Here are the four episodes you may have missed in May!


05. What Content Goes on A Therapy Landing Page?

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about…

That is, creating these specific pages for each and every service or specialty you have within your therapy practice. Now, in this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Here’s what you’ll learn in this episode:

  • What a specialty page is and why it’s so important for your website
  • How to find out what people are typing in Google to find the services YOU offer
  • How you can use these pages to create more connection with your potential clients
  • A structure and layout for the content of your service landing pages
  • Some extra things to include on these pages so that Google will rank them higher
  • The most important part of your specialty page that will help it convert better

Click here to listen


06. How to Repel Clients That Aren’t A Good Fit For Your Private Practice

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you’re sure to attract some of the other types of clients. You know, the ones that really aren’t a great fit for you. Perhaps they had a different expectation of what therapy would look like, so they abandon the whole thing after one or two sessions. In this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren’t a good fit for your private practice.

Here’s what you’ll learn in this episode:

  • How to let go of striving for the wrong types of clients and owning your expertise
  • Copy tips to help you narrow your focus and clarify who you work with (and who you don’t!)
  • A simple copy hack that can keep you from talking to the wrong clients and start converting the right ones
  • How having a blog on your private practice website can help your website visitors understand who you work with and who you don’t
  • The power of just being yourself in your marketing

Click here to listen.


07. 5 Tips For Great Portrait Photography for Your Private Practice Website

Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating a connection and beautiful website design? In this episode of the podcast, I’ll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials. You can use these tips to communicate with your photographer so that you can use these photos in the most flexible ways in all kinds of design, especially your website.

What You’ll Hear in This Episode:

  • Why you shouldn’t use vertical, old-school-style portraits on your private practice website
  • The things you can do with the photos that will give you more possibilities and make your website designer extremely happy
  • The types of compositions that work best for your website and how to communicate this to your photographer
  • How to crop your photos to create focus and connection with your website visitors
  • Why you should let go of your fear of being photographed

Click here to listen.


08. Passive Income for Therapists: How To Add Online Income to Your Private Practice

In this episode of the Private Practice Elevation podcast, I chat with Marissa Lawton about her step by step process for creating “passive income” for your private practice. Marissa comes with a wealth of value and information on this topic because she’s done it all herself.

Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa’s Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

What You’ll Hear in This Episode:

  • The definition of “passive income” and what it really takes to be successful
  • How the landscape of “passive income” has changed and how therapists are now poised to benefit from it more than ever
  • How to create systems in your business that sell products online and expand your therapy practice service
  • How to validate your “passive income” idea so that it actually sells
  • How to brand your product so that it stands out from other products in your niche
  • How to build an email list so that it cultivates community and gives you access to ideal customers to sell your future product to
  • The step-by-step process for turning a product idea into an additional income source for your private practice
  • When you should pay for ads to help sell your online products
  • Tools you can use to create a sales funnel that won’t break the bank
  • Tips for growing your audience and building trust that results in sales

Click here to listen.

Our very first month of the Private Practice Elevation Podcast got off to a great start! Here are the four episodes you may have missed.

01. What Metrics Should I Be Tracking On My Private Practice Website?

No matter what your business goals are, keeping track of certain metrics, not only pertaining to your website but your entire business, is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we’re answering a question from our audience: “what metrics should I be tracking on my website?”

Here’s what you’ll learn in this episode:

  • How to get started using Google Analytics
  • Where to find these basic metrics within the Google Analytics dashboard
  • Why knowing your most-visited web pages is so important
  • How knowing where traffic is coming from can help you craft your online marketing strategy
  • My super simple way to track website conversions each month

Click here to listen

02. A Simple Online Marketing Plan For Your Private Practice

I bet you’ve got some big goals for your practice. Maybe even scary audacious ones!

And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I’m going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in.

Here’s what you’ll learn in this episode:

  • The multiple stages most private practices go through on their journey toward a full caseload
  • The various marketing tasks you should focus on at each of these stages
  • When you should start outsourcing some of your marketing tasks
  • How to free up time to focus on the dreams you have for your life

Click here to listen.

03. From DIY Website To Google Page 1: How One Therapist Created a Successful Hypnotherapy Website

Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming).  He also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. He applied it to his hypnotherapy website and was able to rank it on the first page of Google!

What You’ll Hear in This Episode:

  • How Paul decided that online marketing was the way to go for his private practice
  • How Paul shifted the focus of his about page to create content for his ideal client
  • What it’s like to DIY your private practice website and how much content you actually need to launch
  • How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads
  • What Paul did AFTER he launched to create momentum and drive organic traffic to his hypnotherapy website

Click here to listen.

04. 15 Ways To Drive Traffic To Your Private Practice Website (for Free)

If you’ve been looking at your analytics and feeling like your website is not getting the traffic you desire (or need) in order to attract more clients your private practice, it’s time to make a change. You could certainly pay for Google or Facebook ads to pick up that traffic, but I’m a firm believer in starting with some free strategies to get the traffic train moving out of the station.

In this episode I’ll share with you 15 FREE ways you can start driving traffic to your therapy website.

Click here to listen.