goo offers free, high-quality stock photos, textures and digital backgrounds. Images here are free for both unlimited commercial and private use.

10. FreePhotosBank

Free Photos Bank
A simple website with user-submitted photos. Photos are organized into categories of abstract, architecture, computers and technology, fruits and food, nature, objects, miscellaneous, transportation and life.

11. Getrefe


This is a Tumblr featuring “free real life photos”. The site contains a wide variety of artistic lifestyle and nature photos.

12. GettyImages

Getty Images

GettyImages is one of the top resources for royalty-free stock photos. To download images, you’ll have to pay, but you can now embed photos from Getty on your blog for free by choosing your size and copying some code. Photos will have a watermark with a link back to GettyImages.

13. Gratisography


An eclectic mix of stylized, often whimsical, high-resolution pictures you can use however you want, with no attribution needed (although it’s appreciated). Just click on a photo and it downloads to your computer. New photos are added weekly.

14. ISO Republic

ISO Republic

A collection of great stock photos including textures, people and urban shots. Photos are free to use and attribution is not needed.

15. Jay Mantri

Jay Mantri

Jay Mantri is a photographer with a simple site with beautiful landscape, architecture and urban photos. Clearly stated at the top is “free pics. do anything. make magic.”

16. Life of Pix

Life of Pix

This website brings you gorgeous high-resolution photos, many landscape and city scenes, with no copyright restrictions, so you can use them on your blog or other marketing pieces. New photos are added weekly.

17. Little Visuals

Little Visuals

This site is no longer being updated as the photographer has sadly passed away. The website is still operational and you can download and use his photos any way you want. Images are mainly landscapes, objects and abstract shots.

18. Magdeleine


Magdeleine features a free, high-resolution photo every day. The website is well designed, easy to use and showcases a variety of photographers, allowing you to download their work under Creative Commons license.

19. MMT


With new photos every week, MMT is a simple site with mostly nature and object photography. All images are free for commercial use.

20. Pexels


Pexels touts ‘the best free stock photos in one place’. The homepage scrolls infinitely, in the Pinterest style, so you can search through a ton of images quickly. I think many of the photos here are beautiful, invite emotion and could work very well on any therapy website. And they’re free for personal and commercial use.

21. Photodune


While Photodune consists mostly of stock photos starting at the price of $1, they do have a freebie section where you can download photos, backgrounds and other creative pieces. Requires a free account to use.

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22. Picjumbo


Picjumbo, like many other free stock photo websites, can email you each time new photos are uploaded. There’s a fantastic variety across many categories on this site and photos are free for personal and commercial use.

23. Picography


Another simple, scrolling website with free photos to use however you want. The site has a search feature, which is the only way to find photos besides scrolling through the page.

24. Picsearch


This website is just what the name implies and that’s about it. Type in the search field what you’re looking for and Picsearch will comb the web for the photos, sourcing various websites. It’s similar to Google’s image search. It’s up to you to obtain the proper licensing for each photo, should you use one you find.

25. Raumrot


Raumrot.com features FREE, handpicked, stockphotos for your commercial and personal works. The website has a nice design and they offer curated photo sets and featured photos pulled from Flickr. Photos fall under Creative Commons license and should be attributed to original photographer when used.

26. Re:splashed


Another curated website of artistic and scenic photos. You can copy, modify and use the images on your blog, all without asking permission.

27. SplitShire


SplitShire offers ‘free stock photos with no copyright restrictions and real look for commercial and personal use’. The website is easy to search via keywords or categories. This site contains some really beautiful and well composed photos that would be perfect for any private practice blog.

28. Startup Stock Photos

Startup Stock Photos

Another well-named website, because it contains just that: startup business themed photos. This may not be the most useful for the majority of photos on your therapy website, but if you write about technology at all, you may find some useful images here.

29. StockSnap


StockSnap is a collection of beautiful, free stock photos that is updated weekly with new images. All photos are free from copyright restrictions and no attribution is needed. You can search by keyword or sort the latest photos by date added, trending, views, downloads and favorites.

30. StockPic


This is one of my latest favorites. StockPic features premium stock images that you can do basically anything you want with except redistribute. A great categorization and search feature make it easy to find what you’re looking for.

31. Superfamous


Images at super famous.com fall under the Creative Commons license, so you’re free to use them as you please as long as credit is provided. The photos are a very specific style, many of which are nature and abstract shots.

32. Unsplash


Unsplash.com was the first of these free stock photo sites that I discovered a few years back. Ten new photos every ten days means the bank of images keeps growing. A truly wide variety of beautiful and artistic shots – from nature to objects to people – fill unsplash.com.

33. Wefunction


Wefunction.com is a design blog but has a section of free photos as well. It’s not a huge collection but there’s some great photos in there. All photos are free to do whatever you want with.

34. Pikwizard



Pikwizard.com has over 30,000 completely free images on the site, and over 5,000 of those are exclusive to them. They add new images to the library daily and have a wide variety of categories.

That’s A Wrap!

Ok, now that you have a list of resources you can refer to, you have no excuse for bad photography on your private practice website. Whether it’s a homepage slider or featured images on your therapy blog, you have plenty of photos to choose from and create a great looking website.

Please, let me know if you know of any other great free stock photo resources by leaving a comment below.

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I want to take some time out to get some feedback from you. Yes… YOU!

While I may know a couple things about how to build a therapy website or digital marketing, I want to make sure that I provide the best, most helpful articles to my readers. And I can’t do that without knowing more about you and the questions you may have.

It would do you a disservice and be prideful for me to just assume what your needs are with building or marketing your private practice.

And I don’t want to do that!

Maybe You’re Wondering:

  1. How can I make sense of Google Analytics?
  2. What’s the most important part of my therapy website’s homepage?
  3. How can I use social media to market my private practice?
  4. What’s the best way to attack a Rubix Cube?

Ok maybe you don’t care about that last one especially. But it proves the point. I can’t assume what challenges you face as a therapist or counselor marketing their practice.

So, Could You Answer a ONE Question Survey For Me??

It would help me out immensely and I would love you forever if you could answer this question for me. I created a one-question survey that asks, ‘What are/has been the biggest challenge you face in creating a successful private practice website?’

It should only take you a minute to fill out. Just click the button below, fill out the survey and I’ll do my very best to answer your questions to the best of my ability.




It’s time for a little dose of inspiration! As a web designer myself, I always find it helpful to take a look at what others are doing to get an idea for any website I want to create. So let’s do that with some therapy websites.

Some great examples of therapy websites, for your inspiration.

So, when I first started Googling things like “therapy website examples”, I got stuff like specific designers or online services that could create a website and wanted to show off their portfolio. Not really what I wanted.

I wanted to round up real therapists, with a variety of types of websites, to share with you all. And we all know a general search for therapists can be exhausting. So I decided to start by location, and since I live in Atlanta, I’ll begin there and over time take a look at other private practice websites in other locals. Maybe next is New York because I grew up there (you can see how this works now 😉 )

Here’s My Criteria

As I scoured the web landscape for great examples of therapist websites, I had a few things in mind that would land someone on this list:

  1. Excellent Design and Functionality: I’m a designer and user experience guy. So if a website was outdated or down-right ugly, I just had to move on. Beauty and functionality often instill a sense of professionalism and satisfaction. It’s like checking into a hotel to find out the room is disgusting. It makes you not want to stick around.
  2. Responsive Design: Responsive means that the website will “respond” to the device on which it is being viewed on. Looking at a website on a desktop computer, there may be a large photo taking up most of the screen. But when you view it on your smartphone, the photo may be smaller and the info condensed and organized differently. Google recently announced that it would take responsiveness into consideration when ranking websites in search results. So it’s become quite important to have a responsive site.
  3. Clearly Stated Their Counseling Services: Your private practice website should be clear about what services you offer, helping the clients you want to help easily understand you can help them.
  4. Uniqueness: In a world where many private practice websites can look the same, one that was very different will definitely get the attention of a potential client… and they definitely get mine!
  5. Bonus Points for Blogging: Having a therapy blog showed me that a therapist has active engagement in marketing and the quality of what their website offers. Brownie points!

So, without further ado, here’s 9 great websites from therapists in Atlanta, GA

1. Keir Brady Counseling Services

Now, I know I’m biased because this happens to be a website we created. But I’m truly proud of the way Keir Brady’s website turned out. Keir needed a professional website to launch her private practice with a bang. Increasing the amount of consultations calls she has with potential clients was a main goal for this project, so we made sure her calls to action really shine.

2. Revive Counseling & Consulting

Revive website example 1

First on our list is Revive Counseling & Consulting. To be honest, when I came to this site. I kinda felt “revived”… so, well done, Lauren! The site is very clean and the photo invites you into Lauren’s practice, who she is, and goes along with the whole Revive theme. She has her goal and her desired client(s) spelled out right there: women and couples who want to heal from their past. Scrolling down the page I see all her services spelled out and am lead right to a clear call to action, which is contacting her for an appointment.

3. TRU Atlanta

Therapist website example 2 Tru Atlanta

I’ll admit that I’m a little biased when it comes to TRU Atlanta because my wife works at this holistic health center. But favoritism aside, their website really stands out against the crowd. It’s not only clean, it’s super informative. At first glance, you can tell they offer many services, not just counseling. Rolling over the main navigation reveals even more info and I like that I don’t have to click into each section to know what lies within it. TRU also stands out with social media being fairly prominent throughout the homepage.

4. Matt Reynolds LMFT

website example 3

Matt Reynolds LMFT leaves no room for confusion on who he helps. Centered and clear, you can tell he works with adolescent & young adult males. Boom. If that’s what I’m looking for, he just saved me a whole lot of time clicking around his site. I think the overall “feel” of his site, especially the photo of the mountains, really plays to the young male demographic. It’s clean and easy to navigate, should I want to find out more about Matt.

5. Lena Franklin, LCSW, LLC

website example 4

I thought that this website was quite unique. The entire homepage is a series of large images, each image has a link to learn more about what that section is about. I think it works well for Lena, as she has a lot of services and information to offer. Clicking into the various sections reveals a lot of information, but I love how it’s broken up and presented with clean, large text, making it very easy to digest.

6. Formation Counseling Services

website example 5

I really liked the design of Formation Counseling Services’ website. The colors, along with the subtle textured background are inviting and peaceful, while still maintaining a level of professionalism. The main navigation lets me know exactly what to expect, or where I can find the information that I’m looking for. And when I’m ready to call them, the number is right there at the top of every page, as well as a “contact us online” option, for those who may not be comfortable calling.

7. DR. Haley Geddes

website example 6

This site really stood out to me. Right away I’m drawn into the huge photo that Dr. Geddes has on her homepage. And the issues she works with are spelled out clearly, right at the top of the page. You can scroll down the page to get more information and the sections are broken up nicely, having pictures followed by clean, white space with easy to read copy. There is an excellent use of good photos throughout her site, making it easy to look at and spend time exploring.

8. Professional Therapy Atlanta – Paul F. Austin, MS, LPC

website example 7

On Paul F. Austin’s website, you can quickly learn who he works with as well as the experience he has. I love the 2 options he gives us in the 2 buttons, leading the potential client through a process. Do I want to know more about Paul? Or do I just want to get in touch? Scrolling down gives you more info about Paul and his philosophy on counseling. I also love how he has images for the services he offers, making it clear, as well as helping the user identify with where they’re at and why they may be contacting Paul.

9. Rebecca Clegg

website example 8

Lastly we have Rebecca Clegg. Her site is very modern looking, simple and easy to navigate. Her main photo works well with the focus of her practice: helping individuals who struggle with body image, health and their relationship with food. I love her about page too. You get to see her face and really get a sense of who she is. For potential clients, this can be huge.

That’s a Wrap!

So, that’s my first roundup of examples of great therapist websites. I hope they inspire you and give you something to think about for when you create or revamp your own private practice website. 

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It used to be very difficult and costly for someone to build a website for their therapy business.

Once upon a time, the only way to build a website was for you to find and hire a professional to develop it. Lots of time and lots of money. And even once it was complete, updating the site was a chore that required more time and a big learning curve. But fear not! In recent years, the rise of WordPress has made owning and building a professional looking website something that most people can do easily and quite affordably.

WordPress is the world’s most popular blogging and website framework. Think of it as the structure of your website, and the hub for creating all the pages and blog posts on your site. This “structure” is free for anyone to use. What is amazing is that you can then purchase professionally designed and developed themes to upgrade the look of your out-of-the-box WordPress website. Because this process is simple to do and cheap, I highly recommend it for building a website for your therapy practice (or anyone needing a website for that matter!).

For more info on buying a hosting account and installing WordPress themes, check out the post How to Start a Therapist Website in 10 Minutes (or less)

Because of the many beautiful WordPress themes out there today, building a great looking website is within the reach of any private practitioner. Here, we’ll take a look at 10 of the best options for therapist WordPress templates.

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Wordpress theme for therapists


Adelia is another clean and minimal WordPress template that would be great for any therapy business. It comes with a built in drag-and-drop page builder that lets you create custom layouts for your site. It looks great on any device and it’s also optimized for search engine optimization to help your practice be found more easily on Google. It also comes with Layer Slider, which lets your create animated galleries. Adelia also promises 100% support, should you have any questions.


Enfold is a great WordPress theme for therapists

I may be a bit partial to this WordPress theme, considering it’s the theme I’m currently using on this website. I’ve been using Enfold on a number of websites for years because I’ve been so impressed by it’s ease of use as well as it’s flexibility in creating beautiful layouts with the drag-and-drop page-builder. They even boast that it’s “the user-friendliest WordPress theme ever made”. With over 20 demo content packages to choose from, this theme is a great starting point for any therapist who wants to get a beautiful private practice website up quickly and then customize with their own content.

MentalPress – ($59)

Therapist wordpress theme

MentalPress is a WordPress theme built with the psychology, counseling and medical fields in mind. Because of this, it offers a layout that includes places for all the info any therapist would want to showcase. Phone number and “Make an Appointment” button are prominently displayed. Other features include video tutorials on using the theme, demo content to get you started, and a drag-and-drop page builder to create awesome layouts. I’ve also heard, from folks who have used this theme, that customer support is fantastic.


Therapist WordPress Themes


The Psychologist WordPress theme has a bold look that will make any therapist stand out. It’s clean but it’s also colorful, has a drag-and-drop page builder and will look good across all devices. It also comes with an appointment and events calendar which could be useful for advertising group therapy sessions. It’s got more features than you’ll even need!


Wordpress themes for counselors

Seven is super stylish WordPress theme and a great option for your private practice website. The photos are given prominence, so find some great stock photos and to make your practice stand out. It features video tutorials to help beginners, a layout that looks great on all devices, and a handy drag-and-drop page builder to help you create fresh layouts for your content. Also a great option for the counselor who likes to blog, as it’s clean and easy to read.



Wordpress theme for counseling business


I think this one is my favorite. Extent is a truly versatile WordPress theme that has many options that would work great for creating a custom therapist website. It comes with 6 demo templates that you can install with one click, and then fill in your own info. These demos have different layouts so you can customize to your heart’s content. It’s optimized for search engines, has a drag-and-drop page builder, and fully responsive. The list of options is quite impressive, including multiple languages, making this a great option as a therapist WordPress theme.


Wordpress theme for private practitioners

The Horizon WordPress theme is set up to be a one page website. The site loads smoothly as you scroll down the page and elements animate in. Another great choice if you have some good stock photos for your therapy business. Key features include Visual Composer Page Builder, totally responsive, unlimited colors and hundreds of fonts.


Therapy wordpress themes


Valise was built more as a portfolio for designers but could easily be adapted for any therapist’s website. It’s simple, clean and colorful, and comes with Revolution Slider in case you want to create some fancy animations. It’s also fully responsive, search engine optimized and comes with full demo content to help you get started. There’s also video tutorials to help you learn the features.

One WordPress($33)

create a website for your therapy business


One WordPress is described as a “flat, responsive resume and personal portfolio theme”. It places most of the information on one homepage with bold colors and a place for your headshot. This one is simple and straightforward, allowing you to focus on your counseling services and lead your potential clients right into the contact form.

WP Prohibition($43)

Wordpress themes for private practitioners

Like the last theme, WP Prohibition is another theme that is clean but bold. The design is fully responsive so it will look great on all devices. It features a powerful page builder, search engine optimization and a fully customizable, drag-and-drop homepage builder. You also get free updates for life, so you know the creators are working to constantly improve their theme.

UPDATE: More WordPress Themes for Therapists & Counselors

Since originally writing this post I’ve come across some other great WordPress themes that I can’t ignore. So any updates to this post will appear below as I find great themes you can use for your private practice website.

Divi – ($69/yr, $89/yr or $249 one-time)

Divi WordPress themes for therapists

Divi is my personal WordPress theme of choice when it comes to the one-on-one custom websites I create for my own clients. After researching which WordPress themes offered the most customization, ease of use for updating and best options – I landed on Divi. It costs a little more than the others (they have a few different packages) on the list, but the service, support and flexibility you get is well worth it. It comes with a visual builder with 20+ pre-designed layouts so you can lay out beautiful web pages in just seconds. Plus EVERYTHING is customizable and if you need help, there’s a huge support community out there to help you.  Check out Divi and some of the amazing things you can do with it here.

I even wrote a whole blog post about Divi, you can read that over here.

Well, There You Have It!

There are tons of WordPress themes to choose from when building your therapist website. It is by no means exhaustive, but I hope this list will save you some time as you create your own website to market your therapy business. If there are other themes that you’ve found that would be great for therapists, please let me know in the comments so I can add to the list!

For more info about finding a WordPress theme for your private practice, check out this post.

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