The speed at which your private practice website loads is one of the many factors Google looks at when recommending your website. One thing that may slow your website down is the images that appear on it.

There Are Two Things You Want To Optimize For: Image Size and File Size

 

There are two things that are going to make your images slow to load on your website.

Number one is the physical size of the image.

The size of images on computers is measured in pixels. You’ve got a width and a height for each image.

When I see a website that loads slowly, the first thing I’ll do is take a look at the images.

Many times there will be images that appear small to the user – let’s say they are only 300 pixels wide on the screen – but if you right-click on the image and open it in a new tab, the image is actually 4000 pixels wide.

This means that the HTML code is still loading a 4k pixel wide (BIG!) image and then styling it as 300 pixels wide.

The website STILL needs to load that large image.

So think about how you’ll use your images on your website. If it will appear in a small space, use a tool to resize those images before you load them onto your website.

The other aspect of your images that can slow things down is the size of the image file.

This is the space it takes up on your computer.

If you start with the width and height of your images, resizing them to make them smaller, this will cut down on your images file sizes.

Optimizing for Image Size

To edit the size of your images (width and height) before uploading to your private practice website, you can use a photo editor.

There are free tools out there you can use such as Canva’s Photo Editor.

You can upload your photo, resize it or crop it, then download the file.

Optimizing for File Size

For optimizing the file size of your images, you can use an image compression tool.

This helps cut down on the file size while keeping a decent quality of the photo.

Here are two image compression tools you can try:

To learn more about keeping your images loading super fast plus the sizes I recommend you stick to, watch the video below:

Conclusion

If you want your website to compete with the competition in Google, page speed is one thing you want to make sure you’re doing right.

Making sure you use properly optimized images is one way you can cut down on a lot of extra load time.

You can use the tips above to give your private practice website visitors a better experience and help your website rank better in Google.

Not sure if your website is loading slow or fast or whether your images are slowing things down?

Check out this free speed test from Pingdom to get started.

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I love me a good transformation especially when it comes to therapy website redesigns.

As a designer of private practice websites, I love when a therapists comes to me with an outdated website with goals to grow their business.  My creative juices start flowing as I disect why their current website isn’t helping them reach said goals and what can be done to change that.  That was definitely the case with Dr. Jarod Carter. As a designer of private practice websites, I love when a therapists comes to me with an outdated website with goals to grow their business. My creative juices start flowing as I dissect why their current website isn’t helping them reach said goals and what can be done to change that. That was definitely the case with Dr. Jarod Carter. Jarod and I first worked together to redesign the website for his cash pay physical therapy practice, which you can read about here. Jarod has built quite the community and following as an expert in marketing for cash pay physical therapists. With a thriving podcast and extensive content, Jarod is a go-to source for his audience. When he approached me about redesigning his personal brand website, some growth was happening in his business, but it was clear that his website wasn’t doing him any favors.

Here’s how it used to look:

drjarodcarter before Even Jarod would admit, this website was extremely outdated and needed to overhauled from the ground up. It was very text heavy and focused on the content, more like a library. Lots of great content, but not very inspiring, right? More like a place to do research instead of doing business, the opposite of Jarod’s goals for his business.

Defining Your Website’s Main Goal For Strategic Design

Because of Dr. Jarod’s desire for growth in his business (both revenue and impact) it was important to clearly define the main goal of his new website. Having a podcast and amazing free resources for his audience meant that he was poised to really grow his email list in order to market his products and services well into the future. So the main goal of the new website? Increase conversions of people signing up for his email list. Knowing exactly what we wanted his users to do meant that I could be very strategic with the design of his new website. It meant thinking of new ways and opportunities for people to opt into his email list. We put simple opt in banners in prime spots on his website. We utilized third-party plugins like Opt In Monster to create dynamic popups that appear to certain users, especially those visiting the website for the first time. An I’m happy to say that since launching the website, Jarod’s email list has been growing at great rates than before.

Here’s where we landed:

drjarodcarter after Quite the difference from the black and white, text heavy blog feel of the old website, right?

The Importance of Good Photography

Another aspect of this project that helped us reach Jarod’s goals of a modern website that reeks of authority within his niche was Jarod’s investment in good photography. From the first moment a user lands on his website, you get a feeling of professionalism as well as connection when you see Jarod’s face. His about page does a great job making him look professional and approachable with photos of his family. As a website designer, this made my heart happy. I understand that a custom website is a huge investment in your private practice, but if you’re serious about growth, investing in photography and possibly copywriting IS going to give you that professional and creative edge. So check out the new drjarodcarter.com, especially if you’re a physical therapist!

In Jarod’s Words

Here’s what Jarod had to say about working together, which I truly appreciate: “Before I get into what an amazing experience and result I had working with Daniel of create my therapist website, let me give some background information… I’ve been a part of creating and managing the creation of multiple business related websites, and I have in the process worked with over a dozen web designers. I hate to say it but in the world of web design, there seem to be far more “Professionals“ who do not act or perform professionally, and I have been sorely disappointed multiple times. I’ve also had some very good experiences along the way. But working with Daniel and the two websites he created for me goes so far beyond “good,” I can’t really put it into words. But I’ll try… Punctuality, expert guidance, never overpromising and always over delivering. I knew I could have found hundreds of designers on places like upwork.com who were willing to make these websites at a fraction of the cost. But the end result and the amount of time saved by choosing Daniel has paid for itself 100 times over. If you’re reading this and thinking about hiring Daniel, read no more and debate no longer. He is incredible and your business will love you for choosing him.”

Are You Ready To Redesign Your Website?

If your outdated or ugly website is hurting the growth of your private practice and you’re ready to make a change. I’d love to talk. Just fill out the form on this page and we can schedule your free 30-minute consultation.  

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A guest post by Melody Wilding

You’ve created an awesome website for your private practice. You’ve identified who your ideal client is and refined your niche. You’re even blogging on a consistent basis!

 

A guest post by Melody Wilding You’ve created an awesome website for your private practice. You’ve identified who your ideal client is and refined your niche. You’re even blogging on a consistent basis! The only problem is, no one is reading your content or signing up to work with you because they don’t know your practice exists.

The only problem is, no one is reading your content or signing up to work with you because they don’t know your practice exists.

Creating a thriving therapy practice requires that people know about your business and trust you.

But how do you stand out in a crowded marketplace and attract more people to your website?

One of the most powerful ways to stand out, connect with potential clients, and create instant credibility is by leveraging the power of free publicity.

You might be stumped at how to go about getting a slew of shiny “As Seen On” logos on your website. Maybe you feel nervous at the thought of giving media interviews. It’s understandable, but if you can put your doubts aside for a second,

I’ll show you how to get free PR right now, whether you are a seasoned clinician or just starting out in private practice.

Why Psychotherapists Need Media Exposure

Your public profile and platform are keys to your success, regardless of what your business goals are. By getting featured in the media you:

Become easier to find online through Google.

Media exposure is one of the best ways to drive more traffic to your website. It also helps you rank higher on Google by boosting your SEO.

When large, reputable news sites link back to your therapy website, it makes it more likely you’ll show up high in Google search results.

Connect with ideal clients.

You’ve probably heard that you should “go where your ideal clients are hanging out”.

Giving interviews and getting featured in the media is a shortcut to showing up exactly where your ideal customers are consuming content and looking for solutions.

It gives you an opportunity to speak directly to them by providing advice that solves the pain points they’re experiencing.

Gain powerful social proof

Social proof is a powerful marketing tactic that helps potential clients see you more positively.

It legitimizes your expertise in the outside world. When potential clients see you’ve been featured in the media, they come to regard you as an expert.

They trust you more. Having credibility indicators like press logos on your website can mean the difference between a website visitor choosing to book a consultation with you over your competition.

How to Get Free Publicity for Your Private Practice

The simplest, fastest to get media exposure without spending a penny is by using a powerful, free PR service called Help A Reporter Out or HARO.

HARO is a free service that connects journalists with experts. Through HARO, you can get featured in over 55,000 media outlets including top publications like TIME, USA Today, and The Washington Post.

I used HARO to go from zero clients and credibility to being featured in major publications like New York Magazine, Fast Company, Forbes, Shape, Cosmopolitan, Glamour, and Mashable, within one year of starting my business. 

Working with the media is what’s allowed me to build a six-figure business and be booked out with a wait list.

Publicity has also helped me pursue other opportunities like paid writing, speaking, and building courses.

How HARO Works

After you sign up at helpareporter.com, you will start getting three emails every weekday with a list of requests (called “queries”) from reporters looking for experts to comment on topics ranging from health and wellness to relationships and career development.

Each HARO email contains about 50-75 different requests from reporters. This adds up to over 150 more opportunities to get featured in the media every single day, delivered straight to your inbox at no cost.

Here’s how it works:

  1. Scan the HARO emails every day. When you see a query that fits your expertise, act quickly. Journalists get hundreds of emails from HARO, so time is of the essence.
  2. Next, compose a new email to the reporter. Make sure your response is concise, adheres to the reporter’s requirements, and most importantly, provides helpful advice for readers.
  3. If the reporter opens your email and is interested in what you have to say, then you may be quoted in an article or be interviewed. When that happens, you get exposure to the thousands or millions of readers of that publication.
  4. Share it! You worked hard to earn this media exposure, so celebrate. For example, post the article on social media, send it to your email list, and put the publication’s logo on your website. Make sure to follow up with the journalist and thank them, as well.

HARO gives you a great opportunity to drive more traffic to your website and boost your credibility so that more people want to engage your services. It’s also a powerful tool that can help grow your business, your reputation, and your impact.

Discover How to Have Success with HARO

Sign up for my free training, Media Made Easy: The Secrets To Getting Press Coverage (Even When You Have No Connections) and discover the top 3 tips to use HARO successfully and get featured in the media.

About the Author

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Melody Wilding is a licensed social worker and coach who help high achievers mentally and emotionally thrive in their careers. When Melody started her practice a few years ago, she had zero clients and no credibility. Today she runs a six-figure business, has a client waitlist, has given a TEDx talk with over 20,000 views, and has been featured in dozens of top media publications including The New York Times, The Washington Post, Inc, Forbes, and Fast Company, Cosmo, Shape, Glamour, and dozens more. Melody is also the creator of The Media Darling Method, an online course that teaches therapists how to land major publicity that grows their private practice and personal brands.

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Your website exists to convert visitors into clients. But if your private practice website isn’t doing its job, what can you do to begin getting to work for you?

 

In this article I’ll break down 5 reasons why your private practice website may not be getting you the conversions you desire. Let’s begin!

1: Your Website Doesn’t Look Trustworthy

Your website represents your private practice.

It’s one of the first places people will look to judge whether you’re the therapist for them.

And when your website looks like it was built in the 90’s or frustrates the user, they will judge the legitimacy of your business.

How many times have you searched for a service online and landed on a businesses website that was poorly created, lacked info and was hard to use?

Then you breathe a sigh of relief when you come to the next company that has a professional website, is easy to use and just makes you feel like they know what they’re doing because of that…

You’ll probably choose the business whose website left you feeling good rather than frustrated, right?

If you want to see more clients choose you because of what they saw on your website, you’ve got to invest either some time or money into making it look professional.

Related Post: 5 Ways Your Private Practice Website is Making You Look Unprofessional

2: You’ve Made It Too Complicated

Have you ever gone into a store and had a question about a product?

But maybe it’s a large store and there’s no one around to help you.

Or maybe it’s a busy store, it’s cluttered and there’s a so much going on you can’t even begin to find someone who can help you with your question.

You hang out a bit with that “I need help” look on your face just hoping someone will come by and ask what they can do for you.

This is what it’s like for your potential clients if your website is too busy.

If there isn’t a clear path on your website to let users know the next step you want them to take, they’re probably getting frustrated and leaving your website.

Find ways to simplify your website and give clear calls to action to help increase your conversions.

3: Potential Therapy Clients Aren’t Sure You Can Help Them With Their Challenge

Another reason why your private practice website may not be converting may come down a content issue.

Do you have content on your website that your ideal clients are looking for?

Are you breaking down your services into informational pages that showcase your expertise and give them idea of what life can look like after they work with you?

Or do you just have a bulleted list of topics/issues you can help your clients with.

I truly believe that you’re doing amazing work and the world is a better place because of your service.

But when someone is pain and they land on their website, all they want to know is “can this person help me?”

And if you don’t have much information that helps them feel confident in your abilities then why would they choose to work with you?

Put yourself in their shoes and expound upon the amazing work you do with your clients.

When you view your website as a way to serve your clients BEFORE they’re even your clients, you begin to create helpful content that will help you stand out amongst other therapists.

Related Post: How one therapist used specialty pages to land on page one of Google.

4: You Haven’t Given Them A Chance to Convert

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If you don’t give your website visitors a chance to convert, well then, they probably won’t convert!

Make sure that you do your best to make it as easy as possible for people to take the next step with you.

Is your contact information easy to find? Is it consistently placed in the same spot on every page, such as a footer or header bar?

Are you using calls to action that are clear and tell your visitor what they should do next?

You’ll want to include calls to action on each page to make sure you lead them down the path toward that conversion.

And make sure they stand out.

A simple text link in the middle or end of a page of content may get lost.

Try and make your calls to action stand out from your content and give the page an anchor for your visitor to gravitate toward.

5: Your Private Practice Website Just Doesn’t Work

If your website is riddled with broken links and functionality issues, you’re going to drive people away quickly.

Ain’t nobody got time for that!

Trying to use a website that doesn’t work is extremely frustrating in this fast-paced, convenience-addicted world of ours.

If you know you have issues with your website that may be causing your visitors to get annoyed and bounce off, address them asap.

Another big issue on this subject is whether your website is responsive or not.

Are you visitors able to navigate and easily use your website on a mobile device?

This is becoming increasingly important and Google will reward websites with a mobile-friendly version with a higher rank than those without.

Your great content and great work will mean nothing if people simply cannot use your website.

Conclusion

Increasing conversions of your website can be a tricky, ongoing process.

If you’re feeling like your website is not working to get clients in the door of your private practice, pay attention to the reasons above and begin brainstorming some ways to address anything you think may be the cause.

Change may not happen overnight, but as you plug the holes in your website, over time your website will be working more and more effectively for you and doing what it was designed to do… get you clients!

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Have you ever heard someone say how you need a ‘marketing funnel’ in your private practice? If you’re confused as to what that means, please read on.

Have you ever heard someone say how you need a ‘marketing funnel’ in your private practice? If you’re confused as to what that means, please read on. In this article I’ll break down what it means to have a private practice marketing funnel and how it can be applied to your business.

In this article I’ll break down what it means to have a private practice marketing funnel and how it can be applied to your business.

The Private Practice Marketing Funnel Explained

When someone talks about having a marketing funnel, they’re actually referring to a series of steps a website visitor would take to go from a general prospect to becoming your next client.

For example, someone who doesn’t know you may land on your website for the first time.

Then, perhaps they join your email list and receive some more information from you.

They get to know you over time and get more familiar with you.

Then they click a link in an email and schedule that first session with you.

That’s it! That’s what a marketing funnel may look like in a private practice.

To help you visualize, here’s a great depiction of a marketing funnel:

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Source: Vendasta

Let’s break this down a bit, shall we?

Lead Attraction: Increasing Traffic Made Up Of Potential Clients

The first phase of any marketing funnel in your private practice starts with attracting new potential clients, or leads.

These are folks that are new to your world.

They may be doing a bit of research for a therapist so they visit your website and view your content in an attempt to learn more about what you do and if you can help them.

So your first step in creating a marketing funnel is to provide content that serves your ideal client.

This could be in the form of relevant blog posts on topics your ideal clients are concerned about.

It could also be an informational page on your website that focuses on your areas of expertise.

Whatever it is, it should be jam-packed with helpful info that speaks to the type of client you want to attract, as that’s your best way of growing more traffic from those most likely to work with you.

This type of content can help you grow your SEO potential too, which can increase traffic to your private practice website over time.

So, once all that traffic shows up to your website, then what?

Let’s continue.

Lead Engagement: Turning Traffic into New Leads

Ok, so you’ve got some great content on your therapy website and people are showing up to read it.

The next step is to give your visitors a chance to go a little deeper with you and receive even more value from you.

This is where you ask them for their email address in exchange for some high-value content related to what they’ve already read on your website or something you know would really benefit your clients.

What this does is it allows people to put their hand up and say they want to learn more from you.

It serves your potential client in a deeper way.

On your end, it gives you a chance to follow up with them later via email.

Think of some extra content you can create that would help a potential client solve a specific problem.

It could be a PDF guide or maybe a link to an instructional video on YouTube.

This is what people call a “lead magnet”. You may have heard the term.

Most email service providers, like Mailchimp, allow you to create a form you can paste into a page on your website where people can put in their name and email address.

Then, once they sign up, you can send them the free special content.

Here’s an example from another CMTW blog post:

private practice marketing funnel optimized

Once someone fills that form out, they’ll get an email confirming their subscription and giving them a link to download their free checklist.

Onto the next phase!

Lead Nurturing: Staying Connected to Potential Clients and Converting Them Into Paying Ones

Ok, so someone has visited your website and decided they’d like more from you so they join your email list, then what?

Well, the first step is to welcome the new lead (potential client) to your email list and deliver the content you promised.

If it’s a PDF, you’ll have your email service provider send out a link to the file so they can download it.

Your next goal is to stay connected to this person so they not only get to know you but – if they’re your ideal client – educate them on how you are uniquely qualified to help them overcome their challenges.

They showed enough interest in your work that they gave you their email address so let’s not take that lightly. You want to serve them well!

You’ll want to continue to provide them with great content on a regular basis to keep your practice top of mind as they’re deciding whether to work with you or not.

A great way to do this is to create a sequence of emails that continues to provide valuable content.

This would be your “welcome series” or “onboarding” email sequence.

Here’s some ideas of the types of emails you can send them, starting with delivering your lead magnet:

  1. Welcome them to your email list and give them the link to your PDF download or other free content you promised
  2. Send an “about me” email that tells your story and how/why you help your clients get results in their lives
  3. Expand upon the free content by diving deep into how they can apply it to their situation
  4. Send an email that showcases your best blog posts
  5. Use your most-visited blog post as content for an email
  6. Send an email that reminds them of the services you offer

The number of emails you send is up to you. I’d recommend not overwhelming the recipient with too many emails though.

Space them out a bit and give more time in between emails as time goes on.

What’s great about this method is that you can send 6 emails over the course of 3 months, which allows you to serve your ideal client, educate them on your services and get to know you on a deeper level.

Going Forward: What To Do With Your Email List

Beyond sending an onboarding or welcome series of emails to your email list you’ll want to keep in touch with them consistently over time.

If you’ve got upcoming workshops, classes or webinars that you’re offering, you can send an email to your list to let them know.

Maybe there’s a book that you’ve seen greatly impact your clients’ lives. You can write an email about it and send them the link.

Or maybe you’ve found or created other great resources that may help your clients. Share that with your email list.

If you’re writing blog posts on a regular basis, you can use that as a way to send new and relevant content to your email list.

If you’re on the CMTW email list, you’ll often get emails that let you know about new articles to help you with your private practice website.

This approach is great because you don’t have to come up with ideas for both blog posts AND emails to send.

Remember: your services and content CAN help people. Use your email list as way to generously give to your ideal client.

Do this and you’ll hopefully remain top of mind so that when they’re ready to start therapy, you’ll be the one they call.

Conclusion

Creating a marketing funnel for your private practice can be a great way to serve your ideal client beyond just visiting your website.

To recap, there are three main steps to any marketing funnel:

  1. Lead Attraction is where you get traffic to your website by writing great content aimed at your ideal client
  2. Lead Engagement is where you offer that traffic some extra valuable content, such as a PDF
  3. Lead Nurturing is where you continue to connect with your potential clients by sending them relevant emails

Since many people may not reach out to you the first time they visit your website, having them go through these steps is a great way to stay connected.

You can use a marketing funnel in your private practice to serve your potential clients so that when they ARE ready to begin therapy, they’ll be able to respond to your emails and get started right away.

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Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable.

In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable. In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

What Surprised Me The Most: I’ve Had to Work Harder on Myself Than on The Business

I like to consider myself a pretty emotionally intelligent person.

I’m married to a therapist and so we often find ourselves in deep conversations unpacking emotions and experiences.

To answer that question – “what has surprised you the most about starting/running my business?” – is that, man, I’m way more insecure than I thought I was!

Dang.

Now, I’m one who constantly seeks to be a better human. Things come up and I try and deal with it. I know I don’t have it together by any stretch of the imagination.

But what I didn’t realize was the depth of my own insecurities. Things I’ve thought I’ve dealt with before come into a whole new light as the responsibility of making a business work has rested on my own shoulders.

So let’s dive into 5 areas where I thought I had it more together than I really did.

1: Comparison

How many times have I heard the quote, “Comparison is the thief of joy.”?

Too many to count!

I know that comparing where my business is to where someone else’s business is at is a total dead end.

The thing is, in this social media world we get a glimpse of friends, colleagues and others’ lives.

We see these curated photos of someone’s best life and it’s so easy to think, “Man, they have it all together. I wish I could go there. I wish I could do that.”

We use other people’s lives to make up stories about our own – some good stories, but usually bad ones.

Maybe it’s just me, but I’ve struggled at times to silence that inner voice that says things like:

  • “I’m not good enough at what I do”
  • “Who am I to serve this community?”
  • “I’m not doing enough to help my business grow”

Especially during that first year of business. I constantly was putting myself down!

While it takes actively choosing the best thoughts when those moments happen, I’m in process.

But after two years of practice, I’m happy to report I’m doing so much better on this topic.

I’ve learned that whatever someone ELSE is doing in their life or business has absolutely nothing to do with me and my worth.

Those not-good-enough thoughts are just that. Thoughts.

They have ZERO basis in reality. I can actually choose to think better thoughts. Ones that serve me and bring me joy over my business and life.

Now when I see someone doing something amazing or hear of other’s success, I’m choosing to remind myself of what’s possible for ME.

I try and say, “Wow! That’s amazing that person has grown in their business so much. I wonder what my story will look like and where my business will take ME?”

Over time, this has gotten easier and easier. But it does take work.

2: Lack & Abundance

Sometimes it seems like there’s never enough time or money.

At least that’s a story I struggle not to tell myself.

This was something I didn’t have to really worry about too much when I worked a 9-5. That paycheck just kept coming.

Then, I left that job to start my own business. Throw in a baby and it’s been a struggle not to feel tight on funds and the time to keep the family going, let alone a business!

Much of this, I realize has been handed down through my parents and my grandparents to them.

Growing up, I admit we had plenty. My parents worked super hard to provide for me and my brother and I’m where I am today because of their sacrifice.

There were, however, those messages I received growing up.

Things like ‘money is a finite resource’… so you have to hold on tight to it, spend it sparingly and when you do let go of it, it better be worth it.

So when those inevitable slow months come up in my business, I can so easily resort to thinking the worst case scenario.

“This is it! Gotta close the business and get a 9-5 desk job AGAIN because we won’t have enough money to put food on the table and clothes on my son’s back. It’s finally happened!”

Nonsense.

While yes, there have been tough months and we’d have to be very intentional with our budget, we’ve always had enough.

Enough food. Enough clothes. Enough shelter. And enough to even have a little fun!

My wife and I decided early in our marriage that money is something we get to use… like any other tool.

We use it to provide for ourselves and to have amazing experiences and we also get to use it to bless others and give it away.

We recently started a giving fund where we put a percentage of income from our business each month.

When we see others with a need or want to give to some of our favorite charities or organizations we can do so without the worry of there not being enough.

It’s there to be given away! And it’s been SO much fun to give money away! That not-enough feeling subsides.

And the crazy thing is, since we’ve been giving more money away, we’ve actually seen our income grow.

I don’t get it but generosity actually works!

I’ve had a similar relationship with time.

And I never struggled so much as those first months we had our son with us. Just being honest.

My wife and I share the duties pretty evenly. I watch him when she’s with clients a couple days a week.

But those first months I often had this feeling like I’ll never get work done again.

“There’s just not enough time to grow my business or even just get my current projects done!!”

I’ve had to really step back and think about what’s actually important in my life.

I practice gratitude daily as I get to just BE with my son, taking trips to the park or just playing in the living room.

He’ll never be this age again and as I put him first, with gratitude in my heart, I’ve found I’ve got more than enough time to get done exactly what I need to get done.

And I can be more present with my family because of it.

3: Believing and Accepting My Role in The Business

“If you want to go quickly, go alone. But if you want to go far, go together.”

This quote is something I’ve been pondering for months now.

When I first started Create My Therapist Website, it was ALL me. I did EVERYTHING.

But I learned quickly that if I want to serve my clients and students well and give them the service and guidance that will truly impact their practices, then I need help.

To be honest, bringing on help in the business has been a very slow process for me.

I often get so hung up on HOW it will all work: where will I find this person? What if they don’t do well? What if they screw it up?!

And I’ve learned that it really all comes down to believing in myself as a leader.

I drag my feet because I sometimes doubt whether I can lead people well and create the business that I’ve dreamed of creating.

That’s it really.

Even though it’s been a slow process, I continue to move forward.

I’ve learned that slow isn’t necessarily bad, especially when it comes to hiring people to help in your business.

I want to invest in people and make sure they are a benefit to the business and to my clients, so taking my time ensures I find the right person.

And sometimes, you just gotta take the leap, push into the fear and believe that things will fall into place as you learn through each step.

4: Knowing What To Do To Grow The Business

You ever just get so overwhelmed by thinking about what the heck you should work on to impact your business favorably?

Yeah. That’s me.

I love to plan out projects and marketing tasks, but until I get all the pieces on the table, I sometimes find myself just staring at my computer.

This JUST happened to me last week!

That feeling of, “what do I DO?”

This is another one of those things that I especially struggled with in the beginning with my business.

I put so much pressure on myself, thinking that I needed to know all the answers right away.

But you know what? I’ve never built a business before!

So I’ve learned to give myself so much grace as I take small steps toward the future.

And I’ve also adopted some practical things along the way, like:

  • At the end of each day I plan my next day and block out the tasks I’m going to work on. This keeps me from getting overwhelmed and wondering what to do when I start work the next day.
  • I work in 90 day increments, setting goals and projects before each quarter begins.
  • I’ve learned that “action creates clarity,” so when I don’t know what to do I remind myself that’s ok and just pick something to work on. As time goes on, I can recognize what I should do.

I’m learning to trust myself and my instincts and give myself time as I let my business and actions tell me what I need to focus on.

5: Fear – The Granddaddy of Them All

There it is… FEAR.

It’s the underlying current I can see has had a negative impact on the way I view myself and my business.

It’s really the one thing I can point to that leads to all the other struggles I’ve had to (and continue to) overcome in my business and life.

Maybe you can relate:

  • Sometimes I fear I’m not capable or a fraud
  • Sometimes I fear that my business won’t be able to provide for my son’s future
  • Sometimes I fear that I’m not DOING enough
  • Sometimes I fear that I’M not enough
  • Sometimes I fear that giving others control in my business may break something

So here’s what I’ve learned…

Fear is an indicator that you’re on the right path.

If something doesn’t scare me, that means it’s easy.

That means that there’s no lesson to come from it and no growth – be it personal or in my business.

The fear is OK. Fear is the guidepost on the way to your dreams.

So lean in, friend.

Conclusion

I hope my vulnerable ramblings have in some way inspired you as you journey toward building the private practice and life of your dreams.

I really thought I had myself mostly together… and then I started a business!

But I wouldn’t trade it for the world.

While it’s been an emotional rollercoaster at times, it’s also brought about the most growth in me these last few years, and for that, I’m thankful.

I’d love to hear your feedback in the comments below. What have been some things you’ve had to overcome as you run your private practice?

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Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients.

In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients. In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

What is A Psychology Today Verification Badge?

Simply put, the verification badge is a graphic with a link that Psychology Today provides to you.

It looks like this:

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You can place this graphic on your website as a way to further connect your website to your Psychology Today profile.

You can use it as a small token to boost your credibility with website visitors looking to vet their new therapist.

Also, linking to credible websites, such as Psychology Today, can also have a slight benefit to your search engine optimization.

Where to Put Your Psychology Today Verification Badge

My personal opinion is that you’re going to create far more connection with your potential clients on YOUR website and NOT your Psychology Today profile.

Plus, because of Psychology Today’s high Google ranking, many visitors will see your profile first, and then go to your website to learn a little more about you.

Because of this, I like to make sure we’re keeping visitors ON your website, reading your blog posts and getting comfortable with you and CONVERTING into clients.

Not just sending them away from your website.

So, where do I recommend you put your Psychology Today verification seal?

Well, there’s no “one size fits all” for this and it really depends on the design of your website.

First and foremost, I usually relegate the graphic to my clients’ about pages.

There, you may have a section toward the bottom of the page that lists your credentials and trainings. It’s here where you can put the seal, along with other organization seals you may be affiliated with.

This creates one area of the website that a visitor can see your credibility.

Another place I may put the graphic when I’m designing private practice websites would be the website footer.

And if I do, it’s usually small and probably the last thing on the page.

Like I said, we want to keep your visitors on your website and lead them to contacting you through your calls to action.

While they could still convert off your Psychology Today profile (which is great), to me, your website provides a better representation of you and your personality and a better chance at converting.

That’s just my opinion!

How to Embed The Psychology Today Verification on Your Website

Ok, so how can you embed this nifty little badge on your own website? Just follow the steps below:

1: Log into your Psychology Today profile

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2: Under your name, in the top right corner, click on “Link and Share”

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3: Choose a size and theme that will work with your website styles

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4: Click on the “Copy” button at the bottom of the page to copy the code

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5: Paste the code into your website

This is where things may get just a little bit tricky.

Each website builder will be a little bit different, but you’re going to look for your builder’s way of adding HTML code to your content.

For example, in WordPress, you can add it right inside any text on a page by click the “Text” tab (as opposed to “Visual”) in your text editor:

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Once you’re in the “Text” or HTML view, you can paste your code:

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Most website builders work in the same way, allowing you to add code into any text block.

Once your Psychology Today code is pasted into the page, you can save or preview it:

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If you’re having trouble getting the code to appear, it’s possible that the code is conflicting with your theme or some other code going on.

It’s always best to reach out to customer support for your theme (if using WordPress) or your website builder (such as Squarespace or Wix).

There you have it! Now your website will be cross linked with your Psychology Today profile.

Get your first six months of Psychology Today for FREE.

You can get started with Psychology Today and get your first six months absolutely free.

My wife has graciously made this referral link available to my audience. (thanks Honey!)

If you’d like to get a free six months, just send an email to daniel@createmytherapistwebsite.com with the subject “Please send me the Psychology Today link” and we’ll send it right over.

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“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

In this article, we’ll talk about ways to approach your website marketing when you haven’t yet found your niche.

Do I Even Need A “Niche” In My Private Practice?

When it comes to any type of marketing, I truly believe that each business is unique.

What works for one therapist, may not work or even feel good to another therapist.

I encourage you to try new marketing approaches, test them for a time and see what works for you.

And it’s not just about the number of clients. If you’re doing anything in your business that drains your energy or doesn’t feel right, I encourage you to drop it.

I think that also applies to niching as well.

I’ve spoken to many therapist that work with all kinds of people in many different modalities and their practices are doing just fine.

The place where finding your niche can be so powerful for your marketing is when you want to really focus your practice and attract more of a very specific type of client.

When I started my website design business, I had many conversations with friends and family that thought that focusing ONLY on doing websites for therapists meant that I was limiting my growth.

But I knew that if I wanted to really help people, I needed to understand the challenges of my clients, inside and out.

If a restaurant came to me and said they’d love to work with me, would I turn them away?

Probably not – I’d love the challenge – but my understanding of what a restaurant needs in a website is much more limited than what a therapist would need.

For me niching has helped my provide a better service and product to my clients.

So what’s the point?

If you want your caseload to be filled with a very specific type of client, because that’s the work you love to do and you want to grow your expertise in that area… then go for it. Niche down!

But if you’re still finding out who you like to work with or just enjoy seeing all types of clients, then don’t try and force it.

How To Handle Your Private Practice Website Copy When You Don’t Have A Niche

Ok, so you’re not yet ready or feel the need to niche down in your private practice.

How can you use your website to get more clients?

While you may not be able to have an uber specific headline on your homepage like “I help new moms cope with anxiety and become the moms they’ve always dreamt they’d be,” I think there are still some strategic things you can do to make sure you’re connecting with potential clients.

1: Get to The Core of What You Love Doing

My wife went through the same struggle of wondering how/if she should find a niche in her private practice and market toward it.

She loves seeing a number of different types of clients – male, female and couples.

She also loves helping them with various challenges such as anxiety, family of origin and discovering their identity.

So when it came time to write copy for her website, we were a bit unsure where to begin.

But the more we peeled back the layers of what she loved doing – the more she listened to what made her feel alive in her work – the more she realized it all boiled down to one thing: relationships.

My wife loves helping her clients have better relationships.

So on her homepage, we created this title:

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It’s broad enough to attract many types of clients (individuals and couples) but just specific enough to connect with any potential client who is struggling in their relationships.

So I encourage you to pay attention to the type of work you love doing. Think about the common denominator and use that as a headline on your homepage.

You’ve only got a few seconds to entice someone to stay on that page, so give them something to connect to.

It doesn’t have to be calling out a specific population (i.e. dads in their 40s who own a business) but it should give a sense of what you do.

2: Focus On The Types of Services/Specialties You Offer in Your Private Practice

Another way to attract many types of clients and work in your private practice is to give each potential client they need in order to feel comfortable reaching out to you.

To do this, you can create individual landing pages for all the services and specialties you offer.

If you enjoy doing some couples therapy, then create a specific page just for that. Really give them all they need to know about what therapy will look like.

Take them from a place of struggle (the reason they’re looking for a therapist in the first place) to a place of hope.

Another thing you can do is focus on the various specialties you address in your practice.

For instance, if you learn many people are coming to your for help with anxiety, create a specific page all about that.

These pages can help convert all sorts of clients. Plus they’re great for search engine optimization (SEO).

Check out this post to learn more about creating specialty pages that Google loves: How I Used SEO to go From Zero Clients to Too Many Clients

Tips For Discovering Your Private Practice Niche

I’ll be honest… having a specific niche makes marketing a lot easier.

It allows you speak directly to people and really connect with them.

You can use the tips above to get started creating website pages and copy, but if you think you’d like to eventually narrow your niche, I’ll leave you with a few tips:

  1. Think about the clients you’ve been working with that you REALLY love. What is it about them that you love so much? Write it down.
  2. Think about the types of challenges you love helping your clients with and what really excites you. Make a list.
  3. Identify how the type of client intersects with the challenge you really want to be known for.
  4. Keep a spreadsheet of notes on how your favorite clients describe their challenges so you can use it in your marketing copy.
  5. Practice writing some headlines that capture who you help and what you help them do. You can use the best one on your homepage.

Conclusion

Having a niche can certainly simplify your marketing message, however, you can still be successful with your marketing without niching waaaay down.

If you don’t have a niche or even want a niche, I hope the tips above give you some direction as you think about the copy and marketing on your private practice website.

At the end of the day, you have to do what feels good and what works for you!

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Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information – through your website’s design –  in a way that’s easy to read. This is why the size of the font on your website is so important.

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information - through your website’s design - in a way that’s easy to read. This is why the size of the font on your website is so important.

In this article we’ll talk about a few things to consider when choosing your website’s font size and answer the question, “what size font should I use on my private practice website?”

Some Things to Consider

Like the colors you choose for your website, your fonts and font size have an impact on the way your brand and practice are viewed by the end user.

If your practice is geared toward the parents of young children, your brand may be more bold and upbeat.

So, you may use larger, more creative fonts for headlines and brighter colors as compared to a website whose primary audience is, let’s say, older adults over 60.

And as a general rule, it’s best that your fonts be too big than too small.

Research has shown that small font sizes & low-contrast are the #1 complaint for web users as it relates to reading online. (Source)

This means that you’ll definitely want to take into account your ideal client.

Example:

I recently worked with an amazing client, Karen Midyet on her new coaching website www.coachingagingadults.com.

Because her practice is focused solely on aging adults and their caretakers, we had to make sure that fonts were easy to read.

This meant bolder headlines, a larger font for body copy and high contrast design.

coaching aging adults font size blog

If we didn’t know her ideal audience, who she wanted to reach and how they’d be using her website, we wouldn’t have gone with such large fonts.

So, step one to deciding the size of your fonts is to know who will be using your website so you can create the best user experience possible.

Headline Fonts vs Body Copy Fonts

There are typically two main categories of fonts on your website: headers and body copy.

Header Font Sizes

You’ll have a font for various headers (these are your H1, H2, H3, etc.), which help to create organization and a hierarchy for your page content.

With headline fonts, it’s best to stick to what’s called modular scaled font sizes.

What the heck are those?

“[Modular scaled font sizes are] a series of harmonious font sizes that have the perfect proportion that the general public view as “beautiful.” (Source)

This includes the following font sizes: 8, 16, 24, 32, 48, 64, 95

So when you’re setting the font size of your headers, you can use a hierarchy, like so:

  • Your H1 (usually the page title will be in an H1 tag so it’s the most important): 48 pixels
  • Your H2: 32 pixels
  • Your H3: 24 pixels
  • Your H4: While 18 is not in the list above, if you need a subheader slightly larger than your body copy, you can use 18 pixels here.

Body Copy Font Size

The next category of font that you’ll have on your website is the body copy.

This is the main group of text that will make up the content on your website.

It’s the meat and potatoes. The bulk of your blog posts, informational pages and will carry most of the important details you want to communicate to your clients.

With body copy, you want to make sure the size doesn’t hinder your visitor’s ability to read it.

On average, the ideal size of your body copy font, according to our modular scaled font sizes above, is 16 pixels.

This size is not too big and not too small for the average reader.

It’s the font size I use on 90% of the websites I design.

But, like with most things in design, rules can often be broken WHEN it makes sense.

In the case of the Coaching Aging Adults website I mentioned above, we knew that the audience for this site would be aging adults that may have vision challenges.

We made the body copy size a whopping 18 pixels to make sure that the target audience would have no trouble reading the content on the website.

Again, knowing your audience will help you make the right design decisions on your private practice website.

Conclusion

There you have it! A simple guideline for setting the font sizes on your private practice website.

The best thing to keep in mind is who your ideal client is, how they will use your website.

Take them into account with any website design decision to ensure you’re making it as easy as possible for them to read your content and use your website.

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What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do…

In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

 

Content Clarity Wins the Day

Far too many private websites fall short of their mission to get more clients because there’s a lack of clarity when visitors arrive.

I see this all the time…

When landing on a homepage, I often have to struggle to understand what the therapist does and who they help.

And if I’m having trouble finding that information … well, then so are your potential clients.

One of the quickest ways you can correct this is by writing a clear and concise sentence, or “one-liner.”

When website visitors arrive, a one-liner that explains your private practice or any of your services can be extremely helpful in the marketing of your business.

Why?

Because it lets your potential clients know they’re in the right place.

Marketing expert, Donald Miller, explains in his book Building A Story Brand (affiliate link) that your one-liner should contain the following elements:

  • The Character: Who you help
  • The Problem: What you help them overcome
  • The Plan: Can you include HOW you help them overcome the problem?
  • The Success: What does success look like?

Here’s an example of a one-liner someone may have on the top of their homepage:

“I help new moms cope with depression and overwhelm so they can be the mom they always dreamed they’d be.”

You can see how quickly this can get the attention of a website visitor if they were a new mom looking to find help with depression.

It gives them a chance to say, “That’s me! I dream of being a great mom!”

You can do this on your homepage, your about page and certainly on all your landing pages for specific services you offer in your practice.

Write a Headline for Those Most Likely to Work With You

There will always be that small percentage of potential clients who are totally on board with your service.

And it’s good it’s a small percentage! That’s exactly who you want to reach.

Remember, you can’t make everyone happy. The best copywriters know this, so they write headlines and content for those who are most likely to favor the service they’re writing about.

Know your clients and gain insights from the people you work with in your private practice.

Trying to write for 100% of the people will hamper your conversion rate.

Listen to how your clients describe their challenges and write it down in a notebook to use as inspiration for your one-liners.

Write 20 Headline Options and Let Your Creativity Flow

I know, it’s a challenge, but it releases your own creativity. Don’t delete as you go. Allow creativity to take over. Play around with shortening and lengthening your one-liner.

Try elevating the benefit to increase intrigue with potential clients visiting your website.

Twenty variations should be enough for you to turn your ideas into the ultimate headline.

Open up and don’t be afraid of any variations that fall flat. You’ll end up with your share of good ones.

You can start by focusing on a one-liner for your homepage that encompasses your private practice.

From there, you can do this for each of your service pages.

Trim the Fat from Your Content

This is the stage where you trim the fat and delete any obvious junk content. Like any endeavor in the world, there’s always a lot you can learn from your mistakes.

Don’t be hard on yourself for having to toss out junk. It’s all part of the process.

Your ideas that fell short can serve as a springboard for new ideas.

Remember, your physical therapy or mental health practice is about solving problems and providing solutions for them. It’s not about you.

Related Article: Your About Page is Not About You

What The Rest of Your Private Practice Website Copy Should Contain

In addition to that amazing one-liner on the front page of your website, there are other critical elements that your site should contain.

1. Homepage

This is where you want that main one-liner to live. Quickly tell your clients what your private practice is all about. You know the old saying about “first impressions.”

Your homepage is the first impression, and likely the greatest impression, that a potential patient will receive. So make sure you convey that your business has the answers they’re looking for.

A visitor’s attention span will be around eight seconds. Attention spans are growing shorter and shorter.

Make their first impression count. Get right to the point and don’t give the reader too much information or require them to make too many choices.

Focus on the one major thing you want visitors to know, and don’t deviate from your theme.

Also, include an action that you want them to take.

Related Article: 5 Homepage Mistakes Therapists Make & How to Avoid Them

2. About Page

This page should address your ideal client or patient. It doesn’t have to be a mind-blowing page. Just make sure that it has relevant information about your practice.

Write content as if you’re talking directly to your clients. It’s not a bad idea to offer up a glimpse of your life outside of your practice.

Keep it simple and focused on the ideal client you’re trying to reach and think about where they’re at when looking for your services.

3. Services Page

This page is the one where you introduce your services.

Break it down into the categories that your practice addresses. Be specific and informative.

When we design websites for clients, we like to make this page “your practice at a glance.”

You can provide some short introductions to all your services so a visitor can quickly scroll through and see what you offer.

Introduce the service, then link over to a page for each one.

4. A Page for Each Service Offered

These pages expound on each service you have listed on the Services Page.

This is where your content can go into greater detail about each service. This is also where you get to elaborate on your expertise.

You can create a one-liner to go on the top of each of these pages to quickly grab the attention of your ideal clients.

5. Blog

Your blog is where you can really show your expertise on very specific topics.

Google’s algorithm also likes the idea of refreshed and relevant content on websites. So try and write consistently, even it’s just one blog post a month.

It will definitely help your traffic!

Conclusion

It might be difficult at first, but you’ll get used to writing your private practice website copy as time goes on.

Practicing crafting your one-liner can be a great exercise that can help you simplify how you speak about your services and how clear and concise your copy currently is (or isn’t).

Got an idea for a one-liner for your private practice but need some feedback?

Head over to the CMTW Facebook group and post it there. We’ve got a bunch of your colleagues in there who would love to help you out.

And for more tips on writing simple and effective marketing copy for your private practice, check out the book Building A Story Brand or read my review here.

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