Pinterest still remains one of my favorite ways to get traffic to any therapy website.
When you combine content that truly serves your potential therapy clients with the multiplication power of Pinterest, it’s a winning combination to get more traffic to your website and reach a larger audience.
In this article, I’ll share with you 5 ways that you can use Pinterest to explode your website traffic.
Want to start at the very beginning with Pinterest? Check out this Pinterest guide.
Let’s get started…
1: Get Very Clear On Who Your Target Audience Is
Story: My very first blog
My second blog with my portfolio site
The problem with that first blog was that it really only served one person… me!
I wasn’t offering anything that anyone would really want, outside of my own family and friends who wanted to see my photos.
This is why it’s so important to define why you blog and who you blog for.
Doing so will help you focus your writing, explode your blog post ideas, poise you to connect with your potential clients and showcase your expertise.
That’s why today’s lesson is so important. It lays the groundwork for everything else we’ll do in this challenge.
Questions to Get You Started:
1: Who do you love helping in your private practice?
What types of clients do you get really excited to work with? Think about the last time you were looking forward to that first session with a new client… what were they like and why were they coming to you?
2: What questions are your favorite clients consistently asking you?
List out a few challenges and topics you love to tackle with your clients. Be as detailed as you can here.
3: Who do you want to see more of in your private practice?
People who need help with … (fill in the blank). This is like the first question, but this one is for the future. Who do you want to attract to your private practice?
4: How can reading your blog posts help them (even if they don’t become a client)?
Is it inspiration? Is it hope? Is it simple tips to help them with (fill in the blank).
2: Set Up A Pinterest Business Account and Enable Rich Pins
Using a Pinterest Business account will give you access to some awesome statistics so you can understand how well or poorly your account is doing.
This also allows you to verify your website and use something called Rich Pins, which will attach information about your blog and website to pins you create for your blog posts.
I actually covered the process of setting up Rich Pins in detail in this post here.
3: Treat Your Pinterest Profile As A Resource Library For Your Ideal Clients
I’ve said it a few times and I’ll say it again… your Pinterest profile is an extension of your website and your private practice.
So, when someone lands on your Pinterest profile, you want your board titles and the images you pin to reinforce what you do and how you can help your ideal client.
What you DON’T want, is for your ideal client to click onto your Pinterest profile, expecting to learn more about your practice, only to see boards like “Hairstyles,” “Cute Dogs,” and “Desserts I Love.”
- Use your professional portrait for the profile image or your private practice’s logo
- You can create a “featured” board on your profile where you pin all the content that comes from your blog
- Name your boards with clear titles that have keywords in the title – these can even be the same as your blog’s categories
- Search for BOARDS related to the content your ideal client would read so you can curate other helpful resources that are NOT from your blog
4: Use Keywords Everywhere!
Now, Pinterest is a really just a search engine… and just like Google, the way to get found is through using keywords.
Also, your Pinterest profile is an extension of your website and blog.
It’s a place where you share resources that are helpful to your ideal clients.
So, with a couple simple tweaks, you can ensure that your profile is one that can be found in Pinterest AND captures your ideal clients and readers’ attention.
Here’s how we do it:
1: Add keywords to your Business Name
In your profile settings, there’s a space for your business name and Pinterest gives you some extra space that you can fill with keywords related to your niche and services.
So, instead of just putting your name, ie “Daniel Fava”, you can expand it to something like this:
Daniel Fava Marriage & Family Therapist
Daniel Fava LPC | Marriage Tips, Couples Therapy
Think of your most important keywords that will attract your ideal client and include them in your business name.
2: Write a solid bio focused on your ideal client
Your Pinterest bio (About you section in your profile settings) is PRIME real estate you can use to attract your ideal client and let them know how you plan to serve them.
It’s the first impression people get of you and your practice when they land on your profile.
This is where you’ll want to get clear about who you help and what you help them achieve.
You can also include a call to action here and link over to your website for some bonus traffic.
So, instead of saying, “I’m an LPC in Atlanta, GA” (pretty boring, right?)
Say something like THIS:
“I help couples and parents restore relationships and families through collaborative therapy. Download your free Family Conversation Starters cheatsheet here >> http://bit.ly”
Now readers can tell exactly what you do and what they’re gonna get from you.
3: Use keywords in each of your board descriptions
Every board you create on Pinterest can be a new topic that you can use to attract your ideal clients.
Make sure you don’t leave your board description blank but use it as a way to let people know what the board is about, including the keywords anyone would use to find it.
4: Write a keyword-rich description for each pin you save for your website content
This works just like the meta description on a page on your website.
It lets searchers know what the content is about and contains the keywords your clients are searching for.
Here’s why this step is so important:
- It will help your target audience find you when using Pinterest search
- Pinterest will see your keywords and suggest your pins to people who don’t yet follow you but view related topics
- This will, in time increase your Pinterest followers and ultimately, your traffic
5: Use Pinterest automation tools to get more traffic
Just like blogging, consistency is key to using Pinterest to get more traffic to your private practice website.
You must be active on Pinterest in order to grow your following and traffic. Pin relevant content to your boards each day and mix in some of your own blog post pins as well.
Yes, you can pin your own content multiple times to multiple boards! It’s ok!
So you’ll want to go beyond just creating a pin for each blog post you publish on your website.
Because pinning anywhere from 10 – 25 times a day is really ideal to keep your account fresh and consistently at the top of your followers’ feeds.
You want to repin other helpful resources for your clients and mix in your own content that links to your website and drives that yummy traffic.
So in order to do that without going crazy, a Pinterest Scheduling tool is ideal.
I personally use Tailwind which lets me set a pinning schedule then fill up a queue of great content that will get dripped out over the course of the week.
Tailwind has a great feature called the Smart Loop, where you can put in your best content and tell it how often you want it to pin that to your account and it will just auto loop it over time.
Ready to use Pinterest to explode your traffic, grow your audience and attract more of your ideal clients? Join the free 10-day Kickstart Your Blog Traffic Challenge by clicking the banner below: