Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information – through your website’s design –  in a way that’s easy to read. This is why the size of the font on your website is so important.

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information - through your website’s design - in a way that’s easy to read. This is why the size of the font on your website is so important.

In this article we’ll talk about a few things to consider when choosing your website’s font size and answer the question, “what size font should I use on my private practice website?”

Some Things to Consider

Like the colors you choose for your website, your fonts and font size have an impact on the way your brand and practice are viewed by the end user.

If your practice is geared toward the parents of young children, your brand may be more bold and upbeat.

So, you may use larger, more creative fonts for headlines and brighter colors as compared to a website whose primary audience is, let’s say, older adults over 60.

And as a general rule, it’s best that your fonts be too big than too small.

Research has shown that small font sizes & low-contrast are the #1 complaint for web users as it relates to reading online. (Source)

This means that you’ll definitely want to take into account your ideal client.

Example:

I recently worked with an amazing client, Karen Midyet on her new coaching website www.coachingagingadults.com.

Because her practice is focused solely on aging adults and their caretakers, we had to make sure that fonts were easy to read.

This meant bolder headlines, a larger font for body copy and high contrast design.

coaching aging adults font size blog

If we didn’t know her ideal audience, who she wanted to reach and how they’d be using her website, we wouldn’t have gone with such large fonts.

So, step one to deciding the size of your fonts is to know who will be using your website so you can create the best user experience possible.

Headline Fonts vs Body Copy Fonts

There are typically two main categories of fonts on your website: headers and body copy.

Header Font Sizes

You’ll have a font for various headers (these are your H1, H2, H3, etc.), which help to create organization and a hierarchy for your page content.

With headline fonts, it’s best to stick to what’s called modular scaled font sizes.

What the heck are those?

“[Modular scaled font sizes are] a series of harmonious font sizes that have the perfect proportion that the general public view as “beautiful.” (Source)

This includes the following font sizes: 8, 16, 24, 32, 48, 64, 95

So when you’re setting the font size of your headers, you can use a hierarchy, like so:

  • Your H1 (usually the page title will be in an H1 tag so it’s the most important): 48 pixels
  • Your H2: 32 pixels
  • Your H3: 24 pixels
  • Your H4: While 18 is not in the list above, if you need a subheader slightly larger than your body copy, you can use 18 pixels here.

Body Copy Font Size

The next category of font that you’ll have on your website is the body copy.

This is the main group of text that will make up the content on your website.

It’s the meat and potatoes. The bulk of your blog posts, informational pages and will carry most of the important details you want to communicate to your clients.

With body copy, you want to make sure the size doesn’t hinder your visitor’s ability to read it.

On average, the ideal size of your body copy font, according to our modular scaled font sizes above, is 16 pixels.

This size is not too big and not too small for the average reader.

It’s the font size I use on 90% of the websites I design.

But, like with most things in design, rules can often be broken WHEN it makes sense.

In the case of the Coaching Aging Adults website I mentioned above, we knew that the audience for this site would be aging adults that may have vision challenges.

We made the body copy size a whopping 18 pixels to make sure that the target audience would have no trouble reading the content on the website.

Again, knowing your audience will help you make the right design decisions on your private practice website.

Conclusion

There you have it! A simple guideline for setting the font sizes on your private practice website.

The best thing to keep in mind is who your ideal client is, how they will use your website.

Take them into account with any website design decision to ensure you’re making it as easy as possible for them to read your content and use your website.

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults. In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

private practice website aging adults

Creating A National Coaching Brand

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

Knowing The Target Audience: Intentional Website Design

The target audience for the Coaching Aging Adults website was very clear:

Aging adults, caregivers, retirees and upcoming retirees, as well as other businesses she can consult with about the challenges associated with aging.

This meant that the majority of people using this new website would adults over 50 years of age.

So we had to be sensitive to this population and make sure the design would help them as they navigate the website and not hinder them from being able to get the resources they seek.

A key piece of our research for this project was a resource guide from the National Institute on Aging containing research on the key factors of making a website senior friendly.

Here are some key points from the research that we took into account:

1: Use High-Contrasts to Make Text Easy to Read

We knew that a large part of Karen’s audience may be reading with impaired vision in their older age.

One thing we made sure to do was always use high-contrast color combinations (with backgrounds and text) to make sure text was easy to read.

high contrast website design older adults optimized

2: A Larger Font Sizes

Like the previous point, we needed to ensure that text was easy to read.

Another way to do this was to use larger font sizes all around.

In the Divi settings, we set the body font size to 18 pixels. The average text size for a typical website is 16 pixels.

This would ensure text would be easy to read on the page.

We also used large font sizes for all the headers so that readers could easily understand they were moving into a new section of the page:

font size private practice website design optimized

3: Allow Additional Space Around Clickable Targets

Another way we made the website easier for the older demographic of users was to make sure that all buttons and clickable areas had plenty of space.

This will make clicking on those objects much easier for those with aging eyes or those not as experienced on a mouse like younger generations are.

coaching aging adults buttons

Notice the large font size and overall size of the buttons. This makes clicking so much easier!

4: Give Instructions Clearly

Most other websites I’ve worked on targeted much younger demographics.

A younger audience may be more used to button shapes or intuitively recognize links when they see them.

With the older demographic, we made sure to use clear instructions so that users would know what we were asking them to do and how to move to the next step.

It also meant using the phrase, “Click here to…” more often than on other websites:

clear button instructions optimized

Building An Online Coaching Platform

In order to grow the reach of Coaching Aging Adults in the coming years, Karen needed a website that would be homebase for her business that would grow along with her business.

One of the best assets Karen has for her audience is her vast collection of resources.

She’s collected books, articles and helpful websites for each of the populations she servers:

  • Caregivers
  • Therapists who work with adult populations
  • People transitioning to retirement
  • Older adults with health challenges

And, as time goes on, Karen will be adding her own articles via her blog.

So one of the main challenges for this new website was to allow website visitors to see all these great resources and find them quickly.

The first step was to use Divi’s (the WordPress theme we used) built-in search capabilities to allow users to search information right from the main navigation:

coaching aging adults search optimized

Notices the search icon right in within the main menu. Clicking it brings up a search box:

coaching aging adults search 2 optimized

So at any time, visitors can easily find what they’re looking for.

Another way we made sure people could access the growing list of resources on the Coaching Aging Adults website was to create specific pages for each topic.

Not only would these pages be extremely valuable to Karen’s audience, but it would also help her grow some passive income through affiliate marketing of products that her visitors may find helpful.

Here’s an example of a page we created for resources for caregivers:

coahcing aging adults resources page optimized

Because these resource pages will grow over time and be a bookmarkable page for those who take care of an aging family member or friend, we had to make them easy to navigate.

So, at the beginning of each section, we placed a navigation bar across the page, so an any time, the user could jump between the sections of the long scrolling page.

Another important challenge to these pages: they had to be easy to edit and add new content.

Luckily, the Divi WordPress Theme allows you to duplicate entire sections at the push of a button. So adding a new book in the future will be easy for Karen and her team.

The last feature I’d like to highlight on these resource pages is how each one will feature Karen’s growing list of her own blog posts.

Using WordPress’ blogging categories, we’re able to display relevant posts on each resource page:

coaching aging adults articles optimized

As the website grows in the number of articles, the more recent these pages will be and there will be more opportunities for website visitors to stay longer on the website.

Conclusion

I hope you enjoyed taking a little peek behind the scenes of the process behind coachingagingadults.com.

This project was a true collaboration and both Karen and I are excited about the results and looking forward to seeing how this new website serves her new business.

Here’s what Karen had to say about the process:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WBwUNH08OF8?rel=0&amp;showinfo=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

If you’re curious about what a new website could do for your private practice or you have a vision for your website you just need executed, feel free to schedule a free consultation here.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website?

In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website

Why Color is so Important to your Private Practice Website

Color is one of the main factors that go into creating an effective website design.

If you group the right colors together, it can actually affect how potential clients perceive you and your practice.

Is your personality and brand one of excitement and spunk? Then brighter colors may help attract clients that gravitate toward that type of personality.

Or maybe you want to attract people with high anxiety in their lives…

You may want to stick with blues and greens, which tend to have a more calming and sincere feeling attached to them.

In a study by psychologist and Stanford professor Jennifer Aaker, she points out five core dimensions that play a role in a brand’s personality.

color therapy brand personality

[Source: Help Scout]

The above personalities can be a good starting point as you decide what type of personality you want to create for your private practice and website.

But as with most cases of art and design, there are no hard and fast rules.

You can certainly create a level of excitement and masculinity by using bright reds or yellows, but it often depends on the context and juxtaposition of photos and messaging you have on a website.

I always encourage people to create a mood board on Pinterest.

pinterest website mood board

Take some time and collect photos that speak to you and the feeling you want to evoke with your website.

What types of images come to mind when you think about your practice and target audience?

Starting with a photo can be the easiest way to nail down a color palette that jives with your brand and attracts the type of clients you want in your office.

So let’s talk about getting started.

Starting with a photo to find a color palette you love

Not many things can evoke certain emotions or feelings quite like photography can.

It may be hard to fully describe how you want your ideal clients to feel when they land on your website.

But sometimes when you see the right photo, that may be enough to capture that essence.

If you’re planning on creating a new website for your practice, a great idea is to begin collecting these types of photos.

Once you have a collection of colorful photographic inspiration, you can narrow it down to the one you feel would speak most to your ideal client and support your businesses brand.

Websites use HTML codes to display colors (often called hex codes). So, you’ll need to know what the hex codes are for the colors you find in your favorite image.

One great resource you can use to extract color codes from your favorite design inspirational photos, is Canva’s Color Palette Generator.

canva color picker

This tool is super easy to use.

Just drag and drop your image from your computer onto the center of the page.

The website will reload and show you the color codes for the main colors found in your photo:

therapy website color palette example

Then you can just click on each color to copy the code and save it in a document for later use on your website.

My favorite WordPress theme, Divi, actually lets you set a default color palette so you can use it throughout your website.

So I would just paste these codes right in there at the beginning of my website project.

divi color picker

More Resources To Help You Find a Color Palette for Your Private Practice Website

There are a few other resources that you can use to find the perfect color palette for your website (or any marketing materials you’ll be creating!).

I often recommend the following ones when working with my website design clients.

Design Seeds

design seeds color palette therapy website

Design Seeds was built on inspiration and the love of finding that inspiration in everything from landscape to architecture to art and beyond.

Among Design Seeds’ many functions, you’ll be able to explore endless palettes by color or by collection (or by season Atlas). These palettes are handmade and digitally mixed by the site’s author and owner Jessica Colaluca.

Once you pair down your seed by color or collection, simply click to reveal a larger shot of the palette and hex codes. The “Seeds” are free for us to use, but designers and readers alike can “tip” if they so choose.

Design Seeds also includes a shop! Here you can purchase Color Almanacs, mugs and prints.

Click here to check out Design Seeds.

Colour Lovers

coulor lovers palette therapists

Color Lovers is a collective community where people combine resources on all things, color, design, art and photography.

On this site you can browse by palette, patterns, shapes, or colors on different  media/medium channels.

One great section is the ‘Trends’ section that houses all things branding, websites, magazines, etc. You can check out what’s popular right now right from this menu.

Another plus about Colour Lovers is the community. You can hop on the blog, forums or groups to dive deeper into design with like minded people.

Click here to check out Colour Lovers.

Coolors

coolers website palette private practice

Coolors is a pretty awesome because it’s a simple color palette generator.

You can search for a palette under explore, or you can generate on from a photo you either upload or find on the internet.

One neat function is the Color Blindness menu.

Click on this menu and you can choose from about ten different modes that are compatible with color blindness, super cool. There is a toggle button on the settings menu that allows you to see alternative shades of your color palette.

Another cool feature? You can click and drag each color chip, keeping what you like and swapping what you don’t.

Complete with a Chrome Extension, Coolors does just about everything, simply.

Click here to check out Coolors.

Conclusion

The proper use of color on your private practice website can be a powerful marketing tool.

It can capture the emotion of your target audience, help visitors feel at home or help you stand out among a crowd of bland websites.

I hope the resources above help you nail down a fantastic color palette for your own website.

Do you have another resource you’ve used to create a color palette? Let us know in the comments below!

This is the final article in our series on what to expect when working with a website designer to build a website for your private practice.

Here is a recap of our series:

In this article, I’ll share what you can expect after your website has been launched and how you can make the most out of this new marketing asset of yours.

This is the final article in our series on what to expect when working with a website designer to build a website for your private practice. In this article, I’ll share what you can expect after your website has been launched and how you can make the most out of this new marketing asset of yours.

This isn’t really the “end” of your website project… the fun has really just begun.

Because if you JUST build it, no one will JUST come.

There’s work to be done to make sure that this investment into your marketing truly pays off.

The Designer Prepares for Handing Over the Keys

As your project nears the end of this phase, your designer may begin to gather some resources for you smoothly hand off your website and equip you to use your website.

Because I use the  Divi WordPress theme to create all my client’s websites, I can save page layouts for my clients to use in the future.

Now that the website has been launched, I’ll save the latest versions of the page layouts.

This means that when my client wants to create a new page on their website, they can load a layout from a library of pre-designed pages with the click of a button, update the content for the new page and publish it:

Screen Shot 2018 03 08 at 8.58.02 AM

Now they’ll be able to add new pages, with a consistent design, all on their own.

Another thing I like to do for my clients is create a PDF resource with information about using their new website.

Inside, I’ll include their WordPress login credentials, the color palette used on the website should they want to use them in other marketing materials, a link to their personal training video for making updates to the website, other tutorials and other helpful resources.

It looks like this:

thank you website resources

This is a helpful PDF that my clients can refer to in the future as a reference for using their website.

Personal Training: Learning To Use Your New Website

Your website should be an ever-changing marketing asset to your business.

Adding new content over time is a sure-fire way to improve your traffic and help your website rank on Google for various keywords.

In order to add content, you’re going to have to know how to make updates to your website.

When I work with my clients to build their websites, each project culminates in a 1-hour video training session.

I’ll share my screen with them via a Zoom meeting and walk them through the process of editing existing content and adding new pages and blog posts.

I’ll record this video and include the link in their PDF Thank You packet I mentioned above.

For those clients who are not familiar with WordPress, I’ll include free access to A Little Course About WordPress, my beginner WordPress course, to help them get familiar with how their new website is built and where to go to edit their website.

At this time, the baton has been passed and you can begin to explore your new private practice website and make changes to the content.

I always encourage folks to create a new web page and just have fun playing with the Divi builder to change images and content.

Once they get a feel for adding new content, they can begin to create more pages and add blog posts to their website.

Maintaining & Updating Your Website

One of the biggest differences between website-builders like Squarespace and WordPress, is that with WordPress, you are responsible for keeping your website files updated and secure.

Not performing regular updates to your WordPress files is one of the main ways hackers can gain control of your website and leave you empty handed.

There’s really three main reasons to update your WordPress, theme and plugin files:

  1. Updates Apply Security Patches
  2. Updates Can Fix Bugs
  3. Updates Add New Features & Functionality

To make sure the shiny new website you invested in stays secure and working properly, you’ll want to apply updates at least every few weeks.

At Create My Therapist Website, we include 2 months of our maintenance service completely free after your website is launched, so you don’t even have to worry about it.

To learn more about the importance of keeping your WordPress website updated and how to do it, check out this post here.

Growing Your Traffic To Gain More Clients

The final step in working with a designer to build a great private practice website that will actually impact your business is to get traffic to show up to your website.

The more traffic that comes to your website, the greater the chances of clients reaching out to you for help with their challenges.

The more people that reach out, the more can become paying clients.

You get it.

This step in the process is an ongoing one and involves a little understanding about what you enjoy doing when it comes to marketing your private practice.

Will you write blog posts to help boost your search engine optimization (SEO) and showcase your expertise?

Will you hire someone to create cornerstone content that’s optimized for search engines?

Maybe you’ll start a podcast and publish the episodes on your website.

There’s also a number of things you can do OFF of your website in order to drive traffic, such as writing guest articles for other websites (with a link back to your own), posting content on social media channels, or using Google and Facebook ads.

Try not to to overwhelm yourself with all these options, but try a couple, see what you enjoy and then make it a consistent practice in order to boost your traffic.

For more articles about increasing your website traffic, visit this page here.

Conclusion

I hope you enjoyed our series on what to expect when working with a website designer to create a private practice website.

Hiring someone can seem like a scary thing to do, especially when you don’t know what to expect.

But hiring a professional is truly the best way to get a website you love that actually converts into paying clients.

It also saves you a lot of time, frustration and takes the guesswork out of building an effective website.

If you’d like to chat about how a new website could help improve your business, I’d love to chat. I offer a free 30-minute consultation. Learn more about custom website design..

We’re continuing our series on what to expect when working with a website designer to build a website for your private practice.

In Part I, we talked about everything that goes on before your website project actually starts: researching the right designer, the first call, getting a proposal and gathering your content.

In this article, we’ll go over the website-building phase and everything that goes on while your designer is making magic happen for your private practice website.

We’re continuing our series on what to expect when working with a website designer to build a website for your private practice. In Part I, we talked about everything that goes on before your website project actually starts: researching the right designer, the first call, getting a proposal and gathering your content.

Your Private Practice Website Project Begins

Ok, the big day has finally rolled around. It’s your project start day!

By now, you should have wrapped up your responsibilities and delivered all your content to your designer.

I like to have all these assets (copy, photos, logo, design preferences, etc.) about two weeks prior to your project start day.

I’ll spend a couple hours organizing and making sure I have all I need to get started.

If anything is missing, I’ll get in touch with my client via Asana, our homebase for the project.

As your project begins, there’s really not a whole lot that should be on your plate, other than making yourself available to answer any questions your web designer may have.

This is where the value of hiring someone really shines.

You’re free to focus on your clients and other marketing activities you love, rather than fighting with trying to build a website.

Enjoy this time and make the most of it!

Providing Feedback to Your Designer

I can’t speak for all website designers, but in my projects, we build in two milestones where you can provide your feedback.

The first time comes rather quickly, usually within the first week of the project.

I’ll present you with a homepage and an about page design for you to review.

I often like to record a video walkthrough of these two pages to explain certain design decisions and tell the story of how the design will help achieve the goals laid out at the beginning of the project.

The reason we start with just the home and about pages is because at this stage in the project we’re making sure we’re heading in the right direction.

This is where you’ll want to make sure the website feels right, is speaking to your ideal therapy clients and, yes, looks great.

I’ll create a task in Asana where you can add your comments and questions for each page.

It looks something like this:

therapist website project feedback

Then, I’ll head back to my lab (home office) and make any necessary adjustments based on your feedback.

After we’re both feeling good about the direction, the meat of the project can begin where I’ll start fleshing out all of the pages on the website and putting all the pieces together.

Depending on the size and complexity of your website, this process may take 1 to 2 weeks.

The second round of feedback comes after this phase, where you’ll be able to look over the entire website and we can discuss any concerns you may have once the content is in place.

Launching Your New Website

At this point we’re into the home stretch.

Depending on the complexity of your website, it can take anywhere from 3 – 8 weeks to get here.

Much of the work is still really in the web designer’s camp and you can continue being the amazing therapist you are while they’re hard at work getting everything in place.

They’ll be making sure all plugins are working correctly, the website looks and functions well on mobile devices and assure everything is operational for a smooth transition to a live website for the world to see.

If you have a website live currently, chances are that your designer has been building your website on a separate web host so they can work without interrupting your current website.

At this point, I like to coordinate with my clients on a good time to finally “launch” the website and move all the files to your live website environment.

I’ll make backups of both your live website and your new website (in case there are any hiccups along the way) and start moving your website files over.

Once the files are moved to your live hosting server, it can take a few minutes to a couple hours for the website to refresh and appear.

And then we’re LIVE!

Open the champagne because a new season has begun!

What Happens After Your Therapy Website is Launched

That wraps it up for what you should expect during the website-building phase of working with a web designer.

If you and your designer have planned well, your biggest task is to make yourself available to provide feedback and answer questions from your designer as they come up.

In our next post, we’ll talk about what to expect after your website is live to ensure a smooth handoff and make sure you get the most out of your private practice’s new marketing asset.

Hiring a professional designer to create your private practice website is a great investment that can help you grow your caseload. But what does it look like to work with a web designer?

In this article I’ll give you a behind-the-scenes look at how I work closely with my clients to create websites that are an asset to their private practices.

Specifically, we’ll talk about everything that goes on before your website project begins.

Hiring a professional designer to create your private practice website is a great investment that can help you grow your caseload. But what does it look like to work with a web designer? In this article I’ll give you a behind-the-scenes look at how I work closely with my clients to create websites that are an asset to their private practices.

Because there are many phases to a website project, I’ll be sharing a few articles focused on each phase.

If you’re thinking about hiring a pro to build your website, I hope this helps you know a little bit about what to expect before, during and after your website project.

The Research Phase: Finding a Website Designer for Your Private Practice

When you’re thinking about investing in a professionally built website for your private practice, it’s important you find someone you know and trust.

I’ve heard too many stories about therapists hiring some web guy only to be left in the lurch with a website that doesn’t work and isn’t finished.

I haaaaaate hearing that story over and over.

A great designer should not only have good website skills, but also just common courtesy and relationship skills as well.

In order to find someone who is the right fit for you, you’re going to have to have some conversations with potential designers.

It’s the same as your clients.

They often call around and speak to a few therapists before connecting with one they really believe can help them with their challenges.

You’ve got some business challenges that a website designer can (hopefully) solve and you’ve got to find someone you trust.

The First Call With A Web Designer

With any designer you’re thinking about hiring, there’s got to be that first call.

I’ve got a form on my website that folks can fill out that lets me know the context of their web challenges and what they’re facing in their private practice.

Once I get that, we’ll schedule a time to chat.

I like to use Zoom, a video meeting application, for these types of calls.

There’s something about seeing each other that helps foster a more relaxed conversation as we get to know one another.

This first call is your chance to see if the designer’s services and skill can help you overcome your private practice challenges.

A website needs to help you solve a problem in your business.

Do you need to convert more clients to raise your bottom line? Let them know this.

Are you looking to branch out into more coaching and speaking gigs? Your designer will need to know this too!

And I think a good designer will ask you questions that help you uncover your goals and understand your current challenges.

Because when you understand your challenges more, you’ll be better positioned to decide how much you’re willing to invest in a website that helps you overcome those challenges.

So that’s what that first call should focus on.

Oftentimes, on that first call with my potential clients, we’ll also go over some details of the typical timeline and process that a website project will take.

Getting into some of that information can help you uncover whether this person is organized and well-prepared to server his/her clients well.

After that first call comes the proposal…

Moving Into The Website Proposal Phase

Once we have that first conversation together and it looks like my services and personality would be good fit, I’ll begin putting together a proposal.

I’ve got a short form I ask my clients to fill out that helps capture some more specifics about their website and what they envision.

Do they want to add an ecommerce shop functionality to their site?

Or perhaps they’re going to have 30 pages on their website…

I’ll need to know that in order to provide the most accurate quote for the work involved.

So once I get the answers to those questions, I’ll retreat into my web design lair and put together a very specific proposal for the client.

A proposal should be the guiding star for the project.

I use the proposal to clearly state what business goals this new website will hope to achieve.

Along with that is what requirements does this client’s target audience need to be able to do on this new website.

All of this guides the entire project and the decisions to be made.

So, when you receive a proposal or quote, make sure you’re both in agreement, not just on what will be on the website (a blog or online scheduler) but the main goals or challenges that the website solves.

Once I’ve decided on what it will take to solve my client’s challenges, I’ll price the project and send along this proposal and quote.

Most designers, including myself, will require you to sign a contract and submit a down payment to secure a place in their calendar for your project.

We designers have a lot of deadlines we need to juggle, so if we can’t count on your project being nailed down in our calendar, things get messy and no one wins.

At this point, you can accept the proposal, sign the contract and submit your down payment for your website project.

Then work begins!

What Happens Before Your Website Project Start Date

Ok, so you’ve signed a contract and put some money toward your project… exciting stuff!!

So, do you just sit around waiting for your time to roll around on your website designer’s calendar?

Absolutely not!

There’s plenty of work to be done leading up to your project.

When I speak to therapists who may want to hire my services, I make sure to let them know this.

Some folks want their website created and launched ASAP, but having a few months leading up to the project is actually a GOOD thing.

As the designer, it’s up to me to organize the project and set a realistic timeline to deliver the website and solve my client’s problems.

So I’ll spend some time after a project is locked in setting up all the required tasks and deadlines in my project management software called Asana.

It will look something like this:

asana website project

Asana is AMAZING. It lets myself and my clients know exactly what’s due when and lets us communicate and share files all in one place.

I’d be lost without it.

Another thing I’ll do is set up a Dropbox folder where you can begin uploading your content.

Gathering Your Content Before Your Website Project Begins

Your main task leading up to your project start date will be to gather your assets together for your website.

This may include working with a copywriter to create some killer copy that will convert your website visitors into paid clients.

It may also include getting new portraits taken to help you create connection with your ideal clients.

For me, this time is where I lend some feedback to my clients as they begin to pass along their content.

I always have one main Dropbox folder where my clients can upload copy for web pages and photos they want to use on their website.

I’ll look through their content and keep us on track so that we have all we need to begin the website project.

It’s during this time that you as the client will be tasked with the most hands-on work.

A great designer will keep you organized and moving forward toward your project start date.

It’s your responsibility to provide what’s needed to begin your project.

Most designers, including myself, will not begin your project unless they have all the content and assets needed to create your project.

This allows your project to fit within the deadlines and scope of the work that’s been quoted.

Once you’ve gotten all your content together and your project start date arrives, it’s finally time for the designer to get to work!

The Website-Building Phase

I hope this article helps you understand what to expect when working with a designer on your new website project.

In my next blog post, I’ll share with you what you can expect during the next phase of working with a designer to have your private practice website created.

The next phase will be where the designer gets to work taking all you’ve delivered them and turning into practice-building online gold.

If you’ve been reading my blog for some time now, you’ve probably noticed that my work usually involves helping psychotherapists in private practice with their websites and online marketing. But there’s also been a growing number of physical therapists joining the CMTW community as well.

I recently had the honor of helping Jarod Carter, a doctor of physical therapy and certified manual therapist in Austin, TX, redesign and relaunch the website for his practice, Carter Physiotherapy.

Why It Was Time For A New Website

There were a few factors that made it prime time for Jarod to want to redesign the Carter PT website.

1: Aesthetics to Match Expertise

When Jarod first approached me, his current website had been in place for years and was looking a bit dated.

Here’s a glimpse of the homepage before our project began:

 

carter physiotherapy old homepage

 

Not too much to it, right?

Jarod and his team have done an amazing job in growing the practice and positioning themselves as experts in manual therapy, helping people heal from pain and injury and live active lifestyles.

Their current website was not reflecting this expertise.

They actually had a ton of great content on the website, it was just hidden behind the dated design.

When your website feels dated, whether it’s the layout, colors or fonts, it can actually hurt your visitor’s impression of your professionalism.

Carter PT needed a new, fresh look to let website visitors know right away – if you’re in pain, these are the guys that can help.

They needed a website that would showcase their amazing content; informational pages and in-depth articles.

So, we used the Divi WordPress theme and customized it, giving it a bright and active feel to match Carter Physiotherapy’s reputation for supporting active lifestyles:

 

carterpt home laptop

 

2: Grow The Private Practice Through Lead Generation

Jarod Carter and his team have seen the importance of lead generation in growing their private practice.

So, one goal for the new website was that it had to increase leads.

What’s a lead?

Well, anyone who expresses interest in Carter Physiotherapy’s services by submitting a little info, such as an email address and phone number.

This gives Jarod a chance to follow up with the potential client, whether that be with a free consultation or simply sending them a downloadable resource.

The website had to make it easy for Jarod to start that relationship with his potential and existing clients.

The way we pulled this off was to include a top bar with four options for folks to start a conversation with Jarod and his team.

This bar is consistent across the website, so when a client feels ready to reach out, they can do it easily.

The next thing we did was to feature 3 specific downloadable resources throughout the website that visitors could enter their info in order to download.

Because there were 3 PDFs, each covering a different topic (from general pain relief to avoiding running injuries) we were able to offer specific resources on specific pages.

So if someone is checking out all the great articles related to running, there in the sidebar the user will find an opt-in form to get a related resource.

This is a great way to connect and serve an audience because they’ve already showed interest in the topic, now Jarod is giving them a chance to learn more and connect with him as an expert.

Here is his freebie opt-in in action:

physical therapy website design blog

 

We also featured a prominent opt-in box right on the homepage, coupled with a welcome video featuring Jarod:

 

carter physiotherapy opt in home

 

And as far as actually collecting the potential client’s info, we used LeadPages (affiliate link) to create LeadBoxes that pop up when the user clicks the button or exits the web page.

This means that no matter what page the user is on, they’ll have an opportunity to get more information and connect with Carter Physiotherapy in a deeper way.

 

3: Launch a Podcast & Make The Content Shine

Another factor that was the impetus for Carter Physiotherapy’s need for a new website was the upcoming launch of their podcast, The Active Austin Podcast.

Jarod needed a home base for the podcast where they could share audio and include show notes and extra resources to go along with each new episode.

Not only is this a huge value to the people visiting the website, it’s also GREAT for SEO.

With each episode of their podcast they have fresh content to optimize for search engines.

Over time, this will pay off with more and more traffic coming from Google.

 

active austin podcast jarod carter

 

The Website Design Process & Our Work Together

As always, each project starts with a conversation where myself and the client can chat about their business and see if we’re a good fit to work together.

My goal for these conversations is to get down to the core of why someone needs a website.

And when you drill down, it’s SO much more than just wanting a prettier website.

It really comes down to “what goals do you have for your business?” and then seeing how a website can help you achieve those goals.

When I first met Jarod I really appreciated the vision he had crafted for his private practice.

Once I knew his vision, it became my job to create a website that would help him achieve it.

Because of the many opt-ins, forms and great content we had to showcase with this website, I learned a LOT more about the ins and outs of Divi and took customization to a new level.

It was challenging, but it was fun.

I’m really happy with how the website came out and excited to see Jarod and his team using it as a marketing hub to increase their leads and grow their practice.

Here’s what Jarod had to say about working together:

“I’ve worked with a number of web designers in the past and working with Daniel was an absolutely incredible experience. Unfortunately, there are a lot of web programmers/designers that promise the world and then deliver very little.

With Daniel, he did everything he said he would do, has a fantastic sense of style and design, and always implemented 100% of my revisions/feedback in a very timely manner.

This whole process was as close to flawless as I could imagine. I will most definitely work with him again and recommend him to anyone looking for a great looking website and traffic-converting website.”

Click here to visit carterpt.com and explore the new website.

 

Is Your Website Working For You & Your Private Practice?

As a website designer, seeing my clients use their new websites to propel their business forward is my greatest reward.

It was an honor to be able to bring Carter Physiotherapy’s website to life and create an asset for marketing their business.

If you’re website isn’t growing your practice the way you know it could be, I’d love to chat.

I offer a free 30-minute consultation where we can discuss your private practice goals, current challenges and how a new website could help move your business forward.

Click here to learn more about how we can work together and to schedule your free 30-minute consultation.

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When thinking about creating a private practice website, it’s always helpful to gather your inspiration before beginning the project. Looking at other therapist websites will spark ideas about what you like (and don’t like), how you’d like your website to function and give you inspiration when writing your content.

This week’s article is for child therapists! I’ve rounded up 10 great examples of child and play therapy websites you can use for inspiration for your own.

When thinking about creating a private practice website, it’s always helpful to gather your inspiration before beginning the project. Looking at other therapist websites will spark ideas about what you like (and don’t like), how you’d like your website to function and give you inspiration when writing your content. This week’s article is for child therapists!: I’ve rounded up 10 great examples of child and play therapy websites you can use for inspiration for your own.

What Makes a Great Child Therapy Website?

As a web designer for therapists, I see lots of private practice websites.

There are a few reasons why a play therapy website would cause this guy to stop and take notice.

Here is some of the criteria I look for in a great therapy website:

  1. The website is functional and easy to use on all devices. I have no trouble navigating the website and clearly understanding where to find information I’m looking for.
  2. The website clearly communicates who this therapist helps and what they specialize in. I can tell what type of client would find their website useful.
  3. Design that compliments the information on the private practice website. I’m not overwhelmed by many calls to action, photos that don’t fit the design, colors that don’t jive and layouts that are hard to navigate.
  4. The website is unique! It may be subjective but there’s just certain qualities that make a website stand out from the crowd.

So now that you know some of the thinking behind the list, let’s get to the websites!

Below you’ll find some great examples of websites geared toward child therapy, play therapy and even some physical therapy for children as well.

10 Great Child Therapy Website Examples

 

S.M.I.L.E Project

Home Smile Project Empowers

Moving Mountains Therapy

Movin Mountains Therapy Services

Living Skills

Living Skills Affordable Counseling Therapy Testing Denver

Jennifer Wisser-Stokes Counseling LLC

Child Therapy Counseling for Children Parents in Orlando Jennifer Wisser Stokes Counseling LLC

Thompson Child Therapy

Home Thompson Child Therapy Serving Mt Airy Frederick New Market Westminster MD

Play Matters Therapy

PLAYmatters

Milestone Makers

Milestone Makers Pediatric Therapies

Sarah Reed Children’s Center

Sarah A. Reed Children s Center in Erie PA For A Brighter Future

Family First Psychological Services

FamilyFirst Psychological Services

Carol Golly P.L., MSW, LCSW, RPTS

Home Carol Golly P.L. MSW LCSW RPTS Child Therapy Center

Conclusion

I hope this list of examples of child therapy websites inspires you as you think of ways to either improve your own website or gather ideas for a brand new one.

If any of them really inspire you, bookmark it! Keep a running list of websites you love so you can always get back to them when you need inspiration for the future.

If you’re interested in bringing new life to your private practice website or creating a brand new one, I’d love to help!

Sign up for a free 30-minute consultation here and we can come up with a plan to attract more clients with a beautiful website.

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In recent years, the popularity of podcasts has simply exploded. If there is a subject that you want to learn more about, chances are, there’s a podcast for it. This includes podcasts about building your private practice.

In this article, we’ll round up some of the most popular podcasts for building and marketing a private practice.

The Best Podcasts to Help Build Your Private Practice Pinterest

How Podcasts Can Help You Build Your Private Practice

A few years back, before I decided to help therapists with their websites full time, I found myself commuting 1 hour each way to downtown Atlanta.

I had big dreams of being an entrepreneur and stepping out (and NOT fighting traffic every day).

While many days I found myself exhausted from the commute, I was determine to use this time to my advantage.

So I found a handful of podcasts, all about online marketing, entrepreneurship and being a great leader… and I devoured them.

It’s like I was going to school.

Every day I got to learn something new from experts I felt drawn to and trusted.

So much of what I learned in that stressful time I’m now applying to my business today.

You may not have an hour-long commute, but you may have some time during your day where you can listen to a podcast.

Podcasts give you access to experts who have gone before you so you don’t have to make the same mistakes they did when building your own private practice.

Often, communities form around podcasts where you can connect with colleagues in a similar stage of business as yourself and get support for your own private practice journey.

When it comes to running your own business, it’s so easy to feel like you’re alone and the struggles you face are unique to you.

But I know from experience that listening to podcasts, especially the ones with interviews with people like myself, have helped me realize that I’m not alone.

So, if you’re feeling like you need some support for your private practice, some fresh ideas on marketing or new inspiration for your business… check out some of the podcasts below!

Podcasts For Building Your Private Practice

 

1: The Abundance Practice Podcast with Allison Puryear

abundance practice podcast

In The Host’s Words:

“Practical advice for counselors starting and building a private practice.

On “Consult Mondays” Allison Puryear of Abundance Practice-Building will consult with a therapist who needs help building their practice.

On “What I WIsh I’d Said Wednesdays” she’ll chat with another consultant about the therapist’s conundrum to get more support for them.

On Follow Through Fridays” Allison will provide clear homework for anyone else struggling with the same problem.”

2: The Ask Juliet & Clinton Show with Juliet Austin & Clinton Power

ask juliet and clinton show

In The Hosts’ Words:

“The Ask Juliet & Clinton Show is a marketing podcast for therapists and natural health businesses. Each Tuesday an audio version of the show is published here where we answer questions related to marketing. Video versions of the show can also be viewed at www.askjulietandclinton.com.

Therapists and health business owners can submit questions that they would like answered at www.askjulietandclinton.com/ask-questions Any question related to marketing a therapy practice or holistic health business can be submitted to the show. Both beginner and advanced questions are welcome.”

3: The Online Counselling Podcast with Clay Cockrell

online counselling podcast

In The Host’s Words:

“The Online Counselling Podcast explores the world of online counseling and therapy and those that practice tele-medicine. By interviewing those who have taken their practice to a global virtual audience, we have created a rich resource for therapists, counselors, social workers, psychologists and psychiatrists. Thinking of taking your practice online?

Learn from those that have gone before you as we explore the benefits and challenges of online counseling.”

4: Practice of Being Seen with Rebecca Wong

practice of being seen

In The Hosts’ Words:

“Everyone is driven by the basic human need to be seen, heard, and understood. What does it means to really see ourselves and the people and events around us? How does that influence how we show us and how we ask to be seen?

Teaming up as a relationship therapist and a storytelling coach, we’ll be diving into how our stories shape our relationships and how our relationships shape our stories. Through interviews and solo sessions, we will be opening a space for discovery and healing.”

5: Practice of The Practice with Joe Sanok

practice of the practice

In The Host’s Words:

“Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school.

Learn killer ways to grow your referrals, save tons of money, and have some fun along the way.

Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio.

Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness.

Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should…but it doesn’t. We want more referrals and the independence that comes from a small business.

Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success.

These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com”

6: The Private Practice Startup with Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT

private practice startup

In The Hosts’ Words:

“The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up.

We’re passionate about inspiring mental health professionals on their private practice journey from startup to mastery!

On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners!

We LOVE interviewing all of our guests and most importantly we have fun doing it. We hand pick everyone we interview as we know each and every person will bring value to you and your business assisting you in reaching your goals and dreams!

We also offer webinars, online courses, in person trainings, attorney approved private practice paperwork, and are CEU providers in the state of Florida.”

7: Private Practice Talk with Kelly & Miranda

private practice talk podcast

In The Host’s Words: “Help for creating a happy and full private practice for mental health professionals.”

8: Profiles in Private Practice Success with Jennifer Sneeden

jennifer sneeden podcast

In The Host’s Words:

“Profiles in Practice Success showcases the most successful and innovative professionals in practice today.”

9: Selling the Couch with Melvin Varghese, Ph.D.

selling the couch

In The Host’s Words:

“Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world’s top business, marketing, and social media experts.

What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey.”

10: Therapist Clubhouse with Annie Schuessler

therapist clubhouse podcast

In The Host’s Words:

“Therapist Clubhouse is the podcast where you’ll get support in being a private practice entrepreneur. I’m Annie Schuessler, therapist and business consultant for therapists. In each episode, I talk to a therapist who’s built a business only they could create.

You’ll hear about how they figured out stuff like online marketing, networking, identifying their niche, setting their fees, creating new services, and developing an entrepreneurial mindset. We’ll get real and talk about what it takes to create a unique and profitable private practice.

Get the inspiration and information you need to make your private practice better, starting now.”

11: The Therapist Experience Podcast from Brighter Vision

the therapist experience podcast

In The Host’s Words:

“The Therapist Experience Podcast is the podcast where we interview successful therapists about what it’s really like growing a private practice.

The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you.

We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself!”

Conclusion

The thing I love the most about this list is that as you get to know the hosts and their guests, you’ll start to see how connected this amazing community is.

Each host brings their own stories and perspectives on growing a private practice and they all want to see you succeed in your business.

I hope this list leads you to some fresh inspiration for marketing your own private practice!

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I never get tired of seeing a new website come to life for my clients.

It brings me so much joy to take their ideas, their content, and their creative input and then turn that into a website that reflects both their personality as well as the vision they have for their private practice.

private practice website facelift pin

Recently, I had the pleasure of working with Rebekka Ouer, LCSW from Dallas Rainbow Counseling.

At the time she reached out to me, she had such a clear vision for her practice; being a beacon of hope for the LGBT community in Dallas, TX.

But she didn’t feel like her website at the time was reflecting that vision and doing a great job to make her stand out the way she wanted to.

She was seeing great success in her practice, but her WordPress website needed a facelift.

She wanted a fresh, modern website that was more inviting to her ideal clients. She also wanted a website that was easy to update in the future.

You can see from this screenshot below what her homepage looked like before Rebekka and I worked together:

Dallas Rainbow Counseling

Her private practice website was simple, which I always love, but it lacked a little life and felt a little outdated.

The dark green was not giving the website that light, hopeful feeling that Rebekka wanted her new clients to feel when they landed on her homepage.

And her logo and homepage banner just needed a little love to make it feel more modern.

Giving Her Private Practice Website A Facelift

Because Rebekka had some great content, and the structure of her website worked well for her, we decided that the perfect way to breathe new life into her website was with one of the customizable Divi templates I’ve designed.

Rebekka chose the layout she liked the most from the three templates available.

Then, I got to work collecting all I need to know from Rebekka about her personal preferences for her website.

Through a questionnaire I give all my clients, I gathered info to help me customize the website to her tastes. Things like:

  • A color pallette she loved
  • The fonts she liked best for headers and body copy
  • What vibe did she want her website to give off to her potential clients (ie bold, calm, fun, natural)?
  • How did she want her header navigation laid out?
  • What websites inspired her?

Armed with the answers to the above and the great content she had currently on her private practice website, I went to work customizing her Divi WordPress template.

I was also able to bring over some of the functionality she had on her old WordPress website, such as scheduling options through vCita and a way to subscribe to her blog.

Rebekka also did a fantastic job finding some great photos to reflect both the Dallas area where she practices, as well as the community she serves.

I had a ton of fun updating her homepage image of the Dallas skyline to something a bit more modern, which you’ll see in the screenshot below.

The Final Product

After getting all her content, photos, colors and fonts in place, her new website came to life.

The colors and white space really gave the website that light and calming presence Rebekka wanted to share with her potential clients, who may be reaching out for her services in a time of pain, anxiety or trauma.

The image of the rainbow over the Dallas skyline became that beacon of hope to the community that Rebekka serves.

The Divi WordPress theme also added that modern touch to her website, making it both easy to use and look beautiful on all devices.

So, here’s the new Dallas Rainbow Counseling website:

LGBT Counseling Dallas Rainbow Counseling

There’s just something special about seeing a new website come to life, and I’m really happy with how Rebekka’s website turned out.

Here’s what Rebekka had to say about the project:

Daniel did great work for me, on time, (early actually) and with great communication throughout about what he needed and how to go about moving forward. My website looks amazing and I’m incredibly happy with his work. And his price was more than reasonable, which is a huge plus in this industry.

Does Your Private Practice Website Need a Facelift?

You may be in a similar boat as Rebekka was in before her project began.

Maybe your private practice website hasn’t had a design touch in years and you may want to breathe some new life into it to reflect who you are and where you’re taking your private practice.

I’d love to help you do just that and attract more clients with a brand spankin’ new website.

Please feel free to check out my website design packages here, and reach out for more information about what we can do together to create a new website for you and your practice.