Here are the four episodes you may have missed in June!


09. How To Grow A Blog Community & Simplify Your Marketing with Dr. Ili Rivera Walter

In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life.

One that gives her more time to be with her family and gives her the freedom to fit her demanding schedule. What I enjoy so much about Ili from hearing her story and seeing her growth over the last couple years (we so happen to be in a mastermind group together) is how she is constantly simplifying her business.

Here’s what you’ll learn in this episode:

  • Tips for simplifying your work and life to help you stay passionate and create time for what you love
  • How blogging can be a great way to test the waters of online marketing and go beyond your one-on-one client work
  • Strategies for growing a blog and reaching an audience
  • How Ili got started building an email list and how it grew to over 1,000 subscribers in her first month
  • How to use Pinterest as a strategy for getting massive amounts of traffic to your private practice website for free
  • How marketing can be as simple as sending an email
  • How to find new ways to refine your marketing as you go to grow your business without adding stress to your life
  • Tips for adding new streams of income to your business without sacrificing your family life
  • How to save time and avoid focusing on things in your business that you don’t want to be doing

Click here to listen


10. Private Practice Branding & Marketing Secrets With Kate & Katie From Private Practice Startup

In today’s interview with Kate and Katie of The Private Practice Startup you’ll learn how it’s impossible to separate the life you want to create from the business you desire.

If you don’t spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended.

Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Here’s what you’ll learn in this episode:

  • Why niching is so important and can help clarify your marketing messaging and make more money
  • Why branding your practice should be step number one for private practice marketing and why skipping this step can lead to burnout and a business that doesn’t work for you
  • How to begin building a brand that creates a cohesive experience for your clients
  • The key questions to ask yourself to help you understand your “why” and create your dream private practice and set the right goals for your business
  • How core values and having a vision for your practice can help you create the best marketing message for your ideal clients
  • Why therapists make the BEST marketers
  • How to reframe what marketing is so that you can easily talk about your services and attract your ideal clients
  • How studying your clients can help you write therapy website copy that resonates with your ideal client and converts more
  • Tips to gather marketing gold from your own clients
  • The biggest mistakes therapists make when trying to market a private practice

Click here to listen.


11. The Essentials For Digital Marketing in Private Practice: Interview with Dr. Christopher Taylor

In this week’s Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he’s used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area. In his book, My Digital Practice, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice.

This episode is jam-packed with tips to help you with your digital marketing, whether you’re new to private practice or you’re an established therapist looking for ways to refine your marketing and get better results.

What You’ll Hear in This Episode:

  • How Dr. Christopher’s quest for effective marketing for his first practice led him to launch Taylor Counseling Group and grow it from one location to now nearly six
  • Why spending time on the identity of your practice, your core values and understanding the types of clients you want to attract to your therapy practice can help you do a better job and makes all the difference in whether your marketing will be successful or just waste your time
  • How to set clear and SMART goals for your private practice and why it’s essential for your marketing strategy
  • How to develop a value-focused specialty for your therapy business to help you clarify your marketing and the content that goes on your private practice website, social media and other marketing collateral
  • Why focusing on general keywords for your SEO (search engine marketing) efforts can be a waste of time and what you should do instead to find the right search terms for your practice and make sure your ideal clients can find you in Google
  • The importance of social media and how it can help your SEO and establish your brand and expertise in your market
  • How you can still win with SEO even if you don’t like blogging
  • An SEO tip for learning what your competitors are doing to rank their website so well in Google and how you can use that information to better your own private practice website rankings
  • Dr. Christopher’s 5 must-haves for any successful private practice marketing strategy so you can start developing your strategy today.

Click here to listen.


12. How To Clarify Your Marketing Message & Write Therapy Website Copy That Converts with Danny Peavey

In this podcast episode, you’ll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. His job is to take small business owners through the exercise of creating a powerful and simple story they can use in their own businesses.

If you’ve felt unsure about what to say on your website or you don’t know where to begin to craft a clear and successful marketing message for your private practice, listen up!

What You’ll Hear in This Episode:

  • How you can use the elements of great storytelling to create a clear marketing message that your clients will resonate with
  • The 7 key parts of a story that you must include in your marketing
  • How you can make your therapy clients the hero of the story so that you attract and convert more of them
  • The simplest way to incorporate the use of story in your private practice website copy
  • An easy website tweak you can make today to increase conversions on your website

Click here to listen.

Here are the four episodes you may have missed in May!


05. What Content Goes on A Therapy Landing Page?

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about…

That is, creating these specific pages for each and every service or specialty you have within your therapy practice. Now, in this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Here’s what you’ll learn in this episode:

  • What a specialty page is and why it’s so important for your website
  • How to find out what people are typing in Google to find the services YOU offer
  • How you can use these pages to create more connection with your potential clients
  • A structure and layout for the content of your service landing pages
  • Some extra things to include on these pages so that Google will rank them higher
  • The most important part of your specialty page that will help it convert better

Click here to listen


06. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you’re sure to attract some of the other types of clients. You know, the ones that really aren’t a great fit for you. Perhaps they had a different expectation of what therapy would look like, so they abandon the whole thing after one or two sessions. In this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren’t a good fit for your private practice.

Here’s what you’ll learn in this episode:

  • How to let go of striving for the wrong types of clients and owning your expertise
  • Copy tips to help you narrow your focus and clarify who you work with (and who you don’t!)
  • A simple copy hack that can keep you from talking to the wrong clients and start converting the right ones
  • How having a blog on your private practice website can help your website visitors understand who you work with and who you don’t
  • The power of just being yourself in your marketing

Click here to listen.


07. 5 Tips For Great Portrait Photography for Your Private Practice Website

Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating a connection and beautiful website design? In this episode of the podcast, I’ll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials. You can use these tips to communicate with your photographer so that you can use these photos in the most flexible ways in all kinds of design, especially your website.

What You’ll Hear in This Episode:

  • Why you shouldn’t use vertical, old-school-style portraits on your private practice website
  • The things you can do with the photos that will give you more possibilities and make your website designer extremely happy
  • The types of compositions that work best for your website and how to communicate this to your photographer
  • How to crop your photos to create focus and connection with your website visitors
  • Why you should let go of your fear of being photographed

Click here to listen.


08. Passive Income for Therapists: How To Add Online Income to Your Private Practice

In this episode of the Private Practice Elevation podcast, I chat with Marissa Lawton about her step by step process for creating “passive income” for your private practice. Marissa comes with a wealth of value and information on this topic because she’s done it all herself.

Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa’s Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

What You’ll Hear in This Episode:

  • The definition of “passive income” and what it really takes to be successful
  • How the landscape of “passive income” has changed and how therapists are now poised to benefit from it more than ever
  • How to create systems in your business that sell products online and expand your therapy practice service
  • How to validate your “passive income” idea so that it actually sells
  • How to brand your product so that it stands out from other products in your niche
  • How to build an email list so that it cultivates community and gives you access to ideal customers to sell your future product to
  • The step-by-step process for turning a product idea into an additional income source for your private practice
  • When you should pay for ads to help sell your online products
  • Tools you can use to create a sales funnel that won’t break the bank
  • Tips for growing your audience and building trust that results in sales

Click here to listen.

Our very first month of the Private Practice Elevation Podcast got off to a great start! Here are the four episodes you may have missed.

01. What Metrics Should I Be Tracking On My Private Practice Website?

No matter what your business goals are, keeping track of certain metrics, not only pertaining to your website but your entire business, is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we’re answering a question from our audience: “what metrics should I be tracking on my website?”

Here’s what you’ll learn in this episode:

  • How to get started using Google Analytics
  • Where to find these basic metrics within the Google Analytics dashboard
  • Why knowing your most-visited web pages is so important
  • How knowing where traffic is coming from can help you craft your online marketing strategy
  • My super simple way to track website conversions each month

Click here to listen

02. A Simple Online Marketing Plan For Your Private Practice

I bet you’ve got some big goals for your practice. Maybe even scary audacious ones!

And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I’m going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in.

Here’s what you’ll learn in this episode:

  • The multiple stages most private practices go through on their journey toward a full caseload
  • The various marketing tasks you should focus on at each of these stages
  • When you should start outsourcing some of your marketing tasks
  • How to free up time to focus on the dreams you have for your life

Click here to listen.

03. From DIY Website To Google Page 1: How One Therapist Created a Successful Hypnotherapy Website

Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming).  He also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. He applied it to his hypnotherapy website and was able to rank it on the first page of Google!

What You’ll Hear in This Episode:

  • How Paul decided that online marketing was the way to go for his private practice
  • How Paul shifted the focus of his about page to create content for his ideal client
  • What it’s like to DIY your private practice website and how much content you actually need to launch
  • How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads
  • What Paul did AFTER he launched to create momentum and drive organic traffic to his hypnotherapy website

Click here to listen.

04. 15 Ways To Drive Traffic To Your Private Practice Website (for Free)

If you’ve been looking at your analytics and feeling like your website is not getting the traffic you desire (or need) in order to attract more clients your private practice, it’s time to make a change. You could certainly pay for Google or Facebook ads to pick up that traffic, but I’m a firm believer in starting with some free strategies to get the traffic train moving out of the station.

In this episode I’ll share with you 15 FREE ways you can start driving traffic to your therapy website.

Click here to listen.