Your website exists to convert visitors into clients. But if your private practice website isn’t doing its job, what can you do to begin getting to work for you?
In this article I’ll break down 5 reasons why your private practice website may not be getting you the conversions you desire. Let’s begin!
1: Your Website Doesn’t Look Trustworthy
Your website represents your private practice.
It’s one of the first places people will look to judge whether you’re the therapist for them.
And when your website looks like it was built in the 90’s or frustrates the user, they will judge the legitimacy of your business.
How many times have you searched for a service online and landed on a businesses website that was poorly created, lacked info and was hard to use?
Then you breathe a sigh of relief when you come to the next company that has a professional website, is easy to use and just makes you feel like they know what they’re doing because of that…
You’ll probably choose the business whose website left you feeling good rather than frustrated, right?
If you want to see more clients choose you because of what they saw on your website, you’ve got to invest either some time or money into making it look professional.
2: You’ve Made It Too Complicated
Have you ever gone into a store and had a question about a product?
But maybe it’s a large store and there’s no one around to help you.
Or maybe it’s a busy store, it’s cluttered and there’s a so much going on you can’t even begin to find someone who can help you with your question.
You hang out a bit with that “I need help” look on your face just hoping someone will come by and ask what they can do for you.
This is what it’s like for your potential clients if your website is too busy.
If there isn’t a clear path on your website to let users know the next step you want them to take, they’re probably getting frustrated and leaving your website.
Find ways to simplify your website and give clear calls to action to help increase your conversions.
3: Potential Therapy Clients Aren’t Sure You Can Help Them With Their Challenge
Another reason why your private practice website may not be converting may come down a content issue.
Do you have content on your website that your ideal clients are looking for?
Are you breaking down your services into informational pages that showcase your expertise and give them idea of what life can look like after they work with you?
Or do you just have a bulleted list of topics/issues you can help your clients with.
I truly believe that you’re doing amazing work and the world is a better place because of your service.
But when someone is pain and they land on their website, all they want to know is “can this person help me?”
And if you don’t have much information that helps them feel confident in your abilities then why would they choose to work with you?
Put yourself in their shoes and expound upon the amazing work you do with your clients.
When you view your website as a way to serve your clients BEFORE they’re even your clients, you begin to create helpful content that will help you stand out amongst other therapists.
4: You Haven’t Given Them A Chance to Convert
If you don’t give your website visitors a chance to convert, well then, they probably won’t convert!
Make sure that you do your best to make it as easy as possible for people to take the next step with you.
Is your contact information easy to find? Is it consistently placed in the same spot on every page, such as a footer or header bar?
Are you using calls to action that are clear and tell your visitor what they should do next?
You’ll want to include calls to action on each page to make sure you lead them down the path toward that conversion.
And make sure they stand out.
A simple text link in the middle or end of a page of content may get lost.
Try and make your calls to action stand out from your content and give the page an anchor for your visitor to gravitate toward.
5: Your Private Practice Website Just Doesn’t Work
If your website is riddled with broken links and functionality issues, you’re going to drive people away quickly.
Ain’t nobody got time for that!
Trying to use a website that doesn’t work is extremely frustrating in this fast-paced, convenience-addicted world of ours.
If you know you have issues with your website that may be causing your visitors to get annoyed and bounce off, address them asap.
Another big issue on this subject is whether your website is responsive or not.
Are you visitors able to navigate and easily use your website on a mobile device?
This is becoming increasingly important and Google will reward websites with a mobile-friendly version with a higher rank than those without.
Your great content and great work will mean nothing if people simply cannot use your website.
Increasing conversions of your website can be a tricky, ongoing process.
If you’re feeling like your website is not working to get clients in the door of your private practice, pay attention to the reasons above and begin brainstorming some ways to address anything you think may be the cause.
Change may not happen overnight, but as you plug the holes in your website, over time your website will be working more and more effectively for you and doing what it was designed to do… get you clients!