Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable.

In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

Recently, one of my blog readers asked me, “What’s been the most surprising thing for you as you’ve been in business for yourself?” I spent a couple weeks noodling on that question and the lessons I’ve learned over the past two years. And now, let’s get vulnerable. In this post I’ll share 5 things I’ve struggled with as an entrepreneur. I hope it inspires you as you work to build your private practice and know you’re certainly not alone.

What Surprised Me The Most: I’ve Had to Work Harder on Myself Than on The Business

I like to consider myself a pretty emotionally intelligent person.

I’m married to a therapist and so we often find ourselves in deep conversations unpacking emotions and experiences.

To answer that question – “what has surprised you the most about starting/running my business?” – is that, man, I’m way more insecure than I thought I was!

Dang.

Now, I’m one who constantly seeks to be a better human. Things come up and I try and deal with it. I know I don’t have it together by any stretch of the imagination.

But what I didn’t realize was the depth of my own insecurities. Things I’ve thought I’ve dealt with before come into a whole new light as the responsibility of making a business work has rested on my own shoulders.

So let’s dive into 5 areas where I thought I had it more together than I really did.

1: Comparison

How many times have I heard the quote, “Comparison is the thief of joy.”?

Too many to count!

I know that comparing where my business is to where someone else’s business is at is a total dead end.

The thing is, in this social media world we get a glimpse of friends, colleagues and others’ lives.

We see these curated photos of someone’s best life and it’s so easy to think, “Man, they have it all together. I wish I could go there. I wish I could do that.”

We use other people’s lives to make up stories about our own – some good stories, but usually bad ones.

Maybe it’s just me, but I’ve struggled at times to silence that inner voice that says things like:

  • “I’m not good enough at what I do”
  • “Who am I to serve this community?”
  • “I’m not doing enough to help my business grow”

Especially during that first year of business. I constantly was putting myself down!

While it takes actively choosing the best thoughts when those moments happen, I’m in process.

But after two years of practice, I’m happy to report I’m doing so much better on this topic.

I’ve learned that whatever someone ELSE is doing in their life or business has absolutely nothing to do with me and my worth.

Those not-good-enough thoughts are just that. Thoughts.

They have ZERO basis in reality. I can actually choose to think better thoughts. Ones that serve me and bring me joy over my business and life.

Now when I see someone doing something amazing or hear of other’s success, I’m choosing to remind myself of what’s possible for ME.

I try and say, “Wow! That’s amazing that person has grown in their business so much. I wonder what my story will look like and where my business will take ME?”

Over time, this has gotten easier and easier. But it does take work.

2: Lack & Abundance

Sometimes it seems like there’s never enough time or money.

At least that’s a story I struggle not to tell myself.

This was something I didn’t have to really worry about too much when I worked a 9-5. That paycheck just kept coming.

Then, I left that job to start my own business. Throw in a baby and it’s been a struggle not to feel tight on funds and the time to keep the family going, let alone a business!

Much of this, I realize has been handed down through my parents and my grandparents to them.

Growing up, I admit we had plenty. My parents worked super hard to provide for me and my brother and I’m where I am today because of their sacrifice.

There were, however, those messages I received growing up.

Things like ‘money is a finite resource’… so you have to hold on tight to it, spend it sparingly and when you do let go of it, it better be worth it.

So when those inevitable slow months come up in my business, I can so easily resort to thinking the worst case scenario.

“This is it! Gotta close the business and get a 9-5 desk job AGAIN because we won’t have enough money to put food on the table and clothes on my son’s back. It’s finally happened!”

Nonsense.

While yes, there have been tough months and we’d have to be very intentional with our budget, we’ve always had enough.

Enough food. Enough clothes. Enough shelter. And enough to even have a little fun!

My wife and I decided early in our marriage that money is something we get to use… like any other tool.

We use it to provide for ourselves and to have amazing experiences and we also get to use it to bless others and give it away.

We recently started a giving fund where we put a percentage of income from our business each month.

When we see others with a need or want to give to some of our favorite charities or organizations we can do so without the worry of there not being enough.

It’s there to be given away! And it’s been SO much fun to give money away! That not-enough feeling subsides.

And the crazy thing is, since we’ve been giving more money away, we’ve actually seen our income grow.

I don’t get it but generosity actually works!

I’ve had a similar relationship with time.

And I never struggled so much as those first months we had our son with us. Just being honest.

My wife and I share the duties pretty evenly. I watch him when she’s with clients a couple days a week.

But those first months I often had this feeling like I’ll never get work done again.

“There’s just not enough time to grow my business or even just get my current projects done!!”

I’ve had to really step back and think about what’s actually important in my life.

I practice gratitude daily as I get to just BE with my son, taking trips to the park or just playing in the living room.

He’ll never be this age again and as I put him first, with gratitude in my heart, I’ve found I’ve got more than enough time to get done exactly what I need to get done.

And I can be more present with my family because of it.

3: Believing and Accepting My Role in The Business

“If you want to go quickly, go alone. But if you want to go far, go together.”

This quote is something I’ve been pondering for months now.

When I first started Create My Therapist Website, it was ALL me. I did EVERYTHING.

But I learned quickly that if I want to serve my clients and students well and give them the service and guidance that will truly impact their practices, then I need help.

To be honest, bringing on help in the business has been a very slow process for me.

I often get so hung up on HOW it will all work: where will I find this person? What if they don’t do well? What if they screw it up?!

And I’ve learned that it really all comes down to believing in myself as a leader.

I drag my feet because I sometimes doubt whether I can lead people well and create the business that I’ve dreamed of creating.

That’s it really.

Even though it’s been a slow process, I continue to move forward.

I’ve learned that slow isn’t necessarily bad, especially when it comes to hiring people to help in your business.

I want to invest in people and make sure they are a benefit to the business and to my clients, so taking my time ensures I find the right person.

And sometimes, you just gotta take the leap, push into the fear and believe that things will fall into place as you learn through each step.

4: Knowing What To Do To Grow The Business

You ever just get so overwhelmed by thinking about what the heck you should work on to impact your business favorably?

Yeah. That’s me.

I love to plan out projects and marketing tasks, but until I get all the pieces on the table, I sometimes find myself just staring at my computer.

This JUST happened to me last week!

That feeling of, “what do I DO?”

This is another one of those things that I especially struggled with in the beginning with my business.

I put so much pressure on myself, thinking that I needed to know all the answers right away.

But you know what? I’ve never built a business before!

So I’ve learned to give myself so much grace as I take small steps toward the future.

And I’ve also adopted some practical things along the way, like:

  • At the end of each day I plan my next day and block out the tasks I’m going to work on. This keeps me from getting overwhelmed and wondering what to do when I start work the next day.
  • I work in 90 day increments, setting goals and projects before each quarter begins.
  • I’ve learned that “action creates clarity,” so when I don’t know what to do I remind myself that’s ok and just pick something to work on. As time goes on, I can recognize what I should do.

I’m learning to trust myself and my instincts and give myself time as I let my business and actions tell me what I need to focus on.

5: Fear – The Granddaddy of Them All

There it is… FEAR.

It’s the underlying current I can see has had a negative impact on the way I view myself and my business.

It’s really the one thing I can point to that leads to all the other struggles I’ve had to (and continue to) overcome in my business and life.

Maybe you can relate:

  • Sometimes I fear I’m not capable or a fraud
  • Sometimes I fear that my business won’t be able to provide for my son’s future
  • Sometimes I fear that I’m not DOING enough
  • Sometimes I fear that I’M not enough
  • Sometimes I fear that giving others control in my business may break something

So here’s what I’ve learned…

Fear is an indicator that you’re on the right path.

If something doesn’t scare me, that means it’s easy.

That means that there’s no lesson to come from it and no growth – be it personal or in my business.

The fear is OK. Fear is the guidepost on the way to your dreams.

So lean in, friend.

Conclusion

I hope my vulnerable ramblings have in some way inspired you as you journey toward building the private practice and life of your dreams.

I really thought I had myself mostly together… and then I started a business!

But I wouldn’t trade it for the world.

While it’s been an emotional rollercoaster at times, it’s also brought about the most growth in me these last few years, and for that, I’m thankful.

I’d love to hear your feedback in the comments below. What have been some things you’ve had to overcome as you run your private practice?

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Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients.

In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

Psychology Today is often the go-to directory for most mental-health therapists when they launch their private practice. Because of its high Google rank and searchability, having a profile can help you get found by more clients. In this article, we’ll go over how you can add your Psychology Today Verification badge to your website.

What is A Psychology Today Verification Badge?

Simply put, the verification badge is a graphic with a link that Psychology Today provides to you.

It looks like this:

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You can place this graphic on your website as a way to further connect your website to your Psychology Today profile.

You can use it as a small token to boost your credibility with website visitors looking to vet their new therapist.

Also, linking to credible websites, such as Psychology Today, can also have a slight benefit to your search engine optimization.

Where to Put Your Psychology Today Verification Badge

My personal opinion is that you’re going to create far more connection with your potential clients on YOUR website and NOT your Psychology Today profile.

Plus, because of Psychology Today’s high Google ranking, many visitors will see your profile first, and then go to your website to learn a little more about you.

Because of this, I like to make sure we’re keeping visitors ON your website, reading your blog posts and getting comfortable with you and CONVERTING into clients.

Not just sending them away from your website.

So, where do I recommend you put your Psychology Today verification seal?

Well, there’s no “one size fits all” for this and it really depends on the design of your website.

First and foremost, I usually relegate the graphic to my clients’ about pages.

There, you may have a section toward the bottom of the page that lists your credentials and trainings. It’s here where you can put the seal, along with other organization seals you may be affiliated with.

This creates one area of the website that a visitor can see your credibility.

Another place I may put the graphic when I’m designing private practice websites would be the website footer.

And if I do, it’s usually small and probably the last thing on the page.

Like I said, we want to keep your visitors on your website and lead them to contacting you through your calls to action.

While they could still convert off your Psychology Today profile (which is great), to me, your website provides a better representation of you and your personality and a better chance at converting.

That’s just my opinion!

How to Embed The Psychology Today Verification on Your Website

Ok, so how can you embed this nifty little badge on your own website? Just follow the steps below:

1: Log into your Psychology Today profile

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2: Under your name, in the top right corner, click on “Link and Share”

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3: Choose a size and theme that will work with your website styles

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4: Click on the “Copy” button at the bottom of the page to copy the code

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5: Paste the code into your website

This is where things may get just a little bit tricky.

Each website builder will be a little bit different, but you’re going to look for your builder’s way of adding HTML code to your content.

For example, in WordPress, you can add it right inside any text on a page by click the “Text” tab (as opposed to “Visual”) in your text editor:

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Once you’re in the “Text” or HTML view, you can paste your code:

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Most website builders work in the same way, allowing you to add code into any text block.

Once your Psychology Today code is pasted into the page, you can save or preview it:

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If you’re having trouble getting the code to appear, it’s possible that the code is conflicting with your theme or some other code going on.

It’s always best to reach out to customer support for your theme (if using WordPress) or your website builder (such as Squarespace or Wix).

There you have it! Now your website will be cross linked with your Psychology Today profile.

Get your first six months of Psychology Today for FREE.

You can get started with Psychology Today and get your first six months absolutely free.

My wife has graciously made this referral link available to my audience. (thanks Honey!)

If you’d like to get a free six months, just send an email to daniel@createmytherapistwebsite.com with the subject “Please send me the Psychology Today link” and we’ll send it right over.

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

“Niching down” is a term you may often seen thrown around when it comes to marketing a private practice. Focusing on very specific populations of people or services is a great way to be the go-to expert in an area of therapy you love. But what if you’re just starting out or enjoy working with many types of people? How can you reflect that in your website and still attract clients?

In this article, we’ll talk about ways to approach your website marketing when you haven’t yet found your niche.

Do I Even Need A “Niche” In My Private Practice?

When it comes to any type of marketing, I truly believe that each business is unique.

What works for one therapist, may not work or even feel good to another therapist.

I encourage you to try new marketing approaches, test them for a time and see what works for you.

And it’s not just about the number of clients. If you’re doing anything in your business that drains your energy or doesn’t feel right, I encourage you to drop it.

I think that also applies to niching as well.

I’ve spoken to many therapist that work with all kinds of people in many different modalities and their practices are doing just fine.

The place where finding your niche can be so powerful for your marketing is when you want to really focus your practice and attract more of a very specific type of client.

When I started my website design business, I had many conversations with friends and family that thought that focusing ONLY on doing websites for therapists meant that I was limiting my growth.

But I knew that if I wanted to really help people, I needed to understand the challenges of my clients, inside and out.

If a restaurant came to me and said they’d love to work with me, would I turn them away?

Probably not – I’d love the challenge – but my understanding of what a restaurant needs in a website is much more limited than what a therapist would need.

For me niching has helped my provide a better service and product to my clients.

So what’s the point?

If you want your caseload to be filled with a very specific type of client, because that’s the work you love to do and you want to grow your expertise in that area… then go for it. Niche down!

But if you’re still finding out who you like to work with or just enjoy seeing all types of clients, then don’t try and force it.

How To Handle Your Private Practice Website Copy When You Don’t Have A Niche

Ok, so you’re not yet ready or feel the need to niche down in your private practice.

How can you use your website to get more clients?

While you may not be able to have an uber specific headline on your homepage like “I help new moms cope with anxiety and become the moms they’ve always dreamt they’d be,” I think there are still some strategic things you can do to make sure you’re connecting with potential clients.

1: Get to The Core of What You Love Doing

My wife went through the same struggle of wondering how/if she should find a niche in her private practice and market toward it.

She loves seeing a number of different types of clients – male, female and couples.

She also loves helping them with various challenges such as anxiety, family of origin and discovering their identity.

So when it came time to write copy for her website, we were a bit unsure where to begin.

But the more we peeled back the layers of what she loved doing – the more she listened to what made her feel alive in her work – the more she realized it all boiled down to one thing: relationships.

My wife loves helping her clients have better relationships.

So on her homepage, we created this title:

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It’s broad enough to attract many types of clients (individuals and couples) but just specific enough to connect with any potential client who is struggling in their relationships.

So I encourage you to pay attention to the type of work you love doing. Think about the common denominator and use that as a headline on your homepage.

You’ve only got a few seconds to entice someone to stay on that page, so give them something to connect to.

It doesn’t have to be calling out a specific population (i.e. dads in their 40s who own a business) but it should give a sense of what you do.

2: Focus On The Types of Services/Specialties You Offer in Your Private Practice

Another way to attract many types of clients and work in your private practice is to give each potential client they need in order to feel comfortable reaching out to you.

To do this, you can create individual landing pages for all the services and specialties you offer.

If you enjoy doing some couples therapy, then create a specific page just for that. Really give them all they need to know about what therapy will look like.

Take them from a place of struggle (the reason they’re looking for a therapist in the first place) to a place of hope.

Another thing you can do is focus on the various specialties you address in your practice.

For instance, if you learn many people are coming to your for help with anxiety, create a specific page all about that.

These pages can help convert all sorts of clients. Plus they’re great for search engine optimization (SEO).

Check out this post to learn more about creating specialty pages that Google loves: How I Used SEO to go From Zero Clients to Too Many Clients

Tips For Discovering Your Private Practice Niche

I’ll be honest… having a specific niche makes marketing a lot easier.

It allows you speak directly to people and really connect with them.

You can use the tips above to get started creating website pages and copy, but if you think you’d like to eventually narrow your niche, I’ll leave you with a few tips:

  1. Think about the clients you’ve been working with that you REALLY love. What is it about them that you love so much? Write it down.
  2. Think about the types of challenges you love helping your clients with and what really excites you. Make a list.
  3. Identify how the type of client intersects with the challenge you really want to be known for.
  4. Keep a spreadsheet of notes on how your favorite clients describe their challenges so you can use it in your marketing copy.
  5. Practice writing some headlines that capture who you help and what you help them do. You can use the best one on your homepage.

Conclusion

Having a niche can certainly simplify your marketing message, however, you can still be successful with your marketing without niching waaaay down.

If you don’t have a niche or even want a niche, I hope the tips above give you some direction as you think about the copy and marketing on your private practice website.

At the end of the day, you have to do what feels good and what works for you!

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information – through your website’s design –  in a way that’s easy to read. This is why the size of the font on your website is so important.

Writing great copy for your private practice website is one step toward attracting more clients. But the other step is presenting that information - through your website’s design - in a way that’s easy to read. This is why the size of the font on your website is so important.

In this article we’ll talk about a few things to consider when choosing your website’s font size and answer the question, “what size font should I use on my private practice website?”

Some Things to Consider

Like the colors you choose for your website, your fonts and font size have an impact on the way your brand and practice are viewed by the end user.

If your practice is geared toward the parents of young children, your brand may be more bold and upbeat.

So, you may use larger, more creative fonts for headlines and brighter colors as compared to a website whose primary audience is, let’s say, older adults over 60.

And as a general rule, it’s best that your fonts be too big than too small.

Research has shown that small font sizes & low-contrast are the #1 complaint for web users as it relates to reading online. (Source)

This means that you’ll definitely want to take into account your ideal client.

Example:

I recently worked with an amazing client, Karen Midyet on her new coaching website www.coachingagingadults.com.

Because her practice is focused solely on aging adults and their caretakers, we had to make sure that fonts were easy to read.

This meant bolder headlines, a larger font for body copy and high contrast design.

coaching aging adults font size blog

If we didn’t know her ideal audience, who she wanted to reach and how they’d be using her website, we wouldn’t have gone with such large fonts.

So, step one to deciding the size of your fonts is to know who will be using your website so you can create the best user experience possible.

Headline Fonts vs Body Copy Fonts

There are typically two main categories of fonts on your website: headers and body copy.

Header Font Sizes

You’ll have a font for various headers (these are your H1, H2, H3, etc.), which help to create organization and a hierarchy for your page content.

With headline fonts, it’s best to stick to what’s called modular scaled font sizes.

What the heck are those?

“[Modular scaled font sizes are] a series of harmonious font sizes that have the perfect proportion that the general public view as “beautiful.” (Source)

This includes the following font sizes: 8, 16, 24, 32, 48, 64, 95

So when you’re setting the font size of your headers, you can use a hierarchy, like so:

  • Your H1 (usually the page title will be in an H1 tag so it’s the most important): 48 pixels
  • Your H2: 32 pixels
  • Your H3: 24 pixels
  • Your H4: While 18 is not in the list above, if you need a subheader slightly larger than your body copy, you can use 18 pixels here.

Body Copy Font Size

The next category of font that you’ll have on your website is the body copy.

This is the main group of text that will make up the content on your website.

It’s the meat and potatoes. The bulk of your blog posts, informational pages and will carry most of the important details you want to communicate to your clients.

With body copy, you want to make sure the size doesn’t hinder your visitor’s ability to read it.

On average, the ideal size of your body copy font, according to our modular scaled font sizes above, is 16 pixels.

This size is not too big and not too small for the average reader.

It’s the font size I use on 90% of the websites I design.

But, like with most things in design, rules can often be broken WHEN it makes sense.

In the case of the Coaching Aging Adults website I mentioned above, we knew that the audience for this site would be aging adults that may have vision challenges.

We made the body copy size a whopping 18 pixels to make sure that the target audience would have no trouble reading the content on the website.

Again, knowing your audience will help you make the right design decisions on your private practice website.

Conclusion

There you have it! A simple guideline for setting the font sizes on your private practice website.

The best thing to keep in mind is who your ideal client is, how they will use your website.

Take them into account with any website design decision to ensure you’re making it as easy as possible for them to read your content and use your website.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do…

In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

What’s one of the quickest ways to encourage a website visitor to leave your private practice website? Make it hard for them to understand who you help and what you do... In this article I’ll share with you some tips to create a clear and concise sentence that will let your potential clients know they’re in the right place.

 

Content Clarity Wins the Day

Far too many private websites fall short of their mission to get more clients because there’s a lack of clarity when visitors arrive.

I see this all the time…

When landing on a homepage, I often have to struggle to understand what the therapist does and who they help.

And if I’m having trouble finding that information … well, then so are your potential clients.

One of the quickest ways you can correct this is by writing a clear and concise sentence, or “one-liner.”

When website visitors arrive, a one-liner that explains your private practice or any of your services can be extremely helpful in the marketing of your business.

Why?

Because it lets your potential clients know they’re in the right place.

Marketing expert, Donald Miller, explains in his book Building A Story Brand (affiliate link) that your one-liner should contain the following elements:

  • The Character: Who you help
  • The Problem: What you help them overcome
  • The Plan: Can you include HOW you help them overcome the problem?
  • The Success: What does success look like?

Here’s an example of a one-liner someone may have on the top of their homepage:

“I help new moms cope with depression and overwhelm so they can be the mom they always dreamed they’d be.”

You can see how quickly this can get the attention of a website visitor if they were a new mom looking to find help with depression.

It gives them a chance to say, “That’s me! I dream of being a great mom!”

You can do this on your homepage, your about page and certainly on all your landing pages for specific services you offer in your practice.

Write a Headline for Those Most Likely to Work With You

There will always be that small percentage of potential clients who are totally on board with your service.

And it’s good it’s a small percentage! That’s exactly who you want to reach.

Remember, you can’t make everyone happy. The best copywriters know this, so they write headlines and content for those who are most likely to favor the service they’re writing about.

Know your clients and gain insights from the people you work with in your private practice.

Trying to write for 100% of the people will hamper your conversion rate.

Listen to how your clients describe their challenges and write it down in a notebook to use as inspiration for your one-liners.

Write 20 Headline Options and Let Your Creativity Flow

I know, it’s a challenge, but it releases your own creativity. Don’t delete as you go. Allow creativity to take over. Play around with shortening and lengthening your one-liner.

Try elevating the benefit to increase intrigue with potential clients visiting your website.

Twenty variations should be enough for you to turn your ideas into the ultimate headline.

Open up and don’t be afraid of any variations that fall flat. You’ll end up with your share of good ones.

You can start by focusing on a one-liner for your homepage that encompasses your private practice.

From there, you can do this for each of your service pages.

Trim the Fat from Your Content

This is the stage where you trim the fat and delete any obvious junk content. Like any endeavor in the world, there’s always a lot you can learn from your mistakes.

Don’t be hard on yourself for having to toss out junk. It’s all part of the process.

Your ideas that fell short can serve as a springboard for new ideas.

Remember, your physical therapy or mental health practice is about solving problems and providing solutions for them. It’s not about you.

Related Article: Your About Page is Not About You

What The Rest of Your Private Practice Website Copy Should Contain

In addition to that amazing one-liner on the front page of your website, there are other critical elements that your site should contain.

1. Homepage

This is where you want that main one-liner to live. Quickly tell your clients what your private practice is all about. You know the old saying about “first impressions.”

Your homepage is the first impression, and likely the greatest impression, that a potential patient will receive. So make sure you convey that your business has the answers they’re looking for.

A visitor’s attention span will be around eight seconds. Attention spans are growing shorter and shorter.

Make their first impression count. Get right to the point and don’t give the reader too much information or require them to make too many choices.

Focus on the one major thing you want visitors to know, and don’t deviate from your theme.

Also, include an action that you want them to take.

Related Article: 5 Homepage Mistakes Therapists Make & How to Avoid Them

2. About Page

This page should address your ideal client or patient. It doesn’t have to be a mind-blowing page. Just make sure that it has relevant information about your practice.

Write content as if you’re talking directly to your clients. It’s not a bad idea to offer up a glimpse of your life outside of your practice.

Keep it simple and focused on the ideal client you’re trying to reach and think about where they’re at when looking for your services.

3. Services Page

This page is the one where you introduce your services.

Break it down into the categories that your practice addresses. Be specific and informative.

When we design websites for clients, we like to make this page “your practice at a glance.”

You can provide some short introductions to all your services so a visitor can quickly scroll through and see what you offer.

Introduce the service, then link over to a page for each one.

4. A Page for Each Service Offered

These pages expound on each service you have listed on the Services Page.

This is where your content can go into greater detail about each service. This is also where you get to elaborate on your expertise.

You can create a one-liner to go on the top of each of these pages to quickly grab the attention of your ideal clients.

5. Blog

Your blog is where you can really show your expertise on very specific topics.

Google’s algorithm also likes the idea of refreshed and relevant content on websites. So try and write consistently, even it’s just one blog post a month.

It will definitely help your traffic!

Conclusion

It might be difficult at first, but you’ll get used to writing your private practice website copy as time goes on.

Practicing crafting your one-liner can be a great exercise that can help you simplify how you speak about your services and how clear and concise your copy currently is (or isn’t).

Got an idea for a one-liner for your private practice but need some feedback?

Head over to the CMTW Facebook group and post it there. We’ve got a bunch of your colleagues in there who would love to help you out.

And for more tips on writing simple and effective marketing copy for your private practice, check out the book Building A Story Brand or read my review here.

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults.

In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

The best part of my job is that I get to meet amazing therapists, counselors, coaches and psychologists doing amazing work. Recently I had the pleasure of working with Karen Midyet to launch her new coaching business, Coaching Aging Adults. In this article I’ll take you behind the scenes of the work we did together to create the website for her new business.

 

 

private practice website aging adults

Creating A National Coaching Brand

What was so exciting about Karen’s project to me was that she wasn’t just refreshing an old website, but creating an entirely new business!

Karen had built a great private practice, Colorado Senior Counseling, serving her local population of adults facing the challenges of aging, working with caregivers and their transition to retirement.

She’s collected a wealth of information and resources helpful to the aging population as well as for caregivers who work with older adults.

It’s time for Karen to share those resources with the world!

Now, she has a vision for what she wants her business to look life for the future.

Karen decided she wanted to reach a larger population with resources and coaching services and be more selective about how she spent her time in her business as she gets older.

She also has a vision of starting a podcast and offering online training.

In order to do that, she launched a new business, Coaching Aging Adults, and has begun the work of building a new online platform for herself.

When Karen and I first spoke, we discussed the challenges she’d face in creating an online platform and how we could work together to meet those challenges head on.

Knowing The Target Audience: Intentional Website Design

The target audience for the Coaching Aging Adults website was very clear:

Aging adults, caregivers, retirees and upcoming retirees, as well as other businesses she can consult with about the challenges associated with aging.

This meant that the majority of people using this new website would adults over 50 years of age.

So we had to be sensitive to this population and make sure the design would help them as they navigate the website and not hinder them from being able to get the resources they seek.

A key piece of our research for this project was a resource guide from the National Institute on Aging containing research on the key factors of making a website senior friendly.

Here are some key points from the research that we took into account:

1: Use High-Contrasts to Make Text Easy to Read

We knew that a large part of Karen’s audience may be reading with impaired vision in their older age.

One thing we made sure to do was always use high-contrast color combinations (with backgrounds and text) to make sure text was easy to read.

high contrast website design older adults optimized

2: A Larger Font Sizes

Like the previous point, we needed to ensure that text was easy to read.

Another way to do this was to use larger font sizes all around.

In the Divi settings, we set the body font size to 18 pixels. The average text size for a typical website is 16 pixels.

This would ensure text would be easy to read on the page.

We also used large font sizes for all the headers so that readers could easily understand they were moving into a new section of the page:

font size private practice website design optimized

3: Allow Additional Space Around Clickable Targets

Another way we made the website easier for the older demographic of users was to make sure that all buttons and clickable areas had plenty of space.

This will make clicking on those objects much easier for those with aging eyes or those not as experienced on a mouse like younger generations are.

coaching aging adults buttons

Notice the large font size and overall size of the buttons. This makes clicking so much easier!

4: Give Instructions Clearly

Most other websites I’ve worked on targeted much younger demographics.

A younger audience may be more used to button shapes or intuitively recognize links when they see them.

With the older demographic, we made sure to use clear instructions so that users would know what we were asking them to do and how to move to the next step.

It also meant using the phrase, “Click here to…” more often than on other websites:

clear button instructions optimized

Building An Online Coaching Platform

In order to grow the reach of Coaching Aging Adults in the coming years, Karen needed a website that would be homebase for her business that would grow along with her business.

One of the best assets Karen has for her audience is her vast collection of resources.

She’s collected books, articles and helpful websites for each of the populations she servers:

  • Caregivers
  • Therapists who work with adult populations
  • People transitioning to retirement
  • Older adults with health challenges

And, as time goes on, Karen will be adding her own articles via her blog.

So one of the main challenges for this new website was to allow website visitors to see all these great resources and find them quickly.

The first step was to use Divi’s (the WordPress theme we used) built-in search capabilities to allow users to search information right from the main navigation:

coaching aging adults search optimized

Notices the search icon right in within the main menu. Clicking it brings up a search box:

coaching aging adults search 2 optimized

So at any time, visitors can easily find what they’re looking for.

Another way we made sure people could access the growing list of resources on the Coaching Aging Adults website was to create specific pages for each topic.

Not only would these pages be extremely valuable to Karen’s audience, but it would also help her grow some passive income through affiliate marketing of products that her visitors may find helpful.

Here’s an example of a page we created for resources for caregivers:

coahcing aging adults resources page optimized

Because these resource pages will grow over time and be a bookmarkable page for those who take care of an aging family member or friend, we had to make them easy to navigate.

So, at the beginning of each section, we placed a navigation bar across the page, so an any time, the user could jump between the sections of the long scrolling page.

Another important challenge to these pages: they had to be easy to edit and add new content.

Luckily, the Divi WordPress Theme allows you to duplicate entire sections at the push of a button. So adding a new book in the future will be easy for Karen and her team.

The last feature I’d like to highlight on these resource pages is how each one will feature Karen’s growing list of her own blog posts.

Using WordPress’ blogging categories, we’re able to display relevant posts on each resource page:

coaching aging adults articles optimized

As the website grows in the number of articles, the more recent these pages will be and there will be more opportunities for website visitors to stay longer on the website.

Conclusion

I hope you enjoyed taking a little peek behind the scenes of the process behind coachingagingadults.com.

This project was a true collaboration and both Karen and I are excited about the results and looking forward to seeing how this new website serves her new business.

Here’s what Karen had to say about the process:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WBwUNH08OF8?rel=0&amp;showinfo=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

If you’re curious about what a new website could do for your private practice or you have a vision for your website you just need executed, feel free to schedule a free consultation here.

As a web designer who works solely with therapists, I look at a LOT of private practice websites. As I look at these websites, I often see one specific mistake repeated over and over.

The mistake is this: When I look at your About page I have no idea what you do or who you help.

Your potential clients will leave if it’s not clear you can help them

Yesterday I visited a bike store, looking for one of those cool beach cruiser bikes for my wife.

I had a pretty good idea for what I was looking for as I stepped into a used bike shop, but would have welcomed some guidance.

As I entered, I caught a glimpse of an employee in the back room, working on repairing a bike.

He never looked up. He never greeted me. Never asked me what I needed.

So I spent 5 minutes alone, looking at what options I could see.

Nothing caught my eye, so I left. I was probably in the store for only 8 minutes.

As I got back in the car, I couldn’t help but wonder, “what would have happened had the employee asked me what I was looking for?”

What if he asked me some questions about what brought me into his bike shop, looking to help me solve my problem (wanting a new bike for my wife)?

The SAME thing happens on private practice About pages all over the internet.

We often put what we think is the best information front and center, talking about ourselves, our training and our modalities.

But what is the client looking for?

What is THEIR biggest challenge? What problem are they looking to solve?

When I stepped into that room filled with bikes, it wasn’t clear that anything there would solve my problem.

So, I bounced.

If a potential client lands on your About page and it’s not abundantly clear you can help them, chances are they’ll bounce too.

Your Client Is the Hero of the Story

One of the best books I’ve ever read about marketing a business is Donald Miller’s Building A Story Brand (affiliate link).

I can’t recommend this book enough for it’s simple, yet powerful framework for creating solid marketing materials, including a website.

This book practically breaks down how to use the structure of storytelling to market to your ideal client.

If I could, I’d have everyone in my audience read this book!

He says that the key to marketing is making your ideal client the hero of the story.

Not YOU or your private practice.

When your potential clients can picture themselves fitting into the story of your business, overcoming their greatest challenges and getting what they want in life, they will more easily do business with you.

In his book, Donald Miller suggests these 3 crucial questions to ask yourself in order to market effectively:

  1. What does the hero want?
  2. Who or what is opposing the hero getting what she wants?
  3. What will the hero’s life look like if she does (or does not) get what she wants?

This can directly be applied to your about page!

Instead of starting this crucial page with the headline “About Me,” begin with your client (the hero) as the focus.

What do they want more than anything RIGHT now as they’re searching for help.

What life situations, personal roadblocks or challenges are getting in the way of what they want. Why are they searching for a therapist at this time?

And then paint the picture of what life would look like once they’re able to overcome these challenges.

At this point we can turn the story toward you and your practice.

You are the guide who will help them get what they want. But before you present yourself as the solution, you must first identify with your client’s challenge.

Writing An Effective About Page for your Private Practice

So how do you actually write a great about page for your own therapy website?

Great question.

The first step is to get absolutely clear about who you serve in your private practice.

Knowing who you’re trying to reach will help you write content and know exactly how to speak and what to say.

Use the three questions above to help you craft the story of your ideal client.

Starting with where they’re at right now, your goal is to use the content of this page to guide them to their goal – a picture of what life could look like if they overcome their current challenges.

Here’s a simple outline you can use for your About page:

  1. A headline that clearly states who you help and what you help them achieve
  2. Paint a picture of their struggle – what does it feel like to be where they are right now
  3. Paint a picture of what life could look like if they overcame their current challenge
  4. Give them a plan – this is where you can explain what it looks like to work with you
  5. A clear call to action – have them contact you or schedule a consultation

Need some inspiration for your About page?

Check out this post: Websites for Therapists: 10 Examples of Amazing About Pages

Conclusion

Your clients will leave your website if it’s unclear that you can help them.

The goal of your About page should be to quickly and clearly inform your ideal client that you can guide them to the life that they desire.

I hope these tips will help you put your ideal client at the center of your marketing and focus your About page on them… and not you.

Doing so could mean the difference between a website visitor moving on to the next therapist, or sticking around and becoming your next client.

If you’re struggling to create an effect private practice website and you’re tired of DIY tutorials that don’t take into account the nuances of marketing for therapists then I invite you to check out The Create My Therapist Website Toolbox 2.0.

Click the banner below to get started and I’ll take you through my entire process of creating a beautiful website that attracts new clients while you’re in session.

desk laptop logo

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website?

In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website.

Color in website design has the power to evoke emotion, capture your target audience and represent the personality of your private practice. But how do you find a color palette that works for your website? In this article, we’ll talk all about color and give you some resources to find the best palette for your private practice website

Why Color is so Important to your Private Practice Website

Color is one of the main factors that go into creating an effective website design.

If you group the right colors together, it can actually affect how potential clients perceive you and your practice.

Is your personality and brand one of excitement and spunk? Then brighter colors may help attract clients that gravitate toward that type of personality.

Or maybe you want to attract people with high anxiety in their lives…

You may want to stick with blues and greens, which tend to have a more calming and sincere feeling attached to them.

In a study by psychologist and Stanford professor Jennifer Aaker, she points out five core dimensions that play a role in a brand’s personality.

color therapy brand personality

[Source: Help Scout]

The above personalities can be a good starting point as you decide what type of personality you want to create for your private practice and website.

But as with most cases of art and design, there are no hard and fast rules.

You can certainly create a level of excitement and masculinity by using bright reds or yellows, but it often depends on the context and juxtaposition of photos and messaging you have on a website.

I always encourage people to create a mood board on Pinterest.

pinterest website mood board

Take some time and collect photos that speak to you and the feeling you want to evoke with your website.

What types of images come to mind when you think about your practice and target audience?

Starting with a photo can be the easiest way to nail down a color palette that jives with your brand and attracts the type of clients you want in your office.

So let’s talk about getting started.

Starting with a photo to find a color palette you love

Not many things can evoke certain emotions or feelings quite like photography can.

It may be hard to fully describe how you want your ideal clients to feel when they land on your website.

But sometimes when you see the right photo, that may be enough to capture that essence.

If you’re planning on creating a new website for your practice, a great idea is to begin collecting these types of photos.

Once you have a collection of colorful photographic inspiration, you can narrow it down to the one you feel would speak most to your ideal client and support your businesses brand.

Websites use HTML codes to display colors (often called hex codes). So, you’ll need to know what the hex codes are for the colors you find in your favorite image.

One great resource you can use to extract color codes from your favorite design inspirational photos, is Canva’s Color Palette Generator.

canva color picker

This tool is super easy to use.

Just drag and drop your image from your computer onto the center of the page.

The website will reload and show you the color codes for the main colors found in your photo:

therapy website color palette example

Then you can just click on each color to copy the code and save it in a document for later use on your website.

My favorite WordPress theme, Divi, actually lets you set a default color palette so you can use it throughout your website.

So I would just paste these codes right in there at the beginning of my website project.

divi color picker

More Resources To Help You Find a Color Palette for Your Private Practice Website

There are a few other resources that you can use to find the perfect color palette for your website (or any marketing materials you’ll be creating!).

I often recommend the following ones when working with my website design clients.

Design Seeds

design seeds color palette therapy website

Design Seeds was built on inspiration and the love of finding that inspiration in everything from landscape to architecture to art and beyond.

Among Design Seeds’ many functions, you’ll be able to explore endless palettes by color or by collection (or by season Atlas). These palettes are handmade and digitally mixed by the site’s author and owner Jessica Colaluca.

Once you pair down your seed by color or collection, simply click to reveal a larger shot of the palette and hex codes. The “Seeds” are free for us to use, but designers and readers alike can “tip” if they so choose.

Design Seeds also includes a shop! Here you can purchase Color Almanacs, mugs and prints.

Click here to check out Design Seeds.

Colour Lovers

coulor lovers palette therapists

Color Lovers is a collective community where people combine resources on all things, color, design, art and photography.

On this site you can browse by palette, patterns, shapes, or colors on different  media/medium channels.

One great section is the ‘Trends’ section that houses all things branding, websites, magazines, etc. You can check out what’s popular right now right from this menu.

Another plus about Colour Lovers is the community. You can hop on the blog, forums or groups to dive deeper into design with like minded people.

Click here to check out Colour Lovers.

Coolors

coolers website palette private practice

Coolors is a pretty awesome because it’s a simple color palette generator.

You can search for a palette under explore, or you can generate on from a photo you either upload or find on the internet.

One neat function is the Color Blindness menu.

Click on this menu and you can choose from about ten different modes that are compatible with color blindness, super cool. There is a toggle button on the settings menu that allows you to see alternative shades of your color palette.

Another cool feature? You can click and drag each color chip, keeping what you like and swapping what you don’t.

Complete with a Chrome Extension, Coolors does just about everything, simply.

Click here to check out Coolors.

Conclusion

The proper use of color on your private practice website can be a powerful marketing tool.

It can capture the emotion of your target audience, help visitors feel at home or help you stand out among a crowd of bland websites.

I hope the resources above help you nail down a fantastic color palette for your own website.

Do you have another resource you’ve used to create a color palette? Let us know in the comments below!

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients.

In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

As a designer and consultant, I’ve reviewed many private practice websites. As I look at these websites, I often come across a handful of issues right on the homepage that, if resolved, could help create a better experience for the therapist’s clients. In this article we’ll explore 5 homepage mistakes I see therapists make when they build their own website.

The Purpose of Your Homepage

As with any page on a therapy website, understanding the purpose and goal of the page will help you create a design and content that is strategic.

We’re not just slapping info on the homepage and hoping for the best, folks!

I often see therapists put a ton of information and too many choices on their homepage, leaving the user to have to sift through the content or just leave due to the overwhelm.

So, what is the purpose of a homepage, anyway?

The main goal of your homepage is to get your potential client to the information they’re looking for as easily and quickly as possible.

Your homepage is a way to get them to the NEXT page, where they can get the information they’re looking for.

Let’s look at 5 mistakes to avoid so you can help your website visitors find what they’re looking for and convert into clients.

Homepage Mistake #1: Not Being Clear Who The Website is For

These days, attention spans are SUPER short.

We are completely overwhelmed by information which causes us to only skim bits and pieces of the information we’re presented with.

Because you only have a few short seconds to grab your potential client’s attention, you have to make it clear on your homepage that they are in the right place.

What would you think if you were looking for help with some of your biggest life challenges, looking at multiple therapists’ websites, and you landed on this homepage?:

therapist website mistakes 1

I’m wondering who the guy is in the photo.

It’s probably not the client, but it’s coupled with the testimonial I see.

Maybe it’s the therapist?

Looks like a nice guy…

The point is, I’m not sure… and I’ve wasted valuable seconds trying to figure out if this website is for me and if this therapist can help me.

It’s not quite clear.

Solution:

Let your ideal client know they are in the right place and that you get them.

Meet them where they’re at and think about what they’re feeling as they’re searching for help.

Use the homepage’s prime real estate to quickly communicate who you help and what you help them achieve.

Your “unique selling proposition” as they call it.

For more on developing your “unique selling proposition”, check out this post: 10 Things To Do BEFORE You Create A Counseling Website

Homepage Mistake #2: Sliders That Have No Purpose

We’ve all seen them.

Those huge photo slideshows with overlayed text swishing across the homepage.

But what exactly are they accomplishing?

Too often, I see people giving too much real estate to homepage sliders that don’t actually communicate anything.

Sometimes, a therapist will put a few quotes in this area.

Quotes, while maybe meaningful to you, mean very little to someone who is trying to solve a problem in their life.

It says nothing about how you can help your potential client.

And research shows that users often do not interact with sliders and will often skip right over them.

Check out this quote from Craig Kistler, Founder of Strategy & Design Co. said about homepage carousels/sliders:

In all the testing I have done, homepage carousels are completely ineffective… In test after test the first thing the visitor did when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task.

Carousels used to be the bees-knees.

But now they’ve become a distraction when a user is trying to find the info they’re looking for on a website.

Solution:

Basically, don’t use sliders and keep things simple.

Make sure your homepage’s prime real estate is given to a simple, clear message that connects with your ideal client.

Don’t distract your clients with quotes in this valuable homepage area.

Rather, give them the info or opportunity they need to click through to the next page where they’ll find the meat of what they’re looking for on your website.

And if you insist on using a slider, just know that anything after the first slide will most likely be overlooked.

Homepage Mistake #3: Too Much Text & Information

Have you ever been online, maybe searching for a service or a product you want to purchase?

You’re using Google and you click on a promising link, land on the homepage and you’re suddenly met with a wall of text…

It’s like someone’s just handed you a book and told you, “here, read this, you’ll find what you’re looking for in there somewhere”.

It can be frustrating!

This is the same thing that happens to your potential clients when you’ve crammed too much information into your homepage.

They want to know if you can help them.

And they want to know it quickly.

So giving them homework and making them dig for that information won’t help them find what they’re looking for.

Chances are, they’ll get overwhelmed and leave your website.

Remember: The purpose of your homepage is to get the user to the next page; to get them the information they’re looking for.

Once they’ve landed on that NEXT page, they’ve indicated what they’re interested in, so that’s where the bulk of the text/content/info belongs.

When you put it all on your homepage, you’re deciding FOR the client what you think they should know, rather than letting them lead the journey.

And no one likes to be told what to do.

Solution:

Treat the homepage as an introduction to you and your services.

Keep copy simple, clear and let the user decide where they want to go to learn more.

Think about the most important information you can share to gently lead your client into your website to learn about you and your services.

Homepage Mistake #4: Hiding Contact Information

This mistake is a pretty straight forward one with an easy fix.

As a therapist, I’m guessing that the main goal of your website is to get new clients to contact you.

You want to get them off your website and on the phone or in your inbox… and ultimately in your office.

As I mentioned earlier, the busyness of life and the amount of distractions your clients face means you’ve got to make it as easy as possible to use your website and find what they’re looking for.

If they’re looking to contact you, make it as easy as possible, so when they’re ready they know exactly where to click to get in touch with you.

Solution:

Here are a few ways you can make it easy for your potential clients to contact you:

  • Have your contact information consistently appear in one place throughout the website (such as a top bar and/or footer)
  • Include one clear call to action to encourage the client to take the next step
  • Create a single page where clients can contact you and place a link in the menu, making the last link

Do the above and it will help give your potential clients zero excuses about not being able to contact you.

Homepage Mistake #5: Too Many Calls to Action

A call to action is when you ask your website visitor to DO something.

“Click here to learn more”

“Contact me now for a free 15 minute consultation”

Stuff like that.

When your potential clients are faced with too many options, the user can get overwhelmed and decide to leave the website.

They choose ZERO options… the opposite of what you want, right?

Just like mistake #3 above, you’ve given your potential client work in order to find what they’re looking for and take their next step.

Solution:

Think about the primary goal of your website and design your homepage accordingly, leading your client toward that goal.

Maybe your goal is to build up your email list, and that’s where you really connect with potential clients.

Then make the ONE main call to action all about joining your email list.

Is the goal to get them on the phone?

Then your ONE call to action can be focused on getting in touch with you.

It’s ok to have multiple links on your homepage because you do want to lead folks deeper into your website should they want more information.

But have just ONE main call to action that stands out from the rest of the page and encourages the user to take that one step that gets them closer to your goal for your business.

Wrapping it Up

Are you guilty of any of the above homepage mistakes?

Don’t worry!

The great thing about websites is that they are fluid and you can tweak and improve your private practice website over time.

I hope the above mistakes and solutions have helped you re-evaluate your own homepage and inspired you on some changes you can make.

Do you need some professional guidance on your own website? Let’s chat.

If you’re struggling with know what you can do to improve your website’s design or take your online strategy to a new level, I’d love to chat.

I offer 1-hour consultation calls where we can talk about everything and anything related to your website.

We can take a critical look at your design or chat about your content marketing strategy.

We can even get into WordPress technical issues if you like!

Click here to learn more about consultation calls and schedule one today.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what?

In this article we’ll go over 5 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

In our last article, we went over what to do before you launch your private practice website and start sending traffic your way. But once your website is live, now what? In this article we’ll go over 6 important things you can do once your website is launched to make sure you’re getting the most out of your new marketing asset.

Just pointing your domain to your new website will not be enough to attract new clients to your practice.

There’s ongoing, consistent work to be done in order to start building traffic.

But the following list are a few things you can do right after your website is launched to help build a solid foundation by which you can begin getting found at your new online home.

1: Update Your Social Media Profiles

Make sure all of your social media profiles are up to date with the link to your website.

This is a free and simple way to drive some traffic to your website!

If you’ve added more recent portrait photos to your new website, it’s also a great idea to update all your social platforms with your new photo.

This creates a consistent brand for you across all the places you may be found online.

Even if you’re not using a certain social platform for “business” purposes, I’d still add that link.

You never know what friends or family may pass that link along to someone who may become a client.

2: Add Your Website Link to Your Directory Profiles

Your profiles on therapist directories is a gateway to your new private practice website.

If you haven’t done so already, update your Psychology Today or other directory profiles.

Potential clients will most often use your website for confirmation on whether you can help them or not.

I remember a few years ago when I was searching for my own therapist and I wouldn’t even consider one that didn’t have a website linked to their profile.

I had no way of getting a feel of their personality or creating a connection with their often dry Psychology Today profiles.

But once I found a few with that link to their website, I was able to narrow down who I thought I could or would want to work with.

So, linking your website to your profile will help get potential clients one step closer to being in your office.

3: Use Google Analytics to Monitor Traffic

Now that your new website is live it’s time to check on your traffic and see how users are

interacting with your website.

Screen Shot 2017 06 05 at 12.24.55 PM 1

Knowing how people are using your website, over time, can help you refine your content to reach your target audience, i.e. your future clients!

For example, is there one blog post that gets the MOST traffic on your website? Then write more blog posts like that one!

Is it coming from a specific source, like Pinterest? Now you know where to focus your marketing efforts!

I don’t want you checking your analytics each day, agonizing over your numbers, but I do want you to check a couple times a month so you can keep track of your metrics, learn where traffic is coming from and see which pages are visited the most.

Related article: Getting Started With Google Analytics

4: Submit Your Website to Google Search Console

Adding your website to Google Search Console well help Google in crawling your website and

give you insights into how your website is performing in terms of SEO.

You’ll be able to see if your website has any crawl errors, broken links and other errors that may affect your SEO.

You’ll also be able to see which search terms your visitors are using to find you.

Once you add your website and verify it, you’ll want to add a sitemap so that Google can crawl through and index your pages. You do this under Crawl > Sitemaps:

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In WordPress, to find the link to your sitemap, you can use the Yoast SEO plugin, which can automatically create a sitemap for you.

Use the link in your SEO > XML Sitemap settings to enter into the Google Search Console:

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Once that’s all set up, Google will begin to crawl your website and you can use Google Search console to check in on your SEO health.

If you go to Search Traffic > Search Analytics, you’ll be able to see what search terms lead to your website.

5: Add New Content Consistently

Consistently adding new content to your website is one of the best ways to increase your traffic.

That’s why blogging is so important to online marketing.

It allows you to rank for new keywords and also helps you showcase your expertise on specific topics.

When we first launched my wife’s website in 2011, she began adding a blog post each week.

At the end of two months we noticed that her traffic had nearly doubled in that time.

And that’s without even performing on-page SEO tactics!

You may also want to create content for specific topics you help your clients with and link to those pages from your services pages.

This will help clients find more of the information they need to trust you and view you as the expert before reaching out to you.

Conclusion

Launching your private practice website is just the beginning of a new series of marketing activities you’ll perform in your business.

The above tasks are just a starting point as you learn what works and what doesn’t in your online marketing efforts for you and your private practice.

I hope this gets you started on a strong foundation!

If you’re having trouble even getting your website project going, check out this free <a href=”” data-leadbox-popup=”CjwQyQangDPqJJwqodqsJm” data-leadbox-domain=”createmytherapistwebsite.lpages.co”>3-part course.</a>

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