If you’re starting to think about building (or re-building) your private practice website you may be wondering which website platform is the best. From robust content management systems like WordPress to more simplified templates like Weebly, it can be easy to get overwhelmed by the options for building a website.

So if you’re unsure which website platform to use to build your therapy website, this comparison guide will show you the breakdown of some of the top platforms available today.

Short on time? I created a free resource so you can quickly compare each website-builder’s good points, bad points and full pricing charts. Just click here or on the image below to download.

free download therapist website platform comparison guide 1


wordpress therapists counselors psychologist

WordPress is a content management system containing all the software you would need to create a fully-functional and robust website and blog.

To be clear, I’m talking about the version of WordPress you’d download from wordpress.org and use on your own hosting server and not the web-based service found at wordpress.com. Click here to learn about the difference between wordpress.com and wordpress.org.

Let’s weigh the pros and cons of using WordPress for your private practice website.

The Pros of WordPress for Your Private Practice Website

  • It’s free: Using the WordPress software is free when hosting the files on your own server. You just have to pay for a hosting account and domain name.
  • Use with your own custom domain name: When you sign up for a hosting account, (I recommend iPage (affiliate link)), a free domain is usually included and part of the set up. This gives you the chance to brand your website with a professional-looking URL.
  • No Ads: There will be no ads on your website when you self-host a copy of the WordPress software, unlike building your website on wordpress.com.
  • Nearly unlimited amount of themes: WordPress is what’s called “open source”. This means anyone is free to create themes and plugins to work with the WordPress software. This means that there are thousands of options to choose from when picking a theme and adding new functionality to your website. For some great themes you can use with your private practice website, check out this post.
  • Freedom to grow with your business: Because there are so many themes and plugins that you can add to your website, you’re only limited by your imagination. If there’s something new you want your website to do, you have access to all the code behind the scenes, so you can always find a plugin or developer to make it work with your website.
  • Quick Installation: Because of the popularity of WordPress, most web hosting providers now offer “one-click installation”. This means installing WordPress on your hosting server is just as easy as signing up for the free account at WordPress.com. For a guided tutorial on setting up a hosting account and installing WordPress, check out this post.
  • Use with a web host of your choice: You have the freedom to choose which web hosting service (GoDaddy, Bluehost, iPage, etc) you’d like to use and you’re always free to transfer your WordPress website to another host if you need to.
  • You own everything: If you want to move your website to a different web host, or want to backup your database, you have the freedom and access to do what you want/need with your information.

The Cons of Using WordPress for Your Private Practice Website

  • Extra responsibility: Because WordPress is hosted on your own server, you’re responsible for keeping the software, along with any themes and plugins, up to date. This is often as simple as clicking a button, but problems do arise when updates conflict with plugins and themes.
  • Steeper learning curve: Because you have full control and access to all the settings, there’s the potential to get overwhelmed by it all. More time will be required on the front end to understand the WordPress dashboard and how to edit your website.
  • Things can break: Because there are more moving parts, you can potentially break your website when making updates or changing the wrong settings. Creating backups of your website and having access to customer support via your hosting provider becomes more important (but, of course, there are plugins for that!).
  • No direct support: Unlike other website-building services, WordPress is a collection of files, not an actual service, so there’s no support line to call for help. Instead, you’ll rely on the online community and forums built around WordPress should you need support.

Price of WordPress

WordPress is considered “open-source”, which means the software is completely free to use by anyone.

Anyone can take the WordPress core files and add new plugins to it. Most plugins are also free, but there may be a cost involved in the really fancy and robust ones.

So the only initial cost to using WordPress is your hosting account and a premium WordPress theme, which is optional (free themes exist too).

Hosting Cost: $1.99 – $29.99 per month

Premium WordPress Theme (optional): One time cost of $13 – $100+


squarespace for therapists private practice

Squarespace is a user-friendly website-builder you can use to create a fairly stunning website for your private practice.

It’s completely web-based, so there is no code or software to install and hosting is part of the Squarespace service.

The standout feature of Squarespace is their attention to design, with stunning templates and great user experience for both viewers of their websites as well as you, the editor.

Pros of Using Squarespace for your Private Practice Website

  • Beautiful templates and design: Squarespace offers a number of templates, built with the latest design trends in mind, such as responsive/mobile usability. The designs are modern and professional-looking
  • SEO features: Squarespace gives you the ability to write custom titles, URLs and meta descriptions for each page you create, helping you optimize your website for search engines.
  • Style editor for customization: You can change the colors, fonts and various features of your template, helping you make your website unique and reflect your tastes or brand.
  • Customizable content layouts: Similar to drag-and-drop builders found in WordPress, you can create custom page layouts with Squarespace’s LayoutEngine and Content Block system.
  • Edit directly from your website: This makes editing easier as you can make changes right on your live website and know exactly what you’re editing.
  • Built-in ecommerce features: Squarespace makes selling products on your website seamless with a host of ecommerce features such as payment processing, product variants, analytics and pretty much anything you’d expect from an ecommerce platform.
  • Offers single page design: If you just need a simple one-page website for your therapy practice, this is a great option for you.

Cons of Using Squarespace for your Private Practice Website

  • Limited number of templates: I can pretty much pick which websites are Squarespace websites as many people use similar templates. Because the amount of templates (although they look amazing) are limited, you run the risk of your website lacking a custom quality.
  • Website editor can be cumbersome at times: Sometimes you run into the “I just want to move this picture to the right side but I just can’t figure it out” type of scenarios. The templates look great, but customizing layouts can be less-than intuitive at times.
  • Price: Squarespace offers two tiers for their service: a  $12 monthly plan and an $18 monthly plan. You’re paying for a dedicated service and support, so the features can be a little limiting for the price you pay. With each plan comes unlimited pages and storage. The Business plan ($18/month) gets you some extra marketing features such as e-commerce capabilities and promotional popups. You do get a free domain when you sign up, but this is only for one year. After that the price jumps to $20 a year, which is much higher than many other domain registrars.
  • Email list limitations: Squarespace only integrates with Mailchimp for building a newsletter.

Price of Squarespace

Squarespace has two different plans, depending on whether you’re building a website or an online store.

Remember: if you purchase a custom domain through Squarespace, you must add on a $20/month charge after the first year.

Price for Websites:

  • Personal plan: $12/month (billed annually) for building a basic website
  • Business plan: $18/month (billed annually) has more marketing features like an email address, popups and more customization options

Price for Online Stores:

  • Basic plan: $26/month (billed annually)
  • Advanced plan: $40/month (billed annually)


wix therapists counselors design

Wix has become an increasingly popular website builder in the last few years.

Wix gives you hundreds of templates, unlimited pages plus free hosting starting with their free plan.

They have a structure very similar to wordpress.com, where you can then pay for more professional features like using your own domain name, removing Wix ads and getting more storage.

Pros of Using Wix for your Private Practice Website

  • Beautifully designed templates: Wix offers hundreds of designs geared toward a vast swath of industries, allowing you to find something unique that will suit your private practice needs and personality.
  • Easy to use drag and drop editor: This allows you to create custom layouts and move elements around to where you want them to be, all without having to know code. Where some editors limit the amount you can move elements around, Wix’s editor is quite flexible.
  • App Market: Choose from hundreds of third-party apps to add new features to your website, such as online booking, event calendars and newsletter opt-in forms.
  • SEO features: You have the ability to create custom titles, meta descriptions and alt tags on web pages.
  • Creative freedom: Wix makes it easy to move elements of your website around and control how and where things appear.
  • Dedicated support and plenty tutorials: Wix offers great support if you need help. They also have a large library of tutorials to get you started building your website.

Cons of Using Wix for your Private Practice Website

  • Depth of menu navigation: You are limited to two levels of navigation. If you plan to have many nested pages on your private practice website, you may find this limiting.
  • SEO is basic: While the SEO features of Wix would work quite fine for most small businesses, there are some technical drawbacks that may make it a disadvantage for those wanting to really grow their traffic based on organic search and blogging
  • You can’t change your template: Once you set up your website and choose a template, you are not able to change to another template. Other services, like WordPress and Squarespace, let you change with a few clicks.
  • Too much freedom may break your design: Because you can easily move elements around, you run the risk of creating a monster of a web page, lacking consistency or rearranging layouts by mistake.
  • You can’t export your data: Should you decide to switch to a different website host you’ll need to copy and paste all your info, should you want to transfer it over
  • Price: In order to remove Wix ads and use a custom domain with your website, you’ll have to pay for the $11 a month Combo plan, which is limited to 2GB of bandwidth and 3GB of storage.

Price of Wix

  • Free Plan: Unlimited pages but will include a Wix domain name and Wix ads
  • Connect Domain: $5/month lets you connect your own domain but will not remove Wix ads. Remember: you’ll still have to pay for the domain through a service like GoDaddy.
  • Combo Pan: $11/month removes the Wix ads and gives you a little more bandwith (2GB) and storage (3GB).
  • Unlimited Plan: $14/month adds unlimited bandwidth, 10GB of storage plus some extra apps (Site Booster and Form Builder).
  • eCommerce Plan: $17/month gives you an unlimited amount of bandwidth and 20GB of storage plus some online store functionality and the features of the lower tier plans.
  • VIP Plan: $25/month will give you first priority support, unlimited bandwidth, 20GB of storage, professional site review, plus the features of the lower tier plans.

Download your free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.


weebly website builder therapists private practice

Weebly promises to get your website to the finish line faster by making the process as simple as possibly.

No technical skill is required to use Weebly’s user-friendly interface, cutting down on the amount of time you spend having to learn their system. This has lead many to conclude that Weebly the easiest website builder to use. (source)

Let’s take a look at some of Weebly’s features and the pro’s and cons of using their service to build your therapy website.

Pros of Using Weebly for your Private Practice Website

  • Super easy to use and get started: There’s pretty much no learning curve with Weebly. You can sign up for a free plan and get started in no time.
  • Flexible and stylish designs: Weebly offers some beautiful modern designs for your website. Each is responsive so you know it will look good on all devices. If you’re feeling really crazy, you can even edit the source code for more control.
  • You can easily change templates: Unlike Wix, you can change your website template after you’ve built your website.
  • Unlimited levels of navigation: If you have a complex website, you’ll be able to add as many levels to your navigation as you’d like.
  • SEO features: Title and meta description tags are customizable at the page level. You can also edit your ALT tags for images and include a sitemap.
  • App Center: Weebly’s App Center lets you integrate new services and functions into your website.
  • iPad & Android App: You can easily edit your website on the go by using Weebly’s own app.
  • Pre-designed page layouts: When staring at a blank page, this feature makes it really easy for you to create a layout that looks great. Just choose from a list of about 40 layouts to get you started.
  • Content export: If you decide you want to take your website elsewhere, Weebly lets you easily export your content.

Cons of Using Weebly for your Private Practice Website

  • Free domain only lasts for a year: Like Squarespace, signing up for a free domain is only good for a year, after which it will cost you $19.95 a month.
  • Limited amount of templates: With less than 50 templates to choose from, your starting point is similar to many other Weebly-created websites out there.
  • Limited amount of control: Because Weebly is meant to be simple and easy to use, you forfeit the ability to fully control where elements are placed in your website’s layout.
  • Limited Customization: Weebly allows you to adjust font styles and color schemes but if you’d like to customize specific elements, you’ll have to edit the code of your template to do so.
  • Blogging features are basic: While you can include social sharing and schedule your posts, Weebly lacks some basic blogging features like displaying recent posts, related posts and most popular posts.

Price of Weebly

  • Free Plan: Contains Weebly ads, only 500MB of storage and a Weebly.com subdomain (no custom domain)
  • Connect Plan: $4/month lets you connect a domain to your Weebly website
  • Starter Plan: $8/month removes Weebly ads and lets you connect your own domain plus unlimited storage
  • Pro Plan: $12/month gives you the features of the previous plans plus things like site search, video backgrounds, HD video & audio and phone support.
  • Business Plan: $25/month gives you the features of previous plans plus membership registration functionality and extra ecommerce features.


brighter vision review therapist website design

Brighter Vision calls themself “the complete web solution for therapists.”

If you want to create a therapy website with very minimal effort, letting someone else do the heavy technical lifting, then this could be a great solution for you.

Their process is pretty simple: sign up, choose a template and then work with a developer to customize the template to your liking. The whole process takes about 60-90 minutes of your time and your website is launched in 2-3 weeks. Boom!

Pros of Using Brighter Vision for your Private Practice Website

  • The process is completely streamlined: Brighter Vision will work with you the whole way to get your website up in just two weeks.
  • You get to work closely with a designer to customize your website: Brighter Vision takes a concierge approach to building websites, so you’ll work with someone to customize the colors, fonts and images to make your website unique.
  • Built on WordPress: You get the many benefits of having your website built on one of the most popular and robust content management systems there is.
  • Yearly SEO audits: Each year, Brighter Vision will provide you with an SEO audit to make sure that Google knows what your website is about.
  • It’s hands off: If technology just isn’t your thing, all the heavy work is done by Brighter Vision, you just give them the content and direction they need to build your website.
  • Ongoing support: Because it is a monthly service, you get the benefit of having ongoing support for those times you want to make changes, install plugins and make backups of your website. When stuff breaks, you won’t have to pay anything extra to get back up and running.

Cons of Using Brighter Vision for your Private Practice Website

  • May have to rely on their developers for changes: This might actually be a pro for some folks, but because you’re paying to have someone manage your website creation and editing, making changes may take longer as it requires you to rely on Brighter Vision to make them. However, because it is built on WordPress you can learn to make certain updates yourself.
  • Limited number of templates: While you can customize colors, fonts and photos, you’re limited to a certain number of templates, so your website may still end up looking similar to many others.
  • Pre-written content may lack your “voice”: Since Brighter Vision will handle much of the content creation of your website, your content may lack your personal voice that clients will experience in therapy.
  • Price: Brighter Vision has a $100 setup fee (waived if you pay yearly) and costs $59/month. That’s $700 a year. If you’re not utilizing their services consistently, that may be a steep price for you.

Price of Brighter Vision

  • Start Plan: $59/month + $100 setup fee (waived if you pay yearly) gives you the suite of services they offer, including ongoing SEO, 10 stock photos and unlimited tech support.
  • Grow: $79/month + $100 setup fee gives you all the features of the Start plan plus pop ups, blogging automation and scheduling social media posts

therapysites review private practice website comparison

Similar to Brighter Vision, TherapySites is another all-in-one website design service.

Pros of Using TherapySites for your Private Practice Website

  • No setup fees: You just pay the $59/month service fee.
  • Live in minutes: You can quickly create a website, with pre-filled content in VERY little time.
  • Downloadable client form templates: You can easily create forms for your clients to access and download.
  • Easily edit your website: TherapySites puts you in complete control of making changes and updating your content without the need to rely on a designer.
  • Free domain name: Your domain is free for as long as you host your website with TherapySites (most other all-in-one services charge after the first year)
  • Simplicity: All you have to do is sign up, choose a template and start updating your website with your specific info.

Pros of Using TherapySites for your Private Practice Website

  • Limited templates: With just 15 templates to choose from, it may be hard to create a unique website with TherapySites.
  • Cut-and-paste SEO: Your website comes “pre-loaded with the best keywords for searches related to the therapy industry”. Since Google prefers unique and specific content, this could be detriment to your SEO. You’ll still need to work hard to create unique content.
  • Lack of customization: With TherapySite’s website builder, you will not able to edit any of the code or add any new features beyond what TherapySites editor gives you.
  • No blogging features: TherapySites lacks basic blogging functionality. Blogging is great for SEO, so if you’d like to blog regularly, you’ll still need another website or service to do so.
  • Price: The cost is $59/month and lacks the amount of hand-holding and personal attention that Brighter Vision offers.

Price of TherapySites

TherapySites has one plan at $59/month which gives you a website with unlimited pages, ready-to-use client forms, online appointment requests, a domain name, 10 email addresses and more.

They also offer an “SEO Boost” package on top of that to offer you ongoing SEO support.

Download the Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get the overview of the pros and cons discussed here as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1

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if you’re unsure which website platform to use to build your therapy website, this comparison guide will show you the breakdown of some of the top platforms available today.






As a web designer who’s been in the field since 2001, I can usually spot a DIY therapy website. Not because they’re terrible, but because they lack a few crucial elements that often comes from understanding some basic web design principles.

In this post I’ll discuss some of the common mistakes I see therapists make when they create their own private practice websites to help you avoid the same pitfalls with your own.

In this post I’ll discuss some of the common mistakes I see therapists make when they create their own private practice websites to help you avoid the same pitfalls with your own.

Forgetting Calls to Action

Every single piece of content on that therapy website of yours should have a purpose.

You may want to entice folks to call you for a consultation or schedule an appointment. Or perhaps you want to foster community and interact with your audience.

When creating web pages or writing blog posts, I always find it helpful to begin with the end goal in mind. This will help frame the content and lead the reader on a journey to that end.

And the way we lead website visitors is through calls to action; asking them to do something.

Presenting the reader with a call to action allows you to frame the next choice they make. When a user gets to the end of a blog post and there’s nothing for them to do, their choice is to either click through to another page on your website or, more than likely, leave all together.

Do all you can to present them with a choice that will serve your ideal client and let them further interact with you.

Too Many Calls to Action

Have you ever tried searching for something on Google and clicked on a link only to have no idea what to do when you land on the website?

They want you to download an ebook. BUT check out their blog! BUT sign up for this newsletter! BUT learn about this new awesome thing I posted about!

On and on it goes.

Sometimes (and I’m guilty of this too) we ask too much of the users of our websites.

Going back to the mistake mentioned above, each page should have a specific function with a specific call to action. I think it’s ok to have a few links to other content, but as far as ASKING your readers to do something, stick to one thing.

Giving the reader too many options runs the risk that they will choose NONE of those options and leave your website altogether.

Try making your message clear and give them one thing to do. Create dedicated pages or blog posts for the services you have, to give context, so that the reader understands the benefits of what you are offering them.

Then ask them to sign up, download, comment, etc.

A Weak About Page

When I first began seriously blogging, I read tons of blogs and listened to podcast after podcast on online marketing. I wanted to know every single tip I could find about making my blog great.

Time after time I’d hear people say stuff like “make your about page epic”.

I didnt believe the big-shot online marketers at first, so I checked my Google Analytics. Sure enough, the about page was the second most visited page on my website.

This means that the majority of people landing on your site want to know about you before they do anything with you.

This also means that you want to do your best to capture the attention of your potential clients on this page.

So, what’s the biggest piece of advice that I can give on the topic of about pages?

Your about page is not about you.

Let me explain.

Your about page isn’t entirely about you. This page is still about your potential client. They are the reason you have a therapy website in the first place, right?

Once I started imagining my ideal client and the people that I really wanted to help the most, writing this page came so much easier and my message became so much clearer.

This page was no longer just a bio of my life and accomplishments, but a story of how my experiences have equipped me to help therapists in private practice create websites and solve the problems they’re facing with online marketing.

So take some time and evaluate your about page.

Are you speaking directly to your ideal client and letting them know you understand the problems they’re facing?

Do a little research of other about pages out there, both therapists and non-therapists alike, to get ideas for your own.

I highly recommend Nicole Bonsol’s FREE course all about about pages.

Not Creating Specific Pages for Your Therapy Specialties

While it’s great to have one landing page for the services you provide, going deeper into the topics you focus on as a therapist by creating specific pages for each has some great benefits.

The first benefit is to provide information to potential clients and showcase your own expertise and approach to the services you provide.

You can get laser focused and talk to a potential client who is in a very specific place, such as going through a divorce.

The other reason I recommend a page for each of your counseling services or specialties is for the SEO (search engine optimization) benefit.

Having a specific page devoted to a topic (or keyword… see where I’m going here?) is the best way to optimize for search engines.

If someone is searching for help with “grief counseling in Atlanta”, and you’ve got an entire content-rich page devoted to the topic, Google is going to like that.

Take a look at the services you offer and the topics you love to help your clients with. Go ahead and create landing pages or blog posts focused on those topics.

Use on-page SEO to optimize these pages, doing things like:

  • Placing the focus keyword in your page title
  • Making sure the keyword appears toward the front of the page title
  • Making sure the header of your page is in an <h1> tag and includes your keyword
  • Making sure the focus keyword appears a few times throughout the page with one instance being within the first or second paragraph
  • Making sure the content is 800 – 1500 words in length
  • Use the keyword in the page’s URL
  • Including images

By creating these specialty pages you are providing more detailed information to potential clients, assuring them that your therapy services can provide the change their looking for.

Not Using Responsive Design

Responsive design refers to the way your website appears across all types of devices.

It means that if someone views your website on a smart phone or a desktop computer, it still looks good and is easy to navigate.

If your website is responsive, it ensures that, no matter what, users will be able to easily use your website and read your information. It would be a shame if you could truly help someone, but they gave up on your website because they couldn’t read it on their phone.

Another reason to make sure your website is responsive is that Google now considers mobile-friendliness as a ranking signal in search results. So if you want to increase your chances of being found, make sure your website is responsive.

The good news is that responsive design is pretty much the standard with the latest services and themes.

So, if your website isn’t responsive, and is due for an upgrade, consider going with a premium WordPress theme, using a service like Wix or Squarespace, or working with a designer on a custom website.

For examples of some great themes, check out my roundup of WordPress themes for therapists and counselors.

Not Thinking of a Potential Client

When it comes to creating therapy websites, I often encourage my clients to envision their ideal client and place themselves in their position.

Finding the right therapist can be a difficult decision, one that’s filled with anxiety and unknowns.

Your website may be one of the very first interactions you’ll have with a client, so it’s important to be there for them and make them comfortable with you as their potential therapist as well as the therapy process in general.

You can do this in a variety of ways:

  • Speak in the first person and let your personality come through, not being afraid to be yourself
  • Use a professional headshot or shoot a short video to include on your about page
  • Create a page for “Your First Visit” and include pictures of your counseling office
  • Include frequently asked questions to help potential clients understand the process of working with you

Using empathy, you can fill your website with the exact information that your ideal client needs to find before they feel comfortable enough to step foot in your office.

For mor tips on on designing a therapy website with your clients in mind, check out this post here.


I hope you found this post helpful and you found some tips you could use to improve your own therapy website. By keeping your ideal client in mind, you’ll be able to avoid many of these mistakes, speak to their needs and have a truly effective website.


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If you read my last post, you should be familiar with how to create and edit your sidebar in WordPress. But what types of content should you put in your sidebar on your therapy website? In this post I’ll go over some tips to help you choose the best content for your sidebar to help your website visitors get a better picture of you and your private practice.

What types of content should you put in your sidebar on your therapy website? In this post I’ll go over some tips to help you choose the best content for your sidebar to help your potential clients get a better picture of you and your private practice. | Create My Therapist Website

What Is the Purpose of a Sidebar?

So, why should you even have a sidebar on your therapy website? What’s the point?

Well, to be honest, you don’t NEED a sidebar. Your website can and will survive without one.

But, in my opinion, having a sidebar on your blog posts is a quick way to give a passing website visitor a chance to get to know you more and learn more about your private practice.

If you blog consistently, chances are a potential client may see one of your posts on social media or in Google’s search results. If they then land on a blog post, without knowing anything about you, a sidebar can easily lead them into more of your content on your therapy website, should they want to explore it.

It’s also for that reason that I recommend you only have a sidebar on your blog, and not on every page on your website. Your blog can be a great way to hook new traffic, but your about page, services pages and other pages can do without the distraction of sidebars.

Focus those pages on what you want to say to your potential client and what you want them to learn and leave the sidebar out of it.

Ok, now that I’m off my soapbox, let’s talk about the types of content you may want to include in your therapy website’s sidebar.

A Very Short Bio to Say Hello

It has become somewhat of an expectation – in the land of Pinterest and blog posts – to see the face of the author at the top of the sidebar.

I love this approach because it lets your web visitors know who this person is and what they’re all about. It creates connection and that’s what we’re after with your private practice website.

I recommend using a photo of yourself, combined with a very short (one or two sentences) about who you are and who you help. Do you have an elevator pitch for your private practice? Now is the time to use it!

For more details on how to make a widget with a bio in WordPress, check out this post about creating sidebars.

A Search Bar

If you have more than a handful of blogs on your website, it’s helpful to add a search bar so that potential clients can search for specific topics.

WordPress comes with a search widget right out of the box. Visit Appearance > Widgets to grab the search widget and add it to your sidebar.

therapist website sidebar search widget

Links to Your Private Practice’s Social Media Profiles

Since your sidebar is a way for web visitors and potential clients to further connect with you, it’s a great place to link to the social profiles you’ve created for your private practice.

You want to make it as easy as possible for your readers to connect with you, and having icons that link to your social profiles is a great way to do that. It has become quite standard and most people expect to see those icons in the sidebar.

Many WordPress themes come with customizable widgets containing your social media icons. If yours doesn’t, don’t worry, there are tons of social media plugins to choose from.

Another way to get your readers to connect with you on social media is to embed your Facebook page or Pinterest profile. If you look to the right, you can see that’s exactly what I did in my sidebar.

The benefit of this is that your readers can like and follow you without even leaving your blog.

Again, there are many plugins that can do this. Or you can grab the code right from Facebook or Pinterest and place it within a Text widget.

Showcase Your Blog Posts

Another bit of content you’ll want to feature in your website’s sidebar are your blog posts.

This is another one of those “standard practice” type of things that we’ve come to expect to see when visiting blogs.

You can easily show your latest blog posts by using WordPress’s default Recent Posts widget:

latest blog posts in a therapist website sidebar

Just drag that bad boy into your sidebar and give it a title (i.e. Latest Posts) and tell it how many links to show and you’re good to go.

Many WordPress themes include an advanced version of the Recent Posts widget that you may like to use instead.

Here’s an advanced tip: If you have Google Analytics installed on your private practice website, find your most popular blog posts and create links in your sidebar for those.

If you know what’s popular and what’s working on your website, why not give them what they want?

To find this info, log into your Google Analytics. Click on Behavior in the left navigation, and then Site Content. Finally click on All Pages and you’ll see the stats for the most visited content on your website.

I highly recommend staying away from displaying a running list of your Blog Archives. It’s pretty ugly and quite overwhelming when you see that long list of links. This was something that was popular when blogging was fresh, but today it just becomes clutter and can make your blog look a bit dated.

Email or Newsletter Opt In

Do you have a newsletter that you send out weekly or monthly to your blog readers?

Your sidebar is definitely one place where you should advertise how folks can join your list.

Try creating a helpful PDF resource and include that in the welcome email they’ll receive when they join your mailing list. Giving something useful away is a great way to add people to your list, because let’s face it, people don’t need just another newsletter.

Keep It Simple and Keep Testing

I change my sidebar often as I have new ideas and new things I want my readers to know about.

So have fun with yours and keep trying new things.

But remember: Keep it simple!

Think about what’s most important to your potential clients and the actions you want them to take (like calling you for an initial consultation). Having too many options in the sidebar can be overwhelming and cause readers to ignore it all together.

We don’t want that.

So be intentional and keep it simple!


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The sidebar on your private practice website can be a great place to quickly display some of your most important info to potential clients. In today’s post I’ll take you through the process of creating a sidebar for your blog, using WordPress, so that you’ll know exactly how to build one yourself.

The sidebar on your private practice website can be a great place to quickly display some of your most important info to potential clients. In this post I’ll take you through the process of creating a sidebar for your therapy blog, using WordPress, so that you’ll know exactly how to build one yourself.

Finding Your Sidebar Settings in WordPress

If you’re starting at the very beginning with WordPress, there’s probably not a lot going on in your sidebar at the moment.

If you’ve already installed a WordPress theme, then maybe it looks a little bit more interesting than the generic one you’ll see after WordPress is installed.

For my tutorial on setting up a therapy website using WordPress (in less than 10 minutes!) check out this post here.

For the sake of this tutorial, I’ve got a fresh install of the Divi WordPress theme going on. You can see the sample blog post page and the boring default sidebar below:

Here's what a default sidebar may look like on a new therapy website

The default info is fairly generic, all text and pretty boring. So where do we go to change it?

Once you log into your WordPress admin dashboard, you’ll find your sidebar content under Appearance > Widgets.

Clicking on Widgets will bring you to a page like this:

Put widgets in a sidebar on your private practice website

Now, this area will look slightly different to you depending on what WordPress theme you’re using.

With my Divi theme here, you can clearly see a box on the right marked “Sidebar”.

A sidebar in WordPress is made up of small content blocks, called “widgets”. Hence them being found within the Widgets section of WordPress. Clever nerds!

These widgets are the darker gray boxes within the sidebar. Each one performs a different function and displays different content. Comparing the titles of each one in your WordPress dashboard with what you see when you load a blog post, will give you an idea about what each widget does.

Adding and Removing Widgets from Your Sidebar

Adding and removing widgets is as easy as dragging and dropping them where you want them to be.

To remove a widget that currently appears in your sidebar, just drag it from the sidebar area on the right over to the bank of widgets on the left. WordPress will automatically save it and now when you visit your blog, you won’t see that content any more.

To add a widget to your sidebar, choose from the list of widgets on the left and drag one over to the right, placing it in the sidebar box where you want it to appear.

Depending on the theme you’re using, you may have many more options for widgets than in the example photo above.

Try adding each one and seeing what it does. This way you know all the options available to you to make an awesome sidebar.

Example: How To Create A Bio For Your Therapy Website Sidebar

Enough talk, Daniel, more show!

Ok ok, I’m on it. Let me give you an example and walk you through the steps.

Let’s create a short “about me” widget in a sidebar.

The Divi WordPress theme that I’m using comes with a widget that’s got everything I’ll need to do this, which is pretty sweet. It’s labeled “ET About Me Widget”.

create a bio widget for your counseling website

I want my bio to appear at the top of my sidebar, so I’ll click and drag it over to the right, placing it in the first spot:

Dragging the widget into your sidebar, you can then edit the info

When I drop it into my sidebar, the widget expands to automatically show me what options I have and what content I can place in it. Looks like I can add a title, and image and a paragraph of info about myself.

Note: In order to add an image, I’ll need the URL to where my image is uploaded. So I’ve added a photo in the Media section of WordPress.

Now I can go to my Media Library and click on the photo to get the URL I’ll need:

Find an image for your therapy website's sidebar

I’ll go ahead and copy that URL and paste it into my widget settings, like so:

Fill in the info for your private practice website widget

Now, I’ll click the Save button and then reload my blog post to take a look.

A bio widget in a WordPress sidebar


Now here’s a little tip if your theme doesn’t have a specific “about me” widget but you’d still like to add a bio.

You can use the default WordPress Text widget and just a little bit of HTML code. Gasp!

Don’t worry, it’s not that tricky. You’ll still need to upload an image to your Media Library and get the URL for that image. The difference here is that you’ll probably have to upload it at the proper width for your sidebar.

If you don’t know the width, you can get away with making it about 300 pixels wide, then use this snippet of code to add the image to the HTML widget:

<img src=”your-image-url-here.jpg” alt=”” width=”100%” />

Except you’d replace your-image-url-here.jpg with the URL to your own image. Here’s how it looks in the WordPress dashboard:

Using text widget for a bio for your therapist website

And how it appears to visitors of the blog post:

Preview of bio text widget in therapy website sidebarConclusion

So, if you’re using WordPress on your private practice website, you should know have a grasp on what a sidebar is, how it’s structured and how to make some basic edits to your existing sidebar.

Stay tuned for the next post, where we’ll talk a bit more strategy and what types of content you should include in the sidebar on your therapy website.

It’s gonna be wild!

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Guest post by Becky DeGrossa.

Several therapists ask me things like, “I have a website, so people should be able to find me on Google, right?” or “Everyone tells me they love my website. Why I am not getting any new clients?” Although I wish I could say, “If you build it, they will come,” online marketing just doesn’t work like that.

Becky DeGrossa shares the truth about creating a therapy website that actually attracts new business. Does your private practice website have these 5 essential elements?

The truth is creating a website that actually attracts new business is an involved process. There are so many factors that play into the success of a website. Because I’ve talked to so many different therapists about this topic, I wanted to share the five most important secrets to creating a fruitful therapy site. Think of this list as a starting point. There’s way more to add here, such as visual pieces and add-ons, but these steps are vital, and will get the ball rolling.

1. Provide Clear and Easy Navigation

You only have 1-2 seconds to grab the attention of your website visitor. Wait, what?

Yes, if someone doesn’t find what they’re looking for within 1-2 seconds of their arrival to your site, they’re going to click away. While this may come as a shock, studies show that this short period determines whether or not someone will remain on your site (and therefore, use your services).

The best way to ensure people stay on your site is by providing a clear path for them follow. You want to make it very easy to understand what you offer and how you can help. You can do this by listing your specialties in the navigation bar, directing users with queues and images and by providing a clear welcome message on the homepage. If you have too many specialties to list clearly in the navigation bar, consider creating a ‘Specialties’ drop down menu where you can list all your specialties. (While it may be tempting to list all of your specialties on one page titled ‘Services’ or ‘Specialties,’ this has been proven to be much less effective. Read more about page specificity below.)

The bottom line is: make everything extremely easy for your visitor. Provide a clear path with as few clicks as possible.

2. Stay in Touch

You need to stay in touch with your website visitors. Before I dive into ‘how,’ I want to share some interesting facts. The truth is people don’t call and make an appointment the first time they hear your name, visit your website, or hear you speak. In fact, only two percent buy on first exposure, and 80 percent of therapy clients respond between the 5th and 12th visit to your site.

The best way to stay in touch with your website visitors is to a) get them to sign up for your email list by offering a free report, quiz, or download, and b) email them valuable information, such as blog posts.

Ideally, you will want a free download on each of your specialty pages. That way you create specific lists based on your specialties to target your content more effectively. Sending out valuable content keeps your business fresh in your clients’ minds.

3. Provide a Page for Each of your Specialties

As I mentioned in step one, you must be able to clearly communicate what you offer so that your users know if they’ve arrived at the right destination. You should have a separate page for each of your specialties not only so that you can clearly communicate what issues you work with to your potential clients, but also so that your site ranks well on Google. Specialty pages are incredibly important for your site’s rank.

What to include on each page: On your pages, you will want to speak specifically about an issue and how you can help remedy the pain your potential client is feeling. This is not the place to talk about how you work, your modalities, the industry terms, or about you — instead, you want to focus on the potential client and show how you’re the right person to help.

You want to ensure that each of your pages are well optimized. If a page’s SEO is executed poorly, for example, you aren’t including enough content, you aren’t choosing the correct focus keywords, etc., then that page is going to be very difficult to find on Google. Incorporating well thought out SEO on each page is ‘must’ for an effective therapy website. Creating individual pages shows Google that you specialize is say, couples counseling in Austin, Texas; and with a good marketing message, you also show Google that you’re an expert in your field.

Tip: if you have a WordPress website, I highly recommend that you use the plugin Yoast. Yoast allows you to easily add high-quality title tags, meta description, focus keywords and more to each page on your website.

4. Supersize Your Site With More Blogging

Consider the ways in which your site can grow. According to the 2014 Search Metrics Report, the bigger the website (AKA, the more pages) the higher it ranks.

The easiest way to increase the size of your site is by blogging. We recommend writing a 600-word (minimum) blog posts at least once per month, and if you can manage more than one, the more the merrier. There are many different types of content to consider when you’re writing your monthly posts, but blogging consistently is what’s most important. Blog posts offer valuable content to your visitors, which makes them stay longer, and provides you with content to send to your email lists, which keeps people returning to your site.

Tip: in order for your blog to effectively impact your site, it must be integrated– it cannot be a separate website.

If you can’t or don’t want to find time to blog each month, check out our blog writing services. We have a variety of options to choose from based on your budget and preferred writing style.

5. Call to Action

Make sure to tell your visitors what to do next. Without a specific call to action, you lose interaction and decrease the likelihood of being contacted.

Examples of calls to action include: inviting visitors to call and set up a free consultation, scheduling an appointment on your online scheduler, calling to schedule an appointment, or downloading a free report, quiz results, etc.

Does your website have these five things?

Learn more about what goes into creating an effective therapy website at www.counselingwise.com


Becky DeGrossa CounselingWiseBecky DeGrossa is the founder and CEO of CounselingWise.com, a small company dedicated to helping therapists effectively market their private practices online. After spending 20 years in the corporate world, Becky pursued her master’s in psychology and became a successful therapist. Now she combines her technical, marketing, and psychology backgrounds to serve the therapy community, and has helped hundreds of therapists in the fine art of website communication. She has helped hundreds of therapists in the world of online marketing since 2007.

​ Schedule a free, 30-minute consultation with CounselingWise ​by visiting www.counselingwise.com and clicking on the ‘Lets Talk’ box in the bottom right hand corner, or give us a call at 720-370-3272.

Building a private practice from scratch takes an investment of both time and money. I remember when my wife first started out. She didn’t have much money to invest in marketing while building her client base, but without marketing it would be hard for her to build her practice. Sound familiar?

Every dollar counts when your building a private practice. So, in this article, we’ll compare the costs of building a private practice website to help you prepare your budget and figure out your options.

Every dollar counted back then, and if you’re just starting out, every dollar counts for you right now.

So, in this article, we’ll compare the costs of building a private practice website to help you prepare your budget and figure out your options.

There are two paths you can take on the journey to your own slice of internet real estate: hiring a professional to build your website or building it yourself. Each option has it’s own set of costs and challenges that we’ll cover below.

The Cost of Hiring Someone to Create Your Private Practice Website

Hiring a professional web designer or developer to build your website is a great option for therapists who have zero technical know-how AND zero desire to learn that know-how.

If you don’t plan on doing much web marketing or making constant updates to your website, then you may want to hire someone to put it all together. You give them the money, they give you the website.

Each design company or freelancer is different in both how they work and what they’ll give you. So going this route requires a lot of research and gathering quotes from potential designers.

Make sure you understand exactly what the end product will be. Will they be writing the copy for you and creating all the landing pages? Or will they just be setting up a WordPress website, installing a theme and handing it off to you to create the content?

All these things should be discussed with the potential developer according to what your needs are.

So, How Much Will it Cost to Have Someone Create My Therapy Website?

Well, that depends.

Knowing exactly what you need, as mentioned above, will help you determine the cost much quicker. If you truly need someone to do EVERYTHING, that’s gonna take more hours and, of course, more money.

On average, most of my clients want a website that contains about 5-10 pages of information about their private practice and includes a blog, contact form and maybe an email opt in. For this type of basic website, I’d say $2500 to $4000 would be the typical investment.

That’s just one example, and that’s why getting quotes is so important. A decent range to assume would be about $800 – $5000 for a website, depending on your needs. Unless you want some really complex site that has a lot more (eCommerce or online scheduling for example) than a blog and basic info about your private practice, I wouldn’t spend more than $4000.

So, let’s break it down completely for a website built with the WordPress platform:

  • Cost to have someone design and develop your website = $800 – $4000
  • Cost for hosting account and domain name: $3.99 a month – $14.95 a month

So that’s a minimum investment of about $804.

It’s possible to find someone who could build your site cheaper. But remember, you get what you pay for so just make sure whoever you go with, it’s up to you to check out their past work, read reviews from past clients and make sure they will do a great job.

Where to Find a Website Designer or Developer

Ok, so you want to hire someone to take care of all this techy stuff and just get your private practice up on the web for the world to see. Where can you go to hire someone?

Here are some suggestions:


you can use Upwork to find web designers for your therapy website

Formerly E-lance, Upwork is a place that connects freelancers all around the world with projects, big or small. It is a great way to get a large range of estimates and sample freelance designers very quickly.

You create a job post (remember to be very clear about what you want and need) and set some parameters about who you’d like to work with. Once posted, freelancers will send you a cover letter and a link to their Upwork profile where you can see their experience, browse past projects in their portfolio, read client feedback and also check out their language and communication skills. You can get all that within minutes.

You can pay freelancers per hour or per project. And Upwork has protection in place to make sure you pay only for work you approved and even takes snapshots of the freelancer’s screen as they work.

Click here to check out Upwork and get started today.

Some Other Options

I’ve used Upwork myself and it was a very smooth and rewarding experience. But there are many ways to find designers to build your private practice website. Here’s a few others:

  • Search on Craigslist for a web designer ( make sure the person or company looks reputable and they have a website where you can clearly see their past work and read reviews)
  • Google local design and marketing businesses that you can call to get an estimate from
  • Post on a local college job board ( could be a great way to get a cheaper price, but be prepared for some headaches that may come with working with someone with little experience )
  • Ask for recommendations in the number of Facebook communities for therapists: Abundance Practice Builders, Selling the Couch, or the CMTW Facebook Community

I’d love to Chat

If you think that hiring an experienced designer to bring your website to life is the way to go, then let’s talk. Check out my Custom Websites page to learn more about my process and schedule a free consultation.


The Cost of Building Your Own Private Practice Website (DIY)

Your second option for creating a website for your private practice would be to build it yourself.

Today more than ever, services exist that allow you to easily create your own website, start to finish, in an affordable matter.

Let’s talk about a few of the most popular options for a do-it-yourself website.


you can use WordPress to build your own private practice website

WordPress is a free blogging framework that gives you all the structure and features needed to create content and publish it to a website.

Note: Here I’m referring to WordPress.org, where you can download all the files for WordPress and host them on your own website. WordPress.com is a website that lets you create a website for free using a basic, stripped-down version of the WordPress platform. You can then pay for certain upgrades, like your own domain name.

WordPress is currently one of the most popular platforms for building websites. According to this article, “WordPress powers 24.8% of all websites – or roughly 75 million sites total by some counts.”

Because WordPress is so popular, it can be pretty easy to find help with creating your own website on the platform. You could post questions on the official forum or just ask any WordPress question of Google and you’ll be almost guaranteed to find the answer.

Just like we discussed above, building your site with WordPress requires you to purchase your own hosting account and domain name. This will be the place where you can install and host the files associated with WordPress.

For step-by-step instructions on purchasing a hosting account and installing WordPress, click here.

So, how much will it cost to create a website with WordPress?

The factors affecting the price of building your website with WordPress have to do with what company you use for your hosting account and what WordPress theme you’d like to use for your site.

Themes are a set of files that you can purchase or download to give your website a new look and new functionality. WordPress is like the framework or foundation of a house. WordPress themes are like the cosmetic stuff and curb appeal.

I recommend purchasing a premium theme for your website, as these often come with documentation on how to fully customize your website. They also give you access to the theme creators, often through forums, so you can ask them questions if you get stuck. Some also come with video tutorials. All this will help you save time when putting your website together.

You can also find free themes out there, but I’ve found that they are more of a headache because you don’t get the above documentation, often leaving you stuck wondering how to make changes on your site without any answers.

Do some research on hosting services to see which one you’d like to go with. I like to use iPage for web hosting and ThemeForest for purchasing great themes, so the prices below will be based on those services. Other hosting services, such as Bluehost, are very similar in pricing though.

Let’s break down the cost.

  • Cost for hosting account and domain name: $1.99 a month – $11.95 a month
  • Cost of a WordPress theme – $0 – $64

So that’s a minimum investment of about $24. (one year of hosting plus a free WordPress theme)

Some hosting requires purchasing a two-year service. So let’s say you do that, plus a $59 premium WordPress theme.

That still only puts you at $107. Not bad to get your private practice on the web!

You can click this link and use the code “LOWESTPRICE” to get hosting with iPage for $1.99/mo plus a free domain name.


using Wix to create a therapist website
Wix claims to have all the features and apps that any small business would need to function online – “email marketing tools, SEO analytics, online booking systems & more.” Wix prides themselves on providing powerful technology that makes it simple for anyone to get online without any knowledge of coding. They provide beautiful templates and you do the rest.

Starting with a free option, Wix can be a fast way to get online without spending a lot.

The costs come in when you start to upgrade your service. If you want to connect your own domain, you’ll spend about $4 a month to link that up to your Wix account. This means you’ll pay for a domain name on top of your $4 a month Wix account. This option also displays Wix ads on your site.

Plans then increase from there, based on things like storage space, use of premium apps and the removal of certain ads your website.

Below is a sample of their price structure, which you can learn more about by clicking here.

Wix pricing

So, a minimum investment into Wix, to get your therapy website online could potentially be $0. But keep in mind that would come with many limitations and cost you in the future, should you want to upgrade to avoid those limitations.


Squarespace homepage

“Squarespace’s mission is to provide creative tools that help anyone give a voice to their ideas. From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time, Squarespace provides elegant solutions that set new standards for online publishing.”

Squarespace is another great all-in-one website building service, giving you the essential tools to help you build your website without having to know any HTML coding.

Like Wix, you can choose from a growing number of professionally designed templates to suite your style and needs. Clicking on a template on Squarespace.com will show you examples of their customers using that template, giving you an idea of the possibilities.

After the free trial period, their cost structure is pretty straightforward:

  • $8 a month when billed annually (or $12 a month if billed monthly) for a 20 page website and a free domain
  • $18 a month when billed annually (or $26 a month if billed monthly) for a website with unlimited pages

So, if we continue with our analysis of initial investment, Squarespace would set you back $96 for a year’s worth of service. Or $12 if month-to-month is your thing (costing you $144 for a year).


create a therapy website with weebly

Our final DIY website building service that we’ll cover is Weebly. As you can see from their homepage above, Weebly claims to be “the easiest way to make a website”. With a “100% happiness guarantee”, they provide simple tools to make creating your website as easy as possible for you.

Like Wix, Weebly does offer a free version of their services, but it comes with limitations, such as not providing you with a domain name and limiting your storage to 500mb. Here’s a snapshot of their pricing structure, which you can view here.

Weebly pricing

One difference between Squarespace & Weebly is that Weebly’s $8 tier does include an unlimited amount of pages on your website, which may come in handy should you really want to grow the content on your site in the future.

So, a minimum investment to get your private practice online using Weebly’s tools could potentially be $0. Like Wix, that free version comes with many limitations which you can see in their pricing structure above.


Download your free Website Platform Comparison Guide

With so many platforms to choose from, it can be quite overwhelming to choose where to begin.

I created a free quick-guide PDF resource so you can easily see how each website-builder stacks up with the others.

In the PDF you’ll get an overview of the pros and cons of 6 top website builders - Wix, WordPress, Weebly, Squarespace, Brighter Vision and TherapySites - as well as each platform’s pricing table so you can understand exactly what you get for the cost involved.

Just click on the image below to download The Website Platform Comparison Guide and start building your private practice website today.

free download therapist website platform comparison guide 1

So Which Option Is Right For You?

First of all, thanks for reading this far (you’re a true champ!).

So, how do you determine which is the right option for your private practice – to hire someone to create your website, build it yourself using WordPress or use a DIY service like Squarespace?

Well, only you can really answer that question.

Let me explain.

Many factors come into play when deciding to invest in a website for your private practice.

You may have JUST started your practice and finances are really tight and you just want the cheapest option available so you have something on the internet for your business, so perhaps you’d be ok with some ads on your site in exchange for the free Weebly option.

You may have an established practice and ZERO desire to learn about what goes into building a website, so hiring someone may be the ideal option for you.

Or perhaps you want to roll up your sleeves, take full control and build your site from the ground up using WordPress.

You have to think about where you are now and where you want to go with your practice. Think about what makes sense to YOU and the goals you have to grow your business and which option will help you achieve those goals.

In An Ideal World, I Recommend Using WordPress

Let me give it to you straight.

If you want my honest opinion as a web designer/developer, I would recommend building your own private practice website using WordPress, hosted on your own hosting account.

Doing so will give you the greatest amount of freedom and flexibility to grow your website along with your private practice. Because WordPress allows you to add plugins, change themes and create web pages and blog posts as much/often as you like, you’ll be able to make changes for free as needed.

Another plus is that WordPress can be the cheapest in the long run. It can be cheaper than the DIY sites out there and FAR less expensive than hiring someone to build it.

For example, hosting providers such as iPage often offer hosting as low as $1.99 a month and include a free domain with purchase. That’s only $23.88 for a year! If you purchase a professional WordPress theme at $59 (a one time fee), you’ll have everything you need when it comes to a website and have paid $82.88 for the first year. With that, you can then add photos, embed videos, plug in Google Analytics and other extras as you wish. These options will cost you when using services like Wix, Squarespace and Weebly.

And I do recommend having your own domain name as part of your online marketing. It looks professional and helps people remember where to find you.

This means that the cheapest DIY option that includes a domain would be Wix at $4.08 a month BUT this plan includes ads on your website (something I’d advise against) and many other limitations.

All these services and costs need to be weighed and thought about before you decide what’s right for you. In my experience, WordPress has always been the way to go and has given me the most flexibility for least investment.

Click here to learn more about my custom website design services for therapists

FYI, a few of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I only recommend these products and services because I use them myself and find them helpful, not to make a commission should you choose to purchase something.  Please only purchase them if you truly feel that they will help you achieve your goals.





One of the best ways to make your private practice stand out on the web is with beautiful images.

But it can be a chore to find amazing (and affordable) stock photos. Especially if you’re blogging on a regular basis, where you’re most likely looking for a key photo for every single blog post.

Luckily, there is an ever growing list of fantastic websites that can supply you with all the stock photos you’ll need for your blog, website, or social media – for FREE. Having a free image directory will save you hours of searching and help you find the most relevant photos for your content marketing.

So, in this post, I’ve compiled the ultimate list of free resources for stock photos for your therapy website.

Note: While the websites here feature free images, you should make sure what licensing is required for each resource. Some websites have images that you can use however and wherever you want, while others require approval for commercial use. Just double check before you download.
33 FREE Stock Photography Resources for Your Therapy Website. Here's the ultimate list of places to find free images for your private practice website/blog.

1. BlogphotoTV


BlogphotoTV is a resource and training website for bloggers and content creators. While it is a monthly membership service, the one month free trial will give you access to hundreds of images in their library for 30 days.

2. Bucketlistly


Bucketlistly is a free Creative Commons collection of travel photos anyone can use. Images must be attributed to the photographer when being used.

3. Creative Commons

Creative Commons Search

Creative Commons is a search tool that lets you conveniently search images from a number of independent organizations with resources under the Creative Commons license.

4. Cupcake

Cupcake Stock Photos

Cupcake offers free, do-whatever-you-want-with photos. You can use any image you want, however you want, without asking permission.

5. DeviantArt


DeviantArt is the largest online community of artists and photographers and a place where emerging artists can share their work and promote themselves. If you use photos from DeviantArt, it falls under the Creative Commons license, so you have to give the photographer credit.

Click here to subscribe

6. Flickr

Flickr Photos

Flickr gives you a place to upload, store and share your own library of photos. When using someone’s image from Flickr, it is encouraged that you link back to the person.

7. FreeDigitalPhotos.net

Free digital photos
Great selection for all types of stock photos. Only certain size images on freedigitalphotos.net can be used for free on your blog. You must also attribute the free photo to freedigitalphotos.net when using it.

8. FreeImages


Just like the name implies, FreeImages is a repository of free images, tagged and categorized, making it easy to find the type of photo you need. The photos here are user-submitted, so not every one has that professional, stock-photo look.

9. Free Media Goo


Free Media Goo offers free, high-quality stock photos, textures and digital backgrounds. Images here are free for both unlimited commercial and private use.

10. FreePhotosBank

Free Photos Bank
A simple website with user-submitted photos. Photos are organized into categories of abstract, architecture, computers and technology, fruits and food, nature, objects, miscellaneous, transportation and life.

11. Getrefe


This is a Tumblr featuring “free real life photos”. The site contains a wide variety of artistic lifestyle and nature photos.

12. GettyImages

Getty Images

GettyImages is one of the top resources for royalty-free stock photos. To download images, you’ll have to pay, but you can now embed photos from Getty on your blog for free by choosing your size and copying some code. Photos will have a watermark with a link back to GettyImages.

13. Gratisography


An eclectic mix of stylized, often whimsical, high-resolution pictures you can use however you want, with no attribution needed (although it’s appreciated). Just click on a photo and it downloads to your computer. New photos are added weekly.

14. ISO Republic

ISO Republic

A collection of great stock photos including textures, people and urban shots. Photos are free to use and attribution is not needed.

15. Jay Mantri

Jay Mantri

Jay Mantri is a photographer with a simple site with beautiful landscape, architecture and urban photos. Clearly stated at the top is “free pics. do anything. make magic.”

16. Life of Pix

Life of Pix

This website brings you gorgeous high-resolution photos, many landscape and city scenes, with no copyright restrictions, so you can use them on your blog or other marketing pieces. New photos are added weekly.

17. Little Visuals

Little Visuals

This site is no longer being updated as the photographer has sadly passed away. The website is still operational and you can download and use his photos any way you want. Images are mainly landscapes, objects and abstract shots.

18. Magdeleine


Magdeleine features a free, high-resolution photo every day. The website is well designed, easy to use and showcases a variety of photographers, allowing you to download their work under Creative Commons license.

19. MMT


With new photos every week, MMT is a simple site with mostly nature and object photography. All images are free for commercial use.

20. Pexels


Pexels touts ‘the best free stock photos in one place’. The homepage scrolls infinitely, in the Pinterest style, so you can search through a ton of images quickly. I think many of the photos here are beautiful, invite emotion and could work very well on any therapy website. And they’re free for personal and commercial use.

21. Photodune


While Photodune consists mostly of stock photos starting at the price of $1, they do have a freebie section where you can download photos, backgrounds and other creative pieces. Requires a free account to use.

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22. Picjumbo


Picjumbo, like many other free stock photo websites, can email you each time new photos are uploaded. There’s a fantastic variety across many categories on this site and photos are free for personal and commercial use.

23. Picography


Another simple, scrolling website with free photos to use however you want. The site has a search feature, which is the only way to find photos besides scrolling through the page.

24. Picsearch


This website is just what the name implies and that’s about it. Type in the search field what you’re looking for and Picsearch will comb the web for the photos, sourcing various websites. It’s similar to Google’s image search. It’s up to you to obtain the proper licensing for each photo, should you use one you find.

25. Raumrot


Raumrot.com features FREE, handpicked, stockphotos for your commercial and personal works. The website has a nice design and they offer curated photo sets and featured photos pulled from Flickr. Photos fall under Creative Commons license and should be attributed to original photographer when used.

26. Re:splashed


Another curated website of artistic and scenic photos. You can copy, modify and use the images on your blog, all without asking permission.

27. SplitShire


SplitShire offers ‘free stock photos with no copyright restrictions and real look for commercial and personal use’. The website is easy to search via keywords or categories. This site contains some really beautiful and well composed photos that would be perfect for any private practice blog.

28. Startup Stock Photos

Startup Stock Photos

Another well-named website, because it contains just that: startup business themed photos. This may not be the most useful for the majority of photos on your therapy website, but if you write about technology at all, you may find some useful images here.

29. StockSnap


StockSnap is a collection of beautiful, free stock photos that is updated weekly with new images. All photos are free from copyright restrictions and no attribution is needed. You can search by keyword or sort the latest photos by date added, trending, views, downloads and favorites.

30. StockPic


This is one of my latest favorites. StockPic features premium stock images that you can do basically anything you want with except redistribute. A great categorization and search feature make it easy to find what you’re looking for.

31. Superfamous


Images at super famous.com fall under the Creative Commons license, so you’re free to use them as you please as long as credit is provided. The photos are a very specific style, many of which are nature and abstract shots.

32. Unsplash


Unsplash.com was the first of these free stock photo sites that I discovered a few years back. Ten new photos every ten days means the bank of images keeps growing. A truly wide variety of beautiful and artistic shots – from nature to objects to people – fill unsplash.com.

33. Wefunction


Wefunction.com is a design blog but has a section of free photos as well. It’s not a huge collection but there’s some great photos in there. All photos are free to do whatever you want with.

34. Pikwizard



Pikwizard.com has over 30,000 completely free images on the site, and over 5,000 of those are exclusive to them. They add new images to the library daily and have a wide variety of categories.

That’s A Wrap!

Ok, now that you have a list of resources you can refer to, you have no excuse for bad photography on your private practice website. Whether it’s a homepage slider or featured images on your therapy blog, you have plenty of photos to choose from and create a great looking website.

Please, let me know if you know of any other great free stock photo resources by leaving a comment below.

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I want to take some time out to get some feedback from you. Yes… YOU!

While I may know a couple things about how to build a therapy website or digital marketing, I want to make sure that I provide the best, most helpful articles to my readers. And I can’t do that without knowing more about you and the questions you may have.

It would do you a disservice and be prideful for me to just assume what your needs are with building or marketing your private practice.

And I don’t want to do that!

Maybe You’re Wondering:

  1. How can I make sense of Google Analytics?
  2. What’s the most important part of my therapy website’s homepage?
  3. How can I use social media to market my private practice?
  4. What’s the best way to attack a Rubix Cube?

Ok maybe you don’t care about that last one especially. But it proves the point. I can’t assume what challenges you face as a therapist or counselor marketing their practice.

So, Could You Answer a ONE Question Survey For Me??

It would help me out immensely and I would love you forever if you could answer this question for me. I created a one-question survey that asks, ‘What are/has been the biggest challenge you face in creating a successful private practice website?’

It should only take you a minute to fill out. Just click the button below, fill out the survey and I’ll do my very best to answer your questions to the best of my ability.




I know you’re excited to create that AWESOME website for your private practice. I would be too. But hold your horses for a sec. Let’s do some planning first.

In this article we’ll discuss 10 things you can do before you even being creating your website that will help set you up for success when your website project finally begins.

In this article we'll discuss 10 things you can do before you even being creating your website that will help set you up for success when your website project finally begins.

The most successful projects are the ones we plan for. The same goes for the launch of your new counseling website (or a redesign of your old one). We have to lay some groundwork and some goals. Doing so will keep you on track, motivated and make the entire process a smooth one.

I don’t know about you, but when I have a huge task (like creating a website) I NEED smaller tasks I can check off to light the road to completion.

In this post, I’ll discuss some of those tasks that you can do BEFORE you ever buy a domain name or set up hosting, to make that path as smooth as possible for you.

Note: If you already have a site, and are upgrading or redesigning it, adjust the tasks below to your situation. You can probably ignore 6 & 7 altogether.

1. Develop or Narrow Your Niche

niche: noun – a distinct segment of a market

In order to be truly effective at getting the clients you want to see, a therapist website should be tied to a specific niche. This is the population that you want to serve the most. It’s also what will set your site apart from other private practice websites.

Think about the people you want to help. Then start thinking about the concerns that they have, the questions they’re asking and the challenges they’re facing. Write them down and reference them as you create the copy for your website.

You want your favorite clients to know they came to the right place to get the help they need.

Your niche may expand and develop over time, and that’s ok, just find something you can focus on presently.

When my wife first started her practice, her focus was pretty general as she gained more and more clients. As time went on she noticed a theme emerging and that she LOVED helping people strengthen their relationships.

Knowing that has helped her create a foundation for all she does in counseling AND what she says on her website.

2. Develop Your Unique Selling Proposition

A Unique Selling Proposition (USP) is just a fancy marketing term for “What Makes You Different”. It’s what factors or characteristics of your private practice make you stand out from all the other therapists that one could choose.

Your USP should emerge as the result of the niche work you did in task one.

With your niche or target audience in mind, develop one single sentence that clearly states who you help and the desired outcome you help them achieve. This will be SUPER useful for your homepage and about page.

Entrepreneur.com, suggests 3 steps (adapted for therapists, of course):

  1. Put yourself in your client’s shoes
  2. Know what motivates your clients’ behavior and decision to seek counseling
  3. Understand the real reason clients choose you over other therapists

This may require literally asking your clients or just paying attention as you onboard new ones. Spend some time and dig into it, then write out your USP as one sentence. It can be structured like so:

I help [target population] to [desired outcome]


Some examples of Unique Selling Propositions:

At Revive, our goal is to empower women and couples to heal from past wounds, grow into the person they would like to become, and thrive in their lives and relationships.

My passion is for seeing individuals, couples and families establish and restore healthy relationships

I teach women how to heal their relationship with food.

Comb the internet for some examples of therapist websites who have clear and compelling USPs, then write your own.

3. Create A Sitemap

Any task that can be drawn out on a napkin is a task for me! And this is one of those tasks.

Ok, maybe you won’t want it on a napkin, but I find it SUPER helpful to have a map of all the pages I’m going to include in any site I create.

Doing this will help you organize your main navigation, help you determine how many pages your site will have and thus become a checklist for the content you’ll need to create to complete your website. So grab some paper and a pencil and start mapping it out.

TIP: Designate a page for each of the services you offer, you’ll need that later 😉

An example of a therapist website sitemap:

how to create a therapist website sitemap

4. Write a Killer About Page

Confession time. When I created createmytherapistwebsite.com years ago, I agonized over the About page. I wrote it, then re-wrote it. Then I’d see a great example of another about page and tweak mine.

“Why the insanity over one page, Daniel?!” you may ask. Well, I’ll tell you.

In following other bloggers and online marketing podcasts I heard it over and over again. Your about page is crucial to selling your self or your services online.

I never paid much attention to my own about page on my personal sites, but it seemed everyone was saying this. So I checked my Google Analytics and sure enough, the about page is the second most visited page on my website after the homepage. 

Let me say that again, but BIGGER:

The about page is the second most visited page on my website after the homepage.

This means that the majority of people landing on the homepage want to know about me before they do anything else on this site. So I’d be crazy to NOT do my best to capture their attention. And you should too. Spend a lot of time crafting your story and, more importantly, how you can help the people in your niche.

For some tips and inspiration on creating your own about page, check out these related posts:

  1. 5 Resources To Create The Best Psychotherapy About Page Ever

  2. Websites For Therapists: 10 Examples Of Amazing About Pages

5. Write Out Copy for Each of the Services You Offer

Remember when I said you’ll want to designate a page for each of the counseling services you offer? Well, here’s where you’ll need it.

When creating your website, it’s always a good idea to have a page designated for each of your services. It allows you the space and the freedom to really explain to your dream client how you can help them. It’s another way to sell who you are and why you do what you do.

It is also important you do this because Google will like it a lot. It adds relevance to your website for the people who are trying to find information.

If a therapist in Atlanta has one page with a smattering of services vs. another therapist in Atlanta with specific and detailed content around, say, premarital counseling, the engaged couple doing their search is really gonna like the detailed, focused page.

And so Google will want them to see it.

6. Pick a Domain Name

This one is pretty easy and chances are you’ve already got in mind what it’s going to be. It may be your own name or perhaps you have a business name for your therapy practice.

First thing you’ll want to do is see if that domain is available for you to purchase. You can use any website that sells hosting and domain names to do a quick search. I like to use iPage for creating websites and domain registration.

Just go to the homepage, click “Sign Up Now” and type in your desired homepage. Click on “Check Availability” to see if you can purchase it.

step 1 choose your domain name

7. Choose Reliable Hosting

Hosting means that you’ll be paying a service provider to “host” the files that make up your website on their servers. There are a lot of hosting providers out there to choose from, including GoDaddy, Bluehost and iPage, to name a few. It’s really up to you to determine what is going to work best for you and what you feel comfortable with.

As mentioned above, I like using iPage. I’ve found it easy to use and the setup process is pretty hassle free. But the choice is completely yours. Just do some research.

To learn more about setting up your therapist site with iPage, check out the post How to Start a Therapist Website in 10 Minutes (or less)

8. Get Inspired by Other Therapists

Whenever I begin a web design project I always spend some time searching for inspiration. I like to see what’s possible and get out of my own head to expand the possibilities of what I want to create. I highly recommend doing this before you create your own therapist website.

You’ll probably want to search out some great therapist websites to see what people are doing really well. Take note of what colors, layouts and functionality you like.

Also, keep in mind your Unique Selling Proposition and take note of how other therapists have crafted theirs. You can also use this research to gather ideas for copy and structure of your about page and service pages. Obviously, don’t plagiarize, ’cause that’s unethical 😉

I would also recommend you search out some websites that are not related to therapy. Small businesses, restaurants and photographers can often have very creative websites and offer you some ideas that can really help you stand out when you create yours.

You can also check out the Create My Therapist Website portfolio of practice websites here.

9. Get Headshots and Gather Great Photography

Peoples’ impression of you and your private practice will be shaped by the quality of the imagery on your website. It’s just the way it is. We assign a perceived value or quality to things we see as pleasing to the eye.

I always use the example of a restaurant you want to go to for a very special occasion. When I see a restaurant’s website that is ugly, hard to use and the photos of the place are terrible, I’m only left to assume the food and experience will not be good.

So, with that, I highly recommend that all the photography on your website be high quality. That includes finding a professional photographer to do your headshots. You’ll look uber professional if you do this.

Related: 5 Ways Your Private Practice Website is Making You Look Unprofessional

Having beautiful photos throughout your website can draw people in, keep them engaged and evoke certain feelings based on the photos you choose. If you blog a  lot, you should constantly be on the lookout for great photos to bring your posts to life.

Here are some websites where you can get FREE stock photos to use on your website and blog:

  1. Unsplash
  2. Gratisography
  3. Pexels
  4. Magdeleine

10. Create A Logo

It’s time for our last task to do before we build a website for our private practice: designing a logo.

A logo is your identity. Your image. Your calling card. It’s a quick way to communicate who you are and what you’re like, and often it is one of the first things potential clients will see when they land on your website.

There are two ways to get a professional looking logo for your therapy practice: design it yourself or hire someone to do it.

Designing Your Own Therapist Logo

Let me assure you, you don’t have to be a graphic designer to create a professional-looking photo. But having an eye for what looks good will help here.

Start with some inspiration by heading over to logopond.com. This is a site where artists showcase the logos they are working on. The logos here are SUPER creative.

Take some time to browse and search some keywords. Take note of what you like and what you’re drawn to. Do you want your logo to be more crisp and classic? Or more down to earth with a hand-written feel?

Now to create some options. You can use Photoshop if you have it, or a free service like Canva. In about 5 minutes, I just created this logo in Canva:

Design a Therapist Logo

It’s simple, and I’d spend much more time on the layout, but you get the point. (Head to this link in Canva to learn more and use logo templates with their software; it’s super easy!)

If you use Photoshop to create your logo, I recommend finding some really nice fonts and trying a few different ones until you get a look you like. You can use Pinterest to find some great ones.

Please don’t use a font that every computer comes with, like Times New Roman, it won’t help make you stand out!

Paying Someone to a Design Your Therapist Logo

If you’d rather not spend your time on designing your own logo, hiring a professional designer to do it is a great option. Just like getting a pro photographer to do your headshots, it’s worth it to pay for a logo that’s going to make you stand out.

The good news is, you don’t have to break the bank hiring someone to design a great looking logo either. There a number of websites where you can find affordable designers. Here’s two options:

Upwork, formerly Odesk, is a great website where you can post the details of the job you need completed and then hundreds of freelancers can give you an estimate. Choose which one you want to work with and you’re ready to go. The website will even take screenshots of the freelancer’s computer as they work, so you know you’re only paying for the work you hired them for. I’ve used it before and it’s great.

I have not used 99designs before but I’ve seen their name popup a lot lately. Their approach is pretty neat. Post what you need designed, and you’ll get dozens of logos created by designers all over the world. You then pick your favorite one to keep. They have a 7 day turnaround and a 100% money back guarantee. Logos start at $299.

For more details on how to create a great logo for your practice, check out this article: Logos For Therapists: The Ultimate Guide To Designing A Logo For Your Private Practice

Bonus: Write 5 Blog Posts

I told you I had a bonus for you! This one’s for the hardcore peeps who want to round out their website completely before they launch it. One way to do that is by writing 5 great blog posts that focus on your niche.

I believe every therapist should be blogging because it’s extremely beneficial to your business, as well as your growth in your practice. Blogging consistently will likely increase your Google rank, showcase your expertise and personality, and potentially increase the inquiries you get from future clients. Not only that, but it will help you develop your voice, grow your passion and help you be more equipped to articulate your knowledge to your clients.

Writing 5 blog posts, before anyone is looking, is a great way to practice. Take your time, do some research on various subjects and really create valuable information for your readers.

When you launch your website, you’ll have 5 awesome posts already there, which will make your website a wealth of information for your potential clients to see.

Want To Learn More? Check out our free 3-part video course by clicking below:

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Infographic: 10 Things To Do Before Creating a Counseling Website





It’s time for a little dose of inspiration! As a web designer myself, I always find it helpful to take a look at what others are doing to get an idea for any website I want to create. So let’s do that with some therapy websites.

Some great examples of therapy websites, for your inspiration.

So, when I first started Googling things like “therapy website examples”, I got stuff like specific designers or online services that could create a website and wanted to show off their portfolio. Not really what I wanted.

I wanted to round up real therapists, with a variety of types of websites, to share with you all. And we all know a general search for therapists can be exhausting. So I decided to start by location, and since I live in Atlanta, I’ll begin there and over time take a look at other private practice websites in other locals. Maybe next is New York because I grew up there (you can see how this works now 😉 )

Here’s My Criteria

As I scoured the web landscape for great examples of therapist websites, I had a few things in mind that would land someone on this list:

  1. Excellent Design and Functionality: I’m a designer and user experience guy. So if a website was outdated or down-right ugly, I just had to move on. Beauty and functionality often instill a sense of professionalism and satisfaction. It’s like checking into a hotel to find out the room is disgusting. It makes you not want to stick around.
  2. Responsive Design: Responsive means that the website will “respond” to the device on which it is being viewed on. Looking at a website on a desktop computer, there may be a large photo taking up most of the screen. But when you view it on your smartphone, the photo may be smaller and the info condensed and organized differently. Google recently announced that it would take responsiveness into consideration when ranking websites in search results. So it’s become quite important to have a responsive site.
  3. Clearly Stated Their Counseling Services: Your private practice website should be clear about what services you offer, helping the clients you want to help easily understand you can help them.
  4. Uniqueness: In a world where many private practice websites can look the same, one that was very different will definitely get the attention of a potential client… and they definitely get mine!
  5. Bonus Points for Blogging: Having a therapy blog showed me that a therapist has active engagement in marketing and the quality of what their website offers. Brownie points!

So, without further ado, here’s 9 great websites from therapists in Atlanta, GA

1. Keir Brady Counseling Services

Now, I know I’m biased because this happens to be a website we created. But I’m truly proud of the way Keir Brady’s website turned out. Keir needed a professional website to launch her private practice with a bang. Increasing the amount of consultations calls she has with potential clients was a main goal for this project, so we made sure her calls to action really shine.

2. Revive Counseling & Consulting

Revive website example 1

First on our list is Revive Counseling & Consulting. To be honest, when I came to this site. I kinda felt “revived”… so, well done, Lauren! The site is very clean and the photo invites you into Lauren’s practice, who she is, and goes along with the whole Revive theme. She has her goal and her desired client(s) spelled out right there: women and couples who want to heal from their past. Scrolling down the page I see all her services spelled out and am lead right to a clear call to action, which is contacting her for an appointment.

3. TRU Atlanta

Therapist website example 2 Tru Atlanta

I’ll admit that I’m a little biased when it comes to TRU Atlanta because my wife works at this holistic health center. But favoritism aside, their website really stands out against the crowd. It’s not only clean, it’s super informative. At first glance, you can tell they offer many services, not just counseling. Rolling over the main navigation reveals even more info and I like that I don’t have to click into each section to know what lies within it. TRU also stands out with social media being fairly prominent throughout the homepage.

4. Matt Reynolds LMFT

website example 3

Matt Reynolds LMFT leaves no room for confusion on who he helps. Centered and clear, you can tell he works with adolescent & young adult males. Boom. If that’s what I’m looking for, he just saved me a whole lot of time clicking around his site. I think the overall “feel” of his site, especially the photo of the mountains, really plays to the young male demographic. It’s clean and easy to navigate, should I want to find out more about Matt.

5. Lena Franklin, LCSW, LLC

website example 4

I thought that this website was quite unique. The entire homepage is a series of large images, each image has a link to learn more about what that section is about. I think it works well for Lena, as she has a lot of services and information to offer. Clicking into the various sections reveals a lot of information, but I love how it’s broken up and presented with clean, large text, making it very easy to digest.

6. Formation Counseling Services

website example 5

I really liked the design of Formation Counseling Services’ website. The colors, along with the subtle textured background are inviting and peaceful, while still maintaining a level of professionalism. The main navigation lets me know exactly what to expect, or where I can find the information that I’m looking for. And when I’m ready to call them, the number is right there at the top of every page, as well as a “contact us online” option, for those who may not be comfortable calling.

7. DR. Haley Geddes

website example 6

This site really stood out to me. Right away I’m drawn into the huge photo that Dr. Geddes has on her homepage. And the issues she works with are spelled out clearly, right at the top of the page. You can scroll down the page to get more information and the sections are broken up nicely, having pictures followed by clean, white space with easy to read copy. There is an excellent use of good photos throughout her site, making it easy to look at and spend time exploring.

8. Professional Therapy Atlanta – Paul F. Austin, MS, LPC

website example 7

On Paul F. Austin’s website, you can quickly learn who he works with as well as the experience he has. I love the 2 options he gives us in the 2 buttons, leading the potential client through a process. Do I want to know more about Paul? Or do I just want to get in touch? Scrolling down gives you more info about Paul and his philosophy on counseling. I also love how he has images for the services he offers, making it clear, as well as helping the user identify with where they’re at and why they may be contacting Paul.

9. Rebecca Clegg

website example 8

Lastly we have Rebecca Clegg. Her site is very modern looking, simple and easy to navigate. Her main photo works well with the focus of her practice: helping individuals who struggle with body image, health and their relationship with food. I love her about page too. You get to see her face and really get a sense of who she is. For potential clients, this can be huge.

That’s a Wrap!

So, that’s my first roundup of examples of great therapist websites. I hope they inspire you and give you something to think about for when you create or revamp your own private practice website. 

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